Content Standard

APRIL 2, 2019

Audience personas, segmentation, and journeys are common pillars of content marketing —informing all elements of the content strategy, targeting techniques, and distribution methods. “Really get to know (your audience) via interviews, surveys, and focus groups,” suggests Santiago Castillo , founder of Schema Strategy, LLC.

Research 105

Research Content Marketing Paid Search Agency Content 105

Binary Demand

APRIL 8, 2024

Information can be gathered through various sources such as CRM systems, website analytics, customer feedback, research reports, industry publications, databases, surveys, interviews, and focus groups. This analysis helps identify the most profitable and appealing segments and those needing further attention or enhancement.

Segmentation 52

Segmentation B2B Marketing Customer Satisfaction B2B 52

Sprout Social

FEBRUARY 8, 2021

Through collection methods like surveys and reviews, the data will then be analyzed and distributed to relevant departments. Others, like surveys and customer interviews, require a more active approach. The collection stage uses social listening , review sites and on-site survey cards. Customers aren’t on every platform.

Customer Satisfaction 124

Customer Satisfaction Work Management Marketing Management Paid Search Agency 124

Stevens & Tate

APRIL 18, 2024

This research can include demographic studies to understand age distributions and economic factors, surveys to gauge service expectations, and focus groups to test market reactions to potential new services or facilities.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Contently

JANUARY 4, 2017

According to a Salesforce survey of 4,000 marketers, native advertising is currently the third-most popular tactic, tied with video. Through focus groups and a survey of 1,212 consumers, we pinpointed some big problems with native content, but also discovered how it can deliver big benefits to advertisers.

Advertising Agencies 97

Advertising Agencies Advertisements Advertising Effectiveness 97

Hubspot

JUNE 1, 2018

At first, I wondered why marketing was a necessary component during product development, or a sales pitch, or retail distribution. Marketing pertains to all aspects of a business, including product development, distribution methods, sales, and advertising. What’s the Difference Between Advertising and Marketing?

FAQ 78

FAQ Public Relations Paid Search Agency Focus Group 78

Content Standard

MAY 22, 2019

Sometimes, a survey will offer the broad range of insights that can put you in the right direction. The study by Buzzsumo and Mantis Research found that the top five forms of research are surveys, analyzing owned data, third-party data, one-on-one interviews, and public or government-owned data. Choose the Right Distribution Channels.

Research 98

Research Sample Planning Brand Identity 98

Hubspot

JULY 13, 2018

Focus Groups. Focus groups are similar to interviews, but in this case, you're assembling a large group of people for one shared interview. A focus group consists of people who have at least one element of your buyer persona in common -- age or job title, for instance. Qualitative information.

Research 74

Research Buyer Personas Focus Group Customer Satisfaction 74

Convince & Convert

NOVEMBER 17, 2016

According to a recent survey from Bambu by Sprout Social, seven in ten employees are using social media at work. Blocking popular networks and monitoring browsing history isn’t going to stop anyone from checking Facebook—especially when 11 percent of those surveyed admitted to using social media during bathroom breaks.

Social Media 145

Social Media Customer Surveys Education Eye-Tracking 145

KoMarketing Associates

JUNE 28, 2018

To them, content marketing is: “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” (The Surveys are great, but they make a lot of assumptions. The emphasis is my own.).

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

Sprout Social

MAY 18, 2021

On the other hand, social media describes a variety of digital platforms like Facebook, Twitter, Instagram and others that allow for targeted distribution and audience interaction. Social serves as a brand’s largest, real-time focus group, yielding critical insights that inform departments outside of marketing.

Social Media 111

Social Media Media Budget Programs Paid Search Agency 111

Content Standard

MAY 12, 2021

Using consumer surveys, we examined buying intent, interest, and other factors around emerging products. Social feedback or customer service engagement can provide real-time data, while a survey may take months to implement, analyze, and incorporate. Neilsen research revealed six stages of pandemic-buying alone.

Demand 130

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 130

Biznology

SEPTEMBER 5, 2014

A poor product launch may be the fault of poor pricing, the wrong distribution channels, or simply a poorly made product. This can be done with an online survey, a chat room, through a phone survey, or even a focus group. The key is to get unbiased responses.

