KoMarketing Associates

JANUARY 27, 2014

From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. 39% of marketers want to increase investments on curated content marketing. As eMarketer notes however, “Curation is not as easy as simply finding and sharing content. MarketingProfs.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

Navigate the Channel

JUNE 9, 2023

In 2021, according to eMarketer, the value of abandoned goods in digital carts in the U.S. They do this by engaging consumers in dynamic conversations that include intelligent questions designed to gauge their needs and interests, which results in a curated gallery of highly-relevant services and products. was $705 billion.

Marketing AI 65

Marketing AI Bundling eCommerce Curation 65

Liveintent

APRIL 12, 2023

It’s also curated and intentional. As eMarketer predicts, mobile commerce should account for 43.4% But that’s actually a good thing. Compared to endless social media feeds and overstimulating web pages, email offers a much less noisy and disruptive content experience. of all eCommerce sales in 2023 — up from 41.8%

Paid Search Agency 62

Paid Search Agency Conversion Ads Tips 62

KoMarketing Associates

DECEMBER 9, 2014

60% of marketers create at least one piece of content each week ( eMarketer ). Here are 3 ways to squash him dead with top-notch content that your audience will eat right up: Curated Content Designed to Drive Social Shares. Curated content is one way to do just that. I don’t really want that little guy dead!

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

ClearVoice

JUNE 12, 2020

According to eMarketer ’s research, Instagram will have 26.9 In addition to creating new content, it’s also important to curate content. Include re-posting as part of your curated content, and make sure to abide by Instagram’s guidelines and ask for photo sharing permission. Tap ‘Copy Share URL.’

WOM 95

WOM Word of Mouth Ideal Customer Profiles Curation 95

Sword and the Script | B2B

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. ” Read more on eMarketer 5.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Webbiquity

DECEMBER 10, 2013

eMarketer ). eMarketer ). 57% of B2B marketers use content curation as part of their content marketing strategies. But only 42% say they are able to measure positive results from content curation efforts.( 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( Heidi Cohen ).

Statistics 100

Statistics SMB Content Marketing Planning 100

Choozle

DECEMBER 2, 2020

According to an eMarketer report , more than nine in 10 internet users send email regularly, making it one of the most common digital activities in the US. JM: At LiveIntent, we work with each of our publisher partners to help them design an ad experience that best fits the reading experience they work so hard to curate in their newsletters.

Advertising Agencies 53

Advertising Agencies Lead Scoring Lead Ranking Advertisements 53

Vidyard

APRIL 19, 2017

This probably comes as no surprise to most support organizations, but if speed really is your goal, there’s nothing faster than instant: a library of well-curated self-help videos is available to all customers at once, 24/7, without the wait time. Web chat or call-back: $5. Email: $2.50 But self-service videos?

Video Marketing 105

Video Marketing Emarketing Multi-Channel Forrester 105

Digilant

MAY 13, 2021

Earlier this week, eMarketer released CTV ad spending projections across the next three years: expecting it to hit $13.4 100% fraud-free and brand-safe curated CTV marketplace. A private marketplace buy is through a curated marketplace giving advertisers privileged access to premium publishers that are: . Human-curated.

Paid Content 52

Paid Content Planning Marketing Plans Advertising Agencies 52

Martech Advisor

MARCH 26, 2020

A report from eMarketer found that in 2019, US consumers spent more time with their mobile devices than they did watching TV. Learn More: How to Curate Digital Ad Supply in 2020. Industry practitioners need to not only make ad experiences relevant and useful, but also deliver them in a way that isn’t burdensome or annoying.

Advertisements 55

Advertisements Advertising Mobile Advertising Terms and Conditions 55

ClearVoice

MAY 22, 2020

According to emarketer, it is forecasted that “[in 2020] 86.8 They have aggregated some wonderful curated and created content. Once the highlight cover is uploaded to your Instagram story, click the (heart) icon titled “highlight” in the bottom-right corner. Click “Next.”. Choose a title for your highlight. percent of U.S.

Ideal Customer Profiles 111

Ideal Customer Profiles Paid Search Agency Profiling Emarketing 111

Choozle

AUGUST 26, 2020

As the display ad buying landscape continues to evolve, it also continues to grow–eMarketer estimates that by 2021 almost 88 percent of all US digital display ad dollars will transact programmatically. Read our first post about recency: Guide to recency use with Julie Pifer. Recency in context.

