Martech Advisor

JANUARY 30, 2020

In the last two years, there were several heated debates around Facebook marketing and what it means in an age when the social media platform is under heavy scrutiny. But this doesn’t make Facebook marketing strategies irrelevant in 2020. As a platform, Facebook has continued to entrench itself into society.

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

ClearVoice

JUNE 5, 2023

In the ongoing battle of the social networking giants, TikTok, Instagram, and YouTube are gaining steam. But Facebook still remains the undisputed number one. With almost 3 billion active users per month, Facebook is the most used social media platform around the world. Then, Instagram featured Reels in 2020.

Webinar Metrics 52

Webinar Metrics Facebook Video Marketing Marketing & Strategy 52

Adobe Experience Cloud Blog

MAY 26, 2017

Yes, you’re not imagining it, it’s becoming even harder to get your company Facebook posts seen. Facebook has published some information (via their blog) on their changes in January & May , but savvy observers have noticed changes every month of 2017 so far. Do—Encourage Employees to Share Your Posts With Their Networks.

Facebook 134

Facebook Organization Thought Leadership Distribution 134

SocialPilot

APRIL 15, 2024

The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. In fact, it is the first step of any social media marketing campaign. What follows is a powerful strategy involving gentle coaxing and convincing to monetize your social connections. But is that enough?

Social Media 97

Social Media Media Lead Scoring Lead Ranking 97

Hubspot

JANUARY 14, 2019

Video Distribution Checklist. Our Corporate Communications Manager Sandy does this with her signature and you can switch up your signature every time you release a new video: Social Networks. When distributing your videos, social channels are your best friend.

Distribution 75

Distribution Video Marketing Advertising Agencies Multi-Channel 75

Convince & Convert

JUNE 19, 2012

One of the questions causing a fair amount of debate around digital marketing circles revolves around whether or not Facebook page “Likes” carry any measurable business value. In my opinion, the insights that support the cost per acquisition of a Facebook Like seems to be a bit less of a stretch.

Facebook 158

Facebook Lead Scoring Lead Ranking Paid Search Agency 158

Biznology

APRIL 24, 2017

It’s rare for social media marketers not to use organic and paid social media together.( 80% of enterprises say social media is the most important factor in digital marketing success. Social Media Week ). 66% of marketers cite Facebook as their preferred social network. Sprout Social).

Paid Social Agency 130

Paid Social Agency Social Media Organization Media 130

Contently

SEPTEMBER 28, 2017

Last week, the world got wind of the biggest Facebook algorithm change in years. Google officially reclaimed its spot as the top source of referral traffic since Facebook overtook it in August 2015 , which means the world’s biggest social network has been pushing less and less traffic to content.

Distribution 159

Distribution Paid Search Agency Top of Funnel Advertising Funnels 159

Contently

FEBRUARY 10, 2017

Facebook is a social network. Even worse, Facebook fanned the flames by allowing the spread of fake news. has a “great deal” or “quite a bit” of confidence in Facebook. Yet, Facebook and Twitter still lag behind. Social networks were lambasted for permitting the spread of misinformation.

Facebook 60

Facebook Social Networks Twitter Distribution 60

Biznology

APRIL 11, 2017

Why invest in a walled garden community without neighbors, when you can plop down your very own community-focused social network that has turn-key and built-in neighbors? The latest and greatest social media platform? The social network that is both the Twitter-killer and never going to work. Or maybe you, too.

Social Networks 183

Social Networks Twitter Communities Work Management 183

Hubspot

SEPTEMBER 7, 2017

Following its April 2017 white paper investigating the potential misuse of its platform, Facebook announced yesterday that it would be instituting new efforts to detect and block content -- and accompanying ad spends -- from fake accounts. It's the latest result of investigations into potential use of the social network during the 2016 U.S.

Spending 77

Spending Facebook Ads Social Networks 77

DivvyHQ

SEPTEMBER 14, 2020

Facebook is so much more than a place for keeping up with friends and family. So does your company have a Facebook content strategy? If not, consider this a solid guide to learn how to get the most out of Facebook. It's also become a hub for brands to engage with their audiences and promote their content, products and services.

