Salesforce Marketing Cloud

FEBRUARY 23, 2024

Generative AI and LLMs (large language models) have turned the world of conversation design upside down. Going from rule-based, predictable chatbots to designing for generative, open-ended AI technology that handles natural language processing and understanding requires a new mindset. What is conversational AI?

Design 69

Design Conversion Guidelines User-Generated Content 69

Salesforce Marketing Cloud

DECEMBER 6, 2023

There are signals showing us what design trends are coming – from the most attended Dreamforce sessions to the design discussions on LinkedIn and Trailhead design groups. What we’re noticing is that whether you’re a developer, admin, architect, or business leader, design will matter more than ever.

Design 72

Design Trends Guidelines Class 72

Martech

MARCH 15, 2023

This article is part of a series about designing a high-performing marketing organization. Organizations thoughtfully designed to run lean, easily adapt to changing priorities, and produce remarkable work at the speed of modern marketing, have an advantage over others. What do we mean by ‘operating principles’?

Rules 95

Rules Advertising Agencies Paid Search Agency Lead Ranking 95

Martech

MAY 18, 2022

He gave us the grand tour, which included a cozy and scattered live/work area and what looked like a full-blown production studio. Ten rules of the road for metaverse marketing. This tenant reminds me of the great work done by Jonah Sachs and what he terms “empowerment marketing.” Understand the true potential of the platform.

Rules 98

Rules Work Management Advertising Agencies Paid Search Agency 98

BOP Design

OCTOBER 26, 2021

B2B web designs can be lovely and enjoyable, but they should also be functional. In this brief article, we are going to share 5 B2B web design tips for lead generation. Create a Clear Flow in Your Design. Cluttered or crowded website designs are distracting and ultimately, unappealing. Use Design to Guide the Prospect.

Lead Generation 120

Lead Generation Design Generation Tips 120

SendX

AUGUST 13, 2020

Businesses have switched to work from home mode and are expected to maintain the same level of productivity and efficiency. Managing work remotely has its hurdles, but remote work is not without its perks. Consequently, the b2b marketing and business activities are effortlessly taking place in the work from home environment.

Work Management 195

Work Management Budget Programs Enterprise Management Tools 195

Optinmonster

JULY 12, 2023

We made Display Rules better for YOU! Increase Conversions with OptinMonster’s Improved Display Rules! Knowing how to use Display Rules is what makes the difference between low conversions and high conversions. Simply put, Display Rules help you control where and how your campaign appears to visitors.

Display 59

Display Rules Marketing Websites Paid Search Agency 59

Velocity Partners

AUGUST 16, 2023

Generative AI may one day be able to take on a fully-fledged designer — or it could fall flat on its originality-deficient face. But spotlighting the ways AI fails to totally replace creatives obscures how it could help them do better work, faster. Can Midjourney sub in for your designers?

Design 75

Design Generation B2B Ethics 75

Biznology

AUGUST 31, 2021

Bolles has been talking about rewiring the way we work for some time – you can sign up and watch a couple of his classes on LinkedIn Learning ($30/mo) to get a feel for his pedagogy and speaking style. He has taken these lessons and put them together for his first book, called The Next Rules of Work.

Rules 104

Rules Lock-In Consulting Class 104

Marketing Insider Group

SEPTEMBER 2, 2020

A marketing rule of thumb suggests that a customer needs to be exposed to a brand seven times before they can make a purchasing decision. How does retargeting work? It works like this: you add a small, unnoticeable piece of code to your website. It’s time to learn how you can bring them back. What is retargeting?

Cost per Lead 346

Cost per Lead Urgency Marketing CPL Landing Pages 346

Salesforce Marketing Cloud

JANUARY 18, 2024

But working with large language models, or LLMs , requires prompting. How we “design” our prompts – the order, the specificity, length, style, tone, and other aspects – are important to consider. Proper grammar and sentences that we would use with human interactions do not work as well when talking to machines.

Design 59

Design Tips Lead Ranking Ad Exchange 59

Martech

OCTOBER 11, 2023

But that is the exception, not the rule. Posts focused on topics close to their hearts, such as Earth Day, Bring Your Child to Work Day, MLK Day, volunteer work, etc. Social media platforms in B2B are growing in importance, and companies need to mature their approaches to discover what works best for their business.

