SocialPilot

FEBRUARY 11, 2024

Evaluate the creative quality and originality of influencers’ content, prioritizing innovation. Need some fresh, viral ideas that’ll light up our feed. How can we get creative with fitting [your product/service] into fun stories or posts? Target influencers with a diverse and inclusive audience demographic, broadening reach.

Sales Management 90

Sales Management ROI Planning Work Management 90

ClearVoice

NOVEMBER 3, 2020

In traditional advertising channels, the process of producing a 30-second TV or digital spot can be a grueling pursuit. It’s a creative approach Reynolds recently discussed in-depth in an interview with Adweek upon being named their Brand Visionary for 2020. guy who dominated Verizon spots for almost a decade prior?

Paid Search Agency 96

Paid Search Agency Advertising Agencies Content Marketing Content 96

QuanticMind

JUNE 21, 2023

As TikTok itself puts it , “Creative that blends seamlessly into the platform's culture of authenticity and community-driven entertainment consistently outperforms repurposed or adaptive ads.” Granted, goofiness and viral challenges might not be your brand’s bag, and that’s OK!

Advertising Agencies 52

Advertising Agencies Planning Viral Marketing ROAS 52

Hubspot

NOVEMBER 30, 2017

November brought us a delightful crop of festive ads, including the much-anticipated annual Christmas spot from UK retailer John Lewis -- which dependably goes viral every year. Set to Ella Fitzgerald’s "Give a Little, Get a Little," the 60-second spot was produced by London based agency adam&eveDBB. To everyone else, hello.

Paid Search Agency 154

Paid Search Agency Ads Business Best Practices 154

FMG Suite

MARCH 7, 2024

The finished video is delivered to the advisor for review and then to FMG to be built into the “hero” spot at the top of the homepage. In addition to nurturing client relationships and engaging prospects, video also has great search engine and viral sharing benefits. Garfield is a former broadcast journalist.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Broadcasting Impressions 52

Sprout Social

AUGUST 17, 2021

Social listening helps brands tap into those readily available conversations to extract unbiased feedback and perspectives, allowing you to quickly spot key trends and discover new opportunities to connect with your audience. . Memecoins are cryptocurrencies that increase in value based on viral popularity. The reach is just insane.

Viral Marketing 119

Viral Marketing Network Marketing Fulfillment eCommerce 119

Tomorrow People

NOVEMBER 6, 2020

Marketers were challenged to respond with creativity and agility. This truly viral campaign captured the lockdown mood perfectly, combining boredom-busting creativity with a tribute to the arts: a major casualty of the pandemic. Home: Finding a spot in the new ‘command central’ for all activities. March 25, 2020.

Campaigns 120

Campaigns Work Management Marketing Management Marketing Budget 120

Salesforce Marketing Cloud

SEPTEMBER 23, 2022

With ongoing labor shortages and an increased demand for talent, companies have to get more creative to attract and retain workers. The internal conflicts some employees feel about work have spurred a viral trend called “ quiet quitting.” Customers are more loyal when they have superior experiences , and that’s also true for employees.

Burn Rate 98

Burn Rate Work Management Customer Satisfaction Digital Transformation 98

DAGMAR Marketing

JANUARY 14, 2022

From viral challenges to being crowned the most downloaded app of the year, 2021 was a breakthrough year for TikTok. TikTok receives over 1 billion active members monthly and it is filled with a young and highly engaged audience that relies on the innovation of the app to express themselves in a fun and creative way.

Cost Per Thousand 98

Cost Per Thousand Paid Search Agency Cost Per Click Ads 98

Bannerflow

APRIL 15, 2021

A creative approach is now essential in marketing and has become increasingly prominent across numerous, if not all, industries. For any brand, standing out from the competition can be imperative and that’s where creative digital and content marketing can play a huge role. Just 8% spotted a decrease in marketing creativity.

Paid Content 98

Paid Content Creativity Digital Asset Management Work Management 98

Sprout Social

SEPTEMBER 23, 2021

Urban Outfitters does this by using viral style hacks to promote their products. This creative iteration on a style craze pushes the envelope on what was already popular with their target audience. Spot the next big trend before it breaks through. Think of it as your trend swipe file. how would you wear it?

Forecasting 127

Forecasting Social Media Trends Media 127

Delivra

FEBRUARY 26, 2021

When Monroee, whose real name is Kayla Newman, invented this phrase on the spot, she had no idea the impact she would soon make. It took all of a few days for the video to spread across social media platforms, with the term being turned into a viral hashtag. Will our usage of this viral content come from left field?