Facebook 116

Facebook Marketing & Strategy Marketing Strategy Content 116

KoMarketing Associates

MAY 26, 2016

Today, pretty much everyone uses social media – not just Millennials. As of last July, Pew Research Center found that 76% of online adults use social networking sites. From Facebook to LinkedIn, every generation is socially active. We all want credit where credit is due, especially on social media.

Social Media 183

Social Media SEO Media B2B 183

LiveRamp

APRIL 18, 2019

Over one in every five digital advertising dollars flows through Facebook. But digital marketers who rely on Facebook’s native targeting capabilities alone do not generate the greatest possible impact for each dollar spent. Combining Facebook’s Broad Reach with Precise Third-Party Data.

Case Study 53

Case Study Case Studies Advertising Agencies Facebook 53

Digital B2B Marketing

MAY 25, 2011

The Changes to Email Marketing will Not End with Facebook. Jay Baer proposed in a blog post on Monday that Facebook for Business is Email Marketing 2.0 , and that email can then be used to value marketing efforts on Facebook. Facebook is (part of) Email Marketing 2.0. But email marketing is a one-way blast channel.

Facebook 100

Facebook Email Marketing Marketing Proposals Paid Search Agency 100

Paul Gillin

OCTOBER 9, 2014

I haven’t yet tried Ello , the newest social network to aspire to the role of “Facebook killer” (though my request for access is pending), but I know already that it is doomed to fail in that role. Ello has no better chance of challenging Facebook than MySpace or Friendster. It has critical mass.

Facebook 50

Facebook Social Networks Cross-Selling Network Marketing 50

Content Standard

OCTOBER 22, 2014

Brands that can incorporate this brief window of time into a content distribution strategy can utilize it to fuel audience engagement and amplify content. Reddit, a news, entertainment, and social-networking site, receives the brunt of social activity surrounding international news events, ShareThis reports.

Distribution 40

Distribution Tips Marketing & Strategy Content 40

Contently

APRIL 19, 2017

Social media—once a competitive, dynamic space—has gotten predictable. Facebook added a hundred million users in a quarter? Facebook is in trouble for failing to stop fake news , extremist messages , and child pornography ? Facebook shamelessly copied another Snapchat feature? What else is new ? Par for the course.

Social Media 167

Social Media Trends Emarketing Media 167

Hubspot

OCTOBER 4, 2018

When Facebook announced last Friday that tens of millions of user accounts had been compromised in a data breach, many of us wondered: Is this the end of the social network giant as we know it? Over the past two years alone, Facebook has been repeatedly weaponized by foreign actors in coordinated misinformation campaigns.

Facebook 72

Facebook Privacy Ad Exchange Social Networks 72

Buzz Marketing for Technology

SEPTEMBER 22, 2008

Expo Social Networks are clearly here to stay with almost 50% of the population is using these sites (70% of teens). Social Network have all opened up their platforms which means that brands have cost effective access to more than 500M engaged users (250M of them on just Facebook and MySpace alone!)

Social Networks 100

Social Networks Web 2.0 Brand Identity Branding 100

Valasys

NOVEMBER 11, 2019

With the New Year around the corner “How to Generate B2B leads using Facebook in 2020” is a question that will be on the top of the head of every B2B marketer. Another study by the Content Marketing Institute (CMI) shows that 76% of the B2B marketers use Facebook to distribute content.

Facebook 55

Facebook Generation Lead Scoring Lead Ranking 55

Biznology

FEBRUARY 20, 2017

Ever since the days of MySpace , it became pretty clear that social media platforms have a bright future ahead. This became further clear when networking platform Facebook was launched and became an instant hit. In other words, the social media world has expanded rapidly in the past few years. billion active users.

Enterprise Management 146

Enterprise Management Work Management Marketing Management Social Media 146

Contently

AUGUST 3, 2016

Every social network has a personality. Facebook is for the opinionated person who overshares details about private life. Regardless of how you feel about Facebook’s business model, you have to credit the platform for facilitating expression and creativity. Facebook dominates, with close to 75 percent.

