Choozle

MARCH 22, 2021

Choozle’s Contextual Keyword Library makes the process of showing your ads on keyword-specific websites more flexible and more accessible than ever. Upload or edit your existing keyword lists, search for related and suggested keywords, and create your custom keyword audience all within your account in just a few clicks.

Keywords 98

Keywords Cost Per Thousand CPM Webinar Metrics 98

Martech

JUNE 3, 2022

The following digital marketing course ranking is a result of extensive research and analysis based on four main parameters: Depth of curriculum: How comprehensive is the content, and what skills does it cover? Student experience: Did the students like the course and did they find it useful? Course highlights. Course highlights.

Course 103

Course Paid Content Marketing Analytics Tools Work Management 103

seo.co

MAY 26, 2021

If you’ve performed any bit of SEO, you already know the importance of ranking for long tail keywords. Long tail keywords help you target a user’s specific needs and have far less competition than short tail keywords. However, highly competitive, general, short tail keywords are equally important. Ankle socks. Tube socks.

Keywords 102

Keywords Long Tail Marketing SEO SERP 102

Search Engine Journal

MAY 10, 2022

Google's Digital Marketing Training Course recommends a maximum 2% keyword density, a minimum word count and where to seed keywords on web pages. The post Google’s Digital Marketing Certificate Recommends Keyword Density Percentages appeared first on Search Engine Journal.

Keywords 98

Keywords Training Course Google 98

SEMrush

DECEMBER 31, 1969

Of course, you do! Here‘s how to perform competitor keywords research and scale up your strategy. Do you want a sneak peek of what your competitors are doing?

Keywords 98

Keywords Course Research 98

The Lead Agency

FEBRUARY 15, 2023

One of the easiest and most effective ways to do this is by adding negative keywords to your campaigns. Negative keywords are words or phrases that you add to your campaign so that your ad won’t show up when someone searches for that term. To learn more about how to optimise your B2B Google Ads with negative keywords, read on!

Paid Search Agency 62

Paid Search Agency Keywords Google Ads 62

Excelsior Research

SEPTEMBER 13, 2022

Why keyword frequency matters in every content? You must know keyword but on what basis should it be used? We have made a note to Why keyword frequency matters in every content? Why keyword frequency matters in every content? But a secret remains in keyword frequency. What is keyword and its frequency?

Keywords 52

Keywords Ad Frequency Lead Scoring Lead Ranking 52

Hubspot

JUNE 26, 2020

Negative keywords. Also known as a negative match, negative keywords make sure that certain words or phrases don't trigger an ad being shown on a SERP or website. This improves targeting: When you prevent keywords from being associated with an ad, you can be more certain that it will be shown to the right audiences. The answer?

Keywords 99

Keywords Paid Search Agency Advertising Agencies Social Media 99

KoMarketing Associates

AUGUST 28, 2018

The application of keyword research is also a critical component of this process, since search engines are a primary acquisition channel bringing prospects to a B2B website. B2B marketers have sets of keywords they want to target in a SEO program. Image via The B2B Buyer’s Journey. Four Ways to Move Traffic to Conversion.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

Hinge Marketing

MAY 27, 2020

Let’s talk about how to find the best keywords and talk about some easy, free tools that we can use to get there. TRANSCRIPTION: Let’s talk about how to find the best keywords and talk about some easy, free tools that we can use to get there. So what might be popular, what’s the trend over time, how much volume?

Keywords 92

Keywords Video Marketing Best Practices PPC 92

Moz

MARCH 23, 2020

Today through May 31, you’ll be able to access the courses in Moz Academy for free. Just pick the courses you want to take part in and apply promo code “ wegotthis ” at checkout. Hopefully you can use this resource to level up your skills, learn a new discipline, or simply channel your energy into a productive distraction.

Course 94

Course SEO Communities Small Business Marketing 94

Webbiquity

APRIL 4, 2016

Most digital marketers have a general SEO strategy such as tracking keyword performance and incorporating search terms into their blog posts. Believe it or not, SEO keywords are way more valuable than SEO itself. A sophisticated keyword strategy can help every step of your marketing funnel. Group Your Keywords.

Paid Content 100

Paid Content Keywords SEO Lead Ranking 100

KoMarketing Associates

NOVEMBER 3, 2015

Lately, there has been a bit of discussion within the SEO industry around the idea of keywords and whether or not they still matter. When you are talking about search, of course keywords still matter. However, the idea that we can look at keywords the same way we always have is even sillier. To me, this is silly.

