The Forward Observer

JANUARY 19, 2024

And while you are sharing it with as many people as possible and creating maximum impact, why not measure everything and make all of your marketing accountable? In the world of direct marketing, Brian Kurtz has seen it all and done it all over almost four decades. That’s what this book is all about.

Copywriting 152

Copywriting Wikipedia Marketing & Strategy Advertising Mediums 152

Marketing Insider Group

NOVEMBER 28, 2022

For decades marketers were asked to tell the world “buy our stuff” and “Our products are awesome” to the most people with the highest frequency possibly. We measured our success according to whether you’ve maximized your budget for reach and frequency. They want accountability, measurement, and ROI.

Paid Search Agency 322

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 322

Biznology

SEPTEMBER 6, 2011

Today I gave a talk to Denmark’s FDIM group in Copenhagen (and I’ll give a similar talk tomorrow at Wednesday Live in Stockholm ) on how to figure out what’s working and what’s not in the latest digital marketing techniques. In catalog marketing, you always get people who ask you to take them off your list.

Mobile Marketing 80

Mobile Marketing ROI Social Marketing Opt-out 80

Zoominfo

AUGUST 30, 2022

Under the GDPR, businesses must handle data securely by implementing the appropriate technical and organizational measures. Technical measures can be two-factor authentication, and organizational measures include extensive staff training. Protecting personal data is critical for GDPR compliance.

Privacy 130

Privacy Opt-out Opt-in Zoominfo 130

Ambal's Amusings

NOVEMBER 12, 2010

Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. But measuring doesn't have to be difficult. Depth of engagement can be measured by activity levels – how much of your content prospects view and interact with across each buying stage.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Zoominfo

OCTOBER 13, 2021

Direct mail marketing makes direct contact with individual consumers, as opposed to reaching a large audience with mass media, such as advertising. Corporate direct marketing channels commonly include highly personalized physical mail, email, social media, and texting campaigns. 3 Quick Gifting Tips 1.

Sales Management 130

Sales Management Top of Funnel Lead Ranking Marketing Qualified Leads 130

Vision Edge Marketing

JUNE 21, 2018

Given our focus on Marketing Performance Management and Measurement (MPM), we have a lot of conversations with our customers and prospects about Marketing ROI. 90% of Marketers are not training in Marketing Performance and Marketing ROI. We’re here warn you: Trying to measure Marketing ROI is a trap!

ROI 173

ROI Planning Class Work Management 173

Customer Experience Matrix

MAY 30, 2007

SAS Institute recently released a survey of senior executives’ attitudes towards marketing performance measurement. The primary result was what you’d expect: depending on the medium, just 7% to 14% of executives rate their marketing measurements “very effective”. But the details were perplexing.

Customer Surveys 120

Customer Surveys Planning Marketing Management Lead Scoring 120

Martech

SEPTEMBER 25, 2023

Here, for example, if marketing participates in a trade show and showcases its latest product, the metrics should be shown with all the other activities happening simultaneously (i.e., direct marketing, sales calls and web visits). Start by measuring the same things at consistent intervals. A/B testing.

Marketing AI 121

Marketing AI Marketing Attribution Work Management Marketing Management 121

Stevens & Tate

JANUARY 21, 2020

You may not realize it, but all marketing efforts can be categorized in one of two ways — direct marketing or indirect marketing. On the surface, direct vs. indirect marketing is relatively easy to understand. Direct marketing involves engaging with leads or customers directly.

Telemarketing 92

Telemarketing Marketing & Strategy Cross-Selling Direct Marketing 92

Stevens & Tate

APRIL 18, 2024

Getting your email marketing strategy right can be a game-changer for your business and your brand. Email stands as the cornerstone of direct marketing tactics, offering a personal touch that many other platforms struggle to emulate. Analyze and Adapt : The power of email marketing lies in its measurability.

Email Marketing 70

Email Marketing Brand Identity Branding Trigger Marketing 70

Marketing Insider Group

JANUARY 4, 2021

Content marketing drives many benefits for your brand. It builds trust, spotlights your thought leadership, and delivers measurable ROI (return on investment). So, what do you need to leverage content marketing? Email marketing remains one of the best ways to create ROI. You can be lean and mean with email marketing.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Webbiquity

JANUARY 19, 2016

ROI is still tough to measure. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. Only 13% believe they’ve proved the impact quantitatively—though that may be because just 14% tie social media marketing activities to sales levels. Simply Measured ).