Social Media 133

Social Media Media B2B B2B Thought Leadership 133

Vision6

AUGUST 8, 2023

But what are the optimal email banner dimensions and how do you design your email so it displays perfectly on every device and screen? Join us as we delve into the realm of pixels, proportions, and precision, and uncover how the right email banner dimensions can transform your email into engaging works of art. What is an email banner?

Banners 52

Banners Design Template Mobile Marketing 52

ClearVoice

JUNE 15, 2021

Marketing writing is designed to create content with a purpose. Ten Rules for Marketing Writing. From there, they work to identify pain points and other psychographics the company’s customers are experiencing. And endless thanks to our KFC team members and our franchise partners for working tirelessly to improve the situation.

Rules 116

Rules Work Management Content Marketing Marketing Management 116

BOP Design

JUNE 22, 2023

A guide to crafting a B2B web design that provides a great customer experience and improves conversions. The success of a B2B website design depends on its ability to convert visitors into new clients. The Bop Design team put together this comprehensive guide to help you build an effective new website.

Marketing Websites 62

Marketing Websites Design B2B Work Management 62

Content Marketing Institute

JUNE 29, 2018

Given the power of visual content (it’s more memorable and more engaging than text-based content), many marketers have turned to DIY graphic design software or contracted with graphic artists. With more traditionally text-focused people entering the world of visuals, it’s time for a brief refresher on the essential principles of design.

Design 111

Design Tips Eye-Tracking Storytelling 111

Hubspot

APRIL 27, 2021

The biggest lesson I've learned in working with clients was the importance of setting expectations from the very beginning. Another way to set expectations is by creating a design brief. Here's everything you need to know about what to include in a design brief and the templates that will help you create one quickly.

Design 83

Design Template Paid Search Agency Budget Programs 83

Martech

JUNE 1, 2023

Marketing work management tools can benefit your organization in a number of ways , including adding productivity and efficiency. They also help manage teams that work remotely. Building a knowledge base for your marketing work management system is essential to making sure everybody using it is on the same page.

Knowledge Base 92

Knowledge Base Work Management Guidelines Paid Search Agency 92

B2B Marketing Directions

APRIL 2, 2023

In a 2021 paper published by The B2B Institute , Professor John Dawes, Associate Director at the Ehrenberg-Bass Institute for Marketing Science , described what has come to be called the 95:5 rule. The rule states that up to 95% of business buyers aren't in the market for many goods and services at any one time.

Rules 52

Rules B2B Marketing B2B Trigger Marketing 52

Biznology

APRIL 23, 2021

“To achieve the desired culture, everyone must have a clear, consistent, common understanding of it — and everyone must work together in a deliberate and coordinated effort to cultivate it…Everyone shares accountability for achieving the desired culture.” ” The Post-Pandemic Rules of Talent Management.

Work Management 104

Work Management First-Mover Advantage Lead Ranking Fulfillment 104

Bannerflow

MAY 30, 2023

As the digital landscape continues to evolve, designers are constantly pushing the boundaries to captivate audiences with fresh and innovative visuals. In this blog post, we will delve into the exciting design trends that have emerged in 2023.

Design 52

Design Trends Brand Identity Branding 52

Litmus

APRIL 16, 2020

Each year, we see new design trends shaping digital marketing, from the use of color and imagery to typography trends, interactivity, and more. In our “Trending in Email Design” series, we look at the hottest digital design trends and dive into how they translate into email marketing. Email designs inspired by nature.

Organization 94

Organization Design Trends Organic Leads 94

Hinge Marketing

JUNE 20, 2019

Any executive or marketing director working in professional services knows how rapidly change occurs in B2B marketing. The world of B2B social media is frustrating — often leaving marketing directors disoriented because what was working three months ago doesn’t work anymore. Rule #1 – Be Human. All of them?

Rules 91

Rules B2B Social Media Advertising Agencies 91

Bluetext

JULY 27, 2022

In late 2021, Apple released its iOS 15 update with a pretty drastic change in browser layout, creating a ripple effect in website UX design. Many users, who are less familiar with the thought process behind UX design were left with one question. Traditionally, many website designers place navigation in the top corners of the screen.

Rules 26

Rules Design Landing Pages User-Generated Content 26

Marketing Insider Group

MAY 1, 2017

To work, words must convey common meaning. Perhaps personas are named, although the data show this to be exception more than rule. The post Situation-ready content, on-purpose, by design appeared first on Avitage. The post Situation-Ready Content, On-Purpose, By Design? I’m done talking about “content.”

