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Technical SEO 101: 8 Methods for Improving Technical SEO

seo.co

Having a beautiful website with amazing content is important, but won’t make your site rank well in the search engines unless you’ve properly implemented and optimized technical SEO. Site architecture is how your web pages are organized, including the structure and hierarchy. A hierarchical site structure is best.

SEO 105
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(Im)proving Content’s Impact Using Marketing Data Analytics

Contently

Marketers can de-emphasize poorly performing platforms and formats and invest more in higher-performing alternatives. You need to track it over time, clean the data, de-duplicate it, and validate that it complies with your organization’s governance policies. That can increase the ROI from content marketing.

Analytics 117
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10 Steps to Blend STAT Ranking Data with Site Performance Metrics

Moz

Site: The domain name for the site you want to track. The Top 20 Report will include all ranking URLs for the target keywords even if they aren’t listed in your “Site” column. Duplicate the Ranking URL column to a new column called Normalized URL. Folder: The name of the new folder, or an existing folder.

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Google Analytics vs ActiveDEMAND Agency Reporter

ActiveDEMAND

With GA4, many website user behaviors can be automatically tracked, like scroll tracking, video watch tracking, site search, etc, making it easier to see how to optimize the website. Without getting too crazy with your GA setup, you’ll get some duplicate conversions. What Google Analytics is not great for.

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Black Hat SEO: 19 Short-Sighted SEO Tactics that Will Kill Your Rankings

seo.co

Duplicate content. + However, no matter how well black hat SEO tactics appear to be working, if shady strategies are part of your SEO plan your site will eventually crash and burn. Black hat tactics waste time and money while putting your entire site at risk of being de-indexed and/or blacklisted entirely. Clickbait. +

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January 2020 30/30: Two Major Updates and Other Fun Stuff to Kick Off the Roaring 20s

Conductor

Once again, it looks like Google is working hard to de-value questionably sourced information or user experiences built around clickbait in favor of information with a reliable and unimpeachable pedigree. Retailers: traffic to your site will go down. The downside for retailers: traffic to your site will go down. Just sayin’.

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Optimizing your site information architecture (IA) for Panda

Biznology

On the other hand, if we use the language of the audience to organize our sites, we have a much better chance of connecting with the ways they find content. A while back, I got called in to help build a new site around IBM’s cloud computing initiative, called SmartCloud. Sitemaps, de-indexing and redirecting.