Marketing Insider Group

FEBRUARY 2, 2021

Drive traffic to your website? It takes you longer to write and publish the blog post, and you don’t get much traffic from it the first week. By giving consumers exactly what they’re looking for – addressing their pain points and challenges – you’ll gain authority, increase traffic to your website, and generate quality leads.

Paid Content 279

Paid Content Paid Search Agency Marketing Budget Advertising Channels 279

Marketing Insider Group

APRIL 3, 2023

This technique introduced a new approach to gaining organic traffic, and reportedly helped Dean increase his own traffic by 110% in only two weeks. The skyscraper technique is a link-building strategy that improves top-ranking content and replicates its backlinks to boost organic traffic. The Skyscraper Technique: What Is It?

Lead Ranking 293

Lead Ranking Lead Scoring Cost Per Click High Quality Lead 293

SEMrush

JULY 11, 2025

It won’t show you accurate search volumes, difficulty scores, or SERP insights. What I Like Google Search Console makes it easy to find a group of queries that your site is showing up for but not getting much traffic from. And use the “ Volume ” filter to set “100” as the minimum search volume.

Keywords 96

Keywords Budget Programs Research Cost Per Click 96

Marketing Insider Group

MARCH 2, 2021

What topics should you cover in your niche to effectively pull in new traffic, leads, and customers? Drive valuable traffic to your website by identifying high-value content opportunities. Include things like average search engine results page (SERP) position, monthly traffic and leads, and click-through rate (CTR).

Analysis 359

Analysis Top of Funnel Work Management Lead Ranking 359

Conductor

OCTOBER 11, 2022

These search engine results page (SERP) features typically appear at the top of the results page that follows any search. Because 90% of internet users click on links on the first page of the results , these SERP features take up prime real estate, making them critical to target and leverage through SEO and content marketing.

SERP 124

SERP Lead Ranking Lead Scoring Paid Content 124

Velocity Partners

OCTOBER 7, 2024

Frankly, we’re hoping for an enthusiastic crowd: The first Open Door post has been a campaign star with a strong LinkedIn CTR ( 6.5% ) and web conversion rate ( 2.2%). Acquisition Success depends on finding more and better traffic. A longer term commitment brings ongoing authority and high intent traffic. Why are we so excited?

Marketing Report 85

Marketing Report B2B Marketing Paid Search Agency Advertising Agencies 85

seo.co

JULY 28, 2020

Organic Traffic 101. + Why Is Organic Traffic Valuable? Organic Traffic as Part of SEO. + How to Measure Organic Traffic. Position and Click-Through Rate (CTR). + One of the most important concepts associated with SEO is organic traffic—the number of people visiting your site from search engines.

Traffic 109

Traffic Paid Content Organization Lead Ranking 109

Single Grain

SEPTEMBER 8, 2020

What Is Click-Through Rate (CTR)? If people consistently click on your title more than other titles in the SERPs, Google will push your page higher in the rankings. Additionally, increasing your CTR will allow you allocate your marketing budget more efficiently, as you can generate more sales with the resources you already have. .

Paid Content 138

Paid Content Organization Lead Ranking Lead Scoring 138

Marketing Insider Group

SEPTEMBER 14, 2020

Industries that blog tend to reach 55% more web traffic. The most effective way to blog is to post titles with 6-13 words in order to drive the most traffic. Half of the clicks on SERPs go to the top 3 results. About 90% of website pages acquire zero organic traffic from Google. Google utilizes 810 rare SERP features.

Stats 336

Stats Marketing & Strategy Marketing Strategy Webinar Metrics 336

The ABM Agency

JUNE 17, 2025

Our research reveals that across 22 B2B websites, properties are seeing rankings improve while CTR declined from 2% to 0.2%, this is not an anomaly but rather the new normal in B2B SEO. of all searches), the proliferation of AI Overviews and SERP features, and fundamental changes in B2B buyer behavior.

Lead Ranking 52

Lead Ranking Top of Funnel B2B Thought Leadership Multi-Touch Attribution 52

Single Grain

JANUARY 30, 2025

After all, it’s how we helped a client increase organic traffic by 268% with an AI-driven SEO strategy. This is based on several factors, such as: Content relevance Search intent Position on the search results page (SERPs) These data-based insights can better predict user behavior and market trends. The top position gets 39.8%

Lead Ranking 52

Lead Ranking Lead Scoring AIO SERP 52

KoMarketing Associates

MAY 25, 2022

Most of the focus is on strategies like lead magnets that rely on traffic already coming to your site. . For lead generation, we recommend focusing on search ads, which show up in the SERPs, not on partner websites. . If you’re hoping to drive traffic to a lead magnet or webinar, choose the traffic option.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Single Grain

FEBRUARY 15, 2022

In this post, I'm going to show you how we increased organic traffic to three separate SaaS blogs in one month – without publishing any new posts. We increased organic traffic to: Mailshake’s existing blog posts by up to 117%. The 7 Steps We Took to Grow Their Blog Traffic. The magic of content updates. What is “content decay”?

