Writing on the Web

FEBRUARY 19, 2014

In all my years as a marketing and PR professional, business blogging is by far the highest yield investment I’ve ever made for: marketing, public relations, and recruiting. As a hub for brand publishing for virtually any kind of content, I can think of no better fit than a business blog in 2014 and in the future.

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Business Blogging Business Custom Publishing Social Media 100

B2B Marketing Directions

JANUARY 25, 2015

One of the most enduring concepts in marketing is the idea of the marketing mix. Borden's original marketing mix model contained twelve components. Jerome McCarthy later grouped these ingredients into four categories that became universally known as the 4P's of marketing - Product, Price, Place, and Promotion.

Relevance 49

Relevance Terms and Conditions Marketing Mix Public Relations 49

BDB

MARCH 1, 2024

It’s a principle which states that customers need to be exposed to 7 pieces of marketing collateral before they’re ready to convert. Over a third of B2B buyers rate industry trade media and news publications as the most valuable content format when they’re researching a potential purchase. Have you heard of the ‘rule of 7’?

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Paid Content PR Lead Ranking Lead Scoring 26

BDB

FEBRUARY 23, 2024

It’s a principle which states that customers need to be exposed to 7 pieces of marketing collateral before they’re ready to convert. Over a third of B2B buyers rate industry trade media and news publications as the most valuable content format when they’re researching a potential purchase. Have you heard of the ‘rule of 7’?

Paid Content 26

Paid Content PR Lead Ranking Lead Scoring 26

Buzz Marketing for Technology

DECEMBER 29, 2010

I hope you enjoy it … 4 C’s of B2B Marketing – We’ve all heard about the four P’s of marketing: Product, Price, Placement, Promotion. The four P’s were created mainly to describe the ideal “marketing mix.”. 4 C’s of B2B Marketing. Billion Dollars just barely over ten years later.

Best Practices 100

Best Practices Social Media Paper Public Relations 100

Hubspot

JULY 2, 2020

One of the first things you're taught in your Introduction to Marketing class is that marketing can be best explained using the marketing mix — also known as the four P's. Still, there's an undeniable benefit of marketing teams organizing their work into the marketing mix framework.

Marketing Mix 101

Marketing Mix Template Paid Content Marketing Budget 101

Bluetext

OCTOBER 31, 2022

That being said, marketing has been proven as a cornerstone of any effective business strategy and critical in raising enterprise value. Whether your ultimate goal is to take your company public or take on capital investment in the near future, marketing will play a significant part in how you succeed. In Conclusion.

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Lead Ranking Lead Scoring Advertising Agencies Marketing & Strategy 26

Sword and the Script | B2B

OCTOBER 17, 2023

It also supports customer marketing – reinforcing the notion to existing customers they made the right choice initially. They might even learn from an article about how other customers are using your product. All this supports the notion that PR needs to be in the B2B marketing mix for most companies.

Marketing Mix 93

Marketing Mix PR B2B Marketing Top of Funnel 93

SmartBug Media

JUNE 11, 2021

In other words, customize the content that appears based on audience segmentation by persona, location, or any other criteria that is relevant to your institution. Create custom landing pages for attendees and incorporate personalizations when sending post-event emails. Strategy #3: Attend Off-Campus Events.

Education 64

Education Account Based Marketing Work Management Lead Ranking 64

EMagine B2B Blog

FEBRUARY 27, 2018

As I’ve watched the definition of the ambiguous word “marketing” evolve over the years I’ve been reflecting a lot lately on what the word actually means (currently). Brand, positioning, messaging, image, targeting, lead generation, events, digital, public relations, nurturing … (need I go on?). Permission Marketing.

Account Based Marketing 52

Account Based Marketing Paid Search Agency Work Management Sales Qualified Leads 52

EMagine B2B Blog

FEBRUARY 27, 2018

As I’ve watched the definition of the ambiguous word “marketing” evolve over the years I’ve been reflecting a lot lately on what the word actually means (currently). Brand, positioning, messaging, image, targeting, lead generation, events, digital, public relations, nurturing … (need I go on?). Permission Marketing.

