B2B Marketing Insights - WE

MARCH 16, 2022

Keyword research. A first step when you embark on your journey to create content is keyword research. Whether creating service pages, product pages, or a blog post, in order to rank in the Google search for a target keyword, or cluster of keyword phrases, you need to make sure that you are targeting them in your content.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Contently

AUGUST 2, 2021

Google will also report the keywords people search that bring them to your site, as well as which browsers and devices they are using—not to mention from where they are being referred. Clicky also offers an integration with Twitter that makes it easy to monitor Twitter mentions of your account, website, or any URL or keyword.

Paid Content 144

Paid Content Budget Programs Analytics Tools 144

Conductor

FEBRUARY 25, 2020

Over the past 12 months or so I’ve shared some content around how, as part of an ongoing struggle effort to learn Python, I have been using this incredibly accessible programming language to analyse language trends in the SERP. According to our study, Google algorithmically rewrites ~84% of content displayed on the SERPs.

POS 93

POS SEO SERP Landing Pages 93

Hubspot

SEPTEMBER 12, 2019

As it turns out, we had a few other tricks up our sleeve along the way that gave our images some extra juice on the search engine results pages (SERPs), all of which are just good best practices in commercial content creation. Then, we add language that puts this keyword into context that reflects the image it's describing.

Hubspot 76

Hubspot Traffic SERP Template 76

Brandpoint

DECEMBER 13, 2018

If your business is not creating content that appears on the top SERPs (Search Engine Result Pages), you could miss out on reaching nearly three-quarters of your potential customers. While conquering topic authority in the SERPs is a great brand awareness play, how are you going to turn those visitors into loyal readers or customers?

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Conductor

JANUARY 13, 2021

We recommend the following team structure to ensure all the appropriate perspectives are represented: SEO experts provide keyword research and help you ideate with the customer’s voice, questions and needs top of mind. Document these objectives and align them to your goals to help measure your performance. Check SERP rankings.

SEO 93

SEO Process Copywriting Lead Scoring 93

Moz

JANUARY 26, 2020

This is obviously an alarming situation, since ~15% of all result pages, according to the MozCast , have a featured snippet as a SERP feature. I did, however, deliver massive amounts of closure for my client, allowing them to move on and invest resources into areas which will have a long-lasting impact. Very unlikely. isn’t far off.

Case Studies 64

Case Studies Case Study Features Studies 64

Conductor

AUGUST 24, 2022

Use keyword research to uncover topics and themes for content that will allow you to rank for keywords and terms that are important to your business. Analyze keyword popularity and usage seasonality to decide when to publish or update content. Topic ideation. Content calendar/seasonality recommendations. Brief support.

Work Management 59

Work Management Marketing Management SEO CMS Development 59

Brightedge

AUGUST 22, 2022

Google implements several new features: “pros and cons” rich snippets, image windows in the main search engine results pages (SERPs), and AI filtering of misleading information in featured snippets. If you publish review content on your site, it’s worth reading the documentation on Google Search Central.

SEO 52

SEO CMS Development Ethics SERP 52

Brightedge

MARCH 5, 2020

Brands that want to attract these customers need to leverage SEO to improve their brand presence and enhance their ability to appear on the SERP. You do not have time or resources to waste creating content that is not properly targeted for your buyers. Keyword gaps on your site. Use data to track your progress.

Budget Programs 69

Budget Programs SEO Lead Scoring Lead Ranking 69

Optinmonster

APRIL 23, 2020

Recommended Resource: Need more website traffic? In SEO, ranking refers to your content’s position on the search engine results pages (SERPs). Once your page lands on the SERP, though, you have to rely on your page titles and meta descriptions to get searchers to click your link and visit your site. Mobile Friendliness.

Lead Scoring 138

Lead Scoring Lead Ranking SEO Keywords 138

Directive Agency

FEBRUARY 4, 2022

Content is a valuable resource and can repeatedly add value across platforms if managed, optimized, repurposed, and updated effectively. A content audit is a systematic documentation of every content generated on your website, allowing you to examine, purpose, and improve existing content for optimum growth. Selecting Keywords.

Work Management 52

Work Management Marketing & Strategy Marketing Management SERP 52

Brightedge

AUGUST 2, 2022

Google has published documentation about how to write high-quality reviews. Advice includes demonstrating expertise, evaluating competitor products, and including links to other helpful resources. This is a valuable summary for SEOs and marketers that don’t have time to read the full document. If that’s the case, don’t worry.

