Marketing Insider Group

APRIL 21, 2020

Consumers are spending more time on social networks; video consumption continues to increase. And video marketing for these companies can still be cost-effective if done correctly. Social media video advertising gets attention, and performance analytics make sure marketers see a solid return on their investment.

Planning 270

Planning Marketing Plans Video Marketing Content Marketing 270

Sprout Social

MAY 11, 2023

Use the built-in brand safety tools for each social network Your first line of defense against your branded ads appearing alongside offensive content includes the in-platform tools provided by the major social networks. These features allow you to choose the level of control over where your ad appears.

Paid Content 124

Paid Content Tools Brand Identity Branding 124

Webbiquity

JANUARY 30, 2018

Fortunately, there’s an expanding ecosystem of tools that supplement GA to give digital marketers much richer, actionable insights into what’s happening online. The report displayed engagement by hours and days; not surprisingly, the most active time correlated with the site’s new blog post publishing schedule.

Marketing Automation Services 225

Marketing Automation Services Analytics Tools Correlation 225

Martech

SEPTEMBER 20, 2023

A graphic displayed during the call showed most if not all of Salesforce’s cloud services were affected. Most core applications used by most marketing organizations are now cloud-based. Dig deeper: What marketers can do next time a major social network goes down Get MarTech! Why we care. In your inbox.

Service 110

Service Amazon Social Networks Paid Search Agency 110

NuSpark Consulting

JULY 2, 2012

Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.”

Top of Funnel 100

Top of Funnel Marketing Attribution Display Social Media 100

Bannersnack

JUNE 30, 2023

If your business thrives on Facebook ads, or you’re in the process of integrating this social network into your marketing mix, you need to know all the current Facebook ad sizes.

Facebook 75

Facebook Ads Marketing Mix Social Networks 75

NuSpark Consulting

JULY 2, 2012

Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.”

Top of Funnel 100

Top of Funnel Display Marketing Attribution Social Media 100

Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Case in Point: Event Marketing. What can Twitter do from a marketing perspective? Lots of things.

Paid Search Agency 217

Paid Search Agency Twitter Trade Show Social Networks 217

illumin

OCTOBER 4, 2023

Programmatic advertising is a critical tool for marketers, letting them optimize digital campaigns and create efficiency in their ad buying process and social media marketing shouldn’t be an exception to this. In April of 2019, eMarketer released a forecast for programmatic social. How is social media programmatic?

Social Media 52

Social Media Allocation Emarketing Media 52

Biznology

APRIL 24, 2017

Organic vs paid social media. Social media is the most genuine form of marketing. Organic social media posts come from you and go directly to your page or your company’s page. Here are 30 fascinating facts about organic vs paid social media: 100% of the Top 100 Global Brands have run YouTube ads in the past year.

Paid Social Agency 130

Paid Social Agency Social Media Organization Media 130

Top Rank Marketing

FEBRUARY 19, 2024

B2B marketers recognize that the audience on LinkedIn is immensely valuable: more than 1 billion professionals scrolling their feeds with a career-focused mindset. It’s a fantastic platform for B2B marketing activities and the numbers bear that out. And on LinkedIn, aiming for virality can actually be counterproductive.

Linkedin 94

Linkedin Marketing & Strategy Viral Marketing B2B Thought Leadership 94

Webbiquity

SEPTEMBER 5, 2017

That’s why the best digital marketers supplement SEO tactics with targeted PPC to yield top results. SEO strategies are often thought of as long-term and sustainable approaches to digital marketing. Social Media Exposure: It can be difficult to create large social media followings along with a good content strategy.

PPC 270

PPC SEO Paid Search Agency Click Rate 270

Martech

APRIL 28, 2023

As technology and automation evolve, B2B marketers can access tools and information faster than ever. As B2B marketers, we must embrace and use this technology to our advantage. Some paid tools, free tools and plug-ins can help marketers analyze keywords, but this takes time and effort. It should never be skipped or overlooked.

