Sana Commerce

JUNE 27, 2023

There’s one metric that you should be paying more attention to: Cost Per Order or CPO. How can you calculate cost per order? Most importantly, how can you improve the cost per order in your B2B web store? It provides a clear overview of how much each order costs you on average. Where do these costs come from?

CPO 52

CPO Order Cost B2B 52

Navigate the Channel

FEBRUARY 1, 2024

The first thing that started running out was toilet paper. That meant we used more toilet paper at home. While toilet paper shortages resolved themselves within a few months, other supply chains that