DivvyHQ

APRIL 18, 2022

When it comes to managing resources (people, their time, and budgets), many companies turn to a dedicated marketing resource management platform. Ideally, there'd be one platform that manages all aspects of marketing, but for most companies, there's a "martech stack" (several tools) that each governs certain areas.

Resource Management 94

Resource Management Digital Asset Management Work Management Resources 94

KoMarketing Associates

OCTOBER 1, 2015

These statistics indicate that it helps to fully grasp a content marketing strategy before executing it, but how many B2B marketers have a documented plan? they rate them as more effective when compared with their peers who don’t have a documented strategy),” wrote the authors of the report. “B2B B2B Marketing Trends: 2015 and Beyond.

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

Contently

APRIL 14, 2016

” When you think about the enormous amount of time, money, and resources needed to produce print-based marketing collateral, it’s pretty shocking that—until now—there’s been no real way to track how those materials are performing, or to optimize them to drive better ROI. How it works is simple.

Analytics 78

Analytics Lead Capture Acquisitions Paper 78

BenchmarkONE

NOVEMBER 17, 2020

Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. So, let’s dive into the specifics needed to take your blog from an essential component of your small business marketing plan to a reliable, go-to resource for others within your industry.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

KoMarketing Associates

AUGUST 29, 2017

To answer these and the many other questions you may have about Google Analytics, I’ve compiled a list of 15 free resources offered by Google to help you learn how to implement GA and develop data-driven marketing strategy using all the features it has to offer. How do I configure GA to track XYZ? Where to Learn Google Analytics.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

Contently

MAY 19, 2016

Resource-intensive assets like e-books, white papers, sales sheets, case studies, PDFs, and slideshows are crucial for generating leads and nurturing prospects, but marketers have had no real way to track how they perform. At Contently, that’s a problem we’ve solved through our new technology: Contently Document Analytics.

Advertising Benchmark 78

Advertising Benchmark Case Study Case Studies Paper 78

Hubspot

SEPTEMBER 24, 2020

Below, we'll review the top tools that can automate this process for you and resources that can help you use more inclusive language. An inclusive language guide is a document that will advise you on terms to avoid and alternative terms to use. Google's Guide for Developers in Writing Inclusive Documentation. Better Allies.

Resources 101

Resources Hubspot Marketing Automation Services Customer Satisfaction 101

Avitage

APRIL 3, 2016

Think of all the content types you manage: documents, web site pages, images, graphics, video, etc. The post Why Content Source is our most important content resource appeared first on Avitage. Most content is managed in proprietary management systems designed for each asset type. How do you “manage text”?

Resources 120

Resources Content Verticals Landing Pages 120

Marketing 261

FEBRUARY 20, 2021

For startup marketers, sometimes the most intimidating part of the job can be starting a new project with nothing but a blank document. Just easy-to-use Google documents designed to be shared and repurposed to match your unique marketing processes. The five free marketing templates listed below will significantly improve how you work.

Template 62

Template Resources Planning Top of Funnel 62

Hubspot

JANUARY 31, 2019

From the first point of contact with this HubSpot employee and throughout my onboarding process, she was the prime example of what I believed a person in human resources should be. Remarkable Human Resources (HR) employees are critical at every company. They handle all employee relations so you can focus on your side of the business.

Resources 88

Resources Resource Management Work Management Budget Programs 88

Marketing Insider Group

JANUARY 30, 2024

The primary use case requirements for each function and audience segment should be discussed and documented. Ideal Customer Profile Each group should define and document the profile of their most important audience segments. This resource represents the audience or buyer perspective.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

Hubspot

APRIL 25, 2017

You already know that having and documenting your strategy is important because you’ve probably read the same reports and case studies that my team and I have read. How to Document Your Content Marketing Strategy. It’s your opportunity to build trust with your audience members, nurture them, and become a resource for them.

Top of Funnel 76

Top of Funnel Marketing & Strategy Marketing Strategy Planning 76

Marketing Insider Group

NOVEMBER 17, 2020

Different resources and tools are necessary to handle both sides. For those with a well-documented content marketing strategy , you can expect to benefit greatly. They don’t have leadership buy-in, resources are slim, it’s just words in a document, or it’s not really a cultural foundation. Quick Takeaways.

