The psychology behind content: how to trigger your users’ behavior


As a content marketer or designer, it’s helpful to understand psychological principles, whether you’re working to make an existing website more intuitive or building a digital experience aligned with how users make decisions. Here’s how you can account for each in your content and design.

Top 10 Essential Triggered Email Marketing Campaigns for 2020


Among the different aspects of email marketing, triggered email marketing campaigns are the important factors in influencing the success of any email marketing campaign. According to another insight by Webfx , triggered email marketing campaigns have as much as 70.5%

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6 Steps to Ramp Up Trigger Marketing

Modern Marketing

One modern marketing tactic, which puts the customer in the center of the digital experience and harnesses the power of marketing automation, is triggered programs. Triggered programs are based on a customer’s profile data, preferences and digital body language. " Old habits die hard ," sings Mick Jagger, but don’t worry, getting started with triggered programs and becoming a "trigger happy" marketer is much easier than you think.

Neuromarketing Research: 3 Keys that Trigger a Buying Decision

Writing on the Web

When something catches our attention, if we want to know more, and if it triggers one of our drives (acquire it, eat it, bond with it, use it to save time, energy or money or protect family) we will remember it so that we can take action on it. So each time you write content designed to get readers to take action, verify each of these 3 key elements are embedded in your content: Does your content grab people’s attention?

How to Get the Most Out of Triggered Emails


But triggered emails are a particularly powerful tool to influence your audiences to act. Check out these statistics: Triggered emails drive 624% higher conversion responses for the same number of sends as compared to batch and blast emails. What are Triggered Emails?

How to Get the Most Out of Triggered Emails


But triggered emails are a particularly powerful tool to influence your audiences to act. Check out these statistics: Triggered emails drive 624% higher conversion responses for the same number of sends as compared to batch and blast emails. What are Triggered Emails?

How Missguided Won Over Fast-Fashionistas With Trigger-Based Marketing

Modern Marketing

Trigger the Personalised Approach. We recommended a trigger-based marketing solution where email communication activities would be based upon the measurement of relevant and identifiable changes in a customer's individual needs. By using key consumer behavioural triggers such as customers’ life-cycle position, Missguided obtained the insights needed to increase the relevancy of emails delivered to both desktop and mobile.

How to Use Behavioral Data for Triggered B2B Emails


This is where triggered email campaigns come in—messages that are designed to directly respond to consumers’ behavior on your website or action that shows their interest in your offerings. What Are Behavioral Triggers and What Data Do You Need?

Trending in Email Design: Bold Colors and Gradients


Each year, we see new design trends shaping digital marketing—from the use of color and imagery to typography trends, interactivity, and more. In our “Trending in Email Design” series, we look at the hottest digital design trends—and dive into how they translate into email marketing.

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B2B Website Design Trends that Work for Professional Services

Hinge Marketing

In this post, we’ll cut through all the fluff and explore practical website design trends that can help you stand out from the pack. Naturally, an effective B2B website design strategy needs to address the unique needs of the professional services firm and its buyers.

Lead Generation and Appointment Setting—Know When to Pull the Trigger and Outsource


He has designed and built inside sales campaigns for numerous Fortune 500 companies. Pulling the trigger and letting the big dogs run while you focus on your core competencies and winning the day on both sides of the ball—priceless.”

10 Best CBD Packaging Designs

Altitude Branding

This will, in turn, can trigger an increase in the demand which businesses can take advantage of. Also, you need to choose the desired design with its color, shape, and sizes that will stand out in your customer’s view. The Use Of Green and Organic Design. What is CBD?

Connected consumption is the new customer experience (CX)


Design tests with real users doing their real tasks. New designs and features will be tested by real customers during real uses. Turn the high-value touchpoints into a requirements and design spec. Involve customers worldwide in rapid design-test co-creation.

7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance

KoMarketing Associates

The endorsement from others for these skills provides immediate validation and might also act as a trigger for determining relevance for a particular keyword theme. Earlier this year, we highlighted LinkedIn’s significance on B2B internet marketing initiatives.

Personalization and Behavior-Based Trigger Marketing


Personalization and Behavior-Based Trigger Marketing In today’s marketing landscape, it’s becoming increasingly more obvious that it’s the end customer who drives marketing. We’re going to discuss just how personalization based on data collection is key to behavior-based trigger marketing.

How to Design the UX of a Website or App to Increase Conversions

Single Grain

Whether you are working on designing a dynamic website or creating a mobile app, getting users to convert by clicking on that call to action button is the reason behind your software product’s existence. How Do You Design for Conversions?

Designing an off the shelf lead nurture engine for Oracle

Eloqua Tips and Tricks

Designing an off the shelf lead nurture engine for Oracle. A few years back Oracle asked me to design an off the shelf partner lead nurturing engine that they could use to enable their partners to market to their own databases on a shared instance of Eloqua.

16 Web Design Principles You Need to Try + Current Trends!


In this post, we’ll share 11 web design principles that are sure to boost your conversion rate. More specifically, we’ll cover the following web design best practices: Following Hick’s Law. Note: In a rush and feel confident with the web design principles listed above?