Keywords 120

Keywords Generation User-Generated Content Search Marketing 120

Moz

MARCH 11, 2021

The best way to do that is to identify the keywords that matter most to them, and build out content accordingly. We are a B2B digital marketing agency, and today I want to talk about selecting meaningful B2B SEO keyword targets and the process and steps you can take in your own keyword research. Gather seed list.

Keywords 60

Keywords Top of Funnel SEO B2B 60

Marketing Insider Group

JANUARY 29, 2024

Keyword Research and Idea Generation As marketers, we know the power of the right keywords. ChatGPT can be your go-to tool for uncovering those hidden keyword gems that can drive your strategy forward. “ChatGPT, help me out with 10 fresh keyword ideas and content angles for digital marketing trends in 2024.”

Copywriting 216

Copywriting Optimization Marketing AI FAQ 216

Biznology

NOVEMBER 14, 2017

The moment a CMO truly discovers search they go on a domain name buying spree with the desire to buy every domain name available with the keywords they associate with their products and services. What Works with Domain Name Keyword SEO. The domain name has relevant keywords that are consistent with the content of this page!

Domain 149

Domain Keywords Optimization SEO 149

Method and Metric

APRIL 17, 2020

Online courses are a hot commodity right now. Online courses are a terrific way to generate passive income. How does one go about producing an online course? This free keyword research tool offers autocomplete results from Google, Yahoo, Bing, YouTube, Wikipedia, and Amazon. Anyone know why? What’s your thing? (

Course 59

Course Research Tools Broadcasting 59

Hubspot

MARCH 17, 2020

Some things to keep in mind: add relevant keywords in your business description to increase your chances of being found. Those keywords will expand your reach. What helps with this is using hyperlocal keywords, like nearby landmarks or popular tourist destinations near your business. Optimize For Local Search.

Course 97

Course Planning Paid Search Agency Marketing & Strategy 97

Pam Didner

OCTOBER 22, 2022

Keyword search on pain points. Here’s A Crash Course. The post How To Develop Buyer Personas: A Crash Course appeared first on Pam Didner | B2B Marketing & Sales. Create an informal slide or document with your findings to include: Demographics. Behavioral attributes. Target audience budget range. Preferred devices.

Buyer Personas 50

Buyer Personas Course Demand Generation Agencies Ideal Customer Profiles 50

Biznology

JULY 13, 2016

Over the course of the podcast, David wondered out loud why more marketers don’t consult keyword data when writing and editing content. Even the tech people are confounded by the sheer variety of data they need to integrate to take full advantage of keyword data in marketing activities. The answer is, you probably don’t.

Keywords 80

Keywords Marketing Attribution Paid Search Agency Research 80

Webbiquity

JULY 19, 2016

Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent. That’s where keyword research comes in.

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

Directive Agency

APRIL 15, 2022

Most tools, for example, will show you how much traffic came from organic search… but not which keywords drove users to your site, or which factors are impacting your ability to rank well. . Checking that Google Understands the Keywords You Are Targeting. See Existing CTR For Keywords & Pages . What is Google Search Console?

Keywords 52

Keywords SEO Google Long Tail Marketing 52

Martech Advisor

JANUARY 24, 2020

Content marketing courses and certifications help marketers keep themselves updated in these areas to cater to the dynamic digital landscape and changing consumer behavior. Content Marketing Course - HubSpot. The course consists of twelve lessons and takes approximately six hours to complete.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

seo.co

JANUARY 25, 2021

If you end up on the positive side of a Google update, you may very well see substantial traffic and keyword ranking gains in a very condensed period. In the case of traffic declines, you may very well see many, if not all of your most coveted keywords remain in top positions while your traffic takes a dive off a cliff. Please help.

Lead Scoring 64

Lead Scoring Lead Ranking Keywords Traffic 64

ClearVoice

JUNE 22, 2022

Of course, you want to get site traffic that aligns with your SEO goals. That’s why you need to be mindful of a keyword’s search intent. CLICK TO TWEET>>>Some marketers are dead focused on markers, such as keyword difficulty and search volume, that they forget about the user’s search intent. <<<CLICK

Keywords 52

Keywords Top of Funnel Marketing Analytics Tools Lead Scoring 52

Moz

AUGUST 27, 2019

With more people searching than ever before, it’s a great time for bloggers to explore using keyword research in their content strategy. This post was written for those that may be new to blogging, as well as those who have been blogging for some time but are just now starting to explore keyword research. What are keywords?

