Zoominfo

JANUARY 19, 2021

As opposed to whole blog posts, webinars , eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. Landing pages serve as a litmus test to digital marketing campaign success — you get to see who is interested in your content and how many. What Makes a Good Landing Page?

Landing Pages 130

Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 130

Lead Liaison

AUGUST 17, 2022

These super flexible activations drive engagement, reinforce messaging, and broker conversations while capturing important lead data. Spinify works by gamifying the sales process and providing incentives to sales teams for reaching and exceeding goals.

Ad brokers 62

Ad brokers Companies Lead Liaison Lead Capture 62

Hubspot

SEPTEMBER 30, 2020

It also helps to have dedicated landing pages, sales pages, splash pages, and lead capture forms. Additionally, you'll want messaging tools like email, push, or SMS to communicate with your leads and prospects. This means you can move faster, test new campaigns rapidly, and therefore, drive more revenue. A/B testing.

Marketing Automation Services 101

Marketing Automation Services Paid Search Agency Work Management Landing Pages 101

Convert

APRIL 12, 2021

Your A/B test just finished but you’re not seeing the results you expected. Everyone else is sharing case studies where they saw a huge lift with just a button color change or small tweak, but your test didn’t get any improvement in conversion, or worse, it seems to have lost money instead, and now you need to present this to your boss.

Click Rate 122

Click Rate Lead Scoring Lead Ranking Paid Search Agency 122

SendX

JUNE 10, 2020

Of course, email marketing is working at a top-notch rate. We have been jumping on and off to try different bulk email tools to see which one works the best. MailerLite If you are a small or medium-sized business and want to send in an email with a creative touch then MailerLite can work well. Don’t worry!

Small Business Marketing 195

Small Business Marketing Marketing Automation Services Budget Programs Tools 195

Brandpoint

SEPTEMBER 17, 2020

Does your copy speak to the pain points these potential leads have? Are you using the right language for the most common job title you work with or the industry that you’re in? Start with the end in mind when you work through your on-page strategy. Mistake #2: Poor web design affecting conversion. Download an eBook?

Lead Generation 118

Lead Generation Lead Ranking Ideal Customer Profiles Marketing Qualified Leads 118

Webbiquity

AUGUST 1, 2019

An advocacy marketing platform can help turn customers into brand advocates helping you generate more leads. Referralcandy : The tool encourages customers in generating sales and leads by offering discounts for new business. Designed for ecommerce sites, it lets you customize your referral program and analyze performance data.

Marketing Automation Services 203

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 203

Adobe Experience Cloud Blog

JUNE 4, 2018

As a precaution, these are tests I’ve done during my days of sending emails and they mainly apply to the B2B market. To make it easier to digest, I’ll separate the types of emails I send on a regular basis into the following five categories: Lead Captures. Lead Captures. Personal or Meeting Emails.

Landing Pages 134

Landing Pages Banners B2B Thought Leadership Marketing Automation Services 134

Walker Sands

FEBRUARY 8, 2022

That’s why we’re pleased to announce that the work and expertise of our web and demand generation teams have earned our agency a platinum and two gold AVA Digital Awards in 2022. The refreshed templates created a more engaging user experience with case studies and gated resources for lead capture.

CMS Development 98

CMS Development Demand Generation Agencies Work Management Advertising Agencies 98

Hubspot

MARCH 28, 2019

Now, there are many ways to build an email list - tactics and tools beyond simple sidebar lead magnets and popup forms. This article will cover 7 ways to capture email leads, and we’ll also outline 7 lead capture tools to help you do it. 7 Email Lead Capture Strategies in 2019. The posts are amazing.

Lead Scoring 101

Lead Scoring Lead Ranking Tools Leads 101

Mailmunch

APRIL 26, 2021

If you’re smart, you can integrate your email marketing tactics with your content strategy so that they complement each other without too much extra work. Content marketing is a broad term for creating and distributing all types of marketing and branding content, such as blogs, videos, webinars, podcasts, ebooks, lead magnets, and so on.

Top of Funnel 63

Top of Funnel Webinar Metrics Marketing & Strategy Marketing Strategy 63

markempa

FEBRUARY 23, 2015

To answer that question and more for one B2B SaaS nonprofit, Jon Powell, Senior Executive Research and Development Manager, MECLABS Institute, worked with Shari Tishman, Director of Engagement, and Lauren Wagner, Senior Manager of Engagement, both of VolunteerMatch. Test Design: A/B split test. Before the test.

