Content Standard

APRIL 2, 2019

Audience personas, segmentation, and journeys are common pillars of content marketing —informing all elements of the content strategy, targeting techniques, and distribution methods. “Really get to know (your audience) via interviews, surveys, and focus groups,” suggests Santiago Castillo , founder of Schema Strategy, LLC.

Research 105

Research Content Marketing Paid Search Agency Content 105

Contently

JANUARY 4, 2017

Through focus groups and a survey of 1,212 consumers, we pinpointed some big problems with native content, but also discovered how it can deliver big benefits to advertisers. The reason why became clear in our focus groups. “I Prioritize correct targeting for paid distribution.

Advertising Agencies 97

Advertising Agencies Advertisements Advertising Effectiveness 97

Hubspot

JUNE 1, 2018

At first, I wondered why marketing was a necessary component during product development, or a sales pitch, or retail distribution. Marketing pertains to all aspects of a business, including product development, distribution methods, sales, and advertising. What’s the Difference Between Advertising and Marketing?

FAQ 78

FAQ Public Relations Paid Search Agency Focus Group 78

ClearVoice

AUGUST 27, 2020

In many ways, the pandemic-driven switch to remote work just sped up video’s move to a distributed workforce. Pieces that have been reworked a hundred times and focused-grouped and tested before general release may just not be worth it anymore. Here are the trends that are driving creative and production now.

Video Marketing 105

Video Marketing Brand Identity Branding Paid Search Agency 105

Lake One

OCTOBER 19, 2023

Employee Advocacy for B2B Brands Employee advocacy involves enlisting employees to create and distribute social media posts organically and proactively. Instead, they should be given the flexibility, training, and incentives to write their own posts and distribute them in their own ways.

Social Media 52

Social Media Media Ideal Customer Profiles Marketing & Strategy 52

Convince & Convert

JULY 24, 2019

Then, create and distribute these “shows” consistently. It’s a highly targeted, nearly free focus group. For each social platform, think about what social media content initiatives you can execute on a regular basis, keeping in mind your audience and objectives for that platform.

Social Media 153

Social Media Media Marketing & Strategy Television marketing 153

Binary Demand

APRIL 8, 2024

Information can be gathered through various sources such as CRM systems, website analytics, customer feedback, research reports, industry publications, databases, surveys, interviews, and focus groups. Utilize quantitative and qualitative methods to thoroughly analyze the data, uncovering patterns, trends, and gaps in the market.

Segmentation 52

Segmentation B2B Marketing Customer Satisfaction B2B 52

Hubspot

JULY 13, 2018

Focus Groups. Focus groups are similar to interviews, but in this case, you're assembling a large group of people for one shared interview. A focus group consists of people who have at least one element of your buyer persona in common -- age or job title, for instance. Qualitative information.

Research 72

Research Buyer Personas Focus Group Customer Satisfaction 72

Convince & Convert

MARCH 8, 2017

Then, create and distribute these “shows” consistently. It’s a highly targeted, nearly free focus group. For each social platform, think about what social media content initiatives you can execute on a regular basis , keeping in mind your audience and objectives for that platform.

Television marketing 165

Television marketing Social Media Media Marketing & Strategy 165

Sprout Social

FEBRUARY 8, 2021

Through collection methods like surveys and reviews, the data will then be analyzed and distributed to relevant departments. Focus groups : When developing a new product and service, focus groups help inform the product development team if they’re on the right track.

Customer Satisfaction 124

Customer Satisfaction Work Management Marketing Management Paid Search Agency 124

Content Standard

MAY 22, 2019

Or, if you’re targeting millennial moms in the Midwest, three focus groups held in Chicago won’t be representative of the entire audience. Choose the Right Distribution Channels. Let’s say you decide on a survey, a series of focus groups, and individual interviews.

Research 98

Research Sample Planning Brand Identity 98

Sprout Social

MARCH 7, 2022

If that’s not enough, here are three reasons you should reconsider your brand survey distribution plans. You need timely insights : Brand health survey design and distribution takes a long time. Think of it as a real-time focus group that provides honest, unfiltered feedback. Brand Health Social Listening Topics.

