PathFactory

APRIL 13, 2023

This blog’s companion webinar “Building a More Intelligent B2B MarTech Stack With Content AI, Automation and Analytics” featuring PathFactory’s SVP of Product Marketing and Research Christine Polewarczyk and Forrester Analyst Phyllis Davidson is available here. Is a webinar more your style?

Top of Funnel 52

Top of Funnel B2B Marketing Analytics Tools Account Based Marketing 52

Optinmonster

FEBRUARY 23, 2022

Are you trying to find the best WordPress marketing plugins to help attract more customers and drive more sales? WordPress plugins are the key to unlocking the roadmap to your marketing goals. We’ve hand-picked the best WordPress marketing plugins that will help you out in 11 different areas. OptinMonster: Generate Leads.

Planning 75

Planning Best Practices Work Management Marketing Management 75

Adobe Experience Cloud Blog

JULY 19, 2017

Drive personalization through your content—be a curator and promote others, be helpful, offer advice and show you care. Let lists be your highly tailored and curated rolodex of influencers , industry experts, thought leaders, businesses, communities, keywords, and hashtags that are relevant to your industry. Embrace Twitter Lists.

Communities 134

Communities Twitter Peer-to-peer Ad Building 134

Sprout Social

APRIL 27, 2022

You can also combine UTM parameters with Google Analytics to get a complete picture of behavior. Integrations: Let you integrate the link shortener with other tools in your marketing stack. You can create links directly from your other marketing tools, like Sprout Social, via the Bitly integration. Manage redirect expiry.

Best Practices 104

Best Practices Deep Linking Enterprise Management Domain 104

SalesIntel

FEBRUARY 20, 2023

In our webinar transcript below, we share advice from two experienced, SaaS CEOs on how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient. I am the marketing director here at SalesIntel, and also your MC for the day.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

Content Marketing Institute

NOVEMBER 20, 2017

Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. Try #artificialintelligence in your B2B marketing and don’t wait, says @PaulRoetzer. As a marketer, you’ll never have to understand artificial intelligence in depth.

Marketing AI 108

Marketing AI Tools Enterprise Management Work Management 108

Webbiquity

OCTOBER 18, 2016

Marketers who blog consistently are far more likely to see positive ROI and generate significantly more leads. To be sure, a thoughtfully written business blog can generate leads (and sales). But focusing too much on generating leads (writing about your products and services rather than trying to be truly helpful) can backfire.

Lead Gen 100

Lead Gen Lead Scoring Lead Ranking Blogger 100

Sprout Social

MAY 28, 2020

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Managing your community and monitoring social for all campaign mentions and engagement opportunities. Soliciting and curating user-generated content. Each tag should serve a specific purpose.

Social Media 87

Social Media Work Management Marketing Management Campaigns 87

RebelMouse

NOVEMBER 19, 2023

Check out their profile pages to see the kind of momentum they've generated. Curate slideshow-compatible posts by enabling the “MSN Slideshow” checkbox. We’ll then populate MSN slideshows with your lead media and headline, and with related posts based on their primary tag. Monitor performance with Google Analytics.

Cost Per Thousand 52

Cost Per Thousand CPM Industry CMS RSS 52

Martech

NOVEMBER 20, 2023

However, creating appealing content for buyers at different stages of the buying journey is often the greatest challenge for B2B marketers. How can curation help solve this problem and get you more conversions? Discover the power of curation and how to start curating content for more effective B2B marketing.

Curation 133

Curation B2B Marketing Top of Funnel Marketing Analytics Tools 133

Sprout Social

JANUARY 18, 2017

We’ve written about UTM codes before , and yet many marketers are afraid of them. Sprinkle in an unknown acronym and mix it with the terms “code” or “strings” and those of us who aren’t crazy for analytics immediately tune out. If the word “codes” freaks you out, think of them as labels or tags that you add to a URL.

ROI 79

ROI Paid Social Agency Marketing Analytics Tools Advertising Mediums 79

KoMarketing Associates

JULY 11, 2013

Buyers can get beyond company generated collateral and product pages, in the effort to get a true understanding of the organization’s culture, values, and commitment to their customers. Company pages can become a key asset in providing validation of the brand story and curating thought leadership. Google Authorship.

Organization 120

Organization B2B Thought Leadership Work Management Marketing Management 120

Directive Agency

OCTOBER 2, 2019

Your total addressable market is not always searching for what you offer through search engines, and they may have never visited your site, leaving remarketing out of the question. Lookalike audiences are based on your curated audiences that exist/can be built within the various ad platforms. Maximizing Potential on Key Audiences.

