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10 Tough Questions to Evaluate Your Target Account List

The Point

In a far-gone era, when demand generation was “direct marketing,” it was often said that for any campaign to be successful, the list was paramount. Fast-forward 20 years to a world of Account-Based Marketing (ABM) , and little has changed. Do everything else right (message, offer, creative, etc.),

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3 Big Martech Innovation Themes in 2022

chiefmartech

As illustrated above, I see three big themes for new martech innovation in 2022: Commerce , both B2C and now B2B, with more in marketing’s domain Big Ops , the rapid evolution of process and technology in a digital firm No Code , superpowers for non-technical and semi-technical marketers.

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Is your brand facing an identity crisis?

Martech

Acxiom helps brands focus on that private domain – meaning advertisers’ first-party data and relationships are key. From there, the goal is to extend that identity capability across use cases ranging from traditional direct marketing to measurement of paid media. The private graph works together with cross-domain graphs.

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Quit Renting Your Audience in Social Media

Convince & Convert

Owned, on-domain social communities offer more control, enhanced engagement and interaction capabilities, deeper customer insight opportunities, and reliable reach. Smart companies are now using leased social communities (Facebook, Twitter, Instagram, et al) to drive participation in owned social communities.

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Selecting The Right B2B Telemarketing Vendor

Only B2B

For this reason, businesses around the globe outsource this task to telemarketing companies who are well-versed in their domain(s). In the United Kingdom, membership of the Direct Marketing Association (DMA) is a testament to the standing of telemarketing companies and showcases their standing within the industry.

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Improve Your SEO with Influencer Marketing

Onalytica B2B

Once new readers are in your domain, they may like what they see and stay, meaning you’ve gained extra readers and followers. Whilst not always obvious, working with influencers is a different approach to marketing and advertising.

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Microsoft Blocks and Tips to Avoid Them

JangoMail

Overall, poor sending practices with messages going to Outlook.com (aka Microsoft) domains (and any other domain, for that matter) can escalate already problematic junk folder delivery into outright blocking, where your recipient never even has the opportunity to see your message. The lack of reputation can be related to the volume.