Linkedin 60

Linkedin Facebook Thought Leadership Work Management 60

Content Standard

MARCH 6, 2018

It’s been a long time since major brands were able to drive strong Facebook ROI through organic reach alone. As its paid advertising platform gained advertisers and momentum, Facebook sought to curb the amount of organic reach brands received for their content. Is Organic Reach a Fool’s Game?

ROI 63

ROI Facebook Cost Per Thousand CPM 63

Hubspot

APRIL 28, 2017

This April also brought an onslaught of augmented reality, or AR, from a few of your favorite social media apps. Just like last month, Facebook and Instagram continued to compete with Snap Inc. 10 of the Biggest Social Media News Stories This Month. 1) Facebook announced new AR, VR, and AI initiatives at F8 2017.

Social Media 78

Social Media Facebook Paid Search Agency Marketing AI 78

Content Standard

AUGUST 10, 2015

.” There were big expectations—millions of people who were already using multiple social media accounts were interested by Google’s latest move to diversify its channel distribution. While Facebook has about 1.5 Facebook set the conventional model for how social networks should appear and function.

Distribution 40

Distribution Search Marketing Advertising Channels Google 40

Contently

NOVEMBER 13, 2017

Once upon a time, Snapchat was in line to take over the social network throne from Facebook. Instagram has become the the ideal social network, something built in a lab by the savviest venture capitalists and engineers. Facebook bought the company in 2012.).

Social Networks 167

Social Networks Stats Lead Ranking Network Marketing 167

Contently

MARCH 6, 2018

This is a question that Shane Snow and I didn’t get to answer during the Facebook Live Q&A we did to promote our new book. However, I don’t know how to handle my Facebook. The traditional Facebook game plan—posting links to interesting stories and videos with a compelling teaser—just doesn’t work anymore.

Content 167

Content Linkedin Facebook Analysis 167

Brandwatch Marketing

JULY 4, 2022

Furthermore, it is one of the best platforms to advertise on – a Forrester report has shown that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and an astonishing 84 times higher than Twitter. Quintly is a dashboard tool that covers several social networks.

Analytics 85

Analytics Tools Best Practices Tagging 85

Vidyard

MARCH 5, 2014

A great distribution strategy covering all major channels will have you sharing your videos with Oprah-like levels of excitement. Social networks When distributing your videos, social channels are your best friend. For further instructions you can see this FAQ.

Distribution 58

Distribution Video Marketing Youtube Multi-Channel 58

Optinmonster

DECEMBER 28, 2023

Social Media Marketing Over the past decade, social media networks have grown exponentially. billion active social media users. billion people used social networks. Today, social media is not just a fad but a viable digital marketing channel. Social is best for leveraging user-generated content.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Industrial Marketing Today

APRIL 22, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. Non-core functions such as sales and distribution should be outsourced.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Hubspot

JUNE 25, 2015

Or maybe Facebook? There are a few ways you can narrow your choices down and decide which network (or networks) will work best for you and your business goals, while lining up with your available resources. As we said, there are a ton of social networks to choose from. Should you use Twitter or LinkedIn?

Social Networks 28

Social Networks Marketing Budget Best Practices Top of Funnel 28

Paul Gillin

OCTOBER 19, 2011

With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business. I talked to Brody about tips for SMBs that want to optimize their Facebook presence. Use Facebook for sampling. It’s not about the likes.

Facebook 50

Facebook Tips Digital Asset Management Business 50

Content Standard

JULY 27, 2015

That underscores the strengthening utility of social networks as platforms to distribute and find content, which is among the most important social media trends for marketers to note. More People Turn to Social Media for News. What Marketers Can Do. Enjoy this article?

Social Media 40

Social Media Twitter Facebook Trends 40

Convince & Convert

MAY 7, 2013

Create a list of tactics you’re going to use to distribute information about the webinar : News release, social networks, email, blog, Facebook ad, Google ad, and postcard. You can house this on your website and/or blog, distribute it through the social networks, and use it in email marketing.

Webinar Metrics 162

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 162