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6 link-building myths and truths by Internet Marketing Ninjas

Martech

Link building is one of the most misunderstood aspects of an effective digital marketing strategy. A common mistake webmasters make is relying on third-party metrics like Domain Authority, Domain Rating, or Citation Flow when deciding on link opportunities. It can drive direct traffic as well. Myth 6: Link building is dead!

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The Ultimate Guide to Internet Marketing

Hubspot

Internet use is increasing worldwide every day -- in fact, over four billion people around the world use the internet, as of 2018. Marketing is, and always has been, about reaching customers where they are. In the crowded space of the internet, how are you supposed to differentiate your business to reach the right audience?

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SERP Rankings Are More Important Now For The Buyer's Journey

Brightedge

billion people using the internet in July 2020 alone, the buyer’s journey now begins and, for many industries, ends in the digital landscape. The layout of the search engine results page (SERP) is also up for grabs. Tags: local 3-pack, Buyer Journey, data cube, storybuilder, brand awareness Blog Category: Content Marketing

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Deep Dive on SEO: How to Improve Your Domain Authority Score

ClearVoice

How powerful is your domain name? The overall power of your domain name is referred to as “domain authority.”. From Google’s perspective, domain authority is like your website’s reputation as a thought leader, and it depends on three general factors: size, age and popularity. How to determine your domain authority score.

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How to Enhance Your SEO with a VPN

seo.co

If your goal is to reach a worldwide market, this article will explain how you can add a VPN to your SEO toolbox for improving your data. Without a VPN, your internet traffic is unencrypted and your internet service provider (ISP) can see all the websites you visit. What is a virtual private network (VPN)? Are you on page ten?

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What Is the Link Between PR and SEO and How Can You Leverage It?

Marketing Insider Group

For a long time, SEO teams were considered behind-the-scenes technical wizards helping brands climb the Google rankings ladder while PR teams were out in the real world doing the actual marketing. Before we really start, let’s run through a quick overview of what exactly PR and SEO do for brands when it comes to marketing.

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Top 4 Best Free SEO Tools To Improve Your Rankings

Valasys

Modern businesses base their foundation on digital marketing, where they can use various tools and social media to promote their products. Hence, it gives them the opportunity to promote their products and get more returns from the market. Therefore, in order to excel in SEO, digital marketers use SEO tools.