Clickthrough 120

Clickthrough Ads Sales Qualified Leads Click Rate 120

markempa

JULY 6, 2017

In this interview between Carlos Hildalgo and Carla Johnson on Finding Inspiration to Design Customer Experience Johnson states, “To create better experiences, we have to understand better the experiences we’re trying to create and then think differently about how we design them.”. Are they sales-ready?).

Sales Management 326

Sales Management Lead Management Ideal Customer Profiles Lead Ranking 326

Lake One

JULY 20, 2023

And trade shows are an investment – especially when considering the cost of your booth space, designing and constructing your exhibit, travel and hotel for your team, and your marketing efforts. Can you design a complex and targeted outreach strategy using HubSpot? To prove ROI, you need a plan and a few tools.

Trade Show 52

Trade Show Hubspot Planning Paid Search Agency 52

Optinmonster

FEBRUARY 18, 2021

But it can tricky to create a beautiful splash page that converts if you don’t have coding or design skills. Most of these templates have also been designed to boost conversions. Plus, the good splash page plugins let you add lead capture forms and countdown timers to drive conversions. Sign up for OptinMonster today.

Conversion 66

Conversion Landing Pages Work Management Best Practices 66

Hubspot

MARCH 27, 2023

But, it can’t just be any website — it has to be one that has a user-friendly design and is optimized to convert. For example, a website designed to sell online services needs to include: pages detailing the services available, CTAs, photos, and videos. It can lead to building trust through brand ambassadors and partners.

Service 82

Service Purchase Intent Landing Pages Psychographics 82

Optinmonster

MARCH 19, 2021

Are you struggling to create the right lead capture form for your brand? Attracting new leads to your website can be tough. That’s why, today, we’re going to look at the best lead capture form examples that you can use for your own website. What Makes a Good Lead Capture Form?

Lead Capture 83

Lead Capture Examples Lead Scoring Lead Ranking 83

LeadSquared

DECEMBER 20, 2015

Since then, I’ve worked with dozens of them, and I’ve seen the tough realities of education marketing up close. In particular, I have seen and analyzed my fair share of education website designs, trying to find the conversion elements that work, and the factors that make an education website click.

Education 52

Education Design Marketing Websites Trigger Marketing 52

Martech Advisor

DECEMBER 3, 2019

In other words, email marketing works if you work it! Important features provided by email marketing software are email scheduling, data segmentation, personalized messaging, email automation, email analytics, A/B testing, and email integration. A/B testing. 8 Key Must-have Features of Email Marketing Platforms.

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

Parse.ly

SEPTEMBER 26, 2022

A/B and multivariate testing tools. There are other types of web analytics software tools that will be much more suitable for things like running tests and getting to know your users and how they use your website or app. is a content marketing analytics platform designed specifically for measuring the performance of content.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Optinmonster

AUGUST 17, 2021

And for that, there’s no better tool on the market than OptinMonster : OptinMonster is the most effective and ROI-driven lead generation tool in the world. How does it work? OptinMonster allows ANYONE to create engaging lead generation forms and eye-catching optin campaigns that deliver the highest conversion rates.

Lead Scoring 88

Lead Scoring Lead Ranking Generation Webinar Metrics 88

Optinmonster

APRIL 22, 2021

Thankfully, there are already tried and tested methods to do this, so you don’t have to start from scratch. In this post, we’ll show you the best and most effective ways to convert Shopify visitors into leads and subscribers. Let’s take a look at what these methods are, how they work, and why they’re so effective.

Landing Pages 83

Landing Pages Intent Banners Template 83

SocialPilot

JANUARY 26, 2024

As a content strategist and having to work with AI on a regular basis, I’ve seen firsthand how the right prompts can significantly impact the desired outcomes. We have designed these prompts according to our needs and to drive the output we want. Include content ideas for [Number of Days] leading up to the event.”

Examples 78

Examples ROI Planning Work Management 78

Vidyard

MAY 21, 2021

Awareness Stage (Top of Funnel) Videos The nature of your content: Videos in the awareness stage are designed to generate just that—awareness. The CTAs that drive the best outcomes: You can start using more in-depth lead capture forms to profile your buyer. Let the viewer have a free trial to take your service for a test drive.

Top of Funnel 132

Top of Funnel Video Marketing Examples Webinar Metrics 132

Optinmonster

JULY 30, 2021

OptinMonster goes way beyond scroll popups and into powerful marketing features to generate leads, recover abandoning visitors, and increase sales/conversions. First, aside from popups, you can use OptinMonster to create floating bars, slide-ins, fullscreen mats, and gamified wheels (the scroll trigger works with all these campaigns).

