Contently

MARCH 30, 2020

Take, for instance, this piece on how to write a white paper. We published it back in 2012, when Contently was five people hiding out in the corner of Google’s Chelsea Market office. Play the long game and reallocate those funds towards content, which is designed to build relationships and nurture leads. The logical move?

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

ClearVoice

JUNE 21, 2022

However, with the good comes the bad, and if you want to rank well on search results it’s vital to know the best practices of writing content specifically for SEO success. . In this post, we asked the top content and SEO experts to break down the top do’s and don’ts of writing content for SEO. Focus on your customers first.

SEO 111

SEO FAQ Content Work Management 111

Scoop.it

MARCH 21, 2023

To win SERPs in 2023, we need to write content for people but, at the same time, make it look high-quality for search engines. In this article, you’ll find SEO writing tricks to use in content for both a user and a search engine to love it. How to write and format those comprehensive articles?

SERP 80

SERP Long Tail Marketing Dwell Content 80

Marketing Insider Group

NOVEMBER 7, 2022

When the pandemic started, our content marketing agency actually gained customers. There were 3 big reasons why these programs worked so well: They strategically planned customer-focused content to be delivered across the entire year. Reach: attract new prospects or customers to your business. How long do they stay?

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Optinmonster

FEBRUARY 21, 2024

Write Pillar Articles In our writing, we focus on writing one pillar article that covers everything, rather than writing a bunch of different blog posts all related to the same topic. Put in the work today, and your posts will bring you tons of traffic for a long time to come. Ready to hear how we did it?

Paid Content 77

Paid Content Traffic Webinar Metrics Marketing & Strategy 77

Marketing Insider Group

FEBRUARY 1, 2021

To attract ideal leads to your business, you must place your customer’s needs, wants, and interests at the center of your sales and marketing campaigns. Quick Takeaways: Customer experience is a leading priority for modern businesses. The Shift to Customer-Centric Marketing. Trace Customer Touch points. at the right time.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Marketing Insider Group

AUGUST 1, 2023

It’s not just about getting likes and shares, it’s about turning those social media users into leads or customers. It’s the first step in the customer journey. For B2B companies, it could also mean focusing on long-tail keywords that are less competitive but highly relevant to your audience.

Social Media 218

Social Media Cost Per Click Cost Per Thousand CPM 218

Martech

NOVEMBER 10, 2022

Writing a piece of content with a chance of ranking at the top of the search results takes up a good chunk of those resources. If your content automation software is doing all the heavy lifting, SEOs will no longer have to waste hours of their time each week writing out detailed content briefs for content creators. Think about it.

Marketing Automation Services 100

Marketing Automation Services Automation Top of Funnel Work Management 100

Hubspot

APRIL 2, 2018

However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong. By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. What Is SEO Strategy?

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Hubspot

MARCH 19, 2020

And then when those leads trust you and view you as an expert in your industry, they're more likely to convert into customers. Consistently getting thought leadership content published in trusted publications — whether through guest-contributed articles or press mentions — is a fantastic way to build credibility with your audience.

Lead Ranking 100

Lead Ranking Traffic SEO Lead Scoring 100

Content Marketing Institute

OCTOBER 16, 2018

Most of the 4 million blog posts published each day get lost in the noise. Write for your niche audience persona – Each business has (or should have) a unique value proposition to offer a unique set of customers. Brainstorm topic ideas that appeal to both and write them down. Long-tail, low competition.

Long Tail Marketing 104

Long Tail Marketing Google Domain Keywords 104

Biznology

JANUARY 2, 2018

That’s easy and can be done quickly and simply through installing a related posts plugin or customizing your template a little bit. Or, you can come back another day and do your gardening like the constant gardener you are, and link all that content together a little later, post-posting, post-publishing. Like this post?

Optimization 194

Optimization Long Tail Marketing Marketing & Strategy Blogger 194

Sharpspring

NOVEMBER 10, 2020

Also, don’t be afraid to use long-tail keywords. Keeping with the lipstick example, a long-tail keyword phrase might be something along the lines of “cruelty-free organic vegan lipstick.” Long-tail keyword phrases like this are easy to dominate and can narrow down search results. #2

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

Content Marketing Institute

OCTOBER 30, 2018

Head over to Answer the Public and type your overarching topic to find a list of long-tail keywords that could fuel your list of ideas. Use @answerthepublic to find a list of long-tail keywords that could fuel #content ideas, says @EliseDopson. Write your cluster pages. Write the pillar page. Click To Tweet.