Keywords 71

Keywords Blogger RSS Opt-out 71

Webbiquity

JANUARY 7, 2014

Though Google’s move to keyword (not provided) has changed analytics and eliminating the Keyword Planner tool has impacted SEO practices, keywords still matter. Fortunately, tools and methods for keyword discovery and analysis have advanced as well. How can you use keyword research results more strategically?

Keywords 100

Keywords Research SEO Google 100

Moz

APRIL 22, 2020

Often in SEO, we get so preoccupied with technical SEO (pagination, site speed, the latest Python course, etc.) that we forget the basis of winning SEO begins and ends with keywords. Not choosing keywords before you start with SEO means shooting in the dark — a likely losing gamble if your content will succeed or not.

Keywords 65

Keywords Research Paid Search Agency CTR 65

Contently

OCTOBER 20, 2021

Check out these courses, research, playbooks, and more to take your content to the next level. SEO for Content Course. Yet, many content programs still find themselves stuck in the dark ages, keyword-stuffing in vain. In this free, 8-week email course, we teach you how to do SEO right. The good news?

Resources 210

Resources Content Marketing Lead Gen Course 210

Marketing Insider Group

NOVEMBER 8, 2021

Tools like Semrush and Alexa provide marketers with keyword research to help them understand the different variations of people searching in Google and monthly volume numbers. This type of data shows the popularity and search demand for keywords and phrases that buyers are using. Audience Insights Drives Relevancy.

Buyer's Journey 340

Buyer's Journey PR Content Analysis 340

Webbiquity

NOVEMBER 29, 2019

Research the Right Keyword Opportunities. Focus on “buyer keywords,” which are keywords that have the highest potential to turn into a customer, as they are the types of words and phrases your prospects are most likely to use when searching. After you’re done researching keywords, prepare a list of articles you want to create.

SEO 286

SEO Paid Search Agency Lead Scoring Lead Ranking 286

Contently

FEBRUARY 3, 2022

After a reasonably significant initial investment of time and money in keyword discovery, content creation, and backlink building, a lead generation company’s ongoing costs are then minimal. Target lower-competition, higher-volume keywords. First, find high-volume, low-competition keywords which have the necessary buying intent.

Lead Generation 218

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 218

Martech Advisor

JANUARY 27, 2020

It’s time to understand consumer behavior regarding keywords. Marketers are still using antiquated keyword tools to power their content strategies, and this frustrates their target audiences. Keywords have long been a controversial topic among marketers and content creators. Build Content Around Customers.

Keywords 77

Keywords Marketing & Strategy Ad Building Focus Group 77

Marketing Insider Group

MARCH 11, 2024

No longer can you just smatter the right keywords throughout a webpage or blog post and get noticed. Keywords are still important. Of course, your CRO is a critical metric to analyze from top to bottom of the funnel. Your visitors won’t find your brand if you can’t catch the attention of search engines.

Top of Funnel 263

Top of Funnel Sales Qualified Leads Leads Lead 263

Webbiquity

AUGUST 1, 2023

This means doing keyword research (determining the best keyword phrases to target based on a combination of relatively search volume and low competition or difficulty); mapping the selected keywords to specific pages; then optimizing the navigation, content, URL, and other elements of on-page SEO for each page.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Marketing Insider Group

JULY 3, 2023

Good search engine optimization isn’t just about ranking high for keywords. Drill down more into long-tail keywords that fit the topic to present a niche perspective to your target audience. Exploding Topics Of course, you’ll want to dig deeper and quickly locate current trending topics that relate to your industry.

Trends 268

Trends Marketing AI Lead Scoring Lead Ranking 268

Moz

FEBRUARY 20, 2020

Posted by randfish You don't want to try to rank for every one of your competitors' keywords. In this fan favorite Whiteboard Friday, Rand shares his recommended process for understanding your funnel, identifying the right competitors to track, and prioritizing which of their keywords you ought to target.

Keywords 81

Keywords Click Rate Funnel Advertising Lead Scoring 81