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11 TED Talks Every Content Marketer Needs to Watch

Marketing Insider Group

How Videos Go Viral By Kevin Allocca Video Source: TED With TikTok as today’s most popular social media app, everyone wants their video content to go viral. 404 Page Not Found History By Renny Gleason Video Source: TED Renny Gleason, leader of interactive strategy at an advertising agency, began his career as a game developer.

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How Should LinkedIn Algorithm Changes Affect Your Strategy?

Top Rank Marketing

Don’t make “virality” a goal on LinkedIn It’s easy to see the appeal for brands in having a post or piece of content go viral on social media. And on LinkedIn, aiming for virality can actually be counterproductive. In reality, the business impact of all this explosive yet ephemeral reach tends to be iffy.

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Why Trend-Hopping Can Lead to Brand Failure on Social

Convince & Convert

It’s no surprise that these social media platforms are requiring us to develop independent strategies for our brand. In the world of marketing, it seems as though trendy content is what sells, is what’s important, and is what will make a brand “go viral.” What most brands want is to reach as many people as possible right?

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Top book and podcast recommendations for martech professionals

Martech

Professional development is essential, especially for those in dynamic fields like marketing and technology. Practitioners working where these fields overlap must keep pace with constant changes and developments. Here are some marketing technology professional development books and podcasts that I find useful.

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AI Market Report: Generative AI Industry Trends & Insights

HG Data

Within a year of ChatGPT going viral, AI went from a water-cooler topic of tech employees to a focus of global business leaders. Rapid innovation in AI development and […] The post AI Market Report: Generative AI Industry Trends & Insights appeared first on HG Insights.

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5 Hacks to Boost Your B2B Company’s Organic Social Media Reach

Marketing Insider Group

Develop a Social Media Strategy. Knowing your audience’s interests and demographics is key for developing a content strategy that appeals to them. Even worse, it’s easy for your posts to be buried in a flurry of updates, announcements, and news—unless they go viral. It’s easy to get overloaded with information on social media.

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Unlock Growth in 2024: Essential B2B Marketing Trends and How to Make Them Work for You

The Lead Agency

This could guide product development and promotional strategies. Product development: Transaction and customer feedback data can highlight trends and preferences, guiding product development and feature enhancements to better meet customer needs. Trend 8: Virality Kicks Up Through Automation We all want to go viral.