Marketing & Strategy 362

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 362

Sprout Social

APRIL 25, 2024

A social media template is a pre-designed resource that serves as a starting point for a variety of social media marketing tasks. Social media marketing templates streamline the process of creating new content or resources, helping you make the most of your time. When you’re already spread thin, every minute counts.

Social Media 79

Social Media Template Work Management Marketing Management 79

Bluetext

JANUARY 27, 2023

Here are several resources the Bluetext team has found helpful in gaining knowledge & certifications: Google Analytics Help Center : Being the authoritative voice in GA4 documentation, the Google Analytics Help Center is an unsurprisingly great place to start.

Marketing Analytics Tools 26

Marketing Analytics Tools Resources Analytics Google 26

NetLine

MAY 25, 2022

Human Resources professionals have had quite the last few years, huh? What Do Human Resources Professionals Need From Their HRIS Software? HR pros and departments have leaned on human resources software (also known as HRIS [human resources information system]) to streamline their work and empower their colleagues for decades. .

Work Management 52

Work Management Marketing Management Resources Allocation 52

Launch Marketing

MAY 8, 2019

Helps you allocate resources within the team to achieve desired results. With a formal, regimented content calendar in place, it will be easier to allocate team resources to complete the pieces and keep the content machine moving smoothly. Guides which type of content to develop.

Allocation 48

Allocation Marketing & Strategy Marketing Strategy B2B Marketing 48

Tiecas

MARCH 15, 2024

You are not alone if you don’t have a documented strategy or roadmap. According to the findings from the Manufacturing Content Marketing—Insights for 2023, published by the Content Marketing Institute, 68% of manufacturing marketers surveyed said they either don’t have one or it is not documented.

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

KoMarketing Associates

OCTOBER 13, 2021

The Content Marketing Institute conducted the “2021 Content Management and Strategy Survey,” and data showed that while 78% of marketers have a strategic approach to managing content marketing , only 53% have a documented content management strategy in place that they can reference.

Demand 234

Demand Content Marketing & Strategy Statistics 234

Martech

MARCH 8, 2024

Without proper planning, your initiatives may end up costly, resources wasted and the result unusable. Process: Streamlining operations Any tool, generative AI included, needs process documentation. Additionally, documenting your processes will expedite the platform’s setup because the expectations will be clear.

Work Management 123

Work Management Marketing Management User-Generated Content CMO 123

Trade Press Services Newsletter

NOVEMBER 2, 2022

A documented marketing strategy is essential. Don’t just take our word for it—the CMI report reveals that 64 percent of the most successful content marketers say they have a documented strategy. Content marketing is most successful when backed by a written plan that is backed by the appropriate resources to execute it.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Webbiquity

SEPTEMBER 19, 2017

Which is why a documented strategy and audience research are so important. Considering the high correlation of marketing success to having a documented marketing strategy in place, one may have expected these numbers to be higher. As you do your research for 2018 planning, this is a resource worth including in the mix.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing & Strategy Marketing Strategy 262

Salesforce Marketing Cloud

JANUARY 23, 2024

You also need time, money, and resources to recruit replacement talent. Which topics are simply not documented at all? Resources you create can also be shared in your self-service portal, allowing customers to help themselves and further save on costs. Without their knowledge and expertise, you put customer satisfaction at risk.

Work Management 104

Work Management Customer Satisfaction Knowledge Base FAQ 104

Webbiquity

AUGUST 18, 2020

GoBrunch features include breakout sessions with virtual room layout options, virtual networking and private meetings, event promotion and registration pages, ability for attendees to download presentations and documents, and a community feature to keep attendees posted about upcoming events. Pricing: free (!). Total reviews: 100.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Act-On

OCTOBER 11, 2023

Make sure your b2b marketing department structure keeps in mind the resources you have and your team’s approach. And clearly documenting these roles can also help identify opportunities for sharing resources between teams. And any shared resources, like operations or analytics, should be clearly defined.

