Marketing Insider Group

MARCH 2, 2021

What topics should you cover in your niche to effectively pull in new traffic, leads, and customers? Drive valuable traffic to your website by identifying high-value content opportunities. Consider sharing newsletters, updates, promotions, and other assets to empower them to engage further with your brand and spread the word.

Analysis 321

Analysis Top of Funnel Work Management Lead Scoring 321

Velocity Partners

MARCH 13, 2024

Even before AI and Google SGE came gunning for everyone’s search traffic, B2B was struggling with SEO. Despite endless effort, lots of pages languish in SERPs while the cost of paid search keeps growing. The implications are obvious: it’s going to steal your traffic the way rich snippets did, so Google can sell more ad space.

SEO 87

SEO B2B Paid Search Agency Aggregators 87

Huptech Web

FEBRUARY 16, 2024

Investment (Cost of Content Creation and Distribution): This includes all expenses related to creating and promoting content, such as writer and designer fees, software subscriptions, advertising costs, and overhead associated with the marketing team. You can use Google Analytics to analyze traffic and patterns.

Paid Content 52

Paid Content ROI Content Marketing Lead Scoring 52

KoMarketing Associates

FEBRUARY 21, 2017

In most instances, they almost always have the best KPIs, including lowest Cost-Per-Click (CPCs) and highest Click-Through-Rate (CTR) in addition to a higher quality conversion volume. Of course, when searching for your brand in the SERP, your clients should ideally show up on the top spot of the organic section. Final Thoughts.

Activities 136

Activities Campaigns Brand Identity Branding 136

Brandpoint

DECEMBER 13, 2018

When search engine optimization (SEO) and marketing professionals optimize content, it means they are updating/editing/fixing a web page to boost its organic search performance and bring more traffic to their website. Overall, optimizing content can drive more traffic to your website. Click-through rate (CTR) = clicks/impressions.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Scoop.it

MARCH 2, 2023

Furthermore, improving search rankings help you build brand awareness, drive traffic, and increase sales. Unlike social posts, whose reach dies down within a few days, blogs live on your website forever, bringing in traffic and improving search ranking. With various formats come unique benefits.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Moz

SEPTEMBER 7, 2020

So, naturally we come across many patterns that give a higher indication of what’s taking place on the SERPs. Of course, the CTR of 0% proves that this page has no value for anyone, and we were demoted. There are plenty more worthwhile, traffic-driving topics out there that deserve our attention.

Lead Ranking 69

Lead Ranking CTR Lead Scoring SERP 69

Conductor

FEBRUARY 18, 2020

Consequently, some folks are seeing significant declines in CTR. The People Also Ask box doesn’t count as a dual listing, so you may have a result there and on the main SERP. This is just an accounting problem, however, and won’t destroy CTR as if the listing weren’t on the page at all. It’s not all doom and gloom, however.

De-duplication 71

De-duplication CTR SERP Comparison 71

Hubspot

DECEMBER 17, 2019

While Google is still the number one traffic source for most sites on the web, over half of all searches these days result in no click at all. SERP features — including rich snippets, paid ads, and Knowledge Graph data — have overtaken the results pages, making at-a-glance answers the norm. What's a marketer to do?

SERP 94

SERP Ideal Customer Profiles SEO Click Rate 94

seo.co

SEPTEMBER 13, 2021

However, the best marketing experts run SEO and PPC together and combine their results with driving more traffic and conversions for their brand. Both teams should work together to set up monitoring systems to identify competitors based on their branding initiatives, keyword terms, pricing, and positioning within SERPs.

Paid Content 121

Paid Content Organization Campaigns PPC 121

SmartBug Media

APRIL 12, 2021

Average click-through rate (CTR) dramatically drops after position one, with the second and third results only having a 15 percent and 11 percent CTR, respectively. If you can get your site to rank in the top three search results, you can be sure that you’ll get some traffic from it. Organic CTR. Impressions.

