Directive Agency

APRIL 15, 2022

Most tools, for example, will show you how much traffic came from organic search… but not which keywords drove users to your site, or which factors are impacting your ability to rank well. . Checking that Google Understands the Keywords You Are Targeting. See Existing CTR For Keywords & Pages . What is Google Search Console?

Keywords 52

Keywords SEO Google Long Tail Marketing 52

Marketing Insider Group

JUNE 13, 2023

A lead with a real project and a defined course of action is a top prospect. Refine your keywords: You should regularly check whether your keywords are working well and drop poor performers. Targeting more long-tail keywords can lead you to a more motivated audience.

Cost per Lead 228

Cost per Lead Paid Content Lead Ranking Cost Per Thousand 228

Biznology

OCTOBER 4, 2011

He didn’t see the value of investing limited budget, time, and resources on the long tail when those treasures would better be used to woo the high-fliers, professionals, top-cows, and A-listers. At Abraham Harrison, we do pursue A-listers, of course. Image via Wikipedia. But those relationships are real. They take time.

Long Tail Marketing 80

Long Tail Marketing Blogger Outreach Verticals 80

Webbiquity

DECEMBER 27, 2023

For instance, instead of focusing solely on keywords like “best restaurants,” consider incorporating long-tail conversational phrases like “What are the best restaurants near me?” Create content that addresses local needs and interests and includes location-based keywords.

Optimization 169

Optimization FAQ Mobile Marketing Keywords 169

Method and Metric

APRIL 17, 2020

Online courses are a hot commodity right now. Online courses are a terrific way to generate passive income. How does one go about producing an online course? This free keyword research tool offers autocomplete results from Google, Yahoo, Bing, YouTube, Wikipedia, and Amazon. Anyone know why? What’s your thing? (

Course 59

Course Research Tools Broadcasting 59

seo.co

APRIL 5, 2022

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

KoMarketing Associates

FEBRUARY 10, 2021

By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results. A very simple SERP could look like this: You’ll also notice I used a long tail keyword – “goldfish farming online course.”

SERP 295

SERP Features Google Top of Funnel 295

Exo B2B

MARCH 19, 2024

It’s the new innovation in the way Google searches, based, of course, on artificial intelligence. So, a superficial definition of an SEO keyword topic won’t be enough; we’ll need to delve deeper into the reasons why they’re searching. This means : Privilégier les «long tail keywords» (mot-clé longue traîne).

Marketing AI 52

Marketing AI Google B2B Marketing Long Tail Marketing 52

Convince & Convert

JUNE 6, 2013

Keywords, keywords, keywords. That’s one way to use keywords—cram ‘em into your article or page. The best way is to use keywords in your headline. You begin with an idea for your content, which of course, should track to your marketing objectives. So now I’m going to put Long Tail Pro to work.

Keywords 136

Keywords Long Tail Marketing Blogger Content 136

Only B2B

NOVEMBER 1, 2020

Here are some of the popular lead magnets for the content marketing campaigns: E-Book Webinars Quizzes Courses Videos. Long Tail Keyword. For a small to mid-scale business Long tail keyword is a way to go, because it is easy to identify the intent of these keywords. Optimize Landing Pages.

Lead Scoring 126

Lead Scoring Lead Ranking Generation Long Tail Marketing 126

Moz

NOVEMBER 12, 2018

Keyword research is the “market” (what users are actually searching for) and content is the “product” (what users are consuming). Your content planning and creation, keyword mapping, and optimization should all align with the market. Why bother with keyword grouping? One web page can rank for multiple keywords.

Keywords 58

Keywords Long Tail Marketing Ad Frequency Blogger 58

KoMarketing Associates

JULY 18, 2017

Of course, the audience should always come first. Writing SEO content effectively cannot be attained without focusing on a theme and a specific keyword or keyword phrase. You will be presented with a number of “long-tail” keyword phrases that relate to the theme. So, where do you begin?

SEO 141

SEO Long Tail Marketing SERP Content 141

KoMarketing Associates

OCTOBER 25, 2016

The idea is, of course, to get leads and prospects to move past the awareness phase , and ultimately convert. How to uncover top-of-funnel keyword opportunities. To better explain the keyword intent of users as they move down the funnel, here is an example of each type of search query: Search Query: Awareness.