Customer Surveys 92

Customer Surveys Brand Identity Branding Paid Search Agency 92

Sprout Social

MAY 18, 2021

On the other hand, social media describes a variety of digital platforms like Facebook, Twitter, Instagram and others that allow for targeted distribution and audience interaction. Social serves as a brand’s largest, real-time focus group, yielding critical insights that inform departments outside of marketing.

Social Media 111

Social Media Media Budget Programs Paid Search Agency 111

Content Standard

MAY 12, 2021

Second, many companies simply aren’t set up for self-distribution—and investing in these systems may not be a smart play. As digital research tools have supplanted expensive and logistically difficult focus groups, it’s now easier to be agile and keep a conversation running with your customers.

Demand 129

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 129

Pam Didner

AUGUST 16, 2020

If you have their e-mail addresses or contact information, reach out to them and see if you can engage them in phone calls or focus groups. Do you think content creation and distribution can be completely automized? Talk to your potential customers and get to know them. That’s the best way to learn.

Content Marketing 118

Content Marketing Enterprise Management Work Management Resource Management 118

Convince & Convert

NOVEMBER 17, 2016

While providing your employees with content they want to share is the end goal, that might not happen right away, and it certainly isn’t going to happen with everything you distribute. Leverage this highly engaged focus group for feedback, and lean on their insights to help revise your efforts before rolling it out to a larger audience.

Social Media 145

Social Media Customer Surveys Education Eye-Tracking 145

Convince & Convert

AUGUST 27, 2015

The next thing you knew, you were in a room with a dozen other suckers tasting chips and being scrutinized by a group of researchers whose number one goal was to decide which chip should be mass produced for the market at-large. Don’t get me wrong, I still believe there is a place for focus groups. highlight to tweet).

Television marketing 160

Television marketing Broadcasting Cable SMS 160

Hubspot

JANUARY 11, 2023

The key is that it's a way for anybody to distribute voucher credit — for a ride with Uber or a meal with Uber Eats — to a team member, prospect, or existing customer.". In marketing, you can send free meals or rides to participants of a focus group, webinar, or winners of a social media giveaway.

Planning 81

Planning Business Validation Paid Search Agency 81

Convince & Convert

APRIL 9, 2015

Analysis, context, distribution, and ease of understanding, in whatever language, are the new drivers. In the globalized village, social media is Earth’s biggest focus group. Just as clients are becoming more astute about what we can do for them, so they become more data dependent, and more demanding.

Enterprise Management 158

Enterprise Management Analysis Opinions Social Media 158

Content Standard

FEBRUARY 27, 2019

So make sure customer service is part of your initial social strategy, and follow up by distributing that strategy across all departments to make everyone is on the same page when it comes to what is and isn’t on brand. How Social Media Customer Care Impacts ROI.

Social Media 76

Social Media Budget Programs Service Tools 76

Televerde

FEBRUARY 2, 2021

Focus groups. After you’ve designed your map and distributed it throughout various departments, you need to analyze the results to highlight where gaps still exist. You’ll want to collect feedback from people who have interacted with your brand in the past or plan to in the future. You can collect your research by: Surveys.

Buyer Personas 61

Buyer Personas Touchpoints Buying Cycle Paid Search Agency 61

Lake One

JANUARY 20, 2020

It makes personalized video super easy to produce and distribute. Other options, if you’re a product and you need focus groups or beta users, you can find meetups that are often willing to share these kind of opportunities with their members. My favorite tool for this is Vidyard.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Generation 52

Biznology

SEPTEMBER 5, 2014

A poor product launch may be the fault of poor pricing, the wrong distribution channels, or simply a poorly made product. This can be done with an online survey, a chat room, through a phone survey, or even a focus group. The key is to get unbiased responses.

Advertising Agencies 80

Advertising Agencies Planning Paid Search Agency Marketing & Strategy 80

Content Standard

JANUARY 25, 2018

Social was becoming a real-time focus group, customer service channel, and e-commerce store all in one. Investing in the right social media monitoring tools for social team will allow brands to gather more information more efficiently, which in turn can help cut spend on focus groups, outside research, and other additional costs.

Social Media 78

Social Media Social Marketing Work Management Marketing Management 78

Outreach

APRIL 6, 2021

When distributing content, prioritize channels where your customers are already engaged, and always utilize an aligned sales and marketing engine. In addition to quantitative data, gather qualitative feedback from social comments, forums, feedback, and focus groups. Develop a Customer-Centric Approach. Tweak Your Strategy.

