Stevens & Tate

JANUARY 21, 2020

You may not realize it, but all marketing efforts can be categorized in one of two ways — direct marketing or indirect marketing. On the surface, direct vs. indirect marketing is relatively easy to understand. Direct marketing involves engaging with leads or customers directly.

Telemarketing 92

Telemarketing Marketing & Strategy Cross-Selling Direct Marketing 92

chiefmartech

JANUARY 10, 2022

This has a ton of implications for marketing and martech, but perhaps the greatest is the opportunity for direct Marketing-Generated Revenue. While marketing has long sought to reframe itself as a revenue engine rather than a cost center, its claim to that mantle has been debatable in most sales-driven organizations.

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

KEO Marketing

MARCH 30, 2017

When we examine the results from companies that make their living selling Inbound Marketing services , then the answer is that inbound marketing generates the most leads. When we study the results from businesses that create email marketing programs, the answer is that email marketing draws the most leads.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Marketing Qualified Leads 48

Top Rank Marketing

JANUARY 5, 2024

B2B Marketers Own the Customer Journey, Now What?

Paid Search Agency 132

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 132

Rev

APRIL 12, 2023

It produces impressive results, making it a firm favorite strategy among leading companies, business startups and marketers. You may be wondering, beyond just being an in-vogue strategy for creating awareness and driving sales, what makes account based marketing so effective? It relies on tailored experiences to win a customer.

Account Based Marketing 78

Account Based Marketing Examples Planning Paid Search Agency 78

ClickZ

SEPTEMBER 16, 2020

30-second summary: Colleen’s 12Ps of marketing technology© is built upon the tenet that martech is an enabler for marketing. Marketing technology, in and of itself, is not a strategy. The tech offers no value unless it enables a solid marketing strategy. Non-existent or deficient business case.

Work Management 145

Work Management Marketing Management Planning Paid Search Agency 145

Inbox Insight

MAY 24, 2022

Account-Based Advertising (ABA) – targets best-fit accounts through digital ad campaigns that focus on account level with high revenue potential, rather than individual leads. Bidding – in paid search, marketers bid the maximum amount of money they are willing to pay for each click on their ads. PPC – Pay Per Click.

Multi-Channel 98

Multi-Channel Paid Content Paid Search Agency Advertising Channels 98

Ambal's Amusings

JANUARY 21, 2010

One of the goals of marketing is to generate leads. What is the next logical step once you have managed to get high quality leads? Yes, getting those leads into the sale pipeline. How do marketers overcome this roadblock? Salespeople need leads—right now. So marketing tries to feed the pipe.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Smarte

AUGUST 14, 2018

The face of Database marketing is still continuing to evolve despite being around for nearly three decades. Many marketers are yet to implement Database Marketing, wait a minute, what is Database Marketing? Identifying and connecting with high potential prospects is the primary goal of most marketers.

Ideal Customer Profiles 45

Ideal Customer Profiles Database Marketing Work Management Conversion 45

Adobe Experience Cloud Blog

JUNE 27, 2016

This is evocative of the traditional demand generation approach , with broad-reaching techniques that focus on generating and engaging a large number of qualified leads based on their attributes to move them further down the funnel and eventually close them. Some examples include direct mail, database emails, and calling campaigns.

Account Based Marketing 91

Account Based Marketing Sales Qualified Leads Lead Ranking Marketing Automation Services 91

seo.co

JANUARY 23, 2022

In short, writing high quality content increases the perception that you are a professional and leads other website owners to believe that you are the type of individual with whom a business relationship could be mutually profitable. Implement Proven Social Media Optimization (SMO) Strategies. Become a source for research.

High Quality Lead 98

High Quality Lead Press Link Building Thought Leadership 98

Champion Communications

OCTOBER 12, 2021

Where do they think suppliers and partners add value to their business? Also, a great customer success team is important, so that my suppliers are challenging me to get more out of the relationship I have with them. The digitisation of the supply chain requires a very specific understanding of the dynamics of the market.

