Salesforce Marketing Cloud

JANUARY 12, 2024

Evaluate the market and conduct some research Conduct market research to see where you can level up or shift to accommodate new business streams. Big trends like consumers embracing ecommerce and businesses leaning into digital transformation are being accelerated with every new tech development.

Budget Programs 105

Budget Programs Small Business Marketing Work Management Marketing Budget 105

Liveintent

OCTOBER 13, 2020

The signs have been plentiful, the majority of which pointing to eCommerce being the midnight oil behind 2020’s holiday season. eCommerce in the Before Times. While a larger move was underway prior to 2020, there wasn’t much urgency around having a fully-powered eCommerce option. Increased eCommerce sales and buoyed ad spend.

eCommerce 62

eCommerce Emarketing Urgency Marketing Paid Search Agency 62

Biznology

JANUARY 13, 2022

On ecommerce and digital marketing for manufacturers and distributors, organized by WB Research, the same company as runs B2B Connect, below. May 2-4, Austin and “digital experience,” Forrester B2B Summit North America. An online follow-up to the October 2021 in-person Forum, with free registration for PRO members.

Conference 197

Conference B2B Forrester Marketing Management 197

ClickZ

FEBRUARY 19, 2020

30-second summary: Capgemini’s white paper covers eight important replatforming considerations that retailers should ask before updating their ecommerce ecosystem. When it comes to ecommerce, the replatforming journey can be daunting and overwhelming. When should you design and launch a new site? Source: Capgemini.

eCommerce 102

eCommerce Ning Allocation Work Management 102

Hubspot

DECEMBER 8, 2020

McKinsey's research also noted four other key shifts in consumer spending behavior that could majorly impact brands in the near or far future. And, whenever they make those purchases, 21% of consumers aim to do more brand and product research than they had for pre-pandemic purchases. Shoppers need ecommerce. In the U.S.

Research 101

Research Brand Identity Branding Budget Programs 101

ClickZ

MAY 25, 2023

By analyzing customer data from various touchpoints, such as social media, ecommerce websites, and physical stores, we are able to gain insights into customer preferences, behaviors, and purchase histories. By leveraging this data, AI can provide personalized recommendations, offers, and promotions to customers through multiple channels.

Marketing AI 122

Marketing AI Brand Identity Branding Ethics 122

Marketing Insider Group

JULY 13, 2020

Fred Isbell, Research Director Dresner Advisory Services, High technology Veteran and former Senior Director SAP Global Marketing. Their “outside in” perspective is critical, with the ability to keep a pulse on the marketplace with regular insights and research from experts with deep expertise in specific areas of focus.

CMO 201

CMO Marketing AI Paid Search Agency Work Management 201

Biznology

MAY 25, 2021

Invitation only, for ecommerce and digital marketing execs in manufacturing and distribution. All about ecommerce and digital marketing in manufacturing and distribution. September 20-21, virtual, starting noon ET on the 21st, Digital Transformation Connect. A production of the Content Marketing Institute.

Conference 104

Conference B2B Marketing Peer-to-peer Planning 104

Marketing Insider Group

FEBRUARY 15, 2021

Research the competition, know your audience, find your angle, support your angle, and present in a manner that will attract your audience. Better also means the content is up to date, research-backed, longer, and it includes more visuals, clearer explanations, examples, and more. Research the Competition. Quick Takeaways.

Lead Scoring 334

Lead Scoring Lead Ranking Content SMB 334

Martech

AUGUST 23, 2023

At the forefront is the sweeping digital transformation across industries. These catalysts, from global digital shifts to regulatory mandates, have shaped the martech landscape, influencing its trajectory and businesses’ choices. Research with rigor. However, when executed effectively, it can be a game-changer.

Work Management 96

Work Management Marketing Management Digital Transformation Customer Satisfaction 96

ClickZ

JUNE 22, 2020

We evolved that way; so it comes as no surprise that researchers at MIT have discovered that 90% of information transmitted to the human brain is visual and our minds can identify those visual images in a blink of the eye. Dan Drapeau is Head of Technology at Blue Fountain Media , leading digital transformation agency.

Marketing AI 121

Marketing AI eCommerce Lead Ranking Gartner 121

Porch Group Media

AUGUST 10, 2021

As consumers, the way we engaged, researched and bought from brands completely changed. And for brands, customer engagement channels underwent rapid digital transformation in order to meet consumer needs. . As brands concentrated on digital channels, email emerged as strong as ever. Statista ) In 2021, 4.03 Mobile Email.

