The Next Stage of Intent Data – Part 1

Aberdeen

Rather than segmenting based on gut feel, or even historical sales data, we recommend leveraging intent data and segmenting the market based on the observed behavior exhibited of potential customers. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

The Hard Truth About CTR

Directive Agency

Click-through rate (CTR) is one of the first metrics on the monthly report. Why your ad CTR shouldn’t matter. Because your advertising CTR is a function of impressions. So your CTR might look great. 3 ways to improve ad results without looking at CTR.

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Featured Snippets: How to Increase Your Organic CTR

Outbrain

Target a keyword, but optimize for intent. The post Featured Snippets: How to Increase Your Organic CTR appeared first on outbrain.com. Google is forever optimizing its search algorithm.

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Intent-Driven, Intelligent ABM: 5 Takeaways To Consider

Strategic-IC

We explore key takeaways and learnings from our November breakfast event, Intent-Driven, Intelligent ABM. Our next breakfast event, ‘How to Activate Intent-Driven ABM Campaigns’ will be held in London on the 6th February. Why Intent-Driven ABM Campaigns?

Using Buying Intent To Transform Marketing & Sales

Strategic-IC

To learn more about behaviour based marketing and how predictive analytics can transform marketing and sales strategies, Strategic IC are partnering with Cyance on 14th November for a breakfast event discussing Intent-Driven, Intelligent ABM.

Seven Common AdWords Mistakes to Avoid

Webbiquity

In fact, recent WordStream research highlighted on eStrategy Trends reveals that, for keyword phrases with “high commercial intent,” almost two-thirds of all clicks are now on paid ads. A keyword with a low CTR and a $10.00

[Data] Our Secrets to Generating High Lead Volume From Our B2B Blog

bizible

helps build the category), and creates intent, which is great for conversion rates. CTR: 1.1%. CTR: 1 - 5% depending on the post category. CTR: 0.25%. CTR: 0.12% (however a click = submission in this case). CTR: 0.45%.

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The Definitive Guide to Web Push Notifications (Updated 2018)

SendX

CTR of web push is estimated to be 4X-8X of email. High CTR. Their CTR is estimated to be at least 4X-8X of email. CTR Rate. It may quite happen that you are getting 10% CTR, however, your conversion numbers may be dismal. will lead you to get a much better CTR.

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How B2B Advertisers Can Leverage Callout Extensions for Better Ad Messaging

KoMarketing Associates

While that argument has merit (and by no means are callouts a magic bullet for better advertisements or CTR), there are several ways B2B advertisers can leverage them to change or enhance their existing ad messages beyond just taking up more real estate.

How to Incorporate Geofencing in B2B Content Strategy

Valasys

According to a study by Mobile Marketer, Geofencing is capable of generating twice as many Click-Through Rates (CTR) than normal mobile advertising. It also improves the Click-Through Rates (CTR) & the quality of impressions being served to the prospects.

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15 Secrets To Creating The Perfect Meta Descriptions

ScribbleLive

In other words, aside from forgetting about meta descriptions altogether, using the same ones across multiple pages or utilizing low-quality meta descriptions, here are SEOs’ 15 best tricks to help boost organic CTR simply by convincing consumers to click on your links in the SERPs: 1.

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Understanding AdWords Sitelink Extensions

Fathom

Not only do these extensions help take up more real estate on the page to improve your CTR by 10-20%, they also have an impact on your ad rank. Even though Adwords allows you up to 25 characters for the link, I recommend trying to keep desktop sitelinks to 18-20 characters and mobile to 12-15 characters for the best CTR. When creating mobile sitelinks take in to account the intentions of a mobile user and how it would differ from a desktop user.

Integrating Social Leads into the Demand Generation Funnel

The Point

Using Oktopost, B2B companies can manage and schedule large volumes of content, engage in conversations with their audience and track metrics such as CTR and conversions, as well as likes, shares, comments, etc.

Case Study: CPG Brand Targeting Millennial Moms

Digilant

To measure campaign performance, Digilant worked with a local attribution partner , to report on brand lift and purchase intent. Results: Identified highest performing Millennial Mom audience segment resulting in a.30% CTR on Pinterest (~5X higher than Google’s industry standard CTR).

SERP Features in 2019: The Complete Guide

KoMarketing Associates

While meta descriptions do not play a significant role in driving rankings, they can play a role in search result CTR. Often appears for question-based searches or queries that have informational intent (top-of-funnel searches). Displayed for searches that have local intent (i.e. [x

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Outbrain Amplify Dashboard Now Available in 6 New Markets

Outbrain

Consumers look at native ads 53% more than display ads, and native advertising increases purchase intent by 18%. Outbrain’s Amplify dashboard has been rolled out in several new and exciting markets: Hong Kong, Taiwan, Thailand, Indonesia, Malaysia, and Slovenia.

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Content Marketing ROI: 5 Metrics You Need to Know

KoMarketing Associates

As an example, you can determine if a blog post matches searchers’ intent based on the fact that it brings users in organically and they’re spending a significant amount of time on page to read it. You can also review keyword CTR to better understand content performance.

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Is display advertising still effective?

Bannerflow

With ad blockers and low click-through-rates (CTR), it’s no wonder there are questions around the effectiveness of display advertising. Do low CTR rates mean display advertising is not effective? Indeed, there is no doubt that CTR could be higher and there are ways to improve the quality of banners and their effectiveness. However, is CTR a useful measure of success? Viewers show 18% more purchase intent compared to banner ads. .

How to Better Manage Unsubscribes with Email

Delivra

Pay attention to your CTR. Pay attention to your CTR (click-through rate). However, it’s just as important that you watch your overall CTR. That’s not to say every email needs a CTA, but whenever you do include one, review the CTR.