Viral Marketing 52

Viral Marketing Opt-out Opt-in Paid Search Agency 52

Sprout Social

OCTOBER 25, 2022

The truth is, the options are as limitless as your creativity. Here’s a common thread between most of our brand awareness tips: a bit of creativity can score you major brownie points with followers. Every now and then a viral hot take will try to force hashtagging into an early grave. Make your posts pop. emilyzugay.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

ClearVoice

FEBRUARY 1, 2022

Notably earning a spot on Fast Company’s 100 Most Creative In Business, Alex Wolf is a tech-philosopher who creates meaningful content that inspires people to be fascinated about tech, innovation, economics, and human nature. Her content on Instagram will inspire your creative flow while pushing the greatness within.

First-Mover Advantage 98

First-Mover Advantage Thought Leadership Youtube Television marketing 98

Digilant

AUGUST 18, 2022

To offset potential roadblocks, consider testing a host of creative varieties. Facebook: More than one-third of the global population is on Facebook, making it a social media hot spot. Fortunately, the potential to go viral makes it worth a try, particularly if you’re targeting Gen Z, Millennials, or under-50 Generation X.

Paid Social Agency 98

Paid Social Agency Social Media Advertisements Advertising 98

Sprout Social

MARCH 8, 2021

One of the worst feelings is seeing a timely content opportunity slip away because you weren’t able to deprioritize another project or couldn’t get the creative assets you needed in time. If you’re pitching media, do you have a thought leader who can provide commentary?

Content 130

Content Trends Social Media Eye-Tracking 130

Buffer

MARCH 30, 2023

Spur more creativity You might be wanting to branch out or share something different from your usual posts, and a series forces you to come up with creative ways to make your content. Buffer’s AI Assistant can be a great resource when you’re having a creative block.

Social Media 100

Social Media Marketing AI Media Communities 100

Hubspot

MAY 29, 2017

In May, agencies got creative with alternative advertising mediums. Among other things, this month's roundup features an accidentally viral print ad, an unusual Tinder profile, and a pop-up travel agency that uses custom scents to encourage spur-of-the-moment excursions. The stunt is captured in the artful spot below.

Viral Marketing 73

Viral Marketing Paid Search Agency Ads Advertising Agencies 73

Zoominfo

MARCH 14, 2018

The Convince & Convert team, hand-picked by Jay, uses decades of experience to help move companies or organizations forward in digital through process improvement, customer attitudinal research, competitor analysis, trend-spotting, and creative campaign ideas that get results.

Word of Mouth 164

Word of Mouth Planning Zoominfo Trigger Marketing 164

Outbrain

FEBRUARY 6, 2022

For creative agencies, the Super Bowl spot is the most coveted and significant of all – brands use the commercials, or “anchor videos” as Vaynerchuck calls them, to define how they want the public to perceive them. If one of the spots goes viral, this might lead to excellent performance results as well.

Paid Search Agency 29

Paid Search Agency Planning Ads Advertising Agencies 29

Sprout Social

FEBRUARY 22, 2022

Although your Shorts can be up to 60 seconds, the sweet spot seems to be at 58 seconds or less. Get creative with your captions. Because of the viral nature of the content, you can boost visibility and reach new audiences. Keep it below 58 seconds. And with this type of video content, the shorter, the better.

Youtube 136

Youtube Verticals Mobile Marketing Video Marketing 136

Sprout Social

APRIL 16, 2020

Social media gives marketers a chance to exercise their creativity and create deep connections with their audience. i remember thinking “no way i’ll ever top this viral thread” 1.5 Requesting social marketers create something that goes “viral,” for example, can place unnecessary stress on an individual and quickly lead to idea fatigue.

Work Management 145

Work Management Social Media Marketing Management Peer-to-peer 145

Vidyard

DECEMBER 18, 2020

And, as some of the most creative culture videos out there, holiday videos should show off the real heart of your company—whether that’s family-focused, laugh out loud funny, or maybe even edgy. This 2014 spot from Sainsbury’s literally had me crying on my keyboard. Even then, there are always the standout hits.

Video Marketing 65

Video Marketing Work Management Paid Search Agency Budget Programs 65

Sprout Social

MAY 26, 2020

For instance, while marketers may know that an informational article on their website is part of a sales funnel, readers may have trouble spotting the differences between the post and a news article. Marketers have always had to be creative; it comes with the job. Adapting in the age of digital literacy.

