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6 link-building myths and truths by Internet Marketing Ninjas

Martech

Link building is one of the most misunderstood aspects of an effective digital marketing strategy. A common mistake webmasters make is relying on third-party metrics like Domain Authority, Domain Rating, or Citation Flow when deciding on link opportunities. It can drive direct traffic as well. Pretend you sell life insurance.

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What Can Social Media Do for SEO?

Oktopost

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. The search engine recognizes that it’s easy for website owners to place these links, thus downgrading their value. Nevertheless, your SEO efforts with social media are still valuable.

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The Ultimate Guide to Internet Marketing

Hubspot

Internet use is increasing worldwide every day -- in fact, over four billion people around the world use the internet, as of 2018. Marketing is, and always has been, about reaching customers where they are. TV commercials, print advertisements, and billboards all attempt to do just that. The answer is internet marketing.

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Content Goblins

Kevin Indig

For $15/month, paid subscribers get two monthly deep dives into companies that are very successful at SEO, CRO (conversion rate optimization) or PLG (product-led growth). Shot : On November 1st, The Verge published 8,855 words about SEOs ruining the internet. ⛏️ The underlying problem : Marketing has become too quant.

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How to Enhance Your SEO with a VPN

seo.co

When you use a VPN as an SEO tool , you’ll get access to accurate organic search results from around the world. If your goal is to reach a worldwide market, this article will explain how you can add a VPN to your SEO toolbox for improving your data. Search results vary depending on a variety of factors, including location.

SEO 98
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AI and SGE are a long-overdue wakeup call for B2B SEO

Velocity Partners

Even before AI and Google SGE came gunning for everyone’s search traffic, B2B was struggling with SEO. Despite endless effort, lots of pages languish in SERPs while the cost of paid search keeps growing. Content that lacks depth, credibility and a point of view is inherently unsticky. Blame marketers.

SEO 87
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Exploring the SEO vs. SEM vs. Content Marketing Relationship

ClearVoice

Being visible on the internet is all about getting your business in front of the right people at the right time. This is why strategies like search engine optimization (SEO) and search engine marketing (SEM) play such an important role in digital marketing. How search engine optimization (SEO) works.

SEM 52