Paid Search Agency 180

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 180

Martech

DECEMBER 20, 2023

Quarterly audits are ideal for keeping on top of things, but if you’re pressed for resources you should commit to at least one a year. Because people learn differently, it’s beneficial to have in-person trainer-led sessions where users can ask questions, as well as written documentation and perhaps videos they can refer to on their own.

Practices 111

Practices Best Practices Training Guidelines 111

Kapost

JANUARY 24, 2017

That’s why it’s important to document your content marketing knowledge. For instance, you could create a Google Drive repository or Trello board where your content marketing team members can share resources and information. Make reporting part of your routine, so you can better allocate your resources.

Planning 48

Planning Allocation Marketing & Strategy Marketing Strategy 48

Marketing Insider Group

APRIL 5, 2021

It’s a 175-page document, so it’s heavy with details. The real find in this document is the explanation of key models they use to determine if content is low or high quality. If you don’t have the resources or capacity to do this on your own, we can help. Image: Google. Image: Google.

SEO 331

SEO SME Lead Ranking Content Marketing 331

Content Marketing Institute

DECEMBER 15, 2022

Use these statistics and related resources to make a case for the budget and other resources you need, document a winning content strategy, and decide how big a role video will play in your 2023 plans. The end of the year is a time to reflect on the year behind and anticipate the year ahead. Continue reading →

Statistics 106

Statistics Planning Content Marketing Content 106

Navigate the Channel

JULY 13, 2023

Before you begin to document your content ideas, establish your marketing goal(s) and objective(s) for the campaign. If you’ve documented what you and your team or company want to accomplish with your email marketing campaign, here are three ideas to implement so you never run out of email marketing content again.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

SmartBug Media

OCTOBER 13, 2023

Data Governance and Documentation Maintaining proper data governance and documentation is crucial for compliance with data protection regulations. This includes documenting data processing activities, conducting data protection impact assessments, and maintaining records of data breaches.

Data Hygiene 105

Data Hygiene Practices Best Practices Allocation 105

Salesforce Marketing Cloud

MAY 9, 2023

Create a folder to collect key resources. I like to collate a list of recommended resources from the official Salesforce Certification Exam Guides into one document, adding respective links. Find the exam outline listed within the exam guide and create a separate document for each section of the outline.

Tips 98

Tips Lead Scoring Lead Ranking Paper 98

Martech

JULY 25, 2023

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. Visualizations that aid in planning and resource allocation.

Work Management 86

Work Management Digital Asset Management Enterprise Management Marketing Management 86

Blue Flame Thinking

MARCH 13, 2023

Create a mapping document. Once you’ve identified the points you want to display, create a mapping document to help track changes, identify providers, and see where the info is coming from and when. Revisit the mapping document to ensure everything is aligned. Think about what you want to convey and keep compliance in mind.

Work Management 91

Work Management Marketing Management Marketing Websites Sample 91

Optinmonster

FEBRUARY 15, 2024

Resource Library If you’re like most businesses, your marketing resources are scattered everywhere. The truth is, if leads can’t find your best resources at the moment they need them, they may as well not exist. But trying to build your own Resource Library is a pain! What’s Coming Next?

Small Business Marketing 96

Small Business Marketing Marketing Qualified Leads Leads Lead 96

Martech

FEBRUARY 19, 2024

They give teams a shared workspace to collaborate, organize tasks, manage resources, track time and streamline communication. Resource management and time tracking: Efficient resource allocation is a must for successful project execution. Having clear and concise naming conventions for projects and tasks is key.

Work Management 120

Work Management Marketing Management Resource Management Allocation 120

Litmus

NOVEMBER 21, 2023

Your goal is to maintain data encryption and access controls during the move, which means sensitive data shouldn’t hang out on your desktop in an unprotected document. Set some priorities (and add them to your email audit document) on what you need to migrate throughout a specific timeline. Start planning your ESP migration today!

Process 89

Process CAN-SPAM Template Deliverability 89