Lead Ranking 105

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 105

seo.co

JANUARY 26, 2022

It allows individual entrepreneurs and businesses to sell homemade products and goods directly to customers. Etsy’s goal is to deliver the most relevant and highest-quality listings possible, which increases the chances of the customer buying something. Write Detailed Descriptions. billion in total Etsy sales.

SEO 104

SEO Lead Scoring Lead Ranking Marketing & Strategy 104

B2B Marketing Insights - WE

JUNE 8, 2022

If you want to ensure that your site ranks high in Google’s search results and people find your content, make sure what you’re publishing is well-researched, engaging, and informative. Consider what your customer is looking for and who you can help them with. In general, Google loves long articles. Do your homework first.

Optimization 52

Optimization SEO Tips Long Tail Marketing 52

Brandpoint

AUGUST 20, 2018

Ultimately, voice search is changing the way marketers think about, and publish, content. But if you’re already publishing content, getting your brand ready for voice search doesn’t have to be complicated. They can use these micro-moments to capture the attention of more customers. Target long-tail keyword phrases.

Long Tail Marketing 54

Long Tail Marketing Optimization FAQ Content 54

Hubspot

MARCH 3, 2020

This is the type of marketing that brick-and-mortar businesses use to reach potential customers on the web. If you're having trouble coming up with geo-targeted content, consider highlighting customer success stories and case studies. Write about complementary local services. Target long-tail keyword variations.

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

EveryoneSocial

FEBRUARY 26, 2019

Yet, for B2B, content production and promotion can produce consistent results in the long-term if approached correctly. A big mistake B2B companies make with their content, is writing really broad blog posts and then quickly say content marketing doesn’t work when they see little ROI. Your content ROI will suffer in the long-run.

Paid Content 77

Paid Content B2B Marketing Marketing & Strategy Enterprise Management 77

BenchmarkONE

APRIL 16, 2020

Every marketing campaign begins with establishing your ideal customer. For example, an ideal customer may have been a mother in her mid-30’s living in a suburb, or a 20-something male just out of college with a sudden influx of disposable income. . Begin Writing Your Blog. Create Long-Form Content. Create Your Website.

Inbound Marketing 99

Inbound Marketing Top of Funnel Planning Buyer Personas 99

chiefmartech

MAY 12, 2020

Last month, I published the latest marketing technology landscape. I’ve drawn it as a long tail. Extensibility : from open platforms that power every business in the cloud to custom apps that other apps don’t typically build complementary businesses around. Something else is happening.

Lead Ranking 102

Lead Ranking Long Tail Marketing Domain Cross-Selling 102

Onalytica B2B

NOVEMBER 15, 2018

Instead stick to those that show an interest in joining – they’re the ones that are going to be great brand advocates, and potentially influencers in the long term. They often are authors or have published original research. As ever, quality over quantity. As a rule of thumb, 10% of your workforce is a good place to start.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

seo.co

JANUARY 14, 2024

Your backlinks are published on pages with high-quality content. The ideal format for these pages is to create a long FAQ section that answers every question prospects might have about their situation and the cases you take. Legal reviews also reveal your work ethic, dedication to customer service, and legal knowledge.

SEO 52

SEO Personalization Lead Scoring Lead Ranking 52

Hubspot

NOVEMBER 17, 2020

About 70 million new blog posts are published each month on WordPress alone, with 77 million comments added per month. Both blogs and podcasts nurture customer relationships, validate expertise, deepen brand loyalty, capture search, and generate leads. Maybe they’ve even been writing shorter posts for LinkedIn already.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

EMagine B2B Blog

APRIL 29, 2019

When we work with our clients, we not only help them develop the right SEO strategy to grow their brand, we also work towards building a long-lasting relationship with them by providing ongoing education on the SEO process. Client education is key for long-term, sustainable SEO success. Define the Problem. Watch Duplicate Content.

