7 Key Principles of B2B Email Creative

The Point

7 Key Principles of #B2B Email Creative Click To Tweet. On July 16, 2019 at 11 AM PT, I’ll be discussing these principles and other tips in a live Webinar, “ A Crash Course in B2B Email Creative.” The post 7 Key Principles of B2B Email Creative appeared first on The Point. What, Why, How. There are three things your email recipient should see almost immediately, and those are: WHAT the offer is, WHY it’s of value, and HOW to get it.

Website Design Trends for 2021


Beautiful website design, regardless of the industry or current trends, will always adhere to certain golden rules of design relating to ease of use, inclusion of all information relevant to the user journey, and high-quality (original, if possible) imagery.

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How Creative Posters Can Grow Your Business


With that in mind, here are five ways creative posters can help you to grow your business. But consistent messaging doesn’t mean you can’t be creative. The sky is the limit when it comes to creativity. Boost your credibility with a creative poster.

B2B Web Design Trends You Should Expect to See More of in 2022


Start with tried-and-true design standards, and then look at the trends impacting your customers and your industry. Here are the top trends you can expect to see more of as we move into 2022, and some examples of sites embracing these design methods. Guest post by Eleanor Hecks.

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Tom Trenolone on Curiosity, Design, and Innovation

Carla Johnson

The post Tom Trenolone on Curiosity, Design, and Innovation appeared first on Carla Johnson. Corporate Culture Creativity Design Thinking InnovationNovember 9, 2021 The first time I saw the Eiffel Tower in Paris I was awe-struck.

Why You Should Try Content Curation as A Creative Designer


But while curation resides in the laurels of professional curators we see in museums and design exhibitions, ordinary people nowadays have been doing it quite naturally. Yet to certain groups of people, like creative designers, curation is part of the work. For design evolution.

Geometric Shapes in Design: How to Use Them Creatively


This means that you can use them to create graphic design materials that evoke particular emotions. DesignOur everyday life means constantly interacting with different objects, which resemble various shapes, from basic to abstract ones.

Trending in Email Design: Representation


Or you could focus your creative energy into standing with communities in ad hoc campaigns. Source: Really Good Emails | Asics | Adobe Creative Cloud | Peloton. The post Trending in Email Design: Representation appeared first on Litmus.

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A Love Letter From Copy To Design

Square 2 Marketing

Why Thinking Like A Designer Is The Key To Better Copywriting. I still remember the first time I saw something I had written – in this case, a homepage for one of our clients – fully designed. Design made me fall in love with marketing. Creative And Design Team

How Creative Marketers Can Get What They Need From Data

Marketing Insider Group

Data and creativity have always been siloed, even in our own minds. You’re probably well-acquainted with the idea that our “left brains” are more logic- and data-focused, while our “right brains” house our creativity. To be effective for its audience, creative marketing needs to be data-led—but the data deluge can be overwhelming. Marketers have to strike a balance between data insights and unique creative, increasing their confidence in their ability to execute. .

Does Creative Still Matter in B2B Marketing?

The Point

However, I’m also concerned that, as marketers, in our haste to throw off our reputation as a bunch of do-nothing artists, we run the risk of relinquishing a creative legacy that still has an important role to play, in demand generation , and in marketing as a whole. Creative. Creative. Without either of those two factors in place, even the best creative will suffer. But none of this renders creative unimportant.

How to Improve your Website Conversion Rate through Better UX Design


What is UX Design? It’s estimated that as many as 70% of online businesses fail simply because they didn’t conduct the necessary testing and work to boost their UX design. Their experience is affected by many factors such as loading speed, quality of content, and graphic design.

choozlechat: Display ad creative with Creativity Multimedia


Megan Sullivan-Jenks, Director of Marketing & Communications, Choozle: From your point of view, how important are display ad creative assets to the success of a digital advertising campaign? Jim Wagner, Designer, Creativity Multimedia : Creative assets can be critical to a campaign’s ROI. Because the creative is so outrageous and sometimes offensive they get huge amounts of press coverage (which is free). The creative does all the work.