Conversion 86

Conversion Best Practices Bundling Trigger Marketing 86

Only B2B

SEPTEMBER 12, 2019

This is what will generate leads. Email lead generation is enabled by testing and tweaking each email sent, nurturing the campaigns run, and by email monitoring at a more granular level. One of the leading reasons is email access by smartphones. Create A Detail-Oriented Lead Capture Form. Capture leads d.

Sales Qualified Leads 67

Sales Qualified Leads Demand Generation Agencies Account Based Marketing Work Management 67

Optinmonster

APRIL 13, 2021

While this sounds like a lot of work, there are tools that make the entire process a breeze. This feature works so well that NeilStrauss.com increased conversions by 125% ! A/B testing and analytics to optimize results. Responsive email designs that look good on all devices. Craft messages that will resonate with them.

Newsletter 78

Newsletter Broadcasting Best Practices Work Management 78

Tiecas

MARCH 21, 2024

Speaking of reaching engineers where and what content they consume, I once collaborated with the Director of Applications Engineering with a manufacturer of leak testing systems. For more on this, see my previous post: Industrial Blogging Lessons Learned from Working with Technical SMEs. (By It shows you the longevity of blogging.)

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Outbrain

APRIL 8, 2022

This is where it’s important to make sure that your website’s UX design provides a positive user experience. Ease of use, fast loading speed, and intuitive navigation are important factors that contribute to the success of your lead generation campaign. It’s designed for clients who have made the decision to try the product.

Sales Qualified Leads 37

Sales Qualified Leads Leads Lead Marketing Qualified Leads 37

Hubspot

JUNE 26, 2019

And even once you've created a fantastic, high-converting landing page, your hard work isn't done. For instance, let's say you figure out you're generating tons of leads on your new WordPress site. To help you find the best tool for your needs, we've cultivated a list of the 13 best WordPress lead capture tools.

Lead Generation 76

Lead Generation Sales Qualified Leads Tools Generation 76

Ontraport

APRIL 29, 2020

Marketing automation software is a set of technology tools that enable marketers and business owners to deliver, test, measure and improve personalized communication and experiences to a larger audience than they possibly could do manually. You may ask them what they’ve tried before and why it didn’t work out. What does that mean?

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Automation Work Management 98

SpotMe Blog

JULY 28, 2023

Networking Opportunities High-quality in-person event platforms are designed to facilitate networking between attendees. When a platform is thoughtfully designed around the needs of attendees, it enhances their enjoyment and satisfaction. The connections and data from your event will help make the next one even better.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

BenchmarkONE

OCTOBER 28, 2020

Outsourcing is one option, but another is taking advantage of marketing automation software that can take a lot of your busy work and run with it. It offers standard marketing technology like lead capture and follow-ups based on your users’ actions and personalization options. When numbers matter, Keap has your back.

Marketing Automation Services 98

Marketing Automation Services Small Business Marketing Work Management Marketing Management 98

Hubspot

MAY 14, 2019

If you work for a small business, it's particularly imperative you find tools to help you manage the wide scope of your marketing demands. You can set up lead capture forms , send kickback emails, and get basic analytics reports for free. Drip campaign design. Several of HubSpot's products start out free. Image Source.

Small Business Marketing 78

Small Business Marketing Marketing Automation Services Enterprise Management Budget Programs 78

Outbrain

MAY 4, 2022

Of course, for that fantastic long game to work, you need to first collect the leads, which is where lead capture optimization comes in. Essentially, you want to make the process as simple as possible for your users to convert into leads on various pages of your website. Optimize forms for high-traffic pages.

Sales Qualified Leads 37

Sales Qualified Leads High Quality Lead Optimization Marketing Websites 37

SendX

MAY 24, 2019

Padriñán from Pexels According to Forbes , email marketing continues to be a great vehicle for lead generation, inspite of the popularity of social media platforms and all the marketing methods that have been designed to help generate more leads and sales from them. The short answer: No. Enter Your Business Email Address.

Copywriting 151

Copywriting Tips Template Content 151

Optinmonster

DECEMBER 14, 2021

These are called “leads” and usually come from your website or other online sources. The key to lead generation software is that leads are collected without any ongoing manual work from you. Our conversion experts will design 1 free campaign for you to get maximum results – absolutely FREE!

Marketing Automation Services 124

Marketing Automation Services Budget Programs Enterprise Management Work Management 124