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Lead Nurturing: What it is, and what it is not

B2B Lead Generation

Lead Nurturing: How intent data lifted a B2B email campaign’s CTR 248% and forwarding rate more than 400% [MarketingSherpa case study].

Case Study: CPG Brand Targeting Millennial Moms

Digilant

To measure campaign performance, Digilant worked with a local attribution partner , to report on brand lift and purchase intent. Results: Identified highest performing Millennial Mom audience segment resulting in a.30% CTR on Pinterest (~5X higher than Google’s industry standard CTR).

Click-Through Rate vs. Click-to-Open Rate: What’s the Difference?

Delivra

The click-through rate (CTR) simply measures how many emails resulted in a recipient clicking your call-to-action link. So, for example, if you send out 100,000 emails and later find that 1,000 people clicked on the link in your message, you’d have a CTR of 1%.

Why SKAGs Are No Longer a PPC Best Practice (and How to Respond)

Unbounce

In a traditional ad group (with multiple keywords) the differences in keyword bids, match types, and expected CTR contributed to the success or failure of an ad. In a 2019 environment, then, using SKAGs result in: Multiple ad groups that address the same keyword intent.

5 Essentials of Dynamic Content for Smarter B2B Marketing

Valasys

B2B marketing practices, nowadays, are driven by the intent of serving hyper-personalized content to users by tracking their online activities which help marketers achieve their bottom-line of optimizing the sales’ conversions.

SEO Channel Context: An Analysis of Growth Opportunities

Moz

The CTR of organic search is up to par with Facebook. It looks like email flows are the clear winner in terms of CTR to the website, which has a highly engaged community of users who return fairly often and advocate passionately. It is to be expected for this CTR to be high.

choozlechat: programmatic for brands with Mack Leahy, AKIRA

Choozle

Location-based targeting in Factual allows us to target people when their intent to shop is high. The main metric AKIRA focuses on is a solid CTR. Kate Marshall, Marketing & Communications Manager, Choozle: Mack, this is an important question.

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20 Content Marketing Tools to Rely on From Start to Finish

KoMarketing Associates

You can use Search Console to analyze content performance (clicks, impressions, CTR, position) and uncover the types of content that generate the best results. Whether it’s intentional or not, duplicate content can be devastating to a website’s credibility.

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Data-Driven Attribution and SEM [ebook]

QuanticMind

A Practical Guide for Using Deep Funnel Intent Data to Drive Profitable Acquisition. The Hidden Power of Intent Data—Harness What the Human Eye Can’t See. One way to overcome this challenge is to capitalize on deep funnel data which can help better predict a buyer’s intent.

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Let Your Leads Pick the Best Channel for their Lead Nurturing Journey

TrueInfluence

We use email as a key component in our content syndication and lead-generation programs, and when coupled with smart customers personas and Intent Monitoring intelligence , the results are powerful. Here’s an attention-grabbing data point for you — 400 percent more money.

The ‘3 R’s of PPC’ — AKA The Last PPC Audit Guide You’ll Ever Need

DAGMAR Marketing

Matching the intent of your prospect search is the key to the success of your paid ad campaigns. Adequately funded campaigns provide critical information sooner and allow you to make corrections and improve your quality score, click-through-rate (CTR) and conversion rate.

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PLA Query Segmentation – How to Drive Stronger Google Shopping Performance with PLA Query Segmentation

QuanticMind

PLA query segmentation is an important workaround for targeting shoppers with buying intent. Higher conversion rates (CVR) due to increased capture of high-intent clicks. For example, a general search like “Women’s hiking boots” generally implies low purchase intent.

How a great lead generation website will supercharge your content marketing strategy

Tomorrow People

That high CTR may be wasted because too few visitors are making it to the page. Marketo claims that it is only by looking at the process that you can understand a customer’s real intentions. Wanna know the secret sauce to a great lead generation website and how it feeds into your overall content marketing strategy to deliver leads and ROI? Well, you’re in the right place. For content marketers, strategy is a practical part of their marketing.

choozlechat: programmatic for brands with Mack Leahy, AKIRA

Choozle

Location-based targeting in Factual allows us to target people when their intent to shop is high. The main metric AKIRA focuses on is a solid CTR. Kate Marshall, Marketing & Communications Manager, Choozle: Mack, this is an important question.

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Google Ads: The Definitive Guide (2018 Update)

SendX

You probably know that Google Ads is the fastest way to 10X your sales, thanks to the high buyer intent traffic it drives towards your landing pages. Following which you create your ad and submit it to Google to get you more visitors with buying intent!

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4 Retail Marketing Holiday Planning Strategies

Modern Marketing

Wish lists and live content such as countdown clocks can also positively impact CTR. The webcast will also include a deep-dive into leveraging purchase intent, social media and wish lists with key automations. Retailers rely very heavily on the revenue generated during the holiday shopping season. Those in retail marketing have visions of booming sales dancing in their heads – especially the time between Thanksgiving and Christmas AKA “crunch time.”

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Why We're Doubling Down on the Future of SEO - Moz + STAT

Moz

Earlier this year, for example, we embarked on a study to understand how SERP features impact click-through rates (CTR). Let's compare the organic curve to the curve for SERPs with expanded sitelinks (which are highly correlated with dominant and/or branded intent).

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Is Clicking Through Actually Important for SEO? [Study]

Content Standard

Considering the effect CTR has on everything from determining a campaign’s ROI to tracking user behavior, such clarity would be extremely welcome. For many marketers, the process of evaluating and tweaking an SEO strategy is daunting.

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