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Use Partnership Capitalism to raise everyone’s success, lead markets and grow profits


Lesson for leaders. Tech-driven change is accelerating. It increasingly disrupts every industry, business, product, and profession. It is no longer possible to project yesterday’s trends to lead markets tomorrow. For example, the perception of some of Silicon Valley’s tech giants is turning negative. They are criticized for managing people with algorithms, growing by replacing the economy’s jobs with AI and automation, and using surveillance business models that manipulate everyone personally.

The Design of Buyer Experience

Tony Zambito

These monumental shifts occurring are calling for organizations to think differently and to design buyer experiences that create long-term buyer retention and buyer loyalty.   Collectively, these three essential aspects represent the building blocks of Buyer Experience Design

6 Tips on Sending Effective Email During a Crisis


Double-check your automated and triggered email. Too often though, brands forget to take a close look at automated or triggered emails that might hit your audience during critical times.

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Layout & Design Tool Elements: A Guide


The Layout & Design tool is RebelMouse's intuitive canvas that guides you through creating the perfect look and feel for your website. foundation of the Layout & Design tool is made up of rows and columns. Layout & Design Elements Posts.

4 more ways to make your email marketing more effective


The data may point out problems in your mobile mail design. Trigger-happy. Automatically triggered emails can solve that problem. In my last article , I talked about how personalization, mobile-friendliness, social connectivity, and asking for action can make your email marketing a more effective part of your marketing toolkit. Here are four more ways to improve your results even further. A/B test.

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Email Designers, Here’s Your Next Challenge: Apple’s Dark Mode


How does Dark Mode Impact Email Design? By default, if you do not have a background color applied for your website, Dark Mode in Safari will apply its default dark background, causing the rest of the website design to “break.” How will you design for Dark Mode?

How to Convert With Psychology: 4 Design Levers To Pull


You also need a solid grasp of design. Design, more than anything else, is understanding what drives people’s behavior. And knowing how psychology and design intersect is key to guiding prospects toward conversion. How to Convert With Psychology: 4 Design Levers To Pull.

10 Most Popular B2B Lead Blog Posts of 2016

B2B Lead Generation

For example, Slack (currently the fastest growing start-up in history) practices empathy in their marketing, product design, and is part of their core values. Additionally, IBM is gearing up to become the world’s largest design company.

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14 Inspiring Popup Design Examples to Help Grow Your Online Business


With a few best practices and some steal-worthy examples, this guide is here to help you design and launch high-performing popups that convert more of your visitors into sales, leads, and customers. They designed a popup that increased their leads by 72%. Popup Design Pro Tips.

20 Predictions from 20 Experts about Email Marketing in 2020 [SlideShare]


By 2020, hyper-personalization in marketing will reach a significant level, along with rules-based triggers, assimilation of the mobile channel, and connecting data from other channels and platforms. >> Click to Tweet Jill’s Prediction.

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How to Design an Irresistible CTA


Needless to say, finding the right balance between design and copy is critical to an effective CTA button, and it’s not a stretch to claim that the right one could potentially result in attracting valuable business prospects. Always conduct A/B tests on your CTA design and copy.

How to Make Social Proof Work for You

Writing on the Web

Social proof is such a strong persuasion trigger you shouldn’t limit these comments to just a page, but have them scattered throughout your web and blog pages. Attracting Clients How to.Tips Writing for the Web persuasion persuasion triggers social proof stories storytelling

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New exponential publishing drives business growth and revenues


Change everyone’s personal success: Online actions are turned into embedded triggers designed to auto-display the world’s best knowledge, tools, resources, and commercial options for that step. Lesson for leaders.

How to Design & Optimize Landing Pages [Free Ebook]


With the growing challenge of attracting and holding people’s attention online, it’s more important than ever to design your landing pages to trigger instant conversions. Then it’s crucial that your landing pages are planned, designed, executed, and always working correctly.

What is Customer Experience (CX)? Definition, Design, Management, Trends and Examples!

Martech Advisor

Customer Experience Design: Mapping Customer Journeys. Customer Experience Design: Mapping Customer Journeys.

How to Design a Mobile Marketing App


If you want a single app, with a design which is optimized for both smartphone and tablet screen sizes, this will have only a modest impact on your budget. How to Design a Mobile Marketing App was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

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Web Design for 2019: What Are the Design Trends That You Should Be Using for Your Site?

Altitude Branding

With that said, how exactly are you going to stay on top this year with your web design? Consider applying these design trends to showcase not just your ability to adapt to change, but to also keep up with the pack: Improved Chat Bots. Image source.

7 Ad Design Tips to Help Your Brand Cut Through the Noise


Before your copy can persuade an audience to buy your product, your design must persuade them to buy your copy. In advertising, your design catches your audience’s eye and points their attention to your copy. 7 Ad Design Tips to Help Your Brand Cut Through the Noise.

How to Create Cost-Effective Email Campaigns That Won’t Land In Spam


Good email practices include a straightforward opt-out process, and avoiding spam-triggering words like “DEAL” “EXCLUSIVE OFFER” and “THE BEST RATE” in your subject lines. Search online for current spam trigger words before you craft that email. Guest post by Bibi Lauri Raven.

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