Moz

MARCH 19, 2020

Modern SERPs require modern understanding. National SERPs are a myth — these days, everything is local. And when we're basing important decisions on SERPs and ranking, using the highest quality data is key. Russ Jones explores the problem with SERPs, data quality, and existing solutions in this edition of Whiteboard Friday.

SERP 67

SERP Sample Keywords Outreach 67

Contently

FEBRUARY 3, 2022

After a reasonably significant initial investment of time and money in keyword discovery, content creation, and backlink building, a lead generation company’s ongoing costs are then minimal. Target lower-competition, higher-volume keywords. First, find high-volume, low-competition keywords which have the necessary buying intent.

Lead Generation 218

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 218

Marketing Insider Group

NOVEMBER 30, 2021

Higher percentages of organic vs. paid web traffic is a good indicator that high SERP rankings are creating brand awareness. Organic share of voice shows how visible your brand is compared to others on SERPs for brand-relevant keywords and topics. Some quick tips: Make your content keyword-driven. Branded search volume.

Brand Identity 288

Brand Identity Branding SERP Paid Search Agency 288

Hubspot

JUNE 26, 2020

Negative keywords. Also known as a negative match, negative keywords make sure that certain words or phrases don't trigger an ad being shown on a SERP or website. This improves targeting: When you prevent keywords from being associated with an ad, you can be more certain that it will be shown to the right audiences.

Keywords 99

Keywords Paid Search Agency Advertising Agencies Social Media 99

Top Rank Marketing

DECEMBER 27, 2023

Any B2B marketer looking to rank for competitive keywords should invest the necessary time in developing an SEO process that starts well before any words are written and extends far beyond the moment of publication. But it doesn’t start with keyword research — it starts by looking inward, with an SEO audit.

Process 110

Process SEO B2B Marketing Lead Scoring 110

Moz

MAY 14, 2019

Posted by TheMozTeam Your organic result game is on point, but you’ve been hearing a lot of chatter about SERP features and are curious if they can help grow your site’s visibility — how do you find out? Our SERP Features dashboard will be your one-stop shop for everything feature-related. The number of keywords producing each feature?

SERP 55

SERP Features Stats Keywords 55

Directive Agency

APRIL 15, 2022

Most tools, for example, will show you how much traffic came from organic search… but not which keywords drove users to your site, or which factors are impacting your ability to rank well. . Checking that Google Understands the Keywords You Are Targeting. See Existing CTR For Keywords & Pages . What is Google Search Console?

Keywords 52

Keywords SEO Google Long Tail Marketing 52

ClearVoice

JUNE 22, 2022

Of course, you want to get site traffic that aligns with your SEO goals. That’s why you need to be mindful of a keyword’s search intent. CLICK TO TWEET>>>Some marketers are dead focused on markers, such as keyword difficulty and search volume, that they forget about the user’s search intent. <<<CLICK

Keywords 52

Keywords Top of Funnel Marketing Analytics Tools Lead Scoring 52

Top Rank Marketing

NOVEMBER 9, 2023

Of course, tracing an eventual customer back to organic search is not always (or often) an A-to-B equation. Keyword rankings Ranking at the top of a search engine results page (SERP) for a keyword or query of great importance to your business is more than a point of pride. It can lead to substantial revenue impact!

Lead Scoring 132

Lead Scoring Lead Ranking SEO Multi-Touch Attribution 132

Top Rank Marketing

APRIL 8, 2024

Strengthen SEO performance Of course, bringing more people to your website is a crucial goal alongside engaging them once they arrive. This might involve verifying topical authority around critical subjects, assessing relevance to your audience, or evaluating SEO performance against a refreshed keyword glossary.

Lead Scoring 107

Lead Scoring Lead Ranking Paid Search Agency Content 107

Moz

FEBRUARY 12, 2019

The STAT whitepaper looked at how SERP features respond to intent, and the bonus blog posts broke things down even further and examined how individual intent modifiers impact SERP features , the kind of content that Google serves at each stage of intent, and how you can set up your very own search intent projects.

Keywords 60

Keywords Intent SERP Ad Building 60

Moz

FEBRUARY 20, 2020

Posted by randfish You don't want to try to rank for every one of your competitors' keywords. In this fan favorite Whiteboard Friday, Rand shares his recommended process for understanding your funnel, identifying the right competitors to track, and prioritizing which of their keywords you ought to target.

