Marketing Insider Group

MARCH 27, 2023

On the marketing side, this means creating inbound content that will answer the questions of target audiences, such as informative blogs, videos, white papers, e-books, or email campaigns. Thinking outside the box when it comes to creatively sharing your customer stories is a sure way to retain more long-term business clients.

Tactics 245

Tactics Effectiveness B2B Marketing Management 245

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. . Here’s why. .

Storytelling 70

Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 70

Zoominfo

JANUARY 21, 2019

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. 400 hours of video are uploaded to YouTube every minute.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Navigate the Channel

SEPTEMBER 15, 2023

For instance, if an AI system detects that a particular ad is not performing well, it can automatically reallocate budget to better-performing ads or even suggest changes to ad creatives. Video has become the preferred medium for communication, information sharing, and entertainment in the digital age.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Content Standard

APRIL 11, 2017

You’ve been evangelizing the power of good brand storytelling for a long time. You know the importance of finding great storytellers and creatives to build a stronger relationship with your brand. And every story your company tells, whether based in video, writing, or audio, is top notch and compelling.

Storytelling 65

Storytelling Brand Identity Branding Paid Search Agency 65

Bannerflow

FEBRUARY 3, 2023

If a picture is worth a thousand words, then a video is the key to next-level website traffic. Video advertising provides an unrivaled platform for short-form storytelling that connects to your audience more deeply. Not only does it provide entertainment and value, but video also boosts brand loyalty and conversions.

Advertisements 52

Advertisements Advertising Video Marketing Work Management 52

Digilant

OCTOBER 16, 2023

Display advertising is a form of online advertising that uses visual elements — whether that’s images, videos, graphics, or animations — to convey a marketing message or promote a product or service. Banner ads also allow for creative flexibility, enabling marketers to convey their brand message through visuals, text, and multimedia elements.

Display 59

Display Advertising Agencies Advertisements Advertising 59

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 104

B2B Marketing Video Marketing B2B Thought Leadership B2B 104

Contently

APRIL 20, 2021

If the pandemics of the past are any indication, we’re about to witness a decade of flourishing creativity—a content revolution that changes our culture. Creative educators are about to dominate the world.” Descript, mmhmm, and TikTok are making video editing faster and easier than ever. Here’s how.

Brand Identity 123

Brand Identity Branding Content Creativity 123

Outbrain

OCTOBER 2, 2018

Proponents of snackable content also claim that shorter content means higher engagement and that this applies to all forms of content – including video. In fact, some of the best arguments for longer-form storytelling today are the shows we see on Netflix and the documentaries on Amazon Video and YouTube.

Storytelling 40

Storytelling Top of Funnel Advertising Agencies Funnel Advertising 40

Stevens & Tate

NOVEMBER 20, 2020

When it comes to engaging with your audience on social media , you’ll want to consider implementing a video content strategy. This is because video is an excellent storytelling medium — and if it’s one thing that audiences can connect with, it’s good storytelling. Tell Fictional Stories.

Video Marketing 64

Video Marketing Work Management Marketing Management Storytelling 64

EveryoneSocial

JUNE 2, 2020

Since marketing communications expands to all sorts of mediums (blog posts, paid ads, print media, video, social), each outlet has its own design requirements. Additionally, your creative and messaging will need to be tailored. Use storytelling to build trust. Develop Creative With A Purpose. Brain Rules ).

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 103

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self. Surgery became messy.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

Directive Agency

JULY 31, 2023

Picking the Right Marketing Channels Understanding the best mediums and channels for both your audience and content will give your marketing efforts a big boost. Creativity and Innovation A lot of B2B marketing is stale. Running the Superbowl ad (which was a great video) was only one part of the strategy.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

Vidyard

MAY 21, 2014

Marketers in today’s crowded content landscape are producing engaging videos to tell better brand stories, and – as the rate of video production increases – this often means hiring creatives like videographers, writers, editors, and directors of video strategy to maintain a sustainable model for success.

Storytelling 50

Storytelling Video Marketing Enterprise Management Advertising Mediums 50

Vidyard

JUNE 8, 2020

It may not surprise you to hear that the Vidyard marketing team publishes a lot of videos. Social videos, demo videos, promo videos—the list goes on. But our annual holiday video is always one of our very favorite productions of the year. Our Award-Winning Video. Planning: Focus on the Four E’s of Video.

Advertising Agencies 117

Advertising Agencies Video Marketing Campaigns Demand Generation Agencies 117

Bannerflow

MARCH 11, 2022

Firstly, here are the top trends we’ll be covering: Video marketing. Video marketing. Video marketing is widely recognised as the future of marketing activity. Our report found that 26% of respondents plan to increase their in-house online video skillsets, which is a response to just how powerful video can be.

Trends 111

Trends Planning Work Management Marketing Management 111

Navigate the Channel

DECEMBER 14, 2023

It’s not just about posting cat videos or vacation photos; it’s a powerful tool that, when used strategically, can boost your online presence and revenue. This global reach is unparalleled through any other medium, enabling companies to connect with potential customers from different demographics, cultures, and locations.

Social Media 65

Social Media Allocation Social Marketing Media 65

Digilant

AUGUST 10, 2021

Whether display, video, or audio, differentiating your brand from your competitors with a timely, interactive, and personal advertisement is essential in today’s market. 6 Creative Tips to Optimize your Digital Audio Advertising. Use creative that is entertaining and uses your brand’s proprietary identifies, such as a jingle. .

Advertising Agencies 105

Advertising Agencies Creativity Advertisements Advertising 105

Bluetext

JANUARY 13, 2019

Since the dawn of the cognitive revolution, humans have been captivated by storytelling as a ritual to pass along information that was important to live, whether that was sitting around the campfire to hear tribal lore or making a memorable impression at your staff Christmas party. The medium is storytelling.