Traffic 98

Traffic Organization CTR Cold Calling 98

Single Grain

FEBRUARY 3, 2024

It appears directly beneath the title of a page in the SERPs: Though they do not directly influence search rankings, their importance cannot be overstated. They are a strategic tool to increase CTRs, thus driving more traffic to your site. The relevance of meta descriptions extends beyond mere summaries.

Traffic 102

Traffic Work Management Click Rate CTR 102

KoMarketing Associates

DECEMBER 30, 2019

How Much of Google’s Search Traffic is Left for Anyone But Themselves? Rand Fishkin at Sparktoro analyzed SERPs to determine how much traffic Google was giving to themselves. It shows us just how difficult it is becoming to compete in Google when Google is hogging the majority of traffic. The answer…a lot!

Paid Content 31

Paid Content SERP Paid Search Agency CTR 31

Optinmonster

JUNE 26, 2024

While there are no guarantees, these tactics will make it more likely for Google to feature your content as a search snippet, driving more traffic to your site. In fact, a study from the digital agency Tallwave found that featured snippets boost click-through rate (CTR) by a whopping 859% , from 2.7% What Is a Featured Snippet?

Traffic 99

Traffic Features SERP Lead Scoring 99

Single Grain

MARCH 6, 2020

HEADS UP : If you're looking to boost your SEO traffic quickly, an easy way is by updating old content. Try our FREE tool , Content Decay , to check if you're losing traffic due to declining pages (so you can refresh those posts and win back that SEO juice!). This results in a direct loss of incoming traffic. With more than 4.4

SEO 138

SEO SERP Lead Scoring Lead Ranking 138

Single Grain

AUGUST 5, 2021

Want to grow your organic traffic by 20-100%? We built ClickFlow, a suite of SEO tools designed to increase your organic rankings and scale qualified traffic for your website. 3) Optimize Your Title Tags for CTR. But the funny thing is: it doesn’t really matter if Google uses CTR or not. 2) Find and Fix Broken Links.

Tactics 137

Tactics SEO CTR Lead Ranking 137

Marketing Insider Group

FEBRUARY 5, 2024

(Moz) A staggering 90.63% of content receives no traffic from Google. of global web traffic. Authority Hacker) The presence of more backlinks increases the likelihood of receiving organic search traffic. SAS) Smartphone analytics predict a 25% increase in mobile traffic by 2025, according to the Ericsson Mobility Report.

Paid Content 302

Paid Content Stats Marketing Budget Webinar Metrics 302

Valasys

NOVEMBER 12, 2024

For Shopify store owners, page titles directly impact both search engine rankings and click-through rates (CTR), ultimately affecting traffic and sales. Understanding the Importance of Page Titles for SEO Page titles are the first line of text that users see when your website appears on search engine results pages (SERPs).

Lead Ranking 40

Lead Ranking Lead Scoring CTR SERP 40

Single Grain

NOVEMBER 9, 2022

Keep reading to learn the steps you can take to implement a simple ecommerce SEO strategy for your product pages – and watch your traffic and sales skyrocket! As an ecommerce business, optimizing your product pages goes a long way in getting organic traffic from search engines. Get high click-through rates (CTR). Think about it.

eCommerce 115

eCommerce Traffic SEO Product 115

Single Grain

MARCH 6, 2023

If you’re not getting website traffic, your site might as well not exist. And if you are getting traffic, but it’s not converting into sales or leads, then you’re wasting your time. TABLE OF CONTENTS: ↓ What Is Website Traffic? How Is Website Traffic Monitored? What Is Considered High/Low Traffic?

Traffic 105

Traffic Budget Programs Marketing Websites Tools 105

Single Grain

MAY 31, 2025

Metric Impact with AI Search Source Click-Through Rate (CTR) 34.5% According to Digiday , Mail Online experienced a dramatic decrease in search traffic and paid ad click-through rates following the launch of Google’s AI Overviews.

Paid Content 52

Paid Content Paid Search Agency Cost per Acquisition Ads 52

Hubspot

DECEMBER 21, 2017

But then, earlier this year, we noticed that our traffic was falling flat. As it turns out, Google is likely eating your blog traffic -- specifically, its featured snippets. The number of featured snippets on search engine results pages (SERPs) has grown 328% since summer 2015. Then, it declined. Sound familiar? What That Means.

Traffic 78

Traffic Features Google SERP 78

Orange Owl Blog

MARCH 7, 2025

B2B industries have a slightly lower average CTR at around 2.41%. A clear call-to-action in PPC ads can boost CTR by 2.8%. Immediate Visibility Unlike organic SEO, which takes time to yield results, PPC ensures instant visibility on search engine results pages (SERPs) and social media feeds. Sign up for a free 14-day trial!”