SEO 52

SEO Guidelines FAQ Ad Frequency 52

seo.co

MAY 10, 2021

In the past, it was easy to rank poor quality content by keyword stuffing and buying mass quantities of backlinks that got published on spammy blog networks. Keyword density. Keyword density is the number of times keywords/phrases appear in an article. Focus on high-level keyword research using paid tools.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

seo.co

NOVEMBER 18, 2021

On the other hand, only 22% of marketers in a survey divulged that quality data empowers them to analyze the website’s performance on the SERPs, increase ROI, and significantly improve their traffic. This clearly emphasizes the need for tracking and analyzing: how your website performs in the SERPs. Other Resources.

Marketing Analytics Tools 111

Marketing Analytics Tools Google SEO CTR 111

KoMarketing Associates

JULY 19, 2016

SERP Snippet Optimization Tool. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” How we use it : This Google Doc is an amazing resource for our team when we are looking for tools relating to a specific SEO function. What is it? What is it? :

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Bluetext

NOVEMBER 12, 2021

It is widely known and confirmed that keywords and a handful of other core factors are being prioritized by crawlers in organic search rankings. We know the golden rule is relevancy, and various content and technical signals determine a relevant match to a user’s keyword search and top-rated results. SEO for Ransomware .

SEO 26

SEO Phishing SERP Advertising Mediums 26

Hubspot

JULY 26, 2018

The core of the job is to rate the relevance of search results based on a user’s search query and, to assign a rating, Google raters must strictly follow the instructions provided in a document known as General Guidelines. These are the keywords that represent the exact type of content you are looking to create. Let’s begin.

Intent 53

Intent Google SERP Marketing & Strategy 53

Moz

FEBRUARY 10, 2020

A featured snippet is important because it represents an additional SERP feature that you can secure. Research, research, and more research on how to pull this off Identify keywords we wanted to target Change how we structured our on-page content Measure, test, and repeat the process. Identify keywords we wanted to target.

Case Study 67

Case Study Case Studies Features Studies 67

EMagine B2B Blog

MARCH 26, 2019

Have you validated your SEO plan to align with search intent and Google’s ultimate method for displaying search results (SERPs)? There are two different routes you can take with your keyword strategy: a generic, broad approach or a longtail keyword approach. Broad Keywords. Longtail Keywords. Keyword Phrase.

SEO 94

SEO Marketing Websites High Quality Lead Keywords 94

Moz

JULY 23, 2019

I contemplated exactly how to introduce this topic because we always hear about the bad side of meta tags — namely, the keywords meta tag. There are meta tags beyond just description and keywords , though those two are picked on the most. Check out this meta languages resource for a full list of languages you can declare.

Tagging 63

Tagging SEO Copyright Click Rate 63

The Lead Agency

JUNE 17, 2019

The more links you have to a certain page, the more significant that page becomes in the eyes of Google and as such, ranks higher on the Search Engine Results Pages (SERPs). These anchor texts should be the keywords. What are the Benefits of Internal Link Building? In most cases, don’t use one word for the anchor text.

Lead Scoring 48

Lead Scoring Lead Ranking Landing Pages Paid Search Agency 48

Martech

MARCH 13, 2023

Using AI tools as writing assistants can potentially save costs and resources. Adopt the tone of voice of [a particular person or your company] and create 5 engaging headlines to stand out in the SERPs.” To do this, head to Documents in Boss Mode (find it in Templates ).

Marketing AI 78

Marketing AI AIDA Marketing Analytics Tools Template 78

seo.co

JUNE 4, 2021

For example, web pages are linked with anchor text that may not have anything to do with the content of the page, but anchor text is used in an attempt to rank for specific keywords. Those websites aren’t part of a link wheel – they’re just high-ranking, high-quality sites with amazing resources that people reference on a regular basis.

Work Management 75

Work Management SEO Lead Scoring Lead Ranking 75

Moz

OCTOBER 15, 2020

If you want to use these indexing APIs yourself, you have a number of potential options: Richard Baxter wrote an excellent post on using SEO Tools for Excel with Google’s API Google’s Indexing API documentation. Important pages may be your homepage, adding links to the new content, your blog, your resources page. Share socially.