SEO 88

SEO Practices Best Practices Top of Funnel 88

Scoop.it

FEBRUARY 10, 2022

If done correctly, content curation can significantly benefit you: Create a strong bond between your brand and your customers and grow your online community. Highlight your products in a non-invasive way, making them more desirable for potential customers. Prepare Your Posts for Publishing. Publish and Analyze the Results.

Curation 68

Curation Content Click Rate Long Tail Marketing 68

SmartBrief - Marketing

SEPTEMBER 25, 2023

I came across an article published in marketing theory by professors and researchers at the University of York in the United Kingdom. We have dashboards that measure customer responses in real time, and we have Google Analytics. One real customer bragging to others about your product, service or experience is often not measurable.

Marketing Attribution 52

Marketing Attribution Planning Advertising Agencies Marketing Analytics Tools 52

seo.co

FEBRUARY 24, 2022

I always like to use Amazon as the perfect example of targeting the long tail. Sites with very low Domain Authority, longer vesting, great on-site content and great internal linking structures can still fair well as long as they have the appropriate aging. This includes on and off-site content writing. Ignore Analytics.

Startups 98

Startups SEO Marketing Analytics Tools Domain 98

ClearVoice

AUGUST 23, 2023

Any AI-generated content needs meticulous review and refinement before it is published. The Benefits of AI in Content Strategy That maximum potential brings a host of benefits, including: Increased Efficiency: AI automates processes like research, writing, and editing. AI is biased: AI operates on the data it’s trained on.

Marketing AI 52

Marketing AI Content Budget Programs Analysis 52

Hubspot

DECEMBER 22, 2020

SEOs will habitually review SERP signals to make sure the content they publish matches with Google's organic search results, and ultimately delivers a high degree of satisfaction with regard to searcher task accomplishment. I've never actually considered we may have a problem communicating with our customers, prospects and partners.

PPC 101

PPC Work Management SEO Top of Funnel 101

Brandpoint

AUGUST 20, 2018

This builds a solid foundation for the rest of the customer’s journey with your company. If your brand falls into one of these categories, there is a greater risk for publishing low-quality content. If incorrect information is published in these industries, there is a higher chance of putting users at risk.

Guidelines 91

Guidelines Paid Search Agency Content High Quality Lead 91

A Better Jones

JUNE 6, 2019

It was difficult writing that sentence because of how hard I was LOL’ing to myself as I did. Have forms ready for them that ask questions about their industry, their customers and buyer persona, the way they conduct business, and anything else that will paint a clear picture of who they are. Because such a scenario doesn’t exist.

Long Tail Marketing 40

Long Tail Marketing Content Marketing Content RSS 40

Scoop.it

MAY 28, 2019

Anytime, anywhere,” industry insider Adriana Tica writes. For example, some copywriters will charge you to publish a piece of content on a major publishing platform, yet fail to understand the difference between “dofollow” and “nofollow” links. One example of this is the over-optimization of copy with specific keywords.

Copywriting 74

Copywriting SEO Paid Search Agency Lead Scoring 74

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). But the reality is, your blog is probably a lot more broad than you think.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Brandpoint

DECEMBER 13, 2018

Google reports that 71 percent of B2B buyers begin their customer journey with an unbranded search. If your business is not creating content that appears on the top SERPs (Search Engine Result Pages), you could miss out on reaching nearly three-quarters of your potential customers. how long users stay on a page.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Content Marketing Institute

JULY 24, 2018

From meals and research to customer advisory boards and in-person event studios, these presenters have a lot of good ideas. Host 10 high-value customers. 50,000: Take the team to dinner and invest in user-generated content efforts to have our customers tell our story better than we can. Really talk to customers.

Marketing Budget Creation 105

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 105

seo.co

NOVEMBER 17, 2020

Develop Long-Form Content. + Tips include: Write better quality content – meaning write with humans in mind, not search engines. Use shorter paragraphs when writing copy. Use the inverted pyramid style of writing. Consider that : 47 percent of customers expect a page to load in less than two seconds.

SEO 75

SEO Marketing Websites Best Practices Business 75