Keywords 81

Keywords Click Rate Funnel Advertising Lead Scoring 81

Conductor

AUGUST 12, 2021

It’s worth noting that meta descriptions are often confused with SERP snippets. A SERP snippet is what appears to the searcher as the webpage description. A SERP snippet is what appears to the searcher as the webpage description. Most SERPs on mobile devices will only show 680 pixels, 120 characters.

SEO 122

SEO Optimization SERP Mobile Advertising 122

Navigate the Channel

SEPTEMBER 23, 2021

A search algorithm is simply the various ranking factors that Google, Bing and Yahoo use to determine what websites show up at the top of the search engine results page (SERP). When someone inserts a search query into a search engine, they’re given a list of the most relevant content to the keyword phrase they used.

SERP 119

SERP Keywords SEO Search Marketing 119

KoMarketing Associates

APRIL 19, 2018

There are, of course, many different ways to approach a content audit. I’m going to discuss one method that directly relates to keyword ranking. Among the top goals of any B2B company engaged in SEO work is to rank on the first page of Google results for their priority keywords. Identify Priority Keywords.

SEO 149

SEO Top of Funnel SERP B2B 149

Act-On

SEPTEMBER 24, 2023

A B2B SEO strategy might include keyword optimizing your content, building more links to your website pages, and handling more technical areas (like making sure your website doesn’t load at a snail’s pace). A simple SEO tip: Make sure your page title will show up in a compelling way on the search engine results pages (SERPs).

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

Top Rank Marketing

OCTOBER 25, 2023

Examples of techniques and elements of a typical SEO audit include: Keyword research and analysis: Which keywords are you ranking for? On-page SEO optimization: This process surfaces issues with meta titles, meta descriptions, headers, and keyword usage that might be impacting your site’s performance in search.

SEO 119

SEO Ideal Customer Profiles Lead Scoring Lead Ranking 119

ClearVoice

AUGUST 6, 2021

In-depth articles are one of Google’s search engine results page (SERP) features that can show up in addition to the blue organic links. In-depth articles are one of Google’s search engine results page (SERP) features that can show up in addition to the blue organic links. What are in-depth articles? Click To Tweet.

Google 98

Google SERP SEO Domain 98

ClearVoice

APRIL 13, 2024

If you currently cover the topics but your pages aren’t ranking on the search engine results pages (SERPs), you can upgrade or refresh your current pages. Use keyword research tools to get more insights In step 2, where you analyze the results of your data collection initiatives, there’s a good chance you’ll uncover several phrases or topics.

Effectiveness 97

Effectiveness Marketing & Strategy Content Microsite 97

Marketing Insider Group

OCTOBER 6, 2021

That said, just the fact that a brand name has proved so successful that it’s become a verb in common parlance — “Google that for me, would you?” — tells you a lot in terms of how Google-owned YouTube Shorts is going to scan video content for its search engine results pages (SERPs).

Youtube 315

Youtube Marketing & Strategy Marketing Strategy Planning 315

ClearVoice

DECEMBER 7, 2020

Did you know that people actually used to hide keywords in their website’s background? Sharpen your keyword knowledge and usage skills. SEO used to be ALL about keywords. Neil Patel explains : Keyword research is often a waste of time when it comes to blogging. Context > keywords. You’re welcome.

SEO 108

SEO SERP Content Keywords 108

Hubspot

DECEMBER 22, 2020

Avoid paid keyword traps. Sharing keyword intelligence is a standard best practice. Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. It's important to understand the intent behind search terms, because you want to avoid keyword traps.

PPC 101

PPC Work Management SEO Top of Funnel 101

Navigate the Channel

MAY 28, 2024

If your content is not in the first few search engine results pages (SERPs) people will go to other sources for the same or similar information. In Google, SERPs include organic search results, paid Google Ads results, Featured Snippets, Knowledge Graphs and video results. It’s a ranking issue. so you can provide the best content.

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

Contently

APRIL 4, 2023

Prioritize updating pieces that are not ranking highly and are attempting to rank for important keywords to your brand. Some of our favorites are: Semrush : Input up to 10 queries a day for keyword and in-depth data on competitors’ sites. MobileMoxie : See (visually) how your site looks on multiple device types.

Top of Funnel 197

Top of Funnel Budget Programs Content Marketing Marketing Management 197

Convert

JANUARY 17, 2024

How will online findability change in the course of this year and further on? An abundance of quick answers in Google’s SERPs has been here for a while but most people were still engaging with search results. This means that from now on, we need to be paying more attention to “related queries” Google includes in most SERPs.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

Convince & Convert

JUNE 6, 2013

Keywords, keywords, keywords. That’s one way to use keywords—cram ‘em into your article or page. The best way is to use keywords in your headline. When the title matches, in some way, what the search engine user has entered, it’s what gets presented in the search engine result page (SERP).