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

KoMarketing Associates

MAY 21, 2019

And, for many of our clients, whose buying cycles can reach up to 18 months, high volume keywords tend to drive top of the funnel traffic, which take time to convert. Of course, I could create an entire book on why a multi-channel keyword strategy is necessary but that’s not what this blog post is about.

Top of Funnel 141

Top of Funnel Tactics SEO Long Tail Marketing 141

Adobe Experience Cloud Blog

MAY 22, 2017

Adopting keyword and user intent research techniques as part of your customer marketing strategy allows you to reach and delight new customers during the earliest phases of their journey, increasing the likelihood that they’ll remain customers, purchase additional products, and advocate for your brand.

Long Tail Marketing 133

Long Tail Marketing SEO Marketing Analytics Tools Marketo 133

chiefmartech

DECEMBER 5, 2023

And if you try to tie it to the keywords that people are overindexing on at the moment, it’s all too easy to blend into the same backbround-radiation platitudes we’ve been observing for two decades of digital marketing. We discuss AI, of course. I feel for the speaker. But there’s more to the story.

Trends 97

Trends Aggregators Long Tail Marketing Startups 97

Moz

APRIL 29, 2019

Keyword lists keeping you up at night? There’s a lot that goes into producing a robust keyword list and having one can make the difference between seeing the whole SERP landscape or getting just a glimpse. Watch us turn 3,413 Nikon-related keywords into 25,349 without lifting a pinky finger. Google-approved search terms.

SERP 61

SERP Keywords Ad Building Stats 61

KoMarketing Associates

NOVEMBER 16, 2017

The sections we will cover include: Identifying Keywords and Keyword Themes. Step 1: Identify Keywords and Keyword Themes. To develop an organic search-friendly content marketing strategy, you must first have a core set of keywords that are a focus of the business. Assigning Quarters to Themes.

Marketing & Strategy 179

Marketing & Strategy Long Tail Marketing Content Keywords 179

Hubspot

MARCH 19, 2020

Of course, every marketer should consider more than organic traffic when analyzing success metrics. SEO works to get your website to the top of the list when your audience looks for certain keywords in search engines. Keyword Research. You can include short-tail (e.g., "AI") AI") and long-tail (e.g.,

Lead Ranking 101

Lead Ranking Traffic SEO Lead Scoring 101

nDash

MAY 10, 2021

You and your team have probably tested keyword research tools and conducted link and SERP analysis. Google developed this feature to help users find the best matching words or phrases for their main keyword. How Google Trends rank the popularity of the keyword’s suggestions. Identify keywords and searcher intent.

Long Tail Marketing 52

Long Tail Marketing Google Tools Generation 52

Content Standard

SEPTEMBER 16, 2020

The long-tail search patterns encouraged by voice search are changing how businesses develop their keyword strategies to guide their content creation. As you target long-tail keywords through your Google-centric SEO efforts , you can do the same through voice search and align your SEO focus on Google over all other properties.

Search Marketing 102

Search Marketing Long Tail Marketing Content Marketing Amazon 102

seo.co

OCTOBER 25, 2023

Research target bankruptcy-related keywords Next, do some keyword research. For example, people often type in the service they need, followed by their city, like this: bankruptcy lawyer Denver San Francisco bankruptcy law firms But then there are also “long-tail” keywords you should consider. So do blog posts.

SEO 52

SEO Marketing & Strategy Lead Scoring Lead Ranking 52

Launch Marketing

JANUARY 27, 2021

To execute this effectively, it’s important to first choose the right keywords. The right keywords are specific, relevant and commonly searched. The wrong keywords can generate clicks but deter viewers on your website from completing the desired call to action (CTA) that will ultimately help you achieve your stated campaign objectives.

Paid Search Agency 93

Paid Search Agency Search Marketing B2B Marketing Planning 93

Zoominfo

MAY 29, 2018

These changes favor high-quality content that addresses an audience’s pain points instead of content haphazardly stuffed with keywords. The questions people ask are longer and more conversational, so that means your keywords must be longer and more conversational, too. Be conscious of website speed.

Optimization 153

Optimization FAQ Long Tail Marketing Content 153

Content Standard

AUGUST 12, 2020

With more than one-third of Americans saying they use voice assistants at least once a month, according to a 2019 eMarketer report , companies looking to future-proof their marketing plans should consider investing in voice search—to a degree that makes sense for their respective business models, of course.

