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Your ‘welcome email’ has the highest open rate and CTR

Sword and the Script | B2B

The other day I logged into my email marketing tool to check on the performance of my last newsletter – 35% open rate and about 4% click-through rate (CTR). That’s better than the industry averages – ~20% open rate and ~2% CTR – but then I noticed the numbers on the previous send – and it has a 64% open rate and 20% CTR.

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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

And who better to guide you through this than the pros who live and breathe effective content distribution every day? Its integration with Outbrain’s network makes it a powerful tool for effective paid content distribution , catering to the needs of modern digital marketing. Why Zemanta?

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Improving Brand Awareness & CTR With On-SERP SEO via @sejournal, @ViolaEva1

Search Engine Journal

How can you stay effective when the SERPs are becoming more competitive? Learn how to use On-SERP SEO effectively and boost your search presence now. The post Improving Brand Awareness & CTR With On-SERP SEO appeared first on Search Engine Journal.

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3 Text Tweaks that Boosted CTR

Anyword

I tend to lean toward the dramatic (probably as a result of my long unutilized film degree), but this week, I’m going against my own proclivities to discuss just the opposite: I want to look at the effect small text tweaks have, and how they can drive meaningful improvements in performance. 3 Examples of Boosting CTR by 3%.

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How to Increase CTR in Your Email Marketing Efforts

Litmus

Knowing how to measure and increase your CTR not only improves your email campaign performance, but keeps subscribers coming back for more. Read on to learn about why email click-through rates are important, how to increase CTR with best practices , and ways to improve them with each send. . How to increase CTR in emails.

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7 Email Writing Techniques to Boost CTR and Conversion Rate

Outgrow

7 Email Writing Techniques to Boost CTR and Conversion Rate. Hence, this blog will detail 7 email writing techniques that are bound to boost your CTR and conversions. . If you want to boost your CTR and conversion rate using email writing techniques, you need to play by the rules. and 22.86% open rate. and 22.86% open rate.

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[Research Round-Up] The Effectiveness of AI-Generated Images for Marketing

B2B Marketing Directions

Study 3 - Click-Through Rates On Banner Ads The objective of this study was to compare the effectiveness of AI-generated images vs. a human-made image when used in an online banner ad. The measure of effectiveness used was click-through rates (CTR). Of the 14 images tested, the human-made image ranked 10th in terms of CTR.