Keywords 136

Keywords Long Tail Marketing Blogger Content 136

Optinmonster

JANUARY 22, 2024

It can help your online store appear higher on search engine results pages (SERPs). Products ranked high in search engine results pages (SERPs) reach more people. These descriptions provide what keywords to rank products for in SERPs. Identical content fights for SERP positions. If you can fit in a keyword, do so.

Lead Scoring 68

Lead Scoring Lead Ranking SEO eCommerce 68

Martech

NOVEMBER 10, 2022

This tool also uses NLP to suggest the most suitable keywords to use in your content. Many SEO and content marketing specialists bank a good chunk of their content creation efforts on keyword research. Many SEO and content marketing specialists bank a good chunk of their content creation efforts on keyword research.

Marketing Automation Services 84

Marketing Automation Services Automation Top of Funnel Work Management 84

Method and Metric

DECEMBER 4, 2019

When it comes to online, understanding who is beating you in the SERPs and why helps you to develop your strategy using the data collected. A competitor analysis is simply finding out which domains are ranking higher than you in the SERPs (eg. Who might be dominating the SERPs today may not be the same in a few months.

Analysis 87

Analysis SERP SEO Domain 87

seo.co

FEBRUARY 10, 2021

Having a formidable competitor at the top of the search engine results pages (SERPs) means you’ll have to work twice as hard to earn a spot in the top few ranks. It’s possible to mitigate the threat of competition with strategies like targeting a different audience, optimizing for long-tail keywords, and focusing on a unique niche.

Loyalty 116

Loyalty Brand Identity Branding SERP 116

Brightedge

JULY 30, 2021

Competing for the top positions on search engine results pages (SERPs) requires a deft mixture of targeted, relevant content, carefully constructed pages, fast-loading sites and myriad other touches to win the approval of the search engine gods (i.e. The screenshots below reflect the variability of search rankings for the same keywords.

Lead Scoring 105

Lead Scoring Lead Ranking SERP High Quality Lead 105

ClearVoice

MAY 22, 2023

With the rise in AI programs, voice search, and an ever-evolving SERP, it’s hard to know what the future of SEO looks like. When you put in prompts like keywords or potential user questions, a machine learning program can give you a quick dose of inspiration. Of course not. So will voice search kill SEO?

Marketing AI 98

Marketing AI Search Marketing SEO Trends 98

Optinmonster

JUNE 6, 2024

When it comes to search engine optimization (SEO), you’ve probably heard plenty about keyword research , compelling headlines , and overall content optimization. They’ll get a “crash course” on grant writing that answers questions and provides tips. ” I saw this result from the clothing store Express.

Click Rate 59

Click Rate SEO Examples CTR 59

Animalz blog

MAY 15, 2023

Our theory: SERPs will become saturated with AI copycat content. Deep dive: 6 Predictions About AI in Content Marketing How to Outsmart a Saturated SERP If, as predicted, SEO channels become inundated with AI copycat content , standing out on the SERP will be more challenging than ever.

Marketing AI 127

Marketing AI Generation Content Marketing SERP 127

Biznology

DECEMBER 11, 2019

When googling your brand name, your website will be the first thing they see in the SERPs. Keywords in your domain still carry a minor SEO value, even though they shouldn’t. According to Backlinko , sites with a domain name that starts with a keyword rank higher than those that don’t have a keyword.

Domain 129

Domain Brand Identity Branding SERP 129

Content4Demand

JUNE 25, 2021

With even minor updates to reboot SEO, you can extend its shelf life at the top of the search engine results page (SERP). . Of course, there are lots of tools and SEO partners to turn to for SEO auditing, research and strategy, including SEMrush , Ahrefs and Conductor. Even a superficial update can make a difference.

SEO 64

SEO SERP Content Budget Programs 64

Top Rank Marketing

APRIL 8, 2024

Strengthen SEO performance Of course, bringing more people to your website is a crucial goal alongside engaging them once they arrive. This might involve verifying topical authority around critical subjects, assessing relevance to your audience, or evaluating SEO performance against a refreshed keyword glossary.

Lead Scoring 52

Lead Scoring Lead Ranking Paid Search Agency Content 52