Social Media 100

Social Media Stats Social Marketing CMS Development 100

sagefrog

DECEMBER 6, 2023

Encompassing 30% of projected marketing budgets for 2024 , our data shows that businesses that strategically balance in-person and virtual event marketing witness a significant boost in brand visibility and lead generation. Establish a robust reporting system to measure the impact of your marketing technology efforts.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

KoMarketing Associates

OCTOBER 20, 2020

S2 recently published the “S2 Research Marketing Decision Makers & Marketing Firm Relationships Survey,” and participants were asked to rank how important they perceived seven common marketing tactics to be, ranging from public relationships to copywriting and design. and grassroots and event marketing (2.8).

Social Media 256

Social Media Tactics Customer Surveys Social Marketing 256

KoMarketing Associates

FEBRUARY 11, 2021

S2 published its “S2 Research Marketing Decision Makers & Marketing Firm Relationships Survey,” and respondents were asked to rank how important they perceive seven common marketing tactics to be, ranging from copywriting and design to public relationships. was digital marketing and social media.

Social Media 219

Social Media Marketing Report Social Marketing Planning 219

markempa

JULY 11, 2005

Return on marketing investment and accountability are top-of-mind for almost every B2B marketer today I meet, yet the metrics they are using to quantify their performance are woefully inadequate. Peter DeLegge wrote an interesting article on the matter called, " The Bottom Line on Marketing Accountability."

Lead Generation 120

Lead Generation ROI B2B Marketing BtoB 120

Marketing Insider Group

DECEMBER 20, 2022

Some examples include: Content marketing. Direct marketing. How do you measure lead generation ROI to show your boss that your efforts are paying off and contributing to the bottom line? Lead generation is the process of identifying, qualifying and nurturing potential customers for a business’s products or services.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Direct Response Coach

JANUARY 8, 2015

Direct response is a powerful marketing discipline that brings measurable results and accountability to your advertising and marketing. So why don’t more marketers use it in their advertising? Direct Mail Direct Marketing General Lead Generation Print Advertising TV Advertising'

Advertisements 100

Advertisements Advertising Lead Generation Direct Marketing 100

Zoominfo

FEBRUARY 25, 2021

Outbound prospecting is a direct marketing channel where salespeople identify target customers and then directly reach out to them in order to introduce them to their company or product. If diligently followed, a SLA should provide relative metrics go-to-market teams can use to measure success. Outbound Prospecting.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Inbox Insight

MARCH 2, 2022

What channels are most critical to your Marketing Strategy? Side by side analysis reveals the US (32%) and UK (28%) both perceive Direct Marketing as a critical channel to their strategy. UK marketers plan to invest in Direct Display and Mobile, while those in the US look to invest more on Email and Direct Marketing.

Multi-Channel 98

Multi-Channel Paid Content Advertising Channels B2B Marketing 98

Zoominfo

JULY 19, 2022

It’s recommended that your privacy policies adhere to the strictest measures, because it’s not always clear where your consumers reside. Austria Austria requires informed consent to send marketing emails to individuals. An unsubscribe link is required for all outreach and marketing emails. Soft opt-ins are allowed.

Privacy 100

Privacy Opt-out Opt-in Privacy Policies 100

Zoominfo

AUGUST 16, 2022

This means nuanced opportunities to sell to individual business entities at the local level, to run location-level analytics including risk or credit models, to map territories accurately, and to run direct marketing campaigns. HOW DO YOU MEASURE DATA QUALITY?

Zoominfo 130

Zoominfo Best Practices SMB SIC 130

Martech

MARCH 23, 2022

One of the most frequent cliches in marketing analytics is that there are things that simply can’t be measured. People will say, “Well, you can’t measure some stuff. There’s no way to measure branding, the impact of public relations or any more complex forms of measurement.”

Marketing Attribution 112

Marketing Attribution Lead Ranking Sales Qualified Leads Marketing Automation Services 112

ConvertKit

DECEMBER 21, 2020

And unlike direct marketing (which aims to get someone to take immediate action with a click or signup) brand marketing is more about showing up and saying who you are and what you stand for. But when the results of brand marketing aren’t immediately measurable, how do you know if you’re making the right choices?

