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Knowledge Management: How To Retain Agent Expertise If They Leave

Salesforce Marketing Cloud

You likely have FAQs and knowledge base articles to guide your contact center agents and field service technicians, but how often is that information updated? Resources you create can also be shared in your self-service portal, allowing customers to help themselves and further save on costs. Cost savings. So where do you start?

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Ivan Ostojic: Looking forward with AI

Martech

Them checking original against translation on all the pages versus them translating, it doesn’t cost much less. We are training different assistants for different use cases, for example FAQ assistant, general knowledge assistant, customer service assistant and so forth. That’s surely the wrong way around.

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Mastering B2B Video Marketing: 10 Types of Videos that Drive Marketing Success

Trade Press Services

Training and How-To Videos Instructional, training, and how-to videos support existing customers and nurture leads. Pin FAQ, brand introduction, and other popular videos to the top of your page so they are the first thing viewers see when they visit your account. Still, quality matters.

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MarTechBot update: Personas, image generation and new prompts

Martech

When we initially went live in May of 2023, we weren’t sure if you’d get much value out of the first and only chatbot trained on MarTech.org. You can read more on the MarTechBot FAQ. I’m free with one caveat: To control costs, there is a per-persona token and image generation limit. Share your MarTechBot feedback!

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Lisa’s App of the Week – Kickoff

Heinz Marketing

Kickoff is an app that offers daily 1-on-1 remote personal training. Train for an event? Personal Training Program. You’re probably wondering how much this all costs. Check it out, browse their FAQs to answer the rest of your burning questions, and get started toward meeting your fitness goals! Getting Started.

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How B2B is Using AI

Navigate the Channel

This leads to cost savings and increased operational efficiency. Implementation Costs Integrating AI into existing systems can be costly. Employee Training AI adoption requires employees to acquire new skills and adapt to changing workflows. Companies must invest in training and change management to ensure a smooth transition.

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Why Talent Managers Are Investing Big in Digital Skills Training

Online Marketing Institute

based digital training academy—for $412.5 million this April in the first major bid to merge and re-shape job recruiting and training around the acquisition of digital skills. The short answer: Education, recruiting, and training have traditionally been regarded as distinct, distantly related parts of the job placement pipeline.