Digital Marketing Funnels 52

Digital Marketing Funnels Advertising Funnels Sales Cycle Top of Funnel 52

Vidyard

MAY 27, 2019

A massive 91% of buyers look for reviews before purchasing, reports eMarketer. PowerReviews increases sales by collecting, curating, and displaying online reviews and user content. THE SITUATION: Upending Up the Status Quo PowerReviews helps e-commerce businesses boost their sales by collecting and displaying user reviews.

Outreach 71

Outreach Video Marketing Tips Cross-Selling 71

Webbiquity

AUGUST 27, 2013

and 5% figures, respectively, reported by eMarketer earlier this year. Smaller social networks and content curation sites like Scoop.it The overall results—that social media drives 1.1% of B2B commercial website traffic and 7% of leads—correlate fairly well with the 1.9% How much traffic do social networks drive to B2B websites?

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100

Porch Group Media

NOVEMBER 10, 2022

Our team curated the latest stats we could find to help you stay current and informed for 2023. A survey from eMarketer reveals that email marketing drives 25% of the overall revenues from those companies surveyed. Also according to an eMarketer study, the median email marketing ROI is 122%. Table of Contents. Email Usage.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Outbound Engine

MARCH 20, 2020

Check out this graphic from eMarketer : “Educational content” is one of the top reasons why people make a purchase from a brand that they follow on social media. Successful marketing campaigns for small businesses require more than spot-on presentations, eye-catching graphics, and a well-curated email list.

Planning 76

Planning CAN-SPAM Click Rate Newsletter 76

Huptech Web

MARCH 2, 2023

Almost half of the internet users in the country shop on social networking sites, according to eMarketer. Nearly half of the internet users in the US shop on social networks, according to eMarketer. This high level of user engagement has made social media an attractive platform for eCommerce businesses to sell their products.

Paid Content 52

Paid Content eCommerce Paid Social Agency Social Media 52

seo.co

JANUARY 10, 2022

From podcasts, videos, social media, blogs to emails, customer feed are curated by different forms of content. According to eMarketer , in 2020, 30% of the users interacted with AR on social channels content monthly. Personalization. Personalization is the cornerstone to creating an effective digital marketing strategy.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Content Standard

JULY 6, 2015

eMarketer predicts that spending on in-app mobile ads will grow to 73.2 Curated stories around major events, like the Super Bowl, feature ads intermittently. But once the novelty wears off, will in-app adds continue to drive engagement or start to collect proverbial dust? For now, at least, brands are bullish about in-app ad potential.

Mobile Advertising 40

Mobile Advertising Banner Ads Emarketing Mobile Marketing 40

Hubspot

MARCH 21, 2017

In 2015 alone, eMarketer found that display ads cost companies $4.6 With the help of contract staff, you’ll be able to curate a ton of content without ever having to pay payroll taxes. Blue ocean opportunities abound for any agency that focuses on what consumers desire: advice, information, stories, and sometimes entertainment.

Advertising Agencies 74

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 74

seo.co

FEBRUARY 16, 2021

From podcasts, videos, social media, blogs to emails, customer feed are curated by different forms of content. According to eMarketer , in 2020, 30% of the users interacted with AR on social channels content monthly. Personalization. Personalization is the cornerstone to creating an effective digital marketing strategy.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Hubspot

JUNE 8, 2017

eMarketer estimates e-commerce sales will reach $4.058 trillion in 2020, or 14.6 For our recurring pop-up retail space, we curate 10 complementary client brands -- including fashion, lifestyle, health, and beauty brands for both men and women -- and bring them together seamlessly, without any direct competition.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies Cross-Selling 76

Martech Advisor

OCTOBER 24, 2019

Mobile will soon account for around 78% of the $46 billion programmatic ad market, according to eMarketer. This solution uses plat line and GPS data, rather than IP-based targeting, to deliver programmatic advertising to specific households from first party databases or curated lists based on various demographic targeting variables.

