Lenny's Newsletter

SEPTEMBER 21, 2023

Simplify security | LinkedIn Ads —Reach professionals and drive results for your business — Itamar Gilad is a career coach, author, and speaker with over two decades of experience in senior product roles at Google, Microsoft, and various startups. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

Youtube 116

Youtube Lead Ranking Lead Scoring Ad Exchange 116

Zoominfo

FEBRUARY 22, 2021

Jill Rowley is a noted startup advisor with 17 years of SaaS experience. If you’re in sales and haven’t heard of this guy, crawl out from under your rock right now and start watching his videos and listening to his podcasts immediately. Jill Rowley. — Jill Rowley (@jill_rowley) November 29, 2020. Gary Vaynerchuk. David Dulany.

Social Media 205

Social Media Cold Calling B2B Thought Leadership Media 205

Marketing Insider Group

APRIL 19, 2021

SaaS startups face several challenges when marketing their services to prospects. Your engineers and even some founders are innovators and developers, but sometimes they’ve immersed themselves in geek-speak for so long that they have a tough time explaining the need for your solution in a way other people will easily understand.

Startups 337

Startups B2B Marketing Buyer Personas Advertising Agencies 337

Onalytica B2B

APRIL 3, 2018

Key Topics: Career, Personal Branding, Growth Hacking for Startups and Individual, Networking. I have also been career mentor for 1000s of students and have had mentored few startups too, being a community developer and manager at PushTalent and PushStart respectively. Location: Mumbai, India.

Startups 231

Startups Work Management Social Media Marketing Management 231

Spiralytics

JANUARY 31, 2023

Of course, every emerging technology is a new growth opportunity for marketers, regardless of the format or accessibility, but the channel that reigns supreme in the age of convenience has to be podcasts. Here are a few podcast statistics that cover the specifics of this marketing format.

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

Sage Marketing

APRIL 12, 2023

Whether you’re running a startup or intend to someday, educating yourself on the business world is vital. Lean into podcasts and learn from like-minded entrepreneurs from the comfort of your own kitchen, bathtub, car, or wherever else you can lend an ear. Source: [link] 2. Image Credits: TechCrunch 3. Source: [link] 6.

Demand Generation Agencies 52

Demand Generation Agencies Startups Best Practices Marketing Management 52

Sage Marketing

APRIL 12, 2023

Whether you’re running a startup or intend to someday, educating yourself on the business world is vital. Lean into podcasts and learn from like-minded entrepreneurs from the comfort of your own kitchen, bathtub, car, or wherever else you can lend an ear. Source: [link] 2. Image Credits: TechCrunch 3. Source: [link] 6.

Demand Generation Agencies 52

Demand Generation Agencies Startups Best Practices Marketing Management 52

Onalytica B2B

APRIL 11, 2017

As a growth hacking digital marketer in the funded startup world, I regularly see the hustle-filled journey from startup inception to market-conquering results. In either case, startup founders and growth marketers would be foolish to ignore the potential impact of influencer marketing. Influencer Marketing for Startups.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Biznology

DECEMBER 17, 2020

To get the post-grad credential required, she enrolled at West Virginia University’s online master’s degree program in integrated marketing , and immediately on graduation joined the faculty and helped develop a new program in data-driven marketing communications. She was named Teacher of the Year in 2018. Or the soda bottle.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

Content Standard

OCTOBER 5, 2023

A Content Disrupted podcast with guest Patrick Ward, Vice President of Marketing at Formula.Monks. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Follow and subscribe to Content Disrupted on Apple Podcasts , Spotify , or Google Podcasts.

Ideal Customer Profiles 103

Ideal Customer Profiles Marketing Strategy Marketing & Strategy Enterprise Management 103

Martech

APRIL 3, 2023

She is author of the best-selling books “Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content” and “Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business” (co-authored with C.C. followers) A. followers) A.

Content Marketing 116

Content Marketing Marketing Agencies 2 Paid Search Agency Advertising Agencies 116

MKT1

DECEMBER 18, 2023

Over the past couple years writing newsletters and working with hundreds of founders and marketers, we’ve developed a fairly-comprehensive approach to building B2B marketing. I especially see this mistake when startups look at much later stage companies with brand awareness and product awareness and try to emulate what they do.

Startups 98

Startups Marketing Analytics Tools Course B2B Marketing 98

Salesforce Marketing Cloud

DECEMBER 1, 2022

Each autumn I have the chance to spotlight the best business podcasts from across the Salesforce network. This year, the focus is on getting stuff done — developing career-changing admin skills, connecting with your customers in new ways, and using system automation to rapidly change business operations. Start listening now.