Design 147

Design Content Verticals B2B Sales 147

EveryoneSocial

APRIL 25, 2023

Let’s take a look at how exactly the LinkedIn algorithm works and the steps you can take to ensure your posts and shares get the attention they deserve. The LinkedIn algorithm is a set of rules and signals that controls what content is seen by users on the professional networking site. How Does the LinkedIn Algorithm Work?

Linkedin 96

Linkedin CAN-SPAM Tagging User-Generated Content 96

BOP Design

MAY 20, 2019

Over the course of my creative career, I’ve worked on hundreds of logo redesign projects. While a logo design may seem simple, the process of picking the right logo often becomes overcomplicated, which tends to drag out the design and decision process. Rule #1 – There is no such thing as a perfect logo.

Rules 69

Rules B2B Verticals Consulting 69

Hubspot

NOVEMBER 12, 2020

I’m sure my experience isn’t unique, as finding the correct balance between content, design, and timing can be difficult. Still, there are various resources for marketers to use when creating presentations, one of which is the 10/20/30 rule. Today he works as a brand evangelist for Canva, an online graphic design tool.

Rules 67

Rules Display Act-On Planning 67

Webbiquity

JUNE 30, 2022

Update the overall design of your website. Understand and utilize current user experience (UX) and user interface (UI) design methods across your website’s pages. Also, use a modern, professional graphic design approach for your website. Getting the design right is only half the battle. Here are six ways in to do that.

Marketing Websites 294

Marketing Websites Ad Building Lock-In Case Study 294

Martech

AUGUST 7, 2023

Email marketers always tell me they’ve tried reactivation or re-engagement programs, which just didn’t work. The problem isn’t so much that reactivation programs don’t work. Rather, it likely was the reactivation program was poorly designed. Keep one rule in mind.

Budget Programs 97

Budget Programs A/B testing Buying Cycle Email Marketing 97

DivvyHQ

AUGUST 6, 2019

Every person involved has to participate for it to work. In content collaboration, there are often many challenges, but just like sports, should the practice have rules? Would content collaboration rules empower or hinder your team? Is Content Collaboration Possible Without Rules? Do No Rules Equal Chaos?

Rules 65

Rules Work Management Marketing Management Content 65

SmartBug Media

APRIL 21, 2021

Although many web designers understand the basics of CSS and HTML, there are many design and development issues that can easily be overlooked, especially when a website is passed off to a marketer or client who is then in charge of making updates. Avoid banner background issues. Avoid information overload.

Design 78

Design Banners Top of Funnel Planning 78

distribion

NOVEMBER 30, 2016

Follow these three rules to email marketing to make your next campaign a success. Rule 1: Design. Do – Complement your message with a dynamic design using beautiful imagery that visually balances your message. Have fun with your design, but make sure it is on brand and relevant. Rule 2: Delivery.

Rules 75

Rules Email Marketing Planning Paid Search Agency 75

Stevens & Tate

JULY 4, 2022

It’s a common practice for digital marketers to follow the “one cent per follower rule”. Some marketers know this as the $100 per 10,000 followers rule. The strategy worked. Terry Becker Terry offers over 15 years experience providing web, video design/production and print, as well as marketing and advertising.

Marketing Strategy 115

Marketing Strategy Marketing & Strategy Planning Social Media 115

SmartBug Media

APRIL 29, 2021

Whether you are selling shoes or SaaS, we’ve compiled a list of the top web design trends to keep your business “on a roll” for 2021. A few web design trends to create a uniquely beautiful site include: Standout Fonts. Give your website dimension by incorporating design elements that breathe life into your pages. Add Texture.

CMS Development 105

CMS Development Trends Design Industry CMS 105

Avitage

APRIL 18, 2017

To work, words must convey common meaning. Perhaps personas are named, although the data show this to be exception more than rule. The post Situation-ready content, on-purpose, by design appeared first on Avitage. I’m done talking about “content.” ” The word is too conceptual to have any useful meaning.

Design 120

Design Content Verticals B2B Sales 120

Sprout Social

JUNE 24, 2019

Before you can start creating ads that convert better, it’s important to understand the basic rules of creating Instagram Stories ads first. You could even test out different CTAs to find out what works best with your audience. Opt for minimal colors, fonts and design elements so that your brand name stands out.

Rules 105

Rules Impressions Practices Ads 105