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How to Train Your Media Planning AI (The Right Way)

Bionic

With the rise of artificial intelligence (AI), you have a window of opportunity to win market share by leveraging AI to make your media planning more efficient and effective. A key factor in creating a smart, strong AI is feeding it good training data. Your Media Planning AI will only be as smart as its training data.

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Is Your Video Content Fulfilling Its Goals?

Marketing Insider Group

Love it or hate it, as marketers, we’re all aboard this fast-moving train. Key Performance Indicators like view count, engagement rate, and conversion rate are essential for understanding and enhancing video content effectiveness. It’s about making sure your message hits home in the most effective way possible.

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The implications of Google using click data in ranking

Kevin Indig

Using clicks in ranking can mean a lot of things: CTR, long clicks, pogo-sticking (clicking on lots of search results until you find what you want), etc. Training data = Google uses click data to train systems like BERT / Rankbrain, etc. How does click training data change the way we operate? YouTube uses watch time.

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How to Train AI to Sound Like Your Brand

Anyword

It has several functions that make it possible to “train it to sound like you” – i.e. create copy that is on-brand and original, and based on historical copy. Anyword also provides advertising information for the account, including CTR and total impressions, so that you can get an idea of how effective the style will be.

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3 Email Marketing Trends You Can’t Afford to Skip in 2023

Spiralytics

Fellow marketers, if you’re as overwhelmed as I am with the coming new year, I recommend you go through the most effective email marketing trends of 2023. Give your best shot at creating the perfect content, then track the clickthrough rate (CTR) to see how it works. Well, that’s going to change this 2023. Let’s dive into it!

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Featured Snippets: How to Increase Your Organic CTR

Outbrain

If not, set up basic or intermediate SEO training for the stakeholders involved. For inspiration, check out the latest SEO training released by HubSpot Academy. The post Featured Snippets: How to Increase Your Organic CTR appeared first on outbrain.com. Start Optimizing for Featured Snippets Now!

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How to Write an Effective Call-to-Action that Converts

Brandpoint

But when done well, effectively written, designed and placed CTAs can result in more conversions. There’s no set number of words to include before a CTA to make it effective. Listing other experience your company has, like specific training or number of years in business, can also demonstrate trust. Collect your prize now!”