Work Management 88

Work Management Customer Satisfaction Marketing & Strategy Marketing Management 88

Biznology

NOVEMBER 20, 2014

Definitely use social tools, but also consider controlled experiments, well designed surveys, focus groups or depth interviews. You will not be able to achieve this is you do not know what they are offering, at what price and how their distribution channels work. These may not be new approaches, but they still yield insights.

Lock-In 80

Lock-In Paid Search Agency Facebook Viral Marketing 80

ClearVoice

NOVEMBER 16, 2020

Because teamlancing models are distributed and remote, the team needs an online communication tool to stay connected and sync on a regular basis. For marketing technologists, this solution is excellent for running focus groups, and teamlance collaborations. The best part? Google Analytics is free to set up and use.

Planning 52

Planning Paid Search Agency Marketing Analytics Tools Tools 52

KoMarketing Associates

JUNE 28, 2018

To them, content marketing is: “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” (The The emphasis is my own.). Or you may not.

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

ClearVoice

MAY 15, 2020

Distribution: Where does this video belong? If you’re going to spend the money to create content for an audience you’re getting to know, make sure you squeeze every bit of juice out of it by understanding the marketing channels you’ll be distributing to. Be it Facebook, Instagram, YouTube or LinkedIn.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

ClearVoice

APRIL 19, 2021

Online and mobile surveys as well as virtual or in-person focus groups give you a good indication of customer loyalty and uncover problems that you can address more quickly to retain customers and further new lead opportunities. Best practices for demand generation success. Examples include WordPress, Joomla, and Drupal.

Demand Generation Agencies 94

Demand Generation Agencies Demand Generation Demand CMS Development 94

Brandpoint

MARCH 5, 2019

Launching a product or service is an exciting time for a marketing department, but there are a lot of moving parts and planning to be done well before launch date — especially when it comes to your content creation and distribution strategy. Consult your product development team to see if they conducted product testing focus groups.

Press 69

Press Product Screencast FAQ 69

Moz

APRIL 3, 2019

Once you have your goals and your brand’s unique angle nailed down, you’ll also need to prioritize your means of content distribution. This post will help you zero in on what distribution channels make the most sense for your goals, and how to create content that will perform well in them. Syndication. Goal: Organic acquisition.

Paid Content 68

Paid Content Distribution Paid Search Agency Brand Identity 68

ClearVoice

FEBRUARY 18, 2020

Before you get ready to distribute your new work of genius to the masses, you might want to have another look (and then another) before sharing freely. We touched on the idea of focus groups , but maybe you can also create purchase groups while you’re at it. Or are you?

Tips 59

Tips Class Press Paid Search Agency 59

Content Standard

MAY 4, 2017

AdWeek pointed out that “countless conversations, focus groups, and soul-searching sessions” were required to help the brand arrive at its new sense of purpose. Image attribution: Joshua Earle. This was a big shift for the company, and it wasn’t cooked up in a marketing brainstorm session.

Brand Identity 68

Brand Identity Branding Paid Search Agency Terms and Conditions 68

Hubspot

JUNE 14, 2018

By putting your consumer at the forefront of your creative process, you’re ensuring each product you create and distribute is a true, long-term solution to your consumer’s needs. If you don’t feel comfortable with surveys, you could facilitate a focus group.

Design 94

Design Examples Product Customer Surveys 94

Hubspot

SEPTEMBER 17, 2020

In terms of distribution, Aquilante told me, "Consider having a set of questions you've sent the customers in advance, so they can prepare best for the discussion. There are lots of ways to do that — you can look at reviews, NPS, various feedback channels, a user/customer research function, focus groups, and customer panels.

Enterprise Management 99

Enterprise Management Planning Work Management Marketing Management 99

Content Standard

FEBRUARY 15, 2019

It’s going to be much harder, so it will pay off big time to routinely diversify your distribution strategies to hit that valuable persona. It’s also worth doing (a) focus group and workshops with various internal stakeholders to get their input.”

Buyer Personas 67

Buyer Personas Brand Identity Branding Work Management 67