Storytelling 20

Storytelling Advertising Mediums Mobile Advertising Marketing Proposals 20

Contently

MARCH 6, 2018

You write a lot about how the future of content marketing is technology boosting human creativity. And you need to be able to tell those stories across mediums—text, video, audio, graphics, and everything in between. It provides the creative constraints to unleash your best ideas. Susan, New York. And boy, did he deliver.

Content 167

Content Linkedin Facebook Analysis 167

Convince & Convert

NOVEMBER 6, 2015

In addition to the video, Lean Cuisine is encouraging its community to share what truly matters to them on Twitter with #WeighThis. So far, the campaign has generated more than one million video views, significant press coverage, and an ongoing Twitter conversation. Leverage Visual Storytelling to Bring Your Campaign to Life.

Paid Search Agency 137

Paid Search Agency Companies Microsite Storytelling 137

Valasys

JANUARY 25, 2024

Then you need to incorporate video marketing into your strategy! Today, video has become the most engaging and effective medium for reaching your target audience. Whether it’s a teaser video to build excitement or a detailed product demonstration, videos have the power to capture attention and leave a lasting impact.

Video Marketing 45

Video Marketing Marketing Strategy Marketing & Strategy Product 45

Marketing Insider Group

FEBRUARY 10, 2021

Source: Medium. Include an image or a video that supports your copy and tells consumers more. Storytelling. Skillshare’s VP combines dynamic visuals with copy that captures the interest of creatives and entrepreneurs. Value: What, precisely, does your business offer customers? Why are you better than your competitors?

Lead Scoring 363

Lead Scoring Lead Ranking Work Management Paid Search Agency 363

Convince & Convert

MAY 10, 2017

Many of the new feature roll-outs on top social platforms have focused on storytelling. Snapchat changed the game when it evolved from a messaging app to a storytelling platform. Now stories are integrated as part of Instagram , Facebook , Facebook Messenger, WhatsApp, and even on Clips by Apple and Medium’s Series.

Social Media 122

Social Media Media Storytelling Social Networks 122

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 52

B2B Marketing Video Marketing B2B Thought Leadership B2B 52

Vidyard

SEPTEMBER 17, 2019

Expanded three-year partnership makes automated video personalization a core part of video production services for brands across B2C, B2B, and not-for-profit markets. Personalized video is an innovative way to cut through the noise and drive deeper engagement with online prospects and customers.

Creativity 65

Creativity Video Marketing Advertising Agencies Paid Search Agency 65

Content Standard

JUNE 17, 2015

In today’s high-tech, modern world, marketers must embrace the oldest way to connect with people—storytelling. Netflix alone has amassed 62 million paid subscribers who consume 10 billion hours of programming each quarter, with millions more TV and video junkies subscribing each month around the world.

Storytelling 40

Storytelling Brand Identity Branding Banner Ads 40

sagefrog

JANUARY 24, 2024

Collaborative efforts with your team can also help ensure a diverse range of perspectives and ideas, fostering creativity and innovation while addressing as many pain points as possible for clients and customers. As a dynamic storytelling medium, video offers versatility in formats such as product demos and customer testimonials.

B2B Marketing 62

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 62

Vidyard

APRIL 4, 2018

Summit 2018: Through the Video Lens. What do the latest trends in B2B marketing and sales tell us about the future of video? Let’s rewind and replay what we saw at TOPO Summit through the video lens. And static, text-based content is being superseded by interactive content, visual experiences and video-based storytelling.

Top of Funnel 77

Top of Funnel Video Marketing Storytelling B2B Sales 77

SocialPilot

MARCH 12, 2024

This is why having cohesive messaging across all mediums is so important. In 2018, The New York Times published a simple video demonstrating the clarity of news production in its office. Furthermore, several videos were recorded of people interacting with the exhibits.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Brandpoint

JULY 22, 2019

“People have said that video is the future of marketing for the past five years … and it’s still the case. You’re not behind,” said Arik Hanson , a social media strategist and solopreneur from ACH, at the most recent PRSA Digital Storytelling Workshop. Create thumb-stopping video content.

Statistics 82

Statistics Video Marketing Mobile Advertising Paid Search Agency 82

Content Marketing Institute

JANUARY 31, 2018

Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. It creates a connection that other mediums can’t make.”. Power of the podcast. Just how large an opportunity could podcasting represent for marketers? Click To Tweet. JoePulizzi Click To Tweet.

Examples 109

Examples Brand Identity Branding Paid Search Agency 109

Hubspot

APRIL 9, 2019

Our audience is ultimately used to these mediums. Interactive marketing is an innovative type of marketing where your audience can interact with engaging visuals or videos within your content. Relying on the content formats we used yesterday to educate and entertain our audience today is fine, though. What is interactive marketing?

Interactive Marketing 101

Interactive Marketing Advertising Agencies Examples Paid Search Agency 101

Sprout Social

OCTOBER 6, 2022

Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. Video virality is short-lived, and so is the benefit that comes from it. What makes a social media viral video? What do we mean when we say social media viral video? Did a video outrage or surprise you?

Viral Marketing 129

Viral Marketing Social Media Video Marketing Media 129

Contently

OCTOBER 4, 2017

This year, the agency even won a Bronze Lion for PUSH, a video for Merck. At the Cannes Lions Festival of Creativity, I talked with Holzer about how brands can take a stand about what they care about. And we bring that to bear on our creative work.

Brand Identity 144

Brand Identity Branding Paid Search Agency Storytelling 144