PPC 52

PPC Enterprise Management B2B Marketing Advertising 52

Atomic Reach

MAY 14, 2019

Traffic that comes through PPC ads brings in 50 percent more lead conversions than organic search traffic. PPC puts you at the top of the SERPS which is vital to have a thriving online business as 75 percent of users never get past the first page of the SERPs. The average CTR on Google Ads is 3.17 SEO Tribunal ).

PPC 110

PPC Paid Content Cost Per Click Statistics 110

Orange Owl Blog

APRIL 5, 2025

AI in B2B SEO enables advanced capabilities such as real-time SERP analysis, predictive keyword research, automated content audits, and voice search optimizationall critical in a landscape where buyers conduct extensive online research before making decisions. Why is AI Important in B2B SEO?

Marketing AI 52

Marketing AI Lead Ranking SEO CMS Development 52

KoMarketing Associates

FEBRUARY 21, 2017

In most instances, they almost always have the best KPIs, including lowest Cost-Per-Click (CPCs) and highest Click-Through-Rate (CTR) in addition to a higher quality conversion volume. Of course, when searching for your brand in the SERP, your clients should ideally show up on the top spot of the organic section.

Activities 136

Activities Campaigns Branding Brand Identity 136

Single Grain

JULY 9, 2020

The Challenge : Top Products Were Getting a Ton of Impressions in Google Search Results — but a Low Organic CTR. With a high-traffic store like ours, I knew that optimizing organic CTRs was our low-hanging fruit when it came to SEO.”. Massage the data to find CTR opportunities. So they decided to test new SEO titles.

Case Studies 95

Case Studies Case Study eCommerce Studies 95

Content Marketing Institute

JANUARY 23, 2018

Do those “featured rankings” increase traffic? When ConfluentForms.com held the featured snippet for a query, it saw a 20% to 30% increase in traffic, as Eric Enge highlights. And it’s not just about traffic. @SEOSmarty Click To Tweet. Are featured snippets triggered only by question-type queries?

FAQ 111

FAQ Traffic Features Trigger Marketing 111

Single Grain

JUNE 24, 2021

SEO remains the bread and butter for content marketers to achieve the desired level of traffic and leads coming their way from published content. In fact: 90.86% of global traffic comes from Google Search, Google Images and Google Maps. . Brand SERP Optimization. Want to grow your organic traffic by 20-100%? Mobile SEO.

SEO 138

SEO Trends Content Marketing SERP 138

Brightedge

MAY 7, 2021

The quality and quantity of the traffic coming to your site matters. Using SEM and SEO together will drive traffic using both organic and paid strategies. SEO is the process of improving your website to enhance the user experience and to increase quality traffic to your site. CTR while a paid ad only receives a 10% CTR.

SEM 69

SEM SERP SEO Lead Ranking 69

Single Grain

MAY 1, 2025

Key Takeaways Analyze the SERP to determine search intent by examining the top 10 results in an incognito window to identify patterns in content type, format, and angle that Google already rewards. SERP Analysis: The Gold Standard Approach The most reliable way to determine search intent is to analyze what’s already ranking.

Intent 52

Intent Top of Funnel Lead Ranking SERP 52

Brandpoint

DECEMBER 13, 2018

When search engine optimization (SEO) and marketing professionals optimize content, it means they are updating/editing/fixing a web page to boost its organic search performance and bring more traffic to their website. Overall, optimizing content can drive more traffic to your website. Click-through rate (CTR) = clicks/impressions.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Pearl Digital Marketing

APRIL 21, 2025

Understanding the Zero-Click Phenomenon in 2025 Zero-click searches refer to queries where users find the information they need directly on the search engine results page (SERP) without clicking through to a website. Click-through rate (CTR), once a reliable success indicator, becomes less relevant.

Top of Funnel 40

Top of Funnel Google SERP Long Tail Marketing 40

SocialPilot

MARCH 21, 2025

Boost Click-Through Rates (CTR) & Traffic : Listings with star ratings get significantly more clicks, driving more potential customers to your website. But before users even click on your listing, they often see the Google star rating system right from the search engine results pages (SERPs). Lets break it down: 1.

Google 59

Google Lead Ranking Lead Scoring Click Rate 59

Single Grain

MARCH 28, 2022

To a certain degree it will depend on your goals, of course, but generally speaking, the top six metrics used by most marketers are: conversions, CTR (click-through rate), user behavior and engagement, historical performance, shares and links, traffic and rankings. 2) CTR (Click-Through Rate). 1) Conversions.

Sales Management 122

Sales Management Top of Funnel Content Marketing Paid Search Agency 122