Marketing AI 121

Marketing AI Paid Search Agency B2B Marketing Lead Ranking 121

KoMarketing Associates

MARCH 9, 2012

B2B marketers should consider leveraging this opportunity, for applicable individuals of the organization, since thought leadership, public relations “buzz”, and marketing to a growing number of people involved in the buying process are B2B marketing goals.

Display 120

Display Organization B2B Thought Leadership Profiling 120

Martech

DECEMBER 21, 2021

Marketers in search of intelligent, targeted cross-screen campaigns in the post-cookie world will benefit from the kind of expanded open web marketplaces established by Microsoft and other partners in their network. The market is shifting towards full-stack, horizontally-integrated providers,” said Goodman. “A

Advertising Agencies 99

Advertising Agencies Marketing Management Paid Search Agency Advertisements 99

Optinmonster

MAY 2, 2024

That’s a lot of marketing messages between regular folks and businesses. Here’s what we’ll cover in the upcoming sections: Why Use Facebook Messenger for Marketing? Ways To Use Messenger in Your Marketing Strategy Facebook Messenger Marketing Without a Bot Why Use Facebook Messenger for Marketing? Lead Generation.

Facebook 86

Facebook Paid Search Agency Business Click Rate 86

Martech

FEBRUARY 22, 2022

Slack stopped loading on desktops and laptops, displaying instead an alert message that confessed Slack didn’t know what was going on. Read next: What marketers can do next time a major social network goes down. Other people have similar feelings about social channels. Why we care. We use Slack.

Amazon 88

Amazon Social Networks Network Marketing Work Management 88

Brandwatch Marketing

JULY 4, 2022

Instagram has been expanding its marketing options for some time, and accordingly the number of brands marketing on Instagram has grown from 11.5% Top posts are displayed and sorted by engagement. Social Bakers. Social Bakers offer a free Instagram analytics tool. in 2013 to 32.3% Squarelovin.

Analytics 85

Analytics Tools Best Practices Tagging 85

Brandwatch Marketing

NOVEMBER 8, 2023

The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. Once you have the data you can undertake analysis, and finally, reach social business intelligence ; using all these insights to know your customers better and improve your marketing strategy.

Social Media 98

Social Media Tools Media Lead Scoring 98

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses. Hashtags may be the answer.

Linkedin 95

Linkedin Analytics Work Management Marketing Management 95

Sprout Social

MAY 15, 2023

Social media listening tools let you monitor and track social media conversations related to a specific brand or topic. You can then analyze the data to uncover insights that will inform your marketing decisions. So let’s narrow down 13 of the top social listening tools that you should consider for your brand.

Tools 104

Tools Brand Identity Branding Enterprise Management 104

Oktopost

MARCH 11, 2020

Video content is taking over social media as people all over the world watch and engage with video more than other types of content. B2B marketers who want to keep up are using video production tools, such as PowToon and Promo, to enhance their video marketing strategy and create more videos than ever before.

Youtube 113

Youtube Video Marketing Marketing & Strategy Marketing Strategy 113

Oktopost

MAY 27, 2020

Oktopost’s Social Inbox brings every mention, comment, and direct message from all of your social media profiles into one place, where you can manage, reply, and assign social inquiries to your team. Many B2B marketers use Facebook Ads to connect with the relevant audience and generate leads. Facebook Ads Support.

Ideal Customer Profiles 96

Ideal Customer Profiles Paid Search Agency Marketing Automation Services Work Management 96

Brandwatch Marketing

JUNE 15, 2022

The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. Once you have the data you can undertake analysis, and finally, reach social business intelligence ; using all these insights to know your customers better and improve your marketing strategy.

Social Media 144

Social Media Tools Media Lead Scoring 144

Atomic Reach

JULY 11, 2023

The TikTok algorithm creates viral moments using a different methodology than other social networks. If you use the same influencer marketing tactics on TikTok that you use on Facebook or Instagram, you are following a formula for failure. Chew explained that TikTok was inspired by reinventing the way content was displayed.

