Why You Should Invest In Content Curation

RockContent

When it comes to creating content, marketers and publishers face a number of challenges. One good answer is curated content. Though producing original content should be an integral part of any content strategy, there are plenty of occasions when curated content can save you time and resources, engage your audience, (and when done right) drive traffic on an ongoing basis. What is curated content? The pros and cons of curated content.

Content Curation for SEO: How To Make It Work

Scoop.it

Content curation has the potential to turn your website or brand into an engaging and value-adding entity without the need for directly committing the time and resources towards producing your own texts or multimedia. But how can curated content be useful for driving SEO?

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How To Stay Top-of-Mind For Your Audience With Content Curation

BuzzSumo

But with strategic content curation, you can become the go-to industry source they’re looking for. As days pass, more and more content gets published, good or bad. Proper content curation can yield extremely big results that might surprise you. Types of content curation.

Publishers, This Is Your Ticket to Content Diversity

RebelMouse

The January update put publishers on a scrambled path to diversify their distribution strategy, and in turn, the entire digital ecosystem changed its course. But publishers are still trying to navigate exactly. BuzzFeed News' mission to find the right way to deliver their content on every platform is what publishers should be focused on as 2018 comes to a close. Video: The pivot to video created a shockwave throughout the publishing world.

Why and how you should organize your curated content

Scoop.it

You already know the impact curated content can have on your business. From marketing efforts to employee advocacy and hiring, content curation is a company’s superpower across the board. But curated content is only useful if you can navigate your way through it.

In 2018, Publishers Take Back Control with Subscription Success

RebelMouse

In 2018, readers got clued into the tug of war between publishers and platforms that had been stewing for years. Release from platform dependency meant content diversification , new monetization strategies, and audience development became a top priority for publishers big and small throughout the year. Just like publishers, the modern content consumer has grown tired of the platforms and, in turn, is willing to find content elsewhere. The Rise of the Mature User.

Google Wants Your Ads to Work Smarter, Not Harder: What This Means for Publishers

RebelMouse

The extra attention on marketers from Google comes at a time when many publishers and brands have grown weary of social platforms like Facebook, Twitter, and Instagram. The social ecosystem's frequent algorithm changes and overall ROI mystery have publishers looking to diversify more than ever. Still, it's a powerful tool that can help publishers mix up platform dependence and revenue streams even further. Search is getting smarter.

Content Curation: How to Do It the Right Way (Plus Tips and Tools)

Hootsuite

Content curation is a valuable strategy for all content marketers. More than simply re-sharing content, curation is a way to provide extra value to your followers while highlighting your own industry expertise. What is curated content? Benefits of content curation.

The Ultimate Content Writing Guide

seo.co

It doesn’t matter what industry you’re in, who your customer is, or what type of marketing strategy you’re running, you need content. In fact, it’s impossible to build a competitive brand that effectively engages customers without content. Why Content Writing?

Why B2B Marketers Need to Develop A Publisher’s Mindset

Webbiquity

Publisher by Nick Youngson CC BY-SA 3.0 B2B marketers need to shift from an advertising mindset to a publisher’s mindset. Advertisers have historically spent resources renting audiences from publishers who build and cultivate them. Today, B2B marketers have the means to become publishers, cultivating their own audiences using an array of technologies, like AI and voice response, that enable businesses to connect even more personally with their customers.

How to Curate Content Like A Pro: 8 Lessons [Examples]

Content Marketing Institute

Editor’s note: Even if you read this title when CMI published it three years ago, you’ll find the updated information and new examples helpful to your content curation. Content curation taps into the power of existing owned, social, and third-party media to enhance and extend your content marketing resources. This doesn’t mean content curation is free. Rather, curated content is more cost effective than brand-spanking-new content. Make curation a daily habit.

AI and Content Writing: How to Adapt to the Future

B2B PR Sense

Content has ruled digital strategies for the past couple decades now -- and with that reign, we've seen some great content writing, as well as some misfires. We have AI programs designed to mimic human writing styles and improve the content that brands create.

