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Charting the Course: How to Navigate Your Way to Marketing Success in 2024

Trade Press Services Newsletter

Just as a captain needs to define a clear course for a successful journey, your business requires a well-defined marketing plan to navigate a competitive marketplace. As you chart your course, here are seven tips to help navigate the journey forward. Success begins with setting a clear course for your journey.

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How To Find Current Trending Topics for Content Creation: The 10 Best Tools

Marketing Insider Group

You need to rank for current trending topics that lead to conversions. Investigate our list of resources for discovering current trending topics that keep your content relevant. Key Takeaways: Resources like Google Trends, Exploding Topics, Feedly, and Trend Hunter help you find top trending topics. Image Source 2.

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4 Web Design Trends That Will Stand The Test of Time

Marketing Insider Group

Design trend changes often feel like the heavy duty cycle on your washing machine. The big companies have nearly unlimited resources, so they can afford to experiment with every micro-trend that comes to light. The trend is and has been more, more, MORE and that’s not changing anytime soon. The question now is how.

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The B2B Marketing Trend Tracker 2024: What trends are we seeing from client-side and agency-side marketers?

B2BMarketing.net

In response to this, we see marketing itself continue to evolve, with certain “trends” coming in or out of favor. Of course, with so much content on seemingly everything, it can be difficult to ascertain which of these trends are actually being taken seriously by marketers, and which ones are fads, niches, or intellectual exercises.

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Marketing and Sales Alignment for A Supercharged LinkedIn Strategy

Speaker: Candyce Edelen, CEO, PropelGrowth

Join Candyce Edelen, CEO of PropelGrowth, to learn how over the course of 6 months, she was able to book hundreds of sales calls using LinkedIn. LinkedIn prospecting BLOWS AWAY the results from typical email marketing campaigns. You will receive far more positive replies from this than from any other outbound lead generation strategy.

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Marketing Budget and Strategy Trends for 2023 – Seven Intriguing Insights

Webbiquity

As the report notes: While these conversion-focused metrics of course matter, top-of-funnel metrics are important to long-term growth. There’s much more in this extensive study, from how budget and strategy trends vary across B2B, B2C, and agency marketing, to deep dives into content and social media strategy for the coming year.

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13 Best Udemy Sales Courses

Visitor Queue

With online courses becoming such a popular way to stay up-to-date with sales trends and techniques, there’s no question that Udemy sales courses are a great way to learn about the field. Udemy has an extensive number of sales courses, so it can be difficult to pick through the thousands (yes, thousands!)

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox.