Moz

APRIL 21, 2020

Posted by Stephen_Job There are several studies (and lots of data) out there about how people use Google SERPs, what they ignore, and what they focus on. Two things I have never seen tested are the actual user reactions to and behavior with SERPs. What is biometric technology and how can marketers use it? Data sample. 20 participants.

SERP 66

SERP Google Purchase Intent PPC 66

Brightedge

NOVEMBER 3, 2020

Changes to the SERP Landscape. The SERP landscape is also constantly changing and has evolved over time. Marketers must be quick to adjust strategies to accommodate both algorithm updates and changes to the SERPs. Marketers must be quick to adjust strategies to accommodate both algorithm updates and changes to the SERPs.

SERP 52

SERP Trends Mobile Marketing Youtube 52

accelerate agency

MAY 9, 2020

SERP results are crucial to the online success of any business. That’s why boosting SERP results is a key aim of SEO. If you’re already putting in that hard work, there are some actionable tips that can make a swift difference to your SERP rankings. We’ve drawn together 15 of those quick ways to boost your SERP results below.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52

Top Rank Marketing

OCTOBER 30, 2023

SERP (Search Engine Results Page): The page that displays the results of a user’s search query. Ranking higher on the SERP increases the likelihood of your content being clicked and visited. Long-Tail Keywords: Longer and more specific keyword phrases that typically have lower search volume but higher intent. Learn more!

Search Marketing 117

Search Marketing SEO Mobile Advertising Long Tail Marketing 117

Marketing Insider Group

APRIL 17, 2023

And if they do, they definitely don’t have the time to sift through Google SERPs to find the real marketing gems. 25 Best Marketing Articles No time to sift through Google SERPs? The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. No problem.

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Marketing Insider Group

DECEMBER 29, 2020

When organizations design their digital future for efficiency, rather than human connection, a debt accrues, and this debt can manifest in biased results, lack of inclusivity, and feelings of social isolation.”. Optimizing for Search Intent. According to Alexa , “Search intent is the reason behind a searcher’s query on search engines.”

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Brightedge

JUNE 10, 2021

We had a great time hosting our webinar around SERP analysis last week. For those of you who weren’t able to attend, myself, Monique Johnson and Doug Antkowiak discussed how search engine results for a keyword reveal what Google understands about the intent behind the keyword.

Intent 71

Intent Webinar Metrics Long Tail Marketing Keywords 71

FunnelEnvy

FEBRUARY 5, 2024

In response, the search and web ads giant is revamping its search engine results page (SERP). Google’s New SERP and Search Generative Experience (SGE) Google’s new AI search experience, Google Search Generative Experience (SGE), integrates AI into the SERP. Be intentional about link building and internal links.

Paid Content 62

Paid Content PPC Traffic SEO 62

Marketing Insider Group

APRIL 25, 2023

Their intent was to first rank highly in Google search, and then monetize that traffic with affiliate links – which plays out to be a massively lucrative strategy , if effective. There are a few problems with this, one of which being that creating low-quality content specifically designed to rank goes directly against Google’s SEO guidelines.

Google 229

Google Generation Guidelines High Quality Lead 229

ClickZ

JUNE 15, 2023

Go through your keyword lists and identify keywords that reflect informational intent and create your blog’s editorial calendar based on those search patterns. Try using ChatGPT to identify keywords with possibly informational intent that can be targeted through your blog. Blogging is a serious investment of time and resources.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Moz

FEBRUARY 21, 2019

According to a hypothesis by the good folks at Distilled, the answer may lie in perfectly satisfying searcher intent. But what I'm going to do today is talk about what I think that the two-tiered SERP means for content strategy going forward and base that a little bit on some of what we're seeing in the wild with some of our client projects.

SERP 54

SERP Correlation Domain Content 54

Hubspot

JULY 25, 2019

In the early days of the web, design and SEO weren't really friends -- websites with good SEO often had a weak design, while websites with impressive design often weren't great for SEO. When I joined HubSpot, I partnered with our SEO team to design online experiences that could grow organic traffic to our website at scale.

