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9 Essential Skills for SaaS Growth Marketers

Tomorrow People

As product marketing grows and business needs evolve, companies are pursuing a new multiskilled breed: the growth marketer. Marketers and the marketing skill set are always evolving as the business landscape changes, new technologies emerge, and customer expectations shift. What is growth marketing?

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How to build your growth (marketing) strategy

MKT1

There’s no better time for me to share my thoughts on building a high-impact growth strategy–and what exercises you should go through that will actually lead you to the right growth marketing plan for your business. Part 1: What drives your growth marketing strategy? I wrote about this recently.

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How to Deliver a Great B2B Sales Experience

Webbiquity

B2B sales is, of course, the process of selling your products/services to other businesses. And, of course, offering a great B2B sales experience helps you increase your profits by improving conversion rate, retention rates, and Customer Lifetime Value (CLV). Image credit: HubSpot No one likes to be pressured.

B2B Sales 182
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5 YouTube Description Templates That Have Helped Our Videos Go Viral

Hubspot

However, if you don't use YouTube for your current marketing strategy, you're not alone. In 2018, the HubSpot Academy team didn't take advantage of YouTube, either. To explore the best tactics for writing YouTube descriptions, I spoke with Eric Peters , a Senior Growth Marketing Manager on HubSpot's Academy team.

Youtube 101
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Modern Marketer Guide: Building the B2B Marketing Dream Team

Metadata

Think about how many titles you can give a Growth Marketer without fundamentally changing their role: Acquisition Marketer Retention Marketer Performance Marketer Lifecycle Marketer Inbound Marketer Digital Marketer Is there an overlap between these roles?

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How your GTM motion impacts your marketing strategy and org chart

MKT1

Paid subscribers get 10-20% discounts on all events & courses (details at the bottom). How your marketing org chart changes based on your GTM motion For a deep dive into B2B marketing org charts, read the very first MKT1 newsletter. For an even deeper dive into B2B GROWTH marketing org charts, read this recent newsletter.

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The 11 Best ClickFunnels Alternatives & Competitors in 2020

Hubspot

HubSpot Marketing Hub. HubSpot's Marketing Hub includes a myriad of free tools that help marketers do everything from managing your paid ads to collecting leads, building landing pages, and setting up email marketing campaigns. Instapage is one of the most popular landing page tools on the market.