Best Practices 96

Best Practices Business eCommerce Digital Transformation 96

Zoominfo

SEPTEMBER 30, 2018

Not only are podcasts a great source of entertainment, but more professionals use podcasts for professional development, research, and inspiration. Today, we’re sharing our list of the best sales podcasts on the web from some of the biggest sales personalities. What are the Best Sales Podcasts? Host: Brian G.

Sales Management 100

Sales Management Top of Funnel B2B Thought Leadership Best Practices 100

Pam Didner

SEPTEMBER 8, 2021

It’s your responsibility to develop your soft skills continuously. The best way to know the soft skills you need to develop is to get feedback from your team, peers, and managers. She uses these two slides as a checklist to evaluate startups’ GTM (go-to-market) effectiveness. These include: Communication. Leadership.

Planning 121

Planning Marketing Analytics Tools Ad Building Work Management 121

Hubspot

MAY 21, 2020

was booming with startups. So I figured — why not launch a podcast called "Students vs. Startups … Showdown on the Potomac?". In hindsight, "Students vs. Startups" encountered a perfect storm, and I steered right into it. Ultimately, the podcast's failure boiled down to five major factors. And Washington, D.C.

Startups 86

Startups Trade Show Broadcasting Paid Search Agency 86

Lake One

NOVEMBER 23, 2022

Startups have a lot on their plate. So why should content marketing for startups be a priority? Why is Content Marketing for Startups important? Content marketing is an excellent way for startups to raise brand awareness, develop customer trust, and gain credibility in their industry. What is Content Marketing?

Startups 75

Startups Webinar Metrics Marketing Strategy Marketing & Strategy 75

Search Engine Journal

JULY 19, 2021

With Joe’s vast experience collaborating with the world’s largest Fortune 500 companies and Silicon Valley Startups, strategy development and in-depth SEO analysis are right up in his alley.

SEO 93

SEO Startups Analysis Marketing Websites 93

Heinz Marketing

MARCH 17, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing Why I’m Trying to Become a Podcast Listener While I have worked in marketing for the better part of a decade, I don’t have much experience with podcasts, professionally or personally.

Ideal Customer Profiles 100

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 100

Lake One

OCTOBER 24, 2023

Roundup highlights B2B partners that support startups across all business functions and empower growth MInneapolis, Minnesota, October 24, 2023 — Inc. All 389 companies received top marks from clients for being instrumental in helping leadership navigate the dynamic world of startups. Its prestigious Inc.

Advertising Agencies 52

Advertising Agencies Peer-to-peer Startups Paid Search Agency 52

Oktopost

DECEMBER 15, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Hot Topics of this Episode Include: How a startup mindset can benefit any organization in times of uncertainty. Watch the recording: Subscribe to the Radically Transparent Podcast: We’re on Apple Podcasts. Catch all episodes here.

Peer-to-peer 62

Peer-to-peer Budget Programs Transparency Ad Exchange 62

Webbiquity

JUNE 13, 2023

Spotify also recommends music and podcasts based on your search history. Brands develop referral initiatives to boost brand advocacy while also incentivizing customer loyalty. Mehdi spends his spare time musing about startup growth strategies, personal productivity, and remote work.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

ClearVoice

JULY 17, 2023

In the competitive world of Fintech, startups need more than innovative ideas to make a lasting impact. With the right approach, content marketing can transform fledgling startups into powerhouses of influence and success. Facilitating Growth Content marketing can catalyze growth for finance startups. You also need a story.

Startups 52

Startups Top of Funnel Content Marketing Planning 52

Zoominfo

FEBRUARY 22, 2021

Jill Rowley Jill Rowley is a noted startup advisor with 17 years of SaaS experience. Gary Vaynerchuk If you’re in sales and haven’t heard of this guy, crawl out from under your rock right now and start watching his videos and listening to his podcasts immediately. — Jill Rowley (@jill_rowley) November 29, 2020 4.

Social Media 100

Social Media B2B Thought Leadership Cold Calling Media 100

Oktopost

MAY 4, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. With Natalie Binns , Oktopost’s VP of Marketing, doing a podcast take-over on this episode, no rock is left unturned! Radically Transparent is a podcast geared towards the modern-day B2B marketer. Catch all episodes here. Episode Summary.