Campaigns 78

Campaigns Brand Identity Branding Paid Search Agency 78

Madison Logic

JUNE 6, 2023

Measuring the Effects Your Demand Creation Efforts Understanding how accounts interact and engage with content is crucial for measuring demand creation. Measuring demand creation is an ongoing process that requires continuous monitoring and analysis.

Demand 52

Demand Top of Funnel Enterprise Management Work Management 52

markempa

MAY 23, 2005

« State of the Art Lead Tracking | Main | Blueprint for Personal Lead Generation Success » Peformance Measurement, Corporate Culture and the CMO Yesterday, I met with the CEO, CMO and CSO at a top 500 software company. This leads to a problem that affects 87% of B2B marketers. Seems like common sense - doesnt it?

CMO 120

CMO Lead Generation Marketing Budget BtoB 120

markempa

JUNE 7, 2005

ROI measurement is the CEOs top mandate for marketing Marketers who measure their performance are rewarded with bigger budgets and win more respect. ROI measurement is the CEOs top mandate for marketing Marketers who measure their performance are rewarded with bigger budgets and win more respect.

Lead Generation 120

Lead Generation Budget Programs Marketing Budget Lead Ranking 120

Inbox Insight

MAY 24, 2022

Brand Awareness – a heavily debated area within marketing as it is traditionally hard to measure and therefore pushed aside for more tangible results when pressure is applied to demonstrate ROI. This can include email, paid search, paid social, organic social, programmatic display, direct marketing and so on.

Multi-Channel 98

Multi-Channel Paid Content Paid Search Agency Advertising Channels 98

ScanmarQED

DECEMBER 6, 2023

Direct Marketing (mailings, online TM) - Spend, volume and competitor activity. Often brand health measures like brand awareness will only be available monthly. Mass media (TV/Press/Out of Home, Radio) - spend by media and campaign, ratings (GRPs, TRPs), impressions, and competitor activity (when available).

Lead Ranking 59

Lead Ranking Aggregators Pricing Price 59

KoMarketing Associates

AUGUST 2, 2018

As marketers look ahead to the future, new research suggests that they are turning to content planning to measure the ROI of their efforts. The “2018 State of Email Workflows” report from Litmus found that 55 percent of marketers now use a content calendar year-round – but is this trend bound to continue?

Planning 152

Planning Email Marketing Campaigns Paid Search Agency 152

The Point

MAY 30, 2014

It may not be as sexy, but it’s measurable, and it can prove the worth of a talented agency partner. Today, that value may be in the form of a winning subject line, the title for a blog post, or an inventive way to repurpose old content. What do you think? Can agencies morph to compete in today’s digital marketplace?

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 100

Biznology

MARCH 4, 2013

If you want to do it, then you want to measure it. They wanted to do it, but they didn’t want any part of measuring it. They insisted that they didn’t measure any of their marketing and that it wasn’t their responsibility. That is what measurements do. Yeah, I definitely had a problem.

Search Marketing 80

Search Marketing Paid Search Agency Direct Marketing Training 80

ATAK Interactive

OCTOBER 17, 2019

At the end of the day, you want to grow your business, and you need to track data to measure your performance. With their most important metrics set, they are now ready to measure the data that matters. According to an old business maxim, anything that is measured and watched is improved. Annual Value of a Customer .

Cost per Acquisition 78

Cost per Acquisition Acquisitions CPA Advertising Agencies 78

Zoominfo

AUGUST 16, 2019

Direct Marketing as a Legitimate Interest. In fact, the GDPR states that the “processing of personal data for direct marketing purposes may be regarded as carried out for a legitimate interest.” In other words, we think you are not limited to “opt in” contact data for B2B marketing under the GDPR.

Planning 165

Planning Zoominfo Opt-out Opt-in 165

Zoominfo

FEBRUARY 25, 2021

Outbound Prospecting Outbound prospecting is a direct marketing channel where salespeople identify target customers and then directly reach out to them in order to introduce them to their company or product. If diligently followed, a SLA should provide relative metrics go-to-market teams can use to measure success.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

DiscoverOrg

MARCH 29, 2018

Direct marketing as a legitimate interest. In fact, the GDPR states that the “processing of personal data for direct marketing purposes may be regarded as carried out for a legitimate interest.” In other words, we think you are not limited to “opt in” contact data for B2B marketing under the GDPR.

Planning 198

Planning Opt-out Opt-in Peer-to-peer 198