Long Tail Marketing 95

Long Tail Marketing Marketing & Strategy Lead Ranking Amazon 95

KoMarketing Associates

DECEMBER 13, 2018

In this post, I’ll highlight 12 tips that will help you write better SEO content to achieve your keyword ranking and traffic goals: Choose the Right Topic. Arguably the most important puzzle piece is choosing the right keyword target and headline. Assign a Keyword Target. Create a Keyword-Focused Headline.

SEO 128

SEO Top of Funnel Tips Lead Scoring 128

Hubspot

DECEMBER 22, 2020

Avoid paid keyword traps. Sharing keyword intelligence is a standard best practice. Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. It's important to understand the intent behind search terms, because you want to avoid keyword traps.

PPC 101

PPC Work Management SEO Top of Funnel 101

Martech

NOVEMBER 10, 2022

This tool also uses NLP to suggest the most suitable keywords to use in your content. Many SEO and content marketing specialists bank a good chunk of their content creation efforts on keyword research. Many SEO and content marketing specialists bank a good chunk of their content creation efforts on keyword research.

Marketing Automation Services 80

Marketing Automation Services Automation Top of Funnel Work Management 80

seo.co

JULY 26, 2023

As long as you have an SEO-friendly site design , you have a good foundation to work with, and from there, you’ll need to learn how to implement the following SEO components. Keyword and subject research SEO begins with determining what queries users type into search engines when they need your product or service.

SEO 52

SEO Click Rate Keywords Paid Search Agency 52

Moz

FEBRUARY 4, 2021

Posted by Zoe.Pegler Winning the featured snippet for a target keyword means increased traffic to that page , and you can use STAT to achieve those wins. Websites that have URLs ranked in the featured snippet often experience heightened brand visibility and the majority of available traffic from the associated keyword. So do that.

Stats 56

Stats Features Long Tail Marketing Lead Scoring 56

SalesIntel

AUGUST 7, 2023

And, of course, they can look for things on the web. That’s why you must find question keywords that relate to your business and incorporate them into your content. Ideally, incorporate such keywords into H2 and answer them briefly to aim for Featured Snippets.

Search Marketing 52

Search Marketing B2B Marketing Long Tail Marketing Marketing Analytics Tools 52

Scoop.it

DECEMBER 29, 2022

The answers to these questions give you a picture of your buyer persona and keywords they would probably use to search for solutions. Insert these keywords on SEMrush or Moz Keyword research tools. The tools will then show you other relevant keywords your audience uses. See the image below for a clearer picture.

Top of Funnel 84

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 84

Anyword

AUGUST 18, 2022

A cohesive, complete digital marketing strategy includes everything from paid and earned media, blogs or articles, social media advertising, free educational resources, and of course, search engine optimization for your digital content. What are the top three to four keywords I want to optimize? Your Core Keywords.

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

Convert

JANUARY 17, 2024

How will online findability change in the course of this year and further on? The least effective tactics were: Adding more keywords Adding unique industry terminology On-page tactics tested for generative engine optimization. Furthermore, let’s start moving away from optimizing for keywords to optimizing for search journeys.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

Sales Engine

SEPTEMBER 18, 2015

Of course, you want your content to be found by your prospects on the first page of Google or any other search engine where your prospects are typing in questions. Not to say that keywords and backlinks aren’t important because they still play a big role in helping Google figure out what that page is about.

Top of Funnel 120

Top of Funnel SEO Content Marketing Long Tail Marketing 120

Optinmonster

FEBRUARY 21, 2024

All of these related Google searches are LSI keywords that you can weave into your post. Another great tool you can use to find LSI keywords is LSI Graph. Another great tool you can use to find LSI keywords is LSI Graph. Just plug in your main keyword, and it will generate a list of related keywords.

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

Marketing Insider Group

OCTOBER 6, 2020

Breaking a long-term habit is one of the most challenging things you’ll ever do. Of course, we all have. Nevertheless, it’s important for us all to start breaking the keyword-centric worldview now. It’s a sign of things to come: a world where keywords matter less than they once did. Do Keywords Still Matter?

Keywords 362

Keywords B2B Thought Leadership Long Tail Marketing Thought Leadership 362