Linkedin 53

Linkedin Facebook Paid Search Agency Google 53

RebelMouse

DECEMBER 13, 2023

While many individuals and businesses are still catching up to this transformative technology, marketers have swiftly embraced AI-powered tools as a pertinent part of their content strategy because organic search remains the main source of trackable web traffic and in the dominant position as a channel.

Marketing AI 99

Marketing AI CMS Development Lead Ranking Budget Programs 99

Marketing Insider Group

MARCH 7, 2021

Are you looking for content marketing tools to drive your content marketing plans? One of the content marketing questions I get asked most often is how a small business can get started with content marketing on a limited budget. And finally, I have listed out the content marketing tools I use for sharing content.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

Optinmonster

FEBRUARY 10, 2024

How To Grow Your Blog Make Your Site Easy to Use Speed Up Your Site Create Crave-Worthy Content Build Engagement Optimize Your Content For Search Engines Build Your Subscribers Get Social Media Savvy Get Networking Submit Your Work to Content Curation Sites 1. They also generate suggestions to make your website faster.

Blogger 87

Blogger Long Tail Marketing Opt-out Opt-in 87

Salesforce Marketing Cloud

APRIL 16, 2024

Digital marketing for small businesses can be tricky at first, but it’s a crucial skill that helps SMBs connect with their community and customers. Now SMBs can go small and big with digital marketing tools that once seemed reserved for large corporations with generous marketing budgets.

Small Business Marketing 110

Small Business Marketing SMB Planning Enterprise Management 110

Online Marketing Institute

AUGUST 31, 2011

PWB Marketing Blog Demand Generation | Branding | New Media Skip to content PWB HOME ABOUT OUR TEAM BUILD A BRAND GENERATE DEMAND BLOG HOME ← How To Create B2B Content Your Prospects REALLY Want How to REALLY Increase B2B Blog Traffic Posted on 08/31/2011 by Chad Wiebesick Good content isn’t enough for a blog.

Traffic 40

Traffic Demand Generation Agencies Paid Search Agency B2B 40

Scoop.it

NOVEMBER 30, 2023

Phase 1: Content Ideation and Planning Before kicking off your content creation journey, you need to establish a strategic foundation that ensures your efforts are not only well-justified but also aligned with your broader business and marketing objectives. Consider this initial step as your ‘pause and reflect’ stage.

Paid Content 94

Paid Content Analytics Marketing Analytics Tools Content 94

Scoop.it

MARCH 8, 2022

Every business has a content marketing strategy it uses to engage audiences across multiple channels and lead them down the sales funnel. A large part of this content strategy is content curation. This is why most content marketers use a mix of original and curated content. Curated content also affects sales.

Curation 75

Curation Top of Funnel Marketing & Strategy Content 75

LeadSquared

OCTOBER 27, 2015

If your budget doesn’t allow for that, you can try your hand at curated content. From putting up Ads side by side to teasing each other’s tag lines, they have done it all (and are still doing it). Website traffic, amount of leads generated, number of conversions against impressions, or sales volume or products sold can all be used.

Webinar Metrics 52

Webinar Metrics FAQ Practices Brand Identity 52

Marketing Insider Group

MARCH 28, 2024

If you’re a fan of marketing blogs, it’s likely that you’ve come across the term “ growth hacking ” – the idea that centering your marketing strategy around growth is the most direct route to success. By focusing on growth, the development of testing, campaigns and marketing material holds more value.

eCommerce 212

eCommerce Tactics Budget Programs Work Management 212

Marketing Insider Group

SEPTEMBER 21, 2020

When you look at the value a company blog generates, not having one is one of the biggest mistakes a business can make in the digital age. B2B marketers who blog get 67 percent more leads than those who don’t. Because it’s so universal, everyone in website maintenance and content marketing knows how to use it. Brand awareness.

Top of Funnel 311

Top of Funnel Paid Search Agency Companies Marketing Automation Services 311

Hubspot

NOVEMBER 18, 2015

But every marketer should be able to write -- and, more importantly, every marketer can write. Download The Marketer's Pocket Guide to Writing Good for free tips on how to become a better writer. Basically, a swipe file is just a folder where you can curate cool stuff you come across, like advertisements, copy, emails, etc.