The Ultimate Guide to Publishing

Hubspot

People are open to new ideas, readers are consuming content through a variety of media, and traditional publishers no longer stand in the way of releasing a new title. Raise your hand if you’ve ever considered publishing a book. Now, keep your hand up if you know how to publish a book. * … slowly lowers hand*. Publishing a book has always been one of those mysterious, cryptic processes reserved for the uber-famous or uber-rich. can publish a book. Publishing

How a Small Company with Little Budget Can Rank #1 Through Consistent Blog Publishing

Marketing Insider Group

Consistent blog publishing is the heart of successful content marketing. It’s all about publishing content on these targeted topics regularly – and that means committing to blogging long-term. For some, that might mean publishing a 500-word article once a month.

3 Reasons Why It’s Better to Publish on a Centralized CMS

RebelMouse

The tech tug of war between publishers and the Facebook/Google duopoly is a never-ending power struggle. The continuing scrutiny of the duopoly is a window of opportunity for publishers to take some of the power back. Even high-ranking media executives — including BuzzFeed CEO Jonah Peretti and Bloomberg Media Group CEO Justin Smith — have been vocal to both the press and other publishers about the dangers of forming a digital strategy that's dependent on any of the major platforms.

6 Common Content Curation Mistakes (and How to Correct Them)

Marketo

In a prior post, I wrote about four tools to make you a content curating master. In this post, I cover common mistakes people make in content curation and how to solve them. Delete the default sharing text and write something original. They only share content that they published or contributed. Improving your curation and sharing can help you increase engagement and gain a higher following on social.

How to discover and curate content with Scoop.it

Scoop.it

If you’ve been around here for a while, you know we’re always talking about ways content curation can help businesses thrive. Any industry and company size can benefit from strategic content curation. Content curation can grow the impact of your email newsletters , your social media, blog, content hubs, and even get your eCommerce store to attract more customers. can help you see success with content curation across your entire company.

Google Redesigned How They Measure Page Speed. Here’s What to Do About It

RebelMouse

In October 2018, publishers. Google's emphasis throughout 2018 has been on getting publishers to improve mobile experiences for users, and its middling score for its very own news platform shows that it's not so easy to acquire a respectable grade in the category. But again, like with Google's home page, Gmail is not the same as a typical publisher. So let's move on to how other publishers compare to the bar Google News has set.

12 Lessons I’ve Learned from Writing 1,000 Blog Posts

Webbiquity

I’m not sure I craft “perfect” blog posts even after writing 1,000 of them—but I’ve certainly learned a few things. For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity. It’s true there have been guest posts published here, but those have been balanced out by posts I’ve written for other blogs.). Writing well is hard work.

T-Mobile Curates Web Content

Biznology

Dennis spends his days improving customer experience across a wide variety of digital properties, including e-commerce , self service , product microsites, official social sites (on Facebook, YouTube, Twitter, and mySpace), and retail interactive portals. Dennis was kind enough to consent to an interview that includes his innovative approach to curating social media and other Web content. MM: How would you describe the concept of curating content? Image by Dan_H via Flickr.

The 21 Best Content Curation Tools

Webbiquity SMM

Content curation offers a way to repackage and repurpose the work of others to serve the needs of your brand’s audience. Curation can take a variety of forms: Weekly “best of” compilations (example: V3*Broadsuite blog ). What’s more, the work of discovering and saving curation-worthy content—and in some cases, even displaying and sharing it—doesn’t have to be (entirely at least) a manual effort. A social network / curation tool for images.

Content Curation for Ecommerce Sites: Four Hacks You Should Know

Scoop.it

If you’ve been reading this blog for a while, you’re no stranger to content curation. It’s the core of the content here and you’ve probably already discovered content curation mistakes you should avoid , how to make your content curation a success, and other helpful tips for businesses. Fortunately, content curation doesn’t have to be as demanding as other facets of running your store, but more on that later. Can you write a detailed post about it?

Alert: More Than Half of All WordPress Sites Will Be in Danger This December

RebelMouse

It's why many WordPress customers use costly managed hosting to make sure their site is up to date with 24-hour monitoring. If a site does not have third-party hosting, it's up to the managing developers of each site to deploy and configure around these pivotal updates to avoid breaking custom code and plugins. In December 2018, a scripting language responsible for 57% of WordPress sites will no longer receive updates , including security patches, themes, and plugins.

The Right Metrics for Measuring Audience Growth

RebelMouse

As a publisher, this is a critical distinction when it comes to measuring engagement and loyalty. Luckily, there's an opportunity to customize metrics within tools like Google Analytics and Google Data Studio so we can drill down to what is actually meaningful for publishers. Used together, these custom metrics help define the core behavior of a site's user base. Publishers have enough to juggle in the current digital climate.