Advertising Agencies 80

Advertising Agencies Planning Paid Search Agency Marketing & Strategy 80

Content Standard

JANUARY 25, 2018

Social media remains a silo within the marketing department: In the most recent CMO Survey , marketing leaders gave an average of 4.2 (7 Social was becoming a real-time focus group, customer service channel, and e-commerce store all in one. Although this is an increase over the previous year, it is still relatively low.

Social Media 78

Social Media Social Marketing Work Management Marketing Management 78

Hubspot

JUNE 14, 2018

By putting your consumer at the forefront of your creative process, you’re ensuring each product you create and distribute is a true, long-term solution to your consumer’s needs. For instance, you might send out surveys to customers via email, or create a survey submission form on one of your web pages.

Design 96

Design Examples Product Customer Surveys 96

Televerde

FEBRUARY 2, 2021

You can collect your research by: Surveys. Focus groups. After you’ve designed your map and distributed it throughout various departments, you need to analyze the results to highlight where gaps still exist. Interviews. Social listening. Your buyer personas will help guide your entire map and journey touchpoints.

Buyer Personas 61

Buyer Personas Touchpoints Buying Cycle Paid Search Agency 61

Content Standard

FEBRUARY 27, 2019

So make sure customer service is part of your initial social strategy, and follow up by distributing that strategy across all departments to make everyone is on the same page when it comes to what is and isn’t on brand. How Social Media Customer Care Impacts ROI.

Social Media 76

Social Media Budget Programs Service Tools 76

Biznology

NOVEMBER 20, 2014

Definitely use social tools, but also consider controlled experiments, well designed surveys, focus groups or depth interviews. You will not be able to achieve this is you do not know what they are offering, at what price and how their distribution channels work.

Lock-In 80

Lock-In Paid Search Agency Facebook Viral Marketing 80

ClearVoice

NOVEMBER 16, 2020

A recent survey from the National Bureau of Economic Research shows that the remote workforce has nearly quadrupled to include 50 percent of U.S. Because teamlancing models are distributed and remote, the team needs an online communication tool to stay connected and sync on a regular basis. The best part?

Planning 52

Planning Paid Search Agency Marketing Analytics Tools Tools 52

ClearVoice

APRIL 19, 2021

Online and mobile surveys as well as virtual or in-person focus groups give you a good indication of customer loyalty and uncover problems that you can address more quickly to retain customers and further new lead opportunities. Examples include WordPress, Joomla, and Drupal.

Demand Generation Agencies 94

Demand Generation Agencies Demand Generation Demand CMS Development 94

Moz

APRIL 3, 2019

Once you have your goals and your brand’s unique angle nailed down, you’ll also need to prioritize your means of content distribution. This post will help you zero in on what distribution channels make the most sense for your goals, and how to create content that will perform well in them. Syndication. Goal: Organic acquisition.

Paid Content 68

Paid Content Distribution Paid Search Agency Brand Identity 68

Martech Advisor

DECEMBER 16, 2019

The outbound approach: Surveys, polls, net promoter survey (NPS), etc. Involve focus groups to double down on the reverse engineering process. Use post-purchase touchpoints such as first purchase emails, follow-ups, training programs, and customer satisfaction surveys to understand your customers.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Content Standard

FEBRUARY 15, 2019

Create surveys for current and prospective customers. It’s going to be much harder, so it will pay off big time to routinely diversify your distribution strategies to hit that valuable persona. It’s also worth doing (a) focus group and workshops with various internal stakeholders to get their input.”

Buyer Personas 67

Buyer Personas Brand Identity Branding Work Management 67

SnapApp

OCTOBER 17, 2017

To gather this data, you may need to conduct focus groups, to send out surveys, or to leverage interactive assessments with this demographic to find out these details. Next, you’ll want to start looking into what tech tools your target audience already has (and uses on a regular basis.)

Ideal Customer Profiles 48

Ideal Customer Profiles Top of Funnel Work Management Marketing Management 48

Marketing Insider Group

JULY 14, 2020

You may need to conduct your own market research among your target audience or survey a few focus groups in order to obtain this information. One of the major pitfalls of a multichannel marketing strategy is the lack of focus. A strong martech stack to support all strategies. Start simple and expand.