Advertising Benchmark 98

Advertising Benchmark Statistics Email Marketing Trends 98

Marketing Insider Group

FEBRUARY 24, 2021

Digital transformation progression means diverse pools of users will want to use your website to learn and shop. The research discovered that Amazon, Best Buy, and Target were leaders in the space, others had lots to improve upon. billion to eCommerce competitors. Sites with accessibility issues lost $6.9 Quick Takeaways.

CMS Development 280

CMS Development Barriers Act-On User-Generated Content 280

Sprout Social

MAY 4, 2021

Now executives are all in on digital transformation. . These features create new digital storefronts that can be found organically or boosted through paid advertising. . The difference between social commerce and ecommerce. Ecommerce broadly enompasses the process of buying and selling goods online.

Work Management 136

Work Management Top of Funnel eCommerce Social Media 136

ClickZ

FEBRUARY 21, 2020

30-second summary: Following a survey and some editorial research, we have highlighted 10 people we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space. Katrina Lake (Stitch Fix). Katrina Lake is the Founder and CEO of Stitch Fix. Jay Richman (Spotify).

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Valasys

DECEMBER 17, 2019

Insite leverages a deep base in B2B-focused digital commerce technology to better serve a fast-growing market amongst the manufactures as well as the distributors. He further added that their company saw a great opportunity to deliver a greater value to the underserved trillion-dollar B2B ecommerce market.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Software 69

Lake One

JANUARY 6, 2021

Launched in 2014, Lake One has grown every year since with the belief that transformation is about taking one step at a time. We’re thrilled to partner with this leader in digital rewards.” About Lake One: The Lake One team has been driving business impact for companies with complex sales processes in B2B and Ecommerce since 2014.

Advertising Agencies 65

Advertising Agencies Paid Search Agency Work Management Marketing Management 65

Sprout Social

AUGUST 19, 2021

Now executives are all in on digital transformation. . These features create new digital storefronts that can be found organically or boosted through paid advertising. . The difference between social commerce and ecommerce. Ecommerce broadly encompasses the process of buying and selling goods online.

Stats 128

Stats Examples Tips Top of Funnel 128

Martech

DECEMBER 29, 2022

“We can expect household entertainment names to continue launching streaming platforms as they aim to increase their subscriber base, stay relevant, and offer lower price points,” said Laura Connell, consumer trends manager for audience research company GWI. Recent OAAA-Harris Poll research found that consumers on TikTok, Instagram, etc.

Advertising Agencies 114

Advertising Agencies Advertisements Advertising Paid Search Agency 114

The Customer

MAY 11, 2021

This week’s TheCustomer QT covers the latest news on CMO tenure, reasoning with data, support for your CX, the low-code revolution, making your digital transformation work, and design thinking for the win! Research Reveals Poor Customer Experience Leads to Customer Churn. ” DIGITAL TRANSFORMATION.

Digital Transformation 52

Digital Transformation Intent Data CMO Digital Marketing Funnels 52

chiefmartech

FEBRUARY 27, 2017

APIs are the fuel of the digital economy and are now set to burst onto the ecommerce landscape. Imagine you want to automate your marketing operations, one way to do this is to research off-the-shelf products. I want to show you what makes it trustworthy and what it takes to integrate it into your ecommerce systems.

API 40

API CMS Development Enterprise Management eCommerce 40

Hubspot

JULY 21, 2020

However, it allows companies to create a public business profile that includes links to ecommerce stores and a catalog of product shots. After that point, the rep or marketer needs the prospect to venture to an ecommerce site or landing page, fill in their personal information, and buy the product or service.

Features 96

Features Top of Funnel Work Management Marketing Management 96

Webbiquity

OCTOBER 13, 2020

Two recent research reports provide useful insights. The pandemic has accelerated digital transformation initiatives. Interest in digital transformation has been gradually increasing over the past five years. Google’s research also found that, “Buyers want to feel supported, especially after a purchase.

Buy 267

Buy Research Work Management Trends 267

TrustRadius Marketing

APRIL 6, 2022

This web of tasks and research can overwhelm small businesses and startups. If you want to transform your platform and workflow all at once, you might consider digital experience software. What Is Digital Experience Software? DXMs are for making digital transformations to user experience (UX) and customer experience (CX).

Digital Asset Management 98

Digital Asset Management Enterprise Management Marketing Automation Services Marketing Management 98

Salesforce Marketing Cloud

JULY 20, 2021

The prediction is based on proprietary research, data on the actual activity of more than 1 billion global shoppers, and several market assumptions. The expected price hikes come as the global consumer economy is undergoing a digital transformation. The prediction data that we present is from proprietary Salesforce research.