Design 69

Design Hubspot SEO Lead Scoring 69

KoMarketing Associates

JANUARY 19, 2022

Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed. SEMRush is the workhorse of my SEO toolbox — I use it on a daily basis for position tracking, monitoring changes in SERPs and competitive research. Intent data.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Hubspot

NOVEMBER 5, 2020

So if you’re looking to use surround sound in 2021, the two of us (that’s Irina Nica and Alex Birkett ) thought we’d end this short series with a handful of resources: the formula HubSpot uses to measure progress, our proprietary surround sound tracker (aka the SERP Tracker), and a sample of results to hopefully inspire your own endeavor.

SERP 80

SERP Marketing Automation Services Work Management Lead Scoring 80

Convert

JULY 28, 2021

With help of multiple tests and updates (with BERT among those updates), Google has learned to understand the meaning and intent behind each search query. The future of SEO is to optimize for intent instead of an individual keyword. Optimize for the Whole SERPs. Well, those days are gone.

SEO 145

SEO SERP Trends Keywords 145

Content Marketing Institute

NOVEMBER 8, 2018

If you want to leverage search intent with SEO keywords on Google and other search engines, it’s best to balance the methods with the false hopes. In a moment, I’ll dive into the big intent types like transactional, informational, and navigational. How intent matters. Sometimes intent can cross over in different ways.

Keywords 89

Keywords Intent Resources Top of Funnel 89

Top Rank Marketing

MARCH 27, 2024

As with many recent updates, this one is designed to surface genuinely helpful results that align with search intent. Each one has caused a shakeup in rankings — brands that enjoyed unassailable top spots lost positions, and new, more relevant content rose up the search engine results page (SERP).

Marketing AI 87

Marketing AI Google Lead Scoring Lead Ranking 87

Bluetext

JANUARY 21, 2022

These Search Engine Result Pages (SERPs) are where users find results that the search engines deem to be the most relevant to the query. Depending on the relevance of the site content, users may also see a SERP Feature (a well-packaged snippet of information from the relevant search result’s page). Get in touch with us here.

SERP 26

SERP Features Marketing Agencies 1 Paid Search Agency 26

Brightedge

APRIL 21, 2021

Semantic search is understanding a searcher or user’s search intent by understanding the language within their queries. Search engines use the context of queries, the intent behind searches, search history, location and more to offer users the best results possible for their query. Understanding Semantic SEO.

Marketing AI 124

Marketing AI SEO SERP Intent 124

Martech

FEBRUARY 8, 2024

Keywords and positions in SERPs We analyzed why this article could take off, and one of the reasons is that when we published it, we already had up to 15 articles and a robust link-building strategy focused on “appointment setting” anchors. These magnets are designed to appeal to hot leads considering working with a particular company.

Top of Funnel 114

Top of Funnel SEO B2B Paid Search Agency 114

DAGMAR Marketing

DECEMBER 17, 2021

Once added, it shares important information with search engines like Google, allowing it to match search intent and enhance the appearance of your page on SERPs by making rich snippets more appealing. As a result of knowing a website’s content better, Google can display it better in SERPs. Is schema right for my law firm?

SERP 103

SERP Click Rate SEO Wikipedia 103

Martech

OCTOBER 22, 2021

It’s also important to note that rank analysis has grown increasingly complex as Google has upped its use of more dynamic and visual SERPs. Search intent-based analysis. Google’s search algorithms are focusing less on keyword matches and more on search intent. Intent insights. Custom site crawls/audits.

Enterprise Management 138

Enterprise Management Marketing Management Search Marketing Lead Ranking 138

Brightedge

NOVEMBER 19, 2021

Have you noticed differences in the SERPs this year? When we looked at the types of results presented in the SERPs for the top domains, we noted some changes compared to prior years including increased local intent reflected across all market segments, fewer quick answers and more people also ask results.

Webinar Metrics 135

Webinar Metrics SEO SERP Tagging 135

Martech

DECEMBER 13, 2023

For example, Wix has applied AI widely across our systems for almost a decade, introducing our proprietary Artificial Design Intelligence in 2016. However, after this initial fire sale, those who had solid marketing and SEO frameworks before generative AI hit the zeitgeist are now best place to use the tools today.

CMS Development 109

CMS Development SEO Trends API 109

Top Rank Marketing

JANUARY 24, 2024

It is the framework that guides your approach to gaining visibility in search engine results pages (SERPs) for terms valuable to your business. Keyword stuffing ” is a thing of the past – the only way to rank for competitive terms is through quality content that delivers on search intent. What is an SEO strategy?