Introducing the RebelMouse Creators Network

RebelMouse

It's time for publishers to take advantage of the opportunities creators and their networks — which are often formed organically — have to offer. Within the platform, communities can be created, governed, and led by publishers. We've also ensured that it's easy to use and poses no risks for any and all publishers. Members can have customized community titles as well, such as Community President or Community Editor in Chief.

Outgrow Interactive Quiz Case Study: How Barões Publishing Increased Conversion Rates By 35%

Outgrow

Outgrow Interactive Quiz Case Study: How Barões Publishing Increased Conversion Rates By 35%. It details how Barões Publishing garnered 22k leads, 63k visits, and almost a 35% conversion rate with Outgrow interactive content! to draw more customers. Barões Digital Publishing .

7 Quick Ways to Curate Industry Content for Your Blog

Hubspot

Blogging for your business is an important part of establishing your company as an industry thought leader, bringing in new site traffic, and converting that traffic into leads and customers. But for marketers to pull back, assess current industry events, and provide a unique, helpful, practical take, it requires a certain amount of content curation. With that goal in mind, here are several quick ways to curate content for your industry blog.

Conquer Roles to Make Content Creation Seamless

RebelMouse

The massive saturation of content in recent years has translated into a mad dash for publishers to achieve adequate reach and engagement in the social ecosystem. The structure is based on a roles-and-ratings process that gives each planned post a clear path to publish. The workflow is designed to streamline the edit, revision, and publishing process to make sure live content is not only perfect, but always optimized for site, search, and social. Publish.

nDash Customer Spotlight: Ivy Exec

nDash

Greg and his team use nDash’s services for creating blog posts, white papers, ebook content, and social media posts; today, nDash writers create 80% of the posts published on Ivy’s blog. Ivy Exec is a curated community of the world’s most successful executives and professionals.

3 blockers of outside-in marketing

Biznology

At IBM , we created a tool to help marketers manage their budgets in the hopes that this process doesn’t consume the time they need to actually create, curate, and optimize their content experiences. Put all your paid media funds in programmatic spending, at least temporarily, and focus your efforts on creating excellent customer experiences for your target audiences. They have the humility to let the customer tell them what works through their clicks.

10 Tools to Help Content Marketers Publish and Promote More Content

BenchmarkONE

While tools don’t take the place of the person-hours your team can provide, they can help your content marketing team work smarter to publish and curate more content – and higher-quality content – faster. . How does a persona help you with publishing more content? .

5 Marketing Plan Examples to Help You Write Your Own

Hubspot

There’s one small problem, though: your boss wants you to write and present a content marketing plan to her, but you’ve never done something like that before. Fortunately, we’ve curated the best content marketing plans to help you write a concrete marketing plan that’s rooted in data and produces real results. 5 Marketing Plan Examples to Help You Write Your Own. Writing a content plan is challenging, especially if you’ve never written one before. You did it.

5 Ways Audience Research Helps You Customize Your Landing Pages

Unbounce

How Can I Make Sure I Appeal to Every Customer Demographic?”. A one-size-fits-all approach to your campaigns will never be as effective as one that’s both specific and highly relevant to your prospective customers and their needs. Conduct Customer Interviews/Surveys.

Make the most out of Scoop.it content distribution to engage your audience

Scoop.it

Creating new content is a huge bet, and curated content helps, but only if you put in the effort to distribute it. Then, whenever your topic gets updated or further customized, these places you’ve embedded it on will update in real time, too. s team custom-build them for you.

How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity SMM

They were invited to write about trends and speak at industry trade shows. They started to think more like publishers in planning their content marketing and social media strategies. The barriers to entry were high, and gatekeepers (primarily publishers and editors) controlled access.

What Makes a Piece of Content Valuable

Scoop.it

Some content is intended to promote the visibility of your brand, introducing it to new people and raising awareness among your customers. It’s a useful effect if you want to encourage customer loyalty or just make your brand known to a wider circle of people. · Brand reputation.

8 Easy Ways to Create Content Your Audience Will Love

Scoop.it

The content you’ve already published is the first place of insight into what kind of content your audience will love to see from you. What was the purpose of the content published? An audience persona helps you create content to better target your ideal customer.