How to work with a content marketing agency on creative design

Tomorrow People

They’re digital designers, too. We’ll show you how to work with your team and why the strategy behind their designs is just as important as the appearance. Everyone’s got an opinion on design. Because the criteria for judging graphic design and page layout are the same as judging content : objective. That’s what design means in your content marketing activities: whatever works. What is design? Design isn’t an explosion of ideas: it’s focused.

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Creativity vs. productivity: AI to the rescue


Throughout my career, I have noticed a tension between creativity and productivity. Though it is nice to get stuff done, there is nothing in the list that indicates which items are more valuable, or which items require the most creativity. Managing creativity, whether my own or that of my employees, is like checking off to-do lists without any sense of the relative value of each item. Perhaps the best one makes the claim that “ To Get More Creative, Get Less Productive.”

20 Creative Poster Design Ideas for When You Have Designer’s Block


Did you know that you can help boost your business by having the right poster design? Advertising Design MarketingNo matter what your business is promoting or how well-known or big your business is, advertisement posters are always a good idea. This is because posters are visual representations of your business and are highly effective in converting viewers. […].

How to Combine UX Design with SEO to Create a Better User Experience


The term “online marketing” covers a lot of territory, from strategic to creative to persuasive to technical. UX Design + SEO = Successful Application Development Projects. How Can UX Design & SEO Work Together? Basically, better SEO means better UX design and vice versa.

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4 Best Practices for Association Web Design

Marketing Insider Group

You’ll also need effective web design that provides an excellent user experience. We know that designing a great website is easier said than done, especially because you might not be a coding expert or webmaster. One critical component of good web design is accessibility.

Psychology of Design: The Grid

SmartBug Media

When you get a new design assignment, you immediately start to think about the layout structure. After all, you want to ensure that you can deliver an organized and consistent design that is appealing. Why You Should Always Use a Grid System in Your Designs.

40 Advertisement Design Tips and Examples to Help You Stay Creative


13 minutes read In the world of picture advertisement design, creativity is essential. A catchy design can make the difference between a successful campaign and one that’s forgotten the next minute.

The 5 Step Guide to Creative Marketing and its Importance


A creative approach is now essential in marketing and has become increasingly prominent across numerous, if not all, industries. For any brand, standing out from the competition can be imperative and that’s where creative digital and content marketing can play a huge role.

Where Creativity, Data and Performance Meet


Creativity is whatever isn’t something else.” There is no doubt about the contribution of creativity to marketing effectiveness. Exceptional creative design helps large or small brands make a business impact. The only way to stand out from the crowd is to be creative.

Display advertising creative resource guide


Display advertising creative as we know it today had a very humble beginning. With a myriad of different creative types, sizes, designs, call to actions, campaign goals, and more, the possibilities are endless!

4 Digital Trends Every Designer Should Know


Digital Design Trends to Know (for 2020 and Beyond). Digital design trends are always changing and developing. For a digital product agency and individual designers to remain successful, they need to stay on top of these developments, incorporating the latest trends into their own work.

The Dismal State of B2B Email Creative

The Point

That said, poorly written and poorly designed B2B emails are not difficult to find these days. My inbox overflows daily with emails containing little or no offer, vague calls to action, and a complete absence of anything (apparently) designed to drive engagement. What you might call the Dismal State of B2B Email Creative is, I believe, creditable to two factors: 1. Creative is now an afterthought to marketing technology and data.

The Value of Creativity for Live Events


Creativity comes from a place deep within. Creative minds break boundaries, take the abstract or mundane and transform it into something new, something that can change the world and our experience of it. In the live events arena, it takes creativity to create something spectacular. The creative process is different for everyone. Whether you are a scenic designer, event planner, or accountant, tapping into that wellspring within can produce powerful results.

A Creative Design Brief That Will Make Your Designers Swoon [with template]

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Instilling a design brief process can make or break a design project. I recently learned this the hard way after burning through a couple of thousand dollars on a design asset that was not at all usable. With this realization, my design brief template was born.