Brand Identity 62

Brand Identity Branding B2B B2B Thought Leadership 62

Content Marketing Institute

NOVEMBER 3, 2017

What these businesses are discovering is that looking at content only as a campaign or as a replacement for other marketing assets is a flawed approach. The successful businesses have discovered that content marketing must provide more than one type of value to be worth the investment. And, guess what? Click To Tweet.

Cost Per Thousand 95

Cost Per Thousand Top of Funnel Funnel Advertising Lead Ranking 95

Customer Experience Matrix

NOVEMBER 18, 2011

Speaking as someone who trained in traditional direct marketing, where testing is an absolute religion, I can only hope so. Let’s face it: most marketing automation today is still pretty darn manual. The automation I'm talking about here is having the system make choices so marketers don’t have to. Automation.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Paid Search Agency 120

Adobe Experience Cloud Blog

JANUARY 28, 2014

Implementing lead tracking. Demonstrating marketing contribution to revenue. To boot, a report from the CMO Council recently found that sales and marketing organizations are failing at customer intelligence, which happens to be the foundation of maintaining a strong funnel and driving revenue. MARKETING AUTOMATION.

CMO 48

CMO InsideView Lead Ranking Top of Funnel 48

PureB2B

AUGUST 25, 2021

Social selling is a sales approach that incorporates building relationships with customers into the sales process. Essentially, the goal is to make potential customers become aware of you, like your brand, and trust you through social media sales and marketing activities. The Basic Principles of Social Selling. That is not true.

Lead Ranking 118

Lead Ranking Linkedin Network Marketing Social Media 118

NuSpark Consulting

JUNE 29, 2015

While marketers recognize that content marketing can boost ROI, many corporate leaders still live in a worldview where traditional direct marketing campaigns rule. And, sadly, they are not today’s most lucrative marketing investment. Content marketing attracts, educates, builds your brand and softly sells.

B2B Marketing 100

B2B Marketing Content Marketing Planning Cost per Lead 100

Martech

MARCH 22, 2022

When Sally went undercover as Norma, a fast-food employee, she quickly realized that the order times she had set as a company standard were not only unrealistic, but actually hurt customer service. Read next: Embrace a value-based approach to agile marketing leadership. Sally was definitely humbled by this experience.

Planning 95

Planning Work Management Marketing Management Paid Search Agency 95

ClickZ

APRIL 22, 2020

Marketing is no longer one-way traffic: More communication channels means more customer feedback — and that’s not all. We chatted with customer experience expert Paige O’Neill, CMO of Sitecore, to hear her thoughts on this new normal — and to look at how companies can adopt a truly customer-centric approach going forward.

Digital Asset Management 91

Digital Asset Management Work Management Marketing Management Planning 91

Mailmunch

JULY 6, 2021

Even in today’s time, where marketing channels are born and discarded without so much as a second thought, emails have held onto the position of the primary professional communication channel for decades. To recruit the top talent for your email marketing team, you should: . Summing up.

Enterprise Management 82

Enterprise Management Email Marketing Work Management Optimization 82

Referral Rock

OCTOBER 3, 2019

Customer Relationship Management, also known as CRM, forms a crucial aspect of small as well as large businesses. More and more businesses rely on CRM systems these days for fortifying customer relationships and boosting profitability. Regression : It is the technique of predicting the numerical value of a specific dataset.

Enterprise Management 65

Enterprise Management CRM Marketing Management Business 65

Stevens & Tate

MARCH 22, 2021

If you don’t keep your website competitive, you could end up losing potential leads and customers as a result. An effective website redesign can help strengthen your brand, increase brand awareness, and help generate more leads and sales. Not to mention that you’d lose valuable leads as a result.

Marketing Websites 52

Marketing Websites Marketing Automation Services Work Management Buyer Personas 52

Ambal's Amusings

DECEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Howard Sewell’s blog, Direct Connections. Get Customers.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

PureB2B

AUGUST 25, 2021

Social selling is a sales approach that incorporates building relationships with customers into the sales process. Essentially, the goal is to make potential customers become aware of you, like your brand, and trust you through social media sales and marketing activities. The Basic Principles of Social Selling. That is not true.