Marketing AI 104

Marketing AI SEO Ad Building Marketing & Strategy 104

KoMarketing Associates

APRIL 19, 2018

These few steps guide you through how to analyze search engine results pages (SERPs) and identify what’s necessary to compete for a top ranking. Analyze the Existing SERPs. To get the most out of this exercise, don’t just look at the title and meta description on the SERP, click through to the actual page and read it.

SEO 149

SEO Top of Funnel SERP B2B 149

Convert

FEBRUARY 7, 2023

And Microsoft, Google’s closest rival in search business, has invested billions into ChatGPT with intentions to feature it inside Bing. This can take attention from Google Search and prevent users from clicking on ads in the SERPs — Google’s biggest revenue generator. billion (estimated from 2022 earnings ).

Google 89

Google SERP Paid Search Agency Search Engine Marketing 89

Animalz blog

MARCH 8, 2023

When is the time and expense—the research and interviewing, editorial review, structuring and optimisation, UX and design—worthwhile? Take SEO content: if you fail to meet the basic search intent, you can expect to join the 91% of content that generates no visitors. Many SERPs are highly-contested. And when is it not necessary?

Lead Ranking 85

Lead Ranking SERP Long Tail Marketing Keywords 85

Kevin Indig

OCTOBER 3, 2023

Gary Illyes confirmed that Google uses clicks to display SERP Features at the SEO meetup in SF. It's also likely that Google uses clicks to detect user intent changes (on top of query rephrasing). We would: Pay more attention to design and user experience since it impacts whether users come back.

Lead Scoring 84

Lead Scoring Lead Ranking Google CTR 84

Conductor

JULY 14, 2022

Core updates are designed to increase the overall relevancy of search results and make them more helpful and useful for everyone. One of the main takeaways from this core update is that Google is getting better at search intent and matching what the user means when they type in a query while prioritizing more inclusive search signals.

Google 111

Google Lead Scoring Lead Ranking Keywords 111

Hubspot

DECEMBER 22, 2020

Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. It's important to understand the intent behind search terms, because you want to avoid keyword traps. You need to study the search results closely if you want to master the art of understanding keyword intent.

PPC 101

PPC Work Management SEO Top of Funnel 101

B2B Marketing Insights - WE

MARCH 16, 2022

Knowing what keywords match your users search intent or user intent will help guide what content you need to produce on your site. So, focus on both the technical and content aspects of SEO to improve your ranking in the SERPs. Unfortunately, there are no magic bullets that will get you on top of the SERP.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Directive Agency

APRIL 15, 2022

Websites that focus on SEO can capture high-intent website traffic from individuals who are actively seeking a company’s products or services. This high-intent traffic leads to higher conversion rates, higher than what we regularly see with PPC. What is PPC? Benefits of PPC.

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

Moz

FEBRUARY 25, 2020

A lot has changed in seven years, including an explosion of rich SERP (Search Engine Results Page) features, like Featured Snippets, local packs, and video carousels. To understand this phenomenon, you have to realize that certain SERP features, like Top Stories and video carousels, take the place of a page-one organic result.

SERP 72

SERP Case Studies Verticals Lead Ranking 72

Directive Agency

DECEMBER 13, 2019

To succeed in this buying environment and improve their website ranking, organizations must focus on providing prospects with information and data that is specifically designed to help them complete their purchasing decision. . In a recent Directive study, 112 software categories were included in a search engine results page (SERP) analysis.

Peer-to-peer 102

Peer-to-peer SERP Comparison Purchase Intent 102

Stevens & Tate

SEPTEMBER 20, 2023

It often involves paid placements or ads designed to reach a specific target demographic. These changes or trends are no accidents or coincidences but a result of careful and intentional adaptation to the evolving digital landscape and the ever-changing consumer needs and behaviors.

Paid Content 98

Paid Content Advertising Agencies Advertisements Advertising 98

Hubspot

JANUARY 17, 2020

Dwell time is the metric that runs through various search engine results pages (SERPs). Remember that dwell time begins and ends with the SERP. For it to be considered dwell time, on the other hand, the user needs to click on a page from the SERP, stay a while, and then either clicks back to the SERP or otherwise exits the page.

Dwell 97

Dwell SERP SEO Marketing Analytics Tools 97