Account Based Marketing 48

Account Based Marketing Paid Search Agency Work Management Marketing & Strategy 48

The Effective Marketer

JANUARY 13, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights.

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Planning Email Marketing Work Management Marketing Management 100

Marketing Insider Group

MAY 18, 2010

Ignoring synergy between different media – It is important that you do not silo your social media activities from your corporate website, public relations activities or your online marketing campaigns. Be sure to check out these tips for creating a successful Social Media marketing campaign.

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

The ROI Guy

FEBRUARY 10, 2015

Developed in the early 60s by the marketer E. Jerome McCarthy and popularized by Philip Kotler, the four Ps have maintained a prominent role in how marketers develop go-to-market strategies and set the “marketing mix” – a recipe for balancing the ingredients of revenue success.

Relevance 40

Relevance Forrester Elasticity Peer-to-peer 40

markempa

JUNE 7, 2005

Scobles Link Blog pointed me to this interesting article by Pheedos Bill Flitter, " A Sound Case to Include Blogs and RSS in Your Marketing Mix." " Flitter writes, "Ive listed below the more popular on-line lead generation techniques employed by marketers today.

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

Bluetext

FEBRUARY 3, 2018

In today’s digital information environment, where the number of channels and platforms for reaching audiences directly grows every year, it is tempting to ignore more traditional methods like public relations for positioning a brand and engaging with prospective buyers and influencers. Choose quality over quantity.

PR 20

PR Advertising Agencies Paid Search Agency Ad Agencies 20

Content Standard

OCTOBER 27, 2017

But for marketers today, the problem has swung pretty powerfully in the other direction. We’ve gone from relying on the sympathetic perceptions of workers for audience understanding to drowning in data about our customers. Personas, for many marketers, have been pushed to the wayside in service of focusing on data analysis.

Demographics 57

Demographics Work Management Funnel Advertising Top of Funnel 57

Hubspot

FEBRUARY 20, 2017

Takeaway for Marketers: Mix up your advertising strategies to keep exposing your brand to new audiences. A healthy blend of advertising on social media platforms, search engines, and print publications could help generate more interest and recognition of your brand. Do you have a lot of brand names in your vocabulary?

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Skype First-Mover Advantage Youtube Advertising Agencies 78

markempa

JANUARY 19, 2006

I say, go ahead and freely explore new tactics for your marketing mix but above all, think. Investing in lead generation means you are proactively initiating a relationship with a potential customer. I say, go ahead and freely explore new tactics for your marketing mix but above all, think. Think relationships.

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Lead Generation Generation Lead Ranking Lead Scoring 120

markempa

MAY 23, 2005

« 2 New RSS Feeds for the B2B Lead Generation Blog | Main | Blogging & RSS Events » Tips for better webinars, webcasts and improved ROI Webinars have reached critical mass and most B2B marketers, it seems, have added them to their marketing mix. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

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Online Marketing Institute

JULY 9, 2009

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. media relations, analyst communications, etc.),

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

The ROI Guy

OCTOBER 11, 2010

According to Junta42, Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action. co-registration, email list purchases, etc.)

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Hubspot

JANUARY 19, 2011

Do you want potential customers to feel that way about your business because of out-of-date website content? Potential customers visit press sections to get an understanding of a company’s credibility. Having a blog is a major part of successful inbound marketing. This is merely a band-aid. Blog Consistently - Have a blog?

Marketing Websites 28

Marketing Websites Copyright Press Public Relations 28

Heinz Marketing

DECEMBER 11, 2017

Focused Team-Leader skilled in consistently delivering innovation, visibility, and sales for on- and off-line marketing and demand programs. How do we balance the customer management side of this, and how do you think about that in your role? Matt: Thanks, everyone, for joining us in another episode of Sales Pipeline Radio.

Top of Funnel 44

Top of Funnel B2B Thought Leadership Lead Ranking Demand Generation Agencies 44

Contently

DECEMBER 7, 2021

If you’re investing in podcasting as part of your marketing mix, how can you ensure yours will break through? If you’re looking to use your podcast to grow your customer base, then reach and metrics such as downloads are paramount. “Our Let’s dive in. Defining podcast success. Finding your formula.