Social Media 69

Social Media Acquisitions Transparency Media 69

Oktopost

OCTOBER 27, 2021

Listen to the podcast: For more thought leadership on marketing and sales alignment, check out our Radically Transparent podcast on Apple Podcasts , Spotify , or YouTube. With over 20 years of sales leadership experience, Jason ‘s career is highlighted by building, developing, and enhancing successful sales teams.

B2B Thought Leadership 62

B2B Thought Leadership Transparency Thought Leadership Leads 62

Hubspot

FEBRUARY 4, 2021

Newsletters, podcasts, premium content, and other media have exploded in popularity for startups and scaleups looking for best practices and tech news. And they have a very successful business podcast, "My First Million.". We can't stop there, though. So how can companies adapt to this change?

Hubspot 101

Hubspot Advertising Mediums Startups Custom Publishing 101

Lake One

NOVEMBER 23, 2022

Startups have a lot on their plate. So why should content marketing for startups be a priority? Why is Content Marketing for Startups important? Content marketing is an excellent way for startups to raise brand awareness, develop customer trust, and gain credibility in their industry. What is Content Marketing?

Startups 52

Startups Webinar Metrics Marketing Strategy Marketing & Strategy 52

Oktopost

MARCH 18, 2021

Listen to the Podcast Now: For more thoughtful discussion with renowned marketing leaders, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn. Podcast Episode Summary. More About Mike Dickerson. Like What You Heard?

B2B Thought Leadership 62

B2B Thought Leadership Emarketing Thought Leadership Lead Ranking 62

Hubspot

APRIL 7, 2023

Low Startup and Overhead Costs Selling digital products doesn’t come with the startup costs associated with selling physical products. Digital products can complement physical products — for example, an artist who sells ceramics can create an educational podcast about their practice. According to Statista, there are 464.7

CMS Development 75

CMS Development Product Buyer Personas Industry CMS 75

Oktopost

OCTOBER 7, 2021

Listen to the podcast: For more thought leadership on measuring buyer intent check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Julie Preiss, CMO of Appgate takes the hot seat. Meet Julie Preiss.

Buyer Intent 62

Buyer Intent CMO Intent B2B Thought Leadership 62

Zoominfo

DECEMBER 21, 2020

Expansion by developing a new product. Lululemon — a sports apparel retailer — was one of those firms, as it bought in-home fitness startup Mirror for $500 million in June 2020. Expansion by developing a new product. Under this scenario, a firm develops a feature or product that appeals to buyers who were not a focus previously.

Paid Search Agency 211

Paid Search Agency Lead Ranking Companies Planning 211

ClearVoice

JUNE 18, 2020

According to a recent release from Lowe’s, the Local Initiatives Support Corporation (LISC), the nation’s largest community development organization, will manage the process of vetting applications for grants. For example, for minority podcasters, many are overlooked for larger awards.

Resources 99

Resources Business Work Management Startups 99

Hubspot

JANUARY 17, 2018

Best Sales Podcasts. The Advanced Selling Podcast. The Salesman Podcast. Linking Into Sales Podcast. Bowery Capital Startup Sales Podcast. The Sales Babble Podcast. The Sales Podcast. Here are 18 sales podcasts to get you started. The Advanced Selling Podcast. B2B Growth Show.

Enterprise Management 101

Enterprise Management Startups SMB B2B Thought Leadership 101

Bionic

MARCH 17, 2024

Chasin Says Without AI, Agencies Cannot Compete In a segment of Marketecture Podcast Episode 83 which turned me on to this story, Josh Chasin says, “what’s going to happen is I think that AI is going to immediately have an impact on labor costs.” Altman’s prognostication is sending shockwaves through the advertising industry.

Paid Search Agency 70

Paid Search Agency Marketing AI Advertising Agencies Ad Agencies 70

Martech

AUGUST 6, 2021

Brand can be built utilizing podcasting, new video strategies and leveraging the media to place relevant news stories. Social media remains a key area for companies to develop both awareness and intent by authentically reflecting the brand’s value. When developing brand building techniques it all starts with the customer.

Paid Search Agency 144

Paid Search Agency Ads Enterprise Management Marketing Management 144

GrowPowerful

APRIL 28, 2023

In the hypercompetitive world of early-stage SaaS startups, marketing is all about getting from zero to paying customers as quickly as possible. But going from startup to scaleup doesn’t come easy, especially when there are countless other players vying for attention in the market.

Communities 40

Communities Startups Paid Search Agency Content 40