ROI 66

ROI Top of Funnel Content Marketing Lead Scoring 66

Valasys

MAY 15, 2020

Keeping up with the increase in the consumption of video Google has been adding interactive videos all over the search engine result pages (SERPs) and it can do wonders for your organic SEO, particularly at a time when gaining organic visibility is more important than just ranking for the organic results.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

Zoominfo

FEBRUARY 25, 2021

Marketing campaigns aim to promote a highly focused effort that encourages customers towards a desired action. Campaigns are often created with a specific goal in mind, whether it be generating awareness or promoting a new product. What’s more, display campaigns have very low CTR (only 0.17%). Social Media.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Hubspot

NOVEMBER 24, 2017

We're going to go over some of the ways to avoid that big, scary traffic trend above -- or to prevent it from happening again, if you've seen it before. How recently have you promoted the post in an email? Are the posts that have surpassed it in the SERPs higher-quality, i.e. more comprehensive, more examples, better graphics/visuals?

Lead Scoring 77

Lead Scoring Lead Ranking CTR SEO 77

flux.la

FEBRUARY 1, 2020

Getting traffic from search engines is extremely important. Whether you’re building a website for fun or for earning profits via Adsense , it will fail sooner or later if you do not optimize your SEO and website traffic. Read my pro guide on how I increased my website traffic to 250k/mo ).

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Scoop.it

JUNE 23, 2020

95 percent of users only look at the first page of search results and half of the clicks on SERPs go to the top three results. Mobile video consumption is already rising by 100 percent every year and by 2022 it is expected that online videos will drive more than 82 percent of the total customer internet traffic.

Trends 92

Trends Content Marketing Content Curation 92

Hubspot

OCTOBER 2, 2018

That includes viewing your referring domains, mobile site performance, rich search results, and highest-traffic queries and pages. It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month.

Marketing Analytics Tools 97

Marketing Analytics Tools Google CTR Domain 97

SmartBug Media

JULY 16, 2021

As a side note, you’ll probably already have your title by the time you’re optimizing your video for click-through rate (CTR), but that doesn’t mean you can’t optimize. Look at your existing videos—what’s performing better from a CTR perspective? So your videos are drawing in organic traffic, leads, and customers?

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

Moz

JULY 15, 2020

Izzi Smith — How to Be Ahead of the (CTR) Curve. While you may want as many clicks as possible from the SERP, there’s a specific type of click you should be striving for — the almighty long click. Google tends to show answers for the "short clicks" within the SERP - if it doesn't now, it will soon. 7 promotional strategies 1.

Lead Scoring 68

Lead Scoring Lead Ranking CTR API 68

Moz

FEBRUARY 25, 2020

A lot has changed in seven years, including an explosion of rich SERP (Search Engine Results Page) features, like Featured Snippets, local packs, and video carousels. To understand this phenomenon, you have to realize that certain SERP features, like Top Stories and video carousels, take the place of a page-one organic result.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

seo.co

OCTOBER 27, 2020

Yet you’re getting little to no traffic from organic searches. At this point, the only real option to generate search traffic is with the help of paid advertising—and Google has just what you need. No matter what, traffic seems to be volatile for new domains. Again, your mileage may vary on this.

Google 116

Google Effectiveness Domain CAN-SPAM 116

Zoominfo

FEBRUARY 25, 2021

Marketing campaigns aim to promote a highly focused effort that encourages customers towards a desired action. Campaigns are often created with a specific goal in mind, whether it be generating awareness or promoting a new product. What’s more, display campaigns have very low CTR (only 0.17%).

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Moz

JULY 15, 2020

Izzi Smith — How to Be Ahead of the (CTR) Curve. While you may want as many clicks as possible from the SERP, there’s a specific type of click you should be striving for — the almighty long click. Google tends to show answers for the "short clicks" within the SERP - if it doesn't now, it will soon. 7 promotional strategies 1.

Lead Scoring 61

Lead Scoring Lead Ranking CTR API 61

SmartBug Media

MARCH 19, 2021

Copyblogger includes over 3,000 articles to help marketers write better content that drives traffic, captures attention, and ultimately increases conversions. Resources for Content Promotion. Once your content is created and pulled together with awesome eye-catching design, it’s time to promote it. Copyblogger. Creative Bloq.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

EMagine B2B Blog

DECEMBER 10, 2018

PPC refers to ads that live at the top of each Search Engine Results Page (SERP), while organic SEO listings appear below the ads. The goal of SEO is to ensure that the content of a landing page is of high quality, which means that search engines like Google and Bing are more likely to show it high up on the SERP (search engine results page).