Paid Content 170

Paid Content Word of Mouth Advertising Agencies Paid Search Agency 170

Hubspot

NOVEMBER 16, 2012

Karen Rubin , a HubSpotter in a marketing operations role adds: "We focus on helping our marketers get the analytics they need, running monthly reports, and understanding why data and results are looking the way they do at any given point.". Customer Evangelist / Customer Experience Professionals.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Convince & Convert

SEPTEMBER 14, 2010

As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. That means developing a messaging matrix.

Social Media 123

Social Media Work Management Marketing Management Media 123

Hubspot

FEBRUARY 17, 2011

How social media is not just a one off campaign but a constant in your marketing mix. Public Relations Faux Paus. Meeting your fans, customers, etc. In the show we chat about: The importance of understanding your online community. We dive into some of Tamar's Favorite social media resources. Online Meets IRL.

Communities 28

Communities Blogger Long Tail Marketing Work Management 28

Sage Marketing

JULY 10, 2023

Evaluate options such as content marketing, thought leadership, email marketing, social media, search engine optimization (SEO), paid advertising, exhibitions and conferences, webinars, and public relations. Allocate resources to encourage satisfied customers to provide referrals and testimonials.

Allocation 52

Allocation Marketing Budget Creation Marketing Budget Budget Programs 52

Hubspot

MARCH 19, 2013

public relations can be a critical ingredient in your marketing mix. PR can drive brand awareness, introduce you to new prospects and customers, and amplify your core brand messages. Leverage infographics, videos, photos, and customer success stories to make your outreach stand out from the pack.

Public Relations 28

Public Relations Thought Leadership PR Marketing & Strategy 28

Single Grain

DECEMBER 3, 2020

Here's a more detailed definition of a promotional plan: In other words, the promotional plan includes a number of marketing tactics and promotional activities that the company’s marketing team will have to undertake. Here’s what some of these activities might be: Public relations. Social media marketing.

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Template Promotion Planning SWOT 136

Online Marketing Institute

NOVEMBER 18, 2010

By Marj Galangco | Published: 4 November, 2010 Page viewed 1788 times 0 Its shocking how many small businesses who are actively marketing themselves online still dont have blog marketing in their marketing mix. In fact, 46% of the businesses surveyed acquired a customer from Blogging.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Convince & Convert

APRIL 1, 2010

In the age of the real-time Web, when every customer is a potential reporter, and there’s no place for brands to hide, you cannot rely on sloganeering. I've seen a ton of organizations missing the boat on integrating everything in their marketing mix so that it's at the very least, a consistent brand message.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

WebMarketCentral

SEPTEMBER 26, 2007

ON24 provides a hosted platform to help B2B marketers and other business professionals produce webcasts, podcasts and rich media presentations for prospects, customers, employees, analysts and investors. Of course with a lot of hard work, execution and some luck, we were able to win more customers.

Webcast 20

Webcast B2B Thought Leadership Lead Ranking Thought Leadership 20

markempa

SEPTEMBER 30, 2012

That’s why, when Tracie Manor told me how she moved forward this year with the first-time efforts of her content marketing and lead nurturing for SICK, a manufacturing company, I couldn’t wait to share her story. Proving to her leadership that content marketing works. “We We haven’t gotten that far down the road yet.,

Content Marketing 120

Content Marketing Work Management Marketing Management Marketing Automation Services 120

Webbiquity

JULY 26, 2010

Pricing Based on Customer Expectations , May 26, 2010. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) 7 Old Fashioned Marketing Tips that Set You Apart , June 14, 2010.

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B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Directive Agency

MARCH 7, 2019

Joanna is also a frequent contributor to Entrepreneur.com and MarketingLand.com where she shares her expert advice on marketing leadership, technology and the future of digital marketing, Lauren Vaccarello. She excels in leveraging social media in the SEO and marketing industry. Clare McDermott.

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