Cost 98

Cost Merchandising Pricing Price 98

ClickZ

MARCH 9, 2021

Traditional forms of market research like consumer surveys and focus groups didn’t get to the heart of what drove consumers to purchase StarKist’s products. Mecs’ team is responsible for all consumer facing marketing initiatives, category management, market research, and ecommerce. The challenge of commoditization.

Analytics 116

Analytics Conversion Peer-to-peer Eye-Tracking 116

Brandpoint

FEBRUARY 13, 2023

A human will have to do the research, or, if something is provided by the bot, they will need to fact-check to avoid publishing a mistake. Ecommerce platforms will know what I need before I do. We found that ChatGPT struggles to scratch below the surface. Social posts will self-optimize based on user engagement.

Marketing Automation Services 126

Marketing Automation Services Planning Copyright Paid Search Agency 126

BenchmarkONE

MARCH 22, 2019

Whether you’re researching CRM options, or just trying to get the most out of your existing CRM and sales and marketing tech stack, there are a handful of experts who are the most qualified to guide you. If you’re in the early stages of CRM research, high-concept blog posts are just confusing, at best. CRM Switch. Think Again.

CRM 74

CRM Forrester Small Business Marketing Digital Transformation 74

Scoop.it

AUGUST 4, 2022

As we can see from the data above, 2020 unsurprisingly saw eCommerce, social media, and online video activity rise significantly as global lockdowns led to widespread interruption across virtually all customer-facing industries. Image: WARC ).

Curation 75

Curation Brand Identity Branding Paid Search Agency 75

TrustRadius Marketing

MAY 12, 2022

Digital experience (DX) software-as-a-service (SaaS) can be used to grow your customers by gaining insight into their experience with metrics like their real-time sessions on your site. With that information, you can improve the overall usability of your eCommerce site and improve conversions. DXM means digital experience management.

Digital Experience Platform 98

Digital Experience Platform CMS Development Digital Asset Management Marketing Automation Services 98

ClickZ

JUNE 29, 2020

30-second summary: In March 2020, market research firm IDC forecasted 2020 artificial intelligence (AI) spending to range from $48 billion, a 25% increase from 2019, to $50.7 In March 2020, market research firm IDC forecasted 2020 artificial intelligence (AI) spending to range from $48 billion, a 25% increase from 2019, to $50.7

Marketing AI 137

Marketing AI Work Management Forecasting Marketing Management 137

Martech

DECEMBER 26, 2023

Product data transfer tools, like Distributor Data Solutions, where manufacturers can syndicate up-to-date product information to their partners—data that is especially critical to their ecommerce sites. It’s just that they’re not telling that story.”

Work Management 110

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 110

Hubspot

OCTOBER 28, 2020

Digital transformation is accelerating. Buyers are more in control than they've ever been, and companies delivering a great digital customer experience are winning. Buyer research has shifted to a more on-demand, in-the-moment experience than ever before, and live chat usage strongly supports that. Buyers Are in Control.

Advertising Benchmark 101

Advertising Benchmark Business Digital Transformation Hubspot 101

Marketing Insider Group

JUNE 29, 2020

He commented, “We just felt it was not the right time,” David Zucker, SVP of Ecommerce and CMO at Perdue Farms, said of the shelved campaign. According to Anheuser-Busch Inbev U.S. These are the times that programs need to be heavily focused on growth.” said Daniel Frohnen, CMO of Sendoson.

CMO 327

CMO Work Management Paid Search Agency Planning 327

chiefmartech

JANUARY 10, 2022

Together, these forces are converging into The Digital Firm. What exactly is “The Digital Firm” you ask? It’s life after digital transformation. The pandemic massively accelerated ecommerce, catapulting both the Amazon Empire and the Shopify Rebel Alliance to new highs.

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

flux.la

JUNE 5, 2020

The biggest overall change, however, lies in essential vs non-essential eCommerce, as we’ve briefly discussed above like search volume in the “essential” niches like health services, medical news/research, sanitization, daily necessities, etc. Proper keyword research is extremely important at the moment. Stay safe!

SEO 59

SEO Marketing & Strategy Lead Ranking FAQ 59

The Customer

JUNE 22, 2021

Yet only 49% of retailers have personalized their email, according to Ecommerce Personalization Benchmark Report 2021, a study from Netcore, conducted by Wakefield Research. Quick-Take: There is much hype about email personalization. At that, email is the leader. UX Should Guide AI.

Industry CMS 52

Industry CMS CMS Development Peer-to-peer Privacy 52