Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. What Are SERP features? SERP features are all the little widgets of information Google (or Bing) can put into the search results.

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5 Ways to Improve B2B PPC Performance with SERP Features

KoMarketing Associates

Some cost money, like SEMRush, but have a wide variety of features, like competitive research, keyword ideas and traffic estimates. That tool is Google’s search engine results page (SERP). The easiest form of research that can be done on the SERP is observing the competition.

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10 Effective SEO Techniques to Drive Organic Traffic in 2020

Single Grain

Want to grow your organic traffic by 20-100%? Looking for SEO techniques that'll increase your rankings and send you free, qualified traffic? The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes.

Use SEO and PPC Together For Maximum SERP Real Estate

Brightedge

5 min read While SEO and PPC are unique channels that both work well alone, combining insights and data from the two for greater results and more visibility can help your overall digital marketing strategy and help increase your ranks in the SERPs.

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SERP Rankings Are More Important Now For The Buyer's Journey

Brightedge

The layout of the search engine results page (SERP) is also up for grabs. There are now 50 different SERP elements and an infinite number of combinations where Google is understanding the intent of each search to present the most relevant and helpful information during the buyer’s journey.

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Use SEO and PPC Together For Maximum SERP Real Estate

Brightedge

5 min read While SEO and PPC are unique channels that both work well alone, combining insights and data from the two for greater results and more visibility can help your overall digital marketing strategy and help increase your ranks in the SERPs.

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SEO vs. SEM: Combining the Two to Maximize SERP Real Estate

Brightedge

The quality and quantity of the traffic coming to your site matters. Using SEM and SEO together will drive traffic using both organic and paid strategies. SEO is the process of improving your website to enhance the user experience and to increase quality traffic to your site.

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The best 34 SEO add-ons and extensions to increase your traffic

RockContent

As a free tool, it provides an astounding amount of data: domain level search traffic estimates, key phrase queries (both nationally and globally), key phrase variants, and domain level backlinks. For SEO-specialists, it’s important to know how to display the promoted site for all users.

My Site’s DR Is 1.2 but My Article Ranks #1 in Google!

Single Grain

but my article ranks #1 in the Google SERPs. So, yes, it’s in the #1 position in Google for the most part, but it wobbles, just like all links in the SERPs do. Want to grow your organic traffic by 20-100%? Want to grow your organic traffic by 20-100%? My site's DR is 1.2

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10 techniques to increase your blog traffic in 2020

RockContent

Increase blog traffic is the key to Content Marketing. If your content strategy can offer that, the chances of attracting more traffic increase a lot. From the technical to the strategic part, there are some good ways to increase blog traffic.

How to Build Organic Traffic to your B2B Website

The Lead Agency

Therefore, the strategies that will drive traffic to a B2B website are different from those that will attract the individual consumer. Therefore, to drive traffic, you need to satisfy their needs and make the information they are seeking easy to find.

How To Promote Your Business

Hubspot

You might feel like you're constantly throwing darts at the wall and seeing what sticks in the realm of business promotion. Or, perhaps you've hit a plateau with traffic and you're wondering how you can boost lead generation. Let's talk about how to promote your business.

What Is Organic Traffic and How Does It Work?

seo.co

Organic Traffic 101. + Why Is Organic Traffic Valuable? Organic Traffic as Part of SEO. + How to Measure Organic Traffic. One of the most important concepts associated with SEO is organic traffic—the number of people visiting your site from search engines.

What is organic traffic and why it is essential to your online strategy

RockContent

Nowadays, you can generate visits to a website without spending any money on ads or buying email lists — that’s what we call organic traffic. Organic traffic is, with good reason, the main goal of many companies that include digital strategies in their effort to acquire customers.

ClickFlow Review: How We Grew ElectricityRates.com’s SEO Traffic by 327% in 30 Days

Single Grain

Over the past 30 days, I had the opportunity to work with ClickFlow , an SEO tool designed to help you optimize your content and increase your organic traffic. This means that all the keywords mentioned above are competitive, and it can be tough to stand out in the SERPs.

What Is Content Decay and How It Affects Your SEO

Single Grain

HEADS UP : If you're looking to boost your SEO traffic quickly, an easy way is by updating old content. Try our FREE tool , Content Decay , to check if you're losing traffic due to declining pages (so you can refresh those posts and win back that SEO juice!).

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Why You Should Update Content – Or Risk Losing The Traffic You Have [Case Study]

Single Grain

HubSpot released statistics stating that updating old blog posts increased traffic to old posts by 106%. In fact, not only do some posts remain flat after an update, but sometimes the traffic even tanks. Updating Blog Posts Increased Traffic by 96%. Ultimately, updating old content increased our traffic by nearly 96%. In other words, it nearly doubled the traffic of the old posts. 17 posts generated less traffic. Traffic increased by 135.8%

NFT Marketing Agencies: Best Way to Promote Your NFT Project

Single Grain

But before that, let’s understand what NFTs are and the different NFT marketing strategies you need to promote your NFT tokens and marketplace. . How Do You Promote NFTs? NFT promotion is an art in itself. Here are the top strategies to promote your NFT: PR.

Using Traffic Ratio KPIs to Improve Content Efficiency

seo.co

An oft-ignored key performance indicator (KPI) of your content marketing campaigns is measuring your on-site and competitor traffic ratios. In this post we’ll discuss the following: What are the various traffic ratios? Why are traffic ratios important?

How To Drive Traffic To Your Website’s Landing Pages (2021 Guide)

Unbounce

Unfortunately, it can be an uphill battle to capture some of that traffic unless you know your target audience as well as you know your product. This guide will share 14 different ways to start driving traffic to any page on your website, conversion-focused landing pages included.