Lead Ranking 62

Lead Ranking Linkedin Network Marketing Sales Qualified Leads 62

Crimson Marketing

DECEMBER 12, 2014

There is an extended amount of time between when the campaign was conceived and developed and when it is implemented and reaches buyers. Marketers can also send out campaigns on the same day they were developed. Email marketing technology can lead to quick conversions. Send emails at the right time.

Email Marketing 100

Email Marketing Top of Funnel Click Rate Marketing & Strategy 100

ANNUITAS

SEPTEMBER 7, 2010

Several years ago I was on-site with a client discussing their desire to develop and implement a lead management process.    These technologies included a marketing automation platform and a CRM system.  The issue of failing to get the maximum value from a technology investment is nothing new. 

Work Management 100

Work Management Marketing Automation Services Marketing Management De-duplication 100

Ambal's Amusings

AUGUST 27, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Ardath Albee Recommends. Tom Pick's Tip.

Work Management 100

Work Management Marketing Management B2B Business 100

MarketJoy

JUNE 25, 2018

With inbound marketing hogging the limelight across most of the world, outbound has kind of become old-fashioned. The latter is intended to reach out to its prospective customers & inform them about their product & service portfolio. Alternatively, outbound marketing is referred to as traditional or direct marketing.

Paid Content 56

Paid Content Work Management Marketing Management Top of Funnel 56

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. 4) Lead scoring — in a prior post , I make the case for quantitative scoring.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

The ROI Guy

NOVEMBER 4, 2013

It needed a way for customers to quickly understand the financial benefits of the Universal Payments solution. The tool helps prospects calculate in less than ten minutes the project implementation, maintenance, time to market and revenue benefits of ACI compared to the current solutions and practices.

Lead Ranking 40

Lead Ranking Marketing Proposals Lead Scoring ROI 40

Hubspot

AUGUST 13, 2014

According to our 2014 inbound ROI study , 69% of HubSpot customers saw an increase in sales revenue after implementing our inbound software. And 74% of these customers experienced this revenue increase within 7 months. Clearly, inbound marketing is about more than mastering the top of the funnel. Email is dead.

Top of Funnel 28

Top of Funnel Marketing Automation Services Inbound Marketing Clickthrough 28

Webbiquity

MAY 10, 2011

And another recent study from McKinsey concluded that, whether you can directly measure ROI or not, companies that embrace social media are more profitable than those who don’t, and “those that fail to implement social media could be making a “critical mistake”.&#. Promote white papers / eBooks / reports for lead generation.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

ViewPoint

SEPTEMBER 27, 2012

My guest today is Dave Munn who has been President and CEO of ITSMA since 2000, having led ITSMA's global expansion to become the leading B2B marketing association for technology, professional services, and telecom companies. ITSMA Conference: Marketing's New Value Proposition, October 30 – 31, 2012. Stay Tuned.

Organization 120

Organization Work Management Marketing Management Marketing Budget 120

PureB2B

MAY 30, 2022

Which B2B lead generation strategies really work ? Which tools can you implement to start growing your firm’s contact list—and winning those new accounts—today? Without leads, B2B marketers don’t have prospects. However, with the right leads, everything else falls into place. The Challenges of Generating B2B Leads.

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62

Industrial Marketing Today

OCTOBER 2, 2010

The old email marketing strategy of batch and blast or spray and pray is no longer effective. However, there’s no denying the low cost of email marketing. Therefore B2B and industrial marketers continue to favor email marketing over other direct marketing channels.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

The ROI Guy

MARCH 23, 2011

Solution Selling: The most common sales approach today with over 60% of sellers, Solution Selling is where vendor’s sales team “seeks out current concerns in a question-and-answer dialogue with customer managers”. So this approach seems to make a lot of sense, but how do you get started in implementing this methodology and what is required?

Enterprise Management 40

Enterprise Management Peer-to-peer Work Management Marketing Management 40

Martech

OCTOBER 27, 2023

This requires cutting through the product marketing vocabulary and understanding what a particular topic or trend can do to create value and how it applies to your organization’s needs. Some CDPs are accommodating how brands are shifting their approach to managing customer data in the cloud. Activating the customer data.

Buyer Need 113

Buyer Need Work Management Marketing Management Budget Programs 113