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How to Measure If Your Content Curation Is Successful

Scoop.it

Do you want to know if your content curation strategy is successful? Content marketing is a general term for any article, video, email, or social media post made to attract leads and keep existing customers engaged. We will start by defining content curation and sharing a few examples so you can see how it works. Let’s begin!

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B2B email marketing: 3 strategies for advanced personalization

Martech

The curator greets you, recalling your love for impressionist art and leads you to an unseen Monet. It should feel like that curated gallery where every email is crafted just for you, echoing your business needs. 72% of consumers only respond to email messages directed toward them – that is personalization.

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Dynamic Email Content is What Customers Crave: Here’s How To Deliver

Salesforce Marketing Cloud

When you think about a personalized experience, your first thought might be an ad in your social media feed based on your browsing history, but dynamic content email offers something different. It’s like curating a shopping experience tailored specifically to your customers’ needs and interests.

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How email marketers everywhere can learn from privacy success in the UK and EU

Martech

Open rates in Europe were at 21.75%, which was higher than North America, at 18.13%. Average click-through rates were also higher in Europe – 2.64% against, in the U.S., When Validity looked at the “opens” generated by the pixel fires from Apple’s proxy, the open rate was 32%.

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How to Utilize B2B Email Marketing to Scale-up Your Business

SendX

Did you know that, on average, B2B email campaigns have a 47% higher CTR than B2C campaigns? So, if you’ve been waiting for a sign to help you decide whether or not you should use B2B email marketing to boost your business, this might be it. Will you do it by industry, job title, or location?

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Can Small Businesses (Really) Use AI for Marketing?

Marketing Insider Group

AI can collect and analyze user data quickly and curate personalized recommendations for your audience. This will likely lead to better engagement and a higher ROI for your email marketing campaigns, without requiring you to manually curate content or segment your audience! Personalize content.

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Customer Segmentation: How to Woo Leads with the Right Content

Zoominfo

Imagine this: You build a product launch email campaign. You base your email list segmentation on contract manufacturing leads in your CRM. With a data clean-up, personalized emails go to verified contacts, resulting in fewer bounces and (hopefully) a higher open rate. And that starts with clean data.