Marketing AI 52

Marketing AI Viral Marketing API Advertising Benchmark 52

Top Rank Marketing

AUGUST 25, 2023

Also be sure to check out our own Elevate B2B Marketing LinkedIn newsletter which recently premiered. Marketing Dive Video Continues To Drive Programmatic Spending Growth By 2025 video advertising spending is expected to hit $96.06 billion, well ahead of other digital display advertising spending of $71.72

Newsletter 95

Newsletter Spending Linkedin B2B Marketing 95

Optinmonster

DECEMBER 17, 2020

Well, the good news is you can add quizzes to your content marketing strategy, too. You can collect the responses in WordPress and even connect it to your email marketing service. Display Your Quiz at the Right Time. For example, you created a quiz titled “Which Social Network is the Perfect Match for Your Personality?”.

Generation 112

Generation Lead Scoring Lead Ranking Leads 112

chiefmartech

JANUARY 16, 2017

Can I just take a moment to say how cool it is to have a “chief mathematician” at a marketing technology company? I loved how this article connects several fields of math to marketing challenges that are being addressed with artificial intelligence. Data-driven marketers recognize these clusters as competitive ecosystems.

Marketing AI 40

Marketing AI Network Marketing Allocation Lead Ranking 40

Oktopost

NOVEMBER 12, 2020

Social media marketing is always changing. We marketers have to be agile and constantly evaluate how different strategies, tools and platforms are performing. Not surprisingly, social networks do the same. Your featured customer selection should be strategic too – to reflect your target verticals and company sizes.

Peer-to-peer 129

Peer-to-peer Linkedin Top of Funnel Product 129

Biznology

FEBRUARY 20, 2017

This became further clear when networking platform Facebook was launched and became an instant hit. In other words, the social media world has expanded rapidly in the past few years. Social media trends. The displayed statistics reveal that as of April 2016, Facebook stands as the number one social network with 1.6

Enterprise Management 146

Enterprise Management Work Management Marketing Management Social Media 146

Hubspot

AUGUST 2, 2018

Paid Social Advertising. population uses social media , but since social networks are all trying to monetize their audiences as much as possible, organic reach is at an all-time low. The quickest and most effective way to meet your audience where they spend most of their time is through social advertising.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Sprout Social

APRIL 4, 2017

For the social media marketer who’s reaching half the amount of their audience as they did five years ago, they aren’t so great. However, whether you love, hate or are indifferent to social media algorithms, they’re likely not going anywhere. Freshness is still a part of of the way content is displayed in feed.

Social Media 110

Social Media Media Social Networks Tagging 110

Contently

SEPTEMBER 28, 2017

Google officially reclaimed its spot as the top source of referral traffic since Facebook overtook it in August 2015 , which means the world’s biggest social network has been pushing less and less traffic to content. For content marketers, Facebook’s biggest value is as a paid distribution network.

Distribution 159

Distribution Paid Search Agency Top of Funnel Advertising Funnels 159

Digilant

APRIL 23, 2024

In today’s screen-obsessed world, digital audio isn’t always at the forefront of marketing conversations—but it should be. People spend more time listening to digital audio than they spend on other popular digital channels, including viewing subscription OTT content, watching videos on their phones, or scrolling social networks.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Top of Funnel 52

Digilant

APRIL 23, 2024

In today’s screen-obsessed world, digital audio isn’t always at the forefront of marketing conversations—but it should be. People spend more time listening to digital audio than they spend on other popular digital channels, including viewing subscription OTT content, watching videos on their phones, or scrolling social networks.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Top of Funnel 52

Digilant

APRIL 23, 2024

In today’s screen-obsessed world, digital audio isn’t always at the forefront of marketing conversations—but it should be. People spend more time listening to digital audio than they spend on other popular digital channels, including viewing subscription OTT content, watching videos on their phones, or scrolling social networks.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Top of Funnel 52

Sprout Social

MAY 2, 2022

If your brand is using TikTok for marketing , you’re probably looking for ways to gain traction on the platform. It decides which videos a user might like based on their individual interests and displays them on the user’s For You page. Just like on other social networks, time is of the essence on TikTok.

Keywords 117

Keywords Video Marketing Social Networks Social Media 117