SEO 64

SEO API Tips Best Practices 64

Hubspot

DECEMBER 24, 2020

Keywords are a critical part of your SEO strategy. Along with relevant content and optimized website design, ranking for the right keywords helps your site stand out from the crowd — and get closer to the top of search engine results pages (SERPs). But how many keywords are enough? What is keyword density?

Keywords 101

Keywords SERP Terms and Conditions SEO 101

Contently

AUGUST 2, 2016

Google will also report the keywords people search that bring them to your site, as well as which browsers and devices they are using—not to mention from where they are being referred. Clicky also offers an integration with Twitter that makes it easy to monitor Twitter mentions of your account, website, or any URL or keyword.

Paid Content 60

Paid Content Budget Programs Analytics Tools 60

Moz

MAY 16, 2019

If you want to use these indexing APIs yourself, you have a number of potential options: Richard Baxter wrote an excellent post on using SEO Tools for Excel with Google’s API Google’s Indexing API documentation. Important pages may be your homepage, adding links to the new content, your blog, your resources page. Share socially.

SEO 70

SEO API Tips Content 70

Content Standard

JULY 10, 2018

And this can be hugely disheartening for marketers who want to deploy deep, engaging campaigns, only to receive resources and direction from leadership that’s entirely out of sync with the needs of a content effort. As early as possible, try to commit to (and document) the key goals and metrics your content should serve.

Effectiveness 58

Effectiveness Paid Search Agency Content Marketing Viral Marketing 58

Marketing Insider Group

JANUARY 31, 2022

Strong keyword research is essential to successful SEO for your content strategy. Keywords they use to search and. It’s a good idea to put together a documented guide with dos and don’ts around brand voice to help content creators stay consistent and on the mark. Conduct keyword research and develop your SEO strategy.

Top of Funnel 279

Top of Funnel Examples Marketing & Strategy Paid Search Agency 279

Circle Studio

OCTOBER 27, 2022

Marketers often look for quick SEO wins to catapult their pages in the rankings for high-value keywords. In a recent article, SERP optimization specialist Jason Barnard proposes that search engines such as Google and Bing take the individual ranking factors of a page (topicality, quality, speed, freshness, etc.)

Lead Scoring 60

Lead Scoring Lead Ranking Keywords SEO 60

Single Grain

MAY 6, 2021

Template #4 – SEO Keyword Research Template from SEO Sandwitch. Template #7 – The Keyword Ranking Summary Report from Link Assistant. An SEO report is a short and concise data-driven document that provides an overview of the organic performance of a website in the search engines. Top ranking keywords. Organic clicks.

Template 145

Template SEO Lead Scoring Lead Ranking 145

Hubspot

FEBRUARY 26, 2014

Marketers are content fatigued and might want to take advantage of this opportunity without investing more resources in content creation. Because most websites don''t rival LinkedIn or YouTube in domain authority, most people will likely see the LinkedIn version of their content in the SERPs if they choose to publish duplicate content.

Linkedin 28

Linkedin Domain SERP Content 28

Single Grain

SEPTEMBER 19, 2022

During the process, you can dive into issues like: Does your content target the correct keywords? Using the correct primary and secondary keywords (including in your headings and meta tags). Next, look for ‘striking distance’ keywords. Which Keywords Does Your Site Not Yet Rank for in Google? Need a refresher on keywords?

Analysis 144

Analysis SEO Lead Ranking Lead Scoring 144

seo.co

MAY 16, 2021

What keyword search phrases are bringing people to your site. A phenomenal search keywords report that provides more keyword data than Google. A robust view of search engine keyword rankings. Semrush is great for finding low competition, high traffic keywords, which are the ideal keywords you want to target.

Paid Content 112

Paid Content SEO CMS Development SERP 112

Marketing Insider Group

JANUARY 23, 2023

Keep your customers engaged by using proven marketing tools , resources and techniques that also promote growth in revenue. Did you know that 65% of the most successful B2B marketing professionals have a documented content marketing strategy in place? Remember, creating useful, high-quality content is key.

B2B Thought Leadership 261

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 261

Hubspot

AUGUST 22, 2011

Step 1: Make a List of Keywords. Keywords are at the heart of SEO, and selecting the right ones can make or break your SEO strategy. Compile a list of about 10 keywords associated with your product or services. Plug these keywords into Google's Keyword Tool , and find variations that make sense for your business.

SEO 28

SEO Marketing & Strategy Lead Scoring Lead Ranking 28