Marketing Strategy 309

Marketing Strategy Marketing & Strategy Ad Building Marketing Management 309

Convince & Convert

MAY 18, 2012

Now, that surprises me, partially because when you have 900 million people doing anything, even like eating or sleeping, it’s hard to say that it’s a fad , and I also wonder, given the fact that I guess it’s good that they random sampled the survey, they actually controlled for population, et cetera. I say, probably not.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Marketing Insider Group

OCTOBER 19, 2020

It’s recommended to create different content formats—case studies, whitepapers, surveys, etc.—to Earn visibility through your distribution channels. Using a wider target audience, distribute a survey to build unique data that backs your claims and tells an authentic story. What is Link Building? Whitepapers.

Link Building 362

Link Building Top of Funnel Ad Building Lead Scoring 362

Hubspot

JULY 9, 2021

Surveys are another way to inform thoughtful, effective qualitative forecasting. A well-constructed survey can help give you insight into new markets, help you understand shifting tides within your industry, and better identify your customers' collective tendencies. Market Research. Qualitative Forecasting Examples.

Forecasting 80

Forecasting Enterprise Management Thought Leadership Consulting 80

Sprout Social

MARCH 15, 2022

Social media is the world’s largest focus group. Review common feedback from net promoter score (NPS) surveys, customer advisory boards and other market research endeavors. As you narrow in on what works for your brand and audience, distribute these insights across your team. Listening data.

Work Management 122

Work Management Marketing Management Brand Identity Branding 122

Content Marketing Institute

MARCH 28, 2018

Even though many types of research and survey software are readily available, not just anyone can “do research” successfully. You also must factor in the costs and talent necessary to develop content based on the research findings and a distribution strategy (as you know, what’s the use of developing content if no one sees it).

Research 97

Research Budget Programs Work Management Marketing Management 97

Sprout Social

JUNE 26, 2023

You can collect customer feedback through the following: Run user feedback surveys to gather contextual insights from existing customers. Conducting interviews with individual users or focus groups Analyze customer support tickets and online reviews to get insight into satisfaction levels.

Marketing Automation Services 121

Marketing Automation Services Touchpoints Allocation Work Management 121

Metadata

JULY 8, 2021

The sophistication, detail, and budget of this option can run the gamut — from hiring Experience Management consultants like Qualtrix, to hosting incentivized focus groups, to sending out a Google Form or Survey Monkey to a sample size of your target audience. Depending on your time and budget, maybe you run all three.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Biznology

MAY 9, 2012

The more specific you can get, the easier it is to pick the most effective marketing tactics and distribution channels and to develop highly relevant content marketing. But, as you know, a focus group of one spells disaster. Fortunately, there are several very easy ways to understand reading and research habits of this group.

Relevance 80

Relevance Planning Psychographics Wikipedia 80

ClearVoice

FEBRUARY 18, 2021

The days of sending out a Survey Monkey and calling it a day are long gone. Instead, she suggests using customer surveys, focus group testing, reading and analyzing online reviews and comments, social media channels, emailing marketing, and so on. Don’t send out a survey tomorrow. Don’t send out a survey tomorrow.

Ideal Customer Profiles 105

Ideal Customer Profiles Examples Planning Paid Search Agency 105

nDash

DECEMBER 16, 2021

Market research: Use focus groups, interviews, and surveys to conduct market research. The report further indicates that, during 2021, 28% of their survey’s respondents planned to newly invest in content marketing – a percentage up 17% from 2020. Assess your competition’s content distribution strategies.

Ideal Customer Profiles 52

Ideal Customer Profiles Planning Content Marketing Work Management 52

Single Grain

JUNE 3, 2021

Distribute Press Releases. Writing and distributing press releases is an art. Therefore, a marketing director should ideate, prepare and distribute different press releases, even working with a PR agency to reach reputable media houses and journalists. Which is better – focus groups or surveys?

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

ConvertKit

OCTOBER 1, 2021

Music distribution used to be a difficult task, but now all you need for your music to be accessible to the masses is a decent internet connection and a DistroKid subscription. A YouGov survey showed that 27% of adults in the United States use Spotify, including 45% of the valuable 18-34 year old demographic. Reach more listeners.

Broadcasting 90

Broadcasting Ideal Customer Profiles Paid Search Agency Ad Exchange 90