Trending in Email Design: Geometry


Each year, we see new design trends shaping digital marketing—from the use of color and imagery to typography trends, interactivity, and more. In our “Trending in Email Design” series, we look at the hottest digital design trends—and dive into how they translate into email marketing.

Graphic Design Trends for Social Media in 2021


When it comes to social networks, success requires more than quality content and a competent strategy – the “third whale” is thoughtful design. We bring your concepts that inspire the best creatives in the world and conquer feeds of popular social networks.

Should I Design My Demand Gen Landing Pages for SEO?

The Point

However, we argued against the move, contending that SEO should never be a factor in designing (or hosting) demand gen landing pages, and that any SEO efforts should focus on the main site exclusively. Here are the top 3 reasons why demand gen landing pages shouldn’t be designed for SEO: 1. Another example: a landing page designed for SEO would include links to high-profile Web pages to build authority for those pages.

A Creative’s Guide to the 2020 Oscars: Best Production Design


What about the design of the shops on that street? Most people don’t, but a visually creative person will. That type of design takes months, sometimes years, of painstaking work. And those who do it are honored with Oscars for Best Production Design. Design Diaries

Creativity and AI at Cannes Ad Fest


Later this month, industry luminaries from advertising, media, technology, and fashion will crowd the French Riviera resort of Cannes for an annual conference on communication, commerce, data, and design. On Tuesday, June 19, I’ll speak on a panel exploring the impact of artificial intelligence on creative professions. And on June 21, Oracle will join a roundtable talk on the changing definition of creativity in a fragmented media landscape.

Key Brainstorming Techniques to Unlock Your B2B Marketing Creativity

Launch Marketing

Brainstorming is a critical part of any creative process, whether you are writing copy or creating your next big product. To come up with creatively written solutions to your B2B marketing dilemmas, you do not need to be an expert copywriter or consider yourself an advanced writer at all.

Email Marketing: 2 campaigns that used innovative creative to generate leads

B2B Lead Generation

Tweet One of the best insights into creativity I’ve ever discovered was scrawled into a Plexiglas window on a subway train. In today’s post, I wanted to share a few examples from recent case studies of B2B email campaigns that used references to pop culture or “pop creative” to generate leads and win their battles with boring that you can use to aid your creative efforts. Pop creative is about connecting with people.

How to design effective display ads: Design components 101


However powerful a media channel, email still requires effective display design to drive success. It enables you to showcase your products, features, or design. Design like the pros. Want to learn more about how to design effective display ads?

3 Examples of Creative B2B Marketing Initiatives


Creativity is a difficult concept to put into words. So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing. Three Incredible Examples of Creative B2B Marketing Initiatives. So although it’s creative, they didn’t do the impossible.

Above the Fold Still Critical for B2B Email Design

The Point

Generally speaking, it’s a principle of advertising design that suggests that advertisers, in order to engage the reader and drive that individual to act, should present key selling information in a location within the ad that is immediately visible at first glance, one that doesn’t force that reader to take additional action (i.e. “Above the fold” is a term that originated in the heyday of print advertising and direct mail.

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Marketing Automation Can Improve Your Creative Team?s Workflow


Creative energy well spent behaves like an accelerant that fuels future initiatives. More often than not, it’s your creative team that is having a harder time getting on board with the benefits of automation. Marketing automation can improve your creative team’s workflow.

OMC Creative Studio Delivers a Lenovo Subscriber Experience with Beauty and Brains


Lenovo designs, develops, manufactures and sells personal computers, tablets, smartphones and more, and in 2014 was the world's largest personal computer vendor by unit sales. The Oracle Marketing Cloud Creative Studio team put together a slick, on-brand experience, avoiding the typical pitfall of triggered messaging: overly-modular, automated-looking designs. The results are testament to the winning combination of great design and smart marketing automation.

How to include a creative in the martech decision process


30-second summary: Creative team members are often left out of technology decision making, or included too late. When creatives are left out, problems might not be identified until it’s too late, and they may not adopt the new technology.