Advertising Agencies 46

Advertising Agencies Mobile Advertising Marketing Strategy Marketing & Strategy 46

EveryoneSocial

OCTOBER 15, 2019

eMarketer ). And this has helped shape employee advocacy which simply put: “Employee advocacy is about curating brand and other content for your team members to read and share with their social networks.”. Influencer marketing grew from a helpful marketing tactic to a $5-10 billion dollar industry. MediaKix ).

Statistics 59

Statistics Paid Search Agency Word of Mouth Companies 59

Onalytica B2B

JANUARY 18, 2017

Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. These accounts were then added into our Influencer Relationship Management software ( IRM ).

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Hubspot

APRIL 27, 2015

7) eMarketer. eMarketer operates by compiling data from “thousands of sources” into super-accurate, easy-to-consume reports, dashboards, and insights. Not only does it offer some of the same fascinating statistics at no-cost, the eMarketer team’s analysis of breaking trends is pretty top-notch.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Bluetext

JANUARY 8, 2019

In fact, according to eMarketer , forty percent of marketers in a recent survey responded that they were currently using AI to fuel their dynamic creative. Beyond customizing the content that users are served, consumers are increasingly interested in curating their online experiences as well.

Marketing AI 21

Marketing AI Microsite Emarketing Mobile Advertising 21

SnapApp

NOVEMBER 17, 2015

According to eMarketer , senior marketers cite a lack of time and resources as one of the biggest challenges of multichannel marketing campaigns. User generated content (UGC) created a clear opportunity for their marketers to take the back seat, curating and evaluating content instead of crafting it themselves.

Work Management 48

Work Management Marketing Management Planning Campaigns 48

Bluetext

JANUARY 8, 2019

In fact, according to eMarketer , forty percent of marketers in a recent survey responded that they were currently using AI to fuel their dynamic creative. Beyond customizing the content that users are served, consumers are increasingly interested in curating their online experiences as well.

Marketing AI 20

Marketing AI Generation Microsite Emarketing 20

Marketing Insider Group

JANUARY 24, 2013

A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. Ardath421 – Ardath Albee – B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale. San Francisco, CA · [link]. – Washington, DC · [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Marketing Insider Group

JUNE 14, 2012

So here, I have curated my own list of the top sites of business and marketing information – some of which are great examples of content curation themselves. eMarketer (@ eMarketer ) – another great marketer resource for stats. ” Mashable (@ Mashable ) – social media news blog.

Curation 100

Curation Resources Emarketing RSS 100

Convince & Convert

MARCH 8, 2013

Todd Wheatland, VP of Marketing at Kelly OCG, joins the Social Pros Podcast from Content Marketing World in Sydney, Australia this week to discuss producing massive amounts of relevant content, curating your personal brand, and how to get your followers to share your content. via eMarketer. Please Support Our Sponsors.

Curation 128

Curation Lead Ranking Content Emarketing 128

Hubspot

FEBRUARY 25, 2016

eMarketer revealed that social commerce revenue has grown from $5 billion in 2011 to eclipsing $30 billion in 2015. On Facebook, you can curate a shop where people on Facebook can make purchases without ever needing to leave the platform. The aim is to facilitate retailers in simplifying the buying process from these networks.

Advertisements 28

Advertisements Advertising Merchandising Contingency Planning 28

Sprout Social

JANUARY 9, 2017

Data from eMarketer predicted by the end of 2017, more than 70% of US brands will be on Instagram. Curate and manage news, company updates and open positions with Bambu. Safe to post nearly any time (excluding 3 p.m.) on Monday through Thursday. Most recommended posting times include 2 a.m., and 5 p.m. Best Time to Post on Pinterest.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Adobe Experience Cloud Blog

APRIL 12, 2016

According to eMarketer, when US internet users were asked what would motivate them to share personal information with brands: 100% of respondents would share personal information for cash rewards. So what might these incentives look like? 77% of respondents would share personal information for significant discounts.

Viral Marketing 48

Viral Marketing Campaigns Planning Paid Search Agency 48

Content Standard

JANUARY 29, 2015

For professionals who are less under pressure to stay up-to-date, I would advise subscribing to eMarketer’s daily news roundup. I find the ‘suggested’ articles in the Buffer app to be a really helpful curation of great content, and the popular tweet aggregator Latest.is Eric Leist, @EricLeist. usually has some gems.

Trends 41

Trends Peer-to-peer Work Management Aggregators 41