Boost Traffic With Evergreen Content

Brightedge

Creating content that consistently drives traffic to your site can be difficult and everyday blogging likely won’t be the way to do it. Evergreen content is targeted content written on a topic that is always going to remain relevant and is always driving traffic.

The 15 best SEO techniques to drive more traffic to your blog

RockContent

SEO techniques need to be applied to get more traffic. This post will show the 15 SEO techniques that will drive more traffic to your blog. Thus, these types of posts will always receive high traffic volumes. By 2022, videos will be 82% of all web traffic.

How to Optimize Content for Maximum Traffic in 2021

Scoop.it

More than that, its first SERP page is enough for 90% of users to find the desired results. Searching habits change, and Google changes the criteria of what your content should look like to drive more organic website traffic and rank higher.

Marketing and Branding Strategies to Increase Your SERP Rankings

B2B Marketing Insights - WE

Marketing and branding strategies built around increasing traffic and authority require constant and consistent effort. They’re the ones you want to show up at the top of Google SERPs. You need to create and promote content that’s more valuable than anything else out there. This, in turn, will promote increases in your search engine rankings. Funnel your traffic to an action. You have real, measurable traffic coming to your site.

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Omnivores of the SERP: Eat Up More Market Share

Directive Agency

The more universal and user-based search becomes, the more important taking up more market share on each SERP becomes. If we look at an average SERP (search engine results page), we can see that the results are generally divided by four categories. The bulk of SERP links are business websites that are offering a product, service, or content to the reader. Changing SERPs. On top of that, Google has removed the side ads that used to occupy the right side of the SERP.

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How Your Current Traffic Impacts Your SEO

SmartBug Media

If current traffic is low, you might be wondering if that’s hurting your chances at moving up the ranks. Although the total amount of traffic isn’t going to influence your search rankings, traffic does play a significant role in where your website appears in search results. Taking a glance at this list makes one thing clear: traffic plays a major role in your website’s success. Direct Traffic. Direct traffic is key to your ranking. Referral Traffic.

Why You Should Use Long-Tail Keywords in Your SEO Campaign

Single Grain

Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic. There is less competition, no fear of bigger brands outranking you, and you can easily bring in more traffic to your site. Long-tail keywords are 3-5-word phrases with low search volume that are used to capture relevant traffic to a website.

A 3-Step Strategy to Build Links and Drive Referral Traffic to Your SaaS Website

Single Grain

The success of your content marketing strategy can be determined by the following parameters: The number of unique visitors to your SaaS website and the traffic you receive. A successful SaaS marketing strategy is about: ensuring that the traffic is relevant to your business.

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Google Trends: How To Use Google Trending Searches To Increase Your Own Traffic

seo.co

When it comes to driving traffic, Google offers a highly valuable tool known as Google Trends. Since Google captures all the user data, user behavior and keeps track of how people access and use websites, it helps businesses keep tabs on their real-time consumer behavior to drive more traffic.

ClickFlow as a SurferSEO Alternative

Single Grain

So how do you stay on top of Google’s SERPs? . As mentioned, the SERPs differ from niche to niche, and from keyword to keyword. To give you a better understanding of how these tools work, we're going to look at the SERPs-data-gathering features of both tools. SERP Analyzer.

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The Surround Sound Series: How We Created A New Content Marketing Program & Improved SERP Visibility Beyond SEO (Part 2 of 3)

Hubspot

That’s where Alex stepped in and built a “SERP tracker” — a tool that calculated the percentage of search results for any given query that mentions a brand, product, or service. In the meantime, you can geek out on this generic R script for the SERP tracker that Alex wrote about on his blog.

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How to Boost Organic Traffic Using your Existing Videos

Outbrain

Video is expected to make up 82% of internet traffic by 2022. How prominent are videos in SERPs? Featured Video (Enhanced appearance) – A featured video is a video that takes the top of the SERP (position zero, if you will).

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Why Every Writer Should Learn Basic SEO Principles

Contently

We all hate traffic quotas, sure, but it’s astounding to me how many of us resent having to use technology at all. I wrote at Newsweek alongside veteran investigative reporters who struggled to take Google traffic as seriously as magazine subscribers, but this resistance isn’t just limited to older generations. The sooner you prove yourself as a guaranteed source of traffic, the more likely your editor is to let you off the leash once in a while.

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Business Blogging: Boosting Your Financial Institution's Organic Traffic

SmartBug Media

If the answer is yes, continue reading to learn how to utilize this tactic to boost organic traffic. If the answer is no, keep reading to learn how blogging can help drive traffic to your website. It’s also a way to drive more traffic to your website organically. To keep it simple, organic traffic is unpaid traffic that comes from search engines. It’s not enough to just write the blog, you should also promote it.

4 Power Plays for Driving Qualified Google Traffic (Even When No One’s Looking for You)

Unbounce

If no one is searching for your offer , then no matter how brilliant your page, it’s much harder to get the traffic you need to validate, test, and scale. You don’t need a big list (or any list at all) to send targeted email promotions with high open rates.

Fresh Content Marketing Strategies That Turn Traffic into ROI

Directive Agency

This helps your site find residency on more search engine results pages ( SERPs ). One example of a piece that has ranked substantially well in the SERP is an article we recommended a client of ours compose around construction-bidding websites. We also helped them consistently bring in new organic traffic and influence demo request conversions of their software after the piece began picking up more traction, roughly six months into being live.

27 Ways to Drive Traffic to Your Website

Hubspot

You know you're a marketer when you're sitting in traffic on the highway, it's completely bumper to bumper, and all you can think about is " Why can't I drive traffic to my website like this? ". If you've struggled with driving traffic to your website, you're not alone. Between writing a new blog post, posting on social media, and strategizing for a new email campaign, it's hard to look back and see what's driving traffic to your site and what isn't. Post and promote.