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6 link-building myths and truths by Internet Marketing Ninjas

Martech

Link building is one of the most misunderstood aspects of an effective digital marketing strategy. A common mistake webmasters make is relying on third-party metrics like Domain Authority, Domain Rating, or Citation Flow when deciding on link opportunities. It can drive direct traffic as well.

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What Is the Link Between PR and SEO and How Can You Leverage It?

Marketing Insider Group

For a long time, SEO teams were considered behind-the-scenes technical wizards helping brands climb the Google rankings ladder while PR teams were out in the real world doing the actual marketing. But it’s not actually that simple — especially today, when brands can’t just play the system by stuffing keywords or mass-producing press releases.

PR 313
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The Ultimate Guide to Internet Marketing

Hubspot

Internet use is increasing worldwide every day -- in fact, over four billion people around the world use the internet, as of 2018. Marketing is, and always has been, about reaching customers where they are. In the crowded space of the internet, how are you supposed to differentiate your business to reach the right audience?

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SERP Rankings Are More Important Now For The Buyer's Journey

Brightedge

billion people using the internet in July 2020 alone, the buyer’s journey now begins and, for many industries, ends in the digital landscape. The layout of the search engine results page (SERP) is also up for grabs. 87% of consumers begin their journey digitally. This is a huge percentage jump since 71% in 2018.

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Deep Dive on SEO: How to Improve Your Domain Authority Score

ClearVoice

How powerful is your domain name? The overall power of your domain name is referred to as “domain authority.”. From Google’s perspective, domain authority is like your website’s reputation as a thought leader, and it depends on three general factors: size, age and popularity. How to determine your domain authority score.

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How to Enhance Your SEO with a VPN

seo.co

If your goal is to reach a worldwide market, this article will explain how you can add a VPN to your SEO toolbox for improving your data. Without a VPN, your internet traffic is unencrypted and your internet service provider (ISP) can see all the websites you visit. What is a virtual private network (VPN)? Are you on page ten?

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The Shift to Generative Engine Optimization Explained

SmartBug Media

An oldie-but-a-goodie, search engine optimization (SEO) is a digital marketing staple. You definitely must stay sharp to hit the top of search engine results pages (SERPs). You probably remember the golden age of SEO and its trademark keyword stuffing—and the resulting unnatural content. Blog posts. The next frontier?