Tools 28

Tools Best Practices Template Peer-to-peer 28

Oktopost

JULY 24, 2023

On paper, social media looks great for your digital marketing. Social media is like any other digital marketing channel in one key aspect: if you’re going to see those returns, you can’t afford to get complacent. Here’s how to maximize your social media ROI with analytics integrations. Centralizing your efforts.

Social Media 62

Social Media ROI Analytics Media 62

Oktopost

JULY 13, 2023

Remember those long-gone days when marketing teams would be wrapping up a productive meeting – maybe checking their Blackberries for IMs or tapping a couple closing notes into their palm pilots – when the plucky new intern would say, ‘Hey, what about this social media stuff?’ You know, sites like Myspace.

Social Media 62

Social Media Marketing AI Work Management Tools 62

TrustRadius Marketing

JULY 25, 2022

Without a large marketing budget, you’ll have to focus your efforts on where you can have the biggest impact for the least amount of money. Making social media a central part of your marketing strategy can get you noticed by your target audience without breaking the bank. Click here to read “What is Social Media Analytics?”

Small Business Marketing 98

Small Business Marketing Social Media Paid Content Analytics 98

Online Marketing Institute

NOVEMBER 8, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Let us know how your brand uses social media for B2B marketing in the comments below. Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Optinmonster

JANUARY 25, 2023

Creating a buyer persona is important for any business that wants to understand its target audience and tailor its marketing strategies accordingly. Smart marketers know that clearly defining your ideal customer is the key to high conversions. Do you want to learn how to create a buyer persona? What is a Buyer Persona?

Buyer Personas 113

Buyer Personas Template Demographics Ideal Customer Profiles 113

Sprout Social

SEPTEMBER 29, 2021

External metrics , which measure how employee advocacy efforts impact key business areas, like sales, recruiting and marketing. It’s important to note that external metrics may require additional information from other sources like your CRM or Google Analytics. Employee advocacy metrics to measure brand awareness.

Sales Qualified Leads 103

Sales Qualified Leads Eye-Tracking Lead Scoring Lead Ranking 103

Hubspot

OCTOBER 27, 2020

In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. Each week, Indig dissects a trend, idea, or piece of marketing news. tl;dr Marketing. SEO Courses.

Resources 101

Resources SEO Lead Ranking Marketing Analytics Tools 101

Martech Advisor

NOVEMBER 8, 2019

Content automation is defined as a digital marketing technique that predefines workflows to reduce human effort for certain marketing tasks. Content marketing automation can be applied to activities such as email marketing, content curation, proofreading, social media sharing, etc. Table of Contents.

Marketing Automation Services 56

Marketing Automation Services Automation Enterprise Management Work Management 56

NuSpark Consulting

MAY 19, 2012

Facebook and B2B lead generation. Have you considered Facebook as a channel for lead generation? According to a recent MarketingProfs survey with the Content Marketing Institute, B2B marketers are increasingly looking to Facebook as a content distribution and engagement channel. Curated Content. Lead Gen Content.

Facebook 100

Facebook Lead Scoring Lead Ranking Generation 100

Sprout Social

MARCH 4, 2020

When you launch a product, you’re responsible for aligning your social media marketing strategy with other channels and initiatives. Marketing emails. This means you have all of your marketing assets in one place and avoid having to scramble to fill in the gaps during a social launch. Tag your fellow park lovers!

Social Media 124

Social Media Product Media Terms and Conditions 124

Scoop.it

OCTOBER 20, 2022

Content marketing plays an essential role for both B2C and B2-B businesses. The best way to develop a successful B2B content marketing strategy is to understand precisely which business you cater to, where they’re coming from, and how you can continuously deliver on their expectations and business needs. Let’s get started.

Work Management 102

Work Management B2B Marketing Practices Content Marketing 102

Scoop.it

MARCH 30, 2023

To ensure your WordPress website doesn’t suffer this fate, you have to follow SEO best practices established by search engines such as Google, Bing, Yandex, and DuckDuckGo, among others. Also, add the focus keyword to the page title, using HTML heading tags (H2, H3, H4, etc.)

SEO 92

SEO Practices Lead Scoring Lead Ranking 92

Hubspot

MAY 1, 2017

In the world of marketing, it seems like there are always new tools, tips, tricks, and trends to discover and incorporate into your marketing strategy. Luckily, I have the privilege of working on a team of 150+ other marketers who specialize in different functions than I do. Automation is nothing new to marketers.

Marketing Automation Services 78

Marketing Automation Services Budget Programs Work Management Tools 78