Planning 142

Planning Paid Search Agency Digital Marketing Funnels Work Management 142

Content Marketing Institute

MAY 22, 2018

Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribution formats that let your ideas work their magic. Every creative asset you produce must be supported by strategic #contentmarketing decisions, says @joderama.

Content Marketing 103

Content Marketing Microsite Planning Paid Search Agency 103

Content Marketing Institute

JUNE 8, 2018

Marketers have to produce stories that transcend these ephemeral 15-second cotton-candy spots to create loyalty beyond the “like” button. While Vans funded the project, the filmmakers retained creative license. A corporate insider usually sits outside that story landscape sweet spot. Be creative.

Storytelling 102

Storytelling Content Viral Marketing Video Marketing 102

Sprout Social

JUNE 22, 2021

Pinterest is the platform to be on for brands looking to spot emerging trends and target niche audiences. One of the fastest growing social media sites that’s beloved among Generation Z, TikTok is a video-first platform known for its viral and meme-like content. Average time spent per day: 14.2 Largest age group: 50-64 year olds.

Social Media 119

Social Media Stats Ideal Customer Profiles Media 119

Vidyard

NOVEMBER 6, 2018

Unlike email, phone, and social media, video offers a highly creative way to cut through the noise and build more personal relationships with buyers. This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some pretty incredible results. No problem!

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

RebelMouse

SEPTEMBER 17, 2018

By doing do, you could go viral on social with it anywhere from one to six months (or more) later. And don't forget: If it was viral once, it can be viral again — especially if there are updates to the original story. Send a "Going Viral" type of email linking to the story that reaches all of your subscribers.

CMS Development 41

CMS Development Viral Marketing Tagging Trends 41

Martech Advisor

FEBRUARY 3, 2020

Apple, too, lets users monitor how much time they spend on social media, productivity, creativity, and other categories. We recommend leveraging values-driven content that strikes an emotional chord with consumers – as opposed to ephemeral viral videos, clickbait, etc. Next, this must be reinforced by your offline footprint.

Paid Search Agency 75

Paid Search Agency Privacy Ad Frequency Advertising Agencies 75

Digilant

JANUARY 22, 2019

Most brand marketers can’t afford the mid-game TV spots, but that doesn’t mean that they should miss out on the opportunity to get in front of potential customers. Advertisers prepare all year for their 30-60 second spot during the game – and rightly so with a price point starting at $5 million.

Paid Search Agency 45

Paid Search Agency Advertising Agencies Television marketing Marketing Budget Creation 45

Oktopost

MARCH 31, 2021

TikTok, the viral video platform, exploded onto the scene with more than 800 million users, viewing over 1 billion videos daily. They can illustrate complex business concepts in a unique way that allows brands to express their voice creatively. This stage is an ideal spot for how-to video guides and animated explainers.

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

Scoop.it

NOVEMBER 3, 2020

Content curation should be creative, thoughtful, and careful. In his viral TED talk , Simon Sinek addresses the misguided approach many companies take when finding their purpose: “And by ‘why’ I don’t mean ‘to make a profit.’ Jokes, games, and anything else that shows off your creative and approachable side is always welcome.

Curation 70

Curation Ad Building Marketing Analytics Tools Peer-to-peer 70

SnapApp

FEBRUARY 22, 2017

Good thing there are a lot of creative marketers out there coming up with alternative tournament brackets for us weirdos! Read on to see marketing creativity in action. The viral news site’s Animals March Madness Bracket is one of the cuter examples I came across. Looking to craft your own creative Spring campaign?

Creativity 59

Creativity Viral Marketing Paid Search Agency Marketing 59

Optinmonster

SEPTEMBER 2, 2020

CTAs are usually placed in the form of a button in a prominent spot on your webpage: With the right call to action, you can persuade people who visit your site or read your content to do something specific, such as: Buy a product. Instead, they’ll browse to the spots that catch their attention the most. What Is a Call to Action?

Examples 121

Examples Click Rate Social Media Copywriting 121

Hubspot

JANUARY 5, 2021

I think the perception of short-form content on platforms like YouTube is actually around that 10-minute sweet spot because content on YouTube tends to be more comprehensive and longer.". In this instance, Chipotle collaborated with these content producers to create a fun, viral-worthy video. Takeaways for Video Marketers.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Biznology

MARCH 19, 2014

It was Ellen’s celebrity selfie gone viral. When I wrote the first version of this post, almost a month ago, I wanted to make a point about how traditional television advertising would someday disappear, replaced by more subtle and creative innovations in marketing. The pizza delivery? It was a commercial success.

Television marketing 80

Television marketing Advertisements Advertising Mobile Advertising 80