Paid Content 67

Paid Content PPC Organization SEO 67

EMagine B2B Blog

DECEMBER 10, 2018

PPC refers to ads that live at the top of each Search Engine Results Page (SERP), while organic SEO listings appear below the ads. The goal of SEO is to ensure that the content of a landing page is of high quality, which means that search engines like Google and Bing are more likely to show it high up on the SERP (search engine results page).

Paid Content 66

Paid Content PPC Organization SEO 66

Valasys

MAY 27, 2020

The art and science of writing your pieces of content in a way that suffices users’ search intent and is preferred by the search engine algorithms to rank on the SERPs, is called SEO copywriting. Watch out for the content formats featuring on the SERPs for specific sets of keywords. Define and Discover Your Target Audience.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

Moz

JULY 15, 2020

Izzi Smith — How to Be Ahead of the (CTR) Curve. While you may want as many clicks as possible from the SERP, there’s a specific type of click you should be striving for — the almighty long click. Google tends to show answers for the "short clicks" within the SERP - if it doesn't now, it will soon. 7 promotional strategies 1.

Lead Scoring 46

Lead Scoring Lead Ranking CTR API 46

Valasys

MAY 13, 2020

However, having been rolled out in drastically unprecedented times, since the January 2020 update, Google’s May 2020 core update has already led to SERP volatility and influenced the impressions for many businesses. The experts at SEMrush quoted, “the May update is stronger and influencers more SERPs and positions.”

SERP 49

SERP Lead Scoring Lead Ranking Business 49

Optinmonster

APRIL 12, 2024

It’s essential to deliver traffic, authority, leads, and sales, but you’ll only get those benefits if you do it right. Learn the key strategies to increase your website’s traffic and sales.lp improve how your web pages appear in search results, so you can get more traffic, leads, and sales. What Is SEO?

Paid Content 90

Paid Content Lead Ranking SEO Lead Scoring 90

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). It can help you promote your next marketing initiative, improve brand awareness , or rank for difficult keyword terms. Quality Score. Maximum Bid. RevContent.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Navigate the Channel

NOVEMBER 28, 2023

Google’s algorithm rewards websites that regularly publish fresh, high-quality content by boosting their visibility in search engine results pages (SERPs). SEO, or search engine optimization, is the process of optimizing your website to rank higher on search engine results pages (SERPs).

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Martech Advisor

NOVEMBER 1, 2019

When browsing publication websites or social media platforms, you might have come across posts with titles such as Sponsored Posts , Promoted Stories, or Recommended for You. Also known as promoted listings, in-feed product ads appear primarily on e-commerce websites. in the map itself to help advertisers drive in-store traffic.

Paid Content 54

Paid Content Advertising Benchmark Advertisements Advertising 54

Unbounce

MAY 24, 2021

Unfortunately, it can be an uphill battle to capture some of that traffic unless you know your target audience as well as you know your product. When you can confidently identify these traffic sources, you can double down on the messaging to promote your landing page via the appropriate digital channels. Paid search ads.

Landing Pages 145

Landing Pages Paid Content Traffic Paid Search Agency 145

Top Rank Marketing

APRIL 10, 2024

From traffic and visibility metrics to lead generation, engagement, and beyond, these equip marketers to measure, fine-tune, and elevate their campaigns. Organic Traffic: Picture this as the organic foot traffic wandering into your digital storefront. Now, algorithms are less likely to promote posts that link off site.

Paid Content 92

Paid Content Lead Ranking Cost per Acquisition Cost Per Click 92

QuanticMind

NOVEMBER 30, 2018

This sophisticated, keyword-driven discipline allows industry professionals to place bids for ad placement on a search engine results page (SERP) real-estate when a consumer searches for a keyword that is related to their products or services. In 2016, Google’s advertising revenue reached a massive $79.4 How does it work?

PPC 40

PPC Paid Content SEM Paid Search Agency 40

SnapApp

APRIL 4, 2018

It signals brand awareness, and is a much better leading indicator than total traffic. This number can be broken out by source to see which channels are driving the largest increase in traffic month-over-month. . Top level traffic, before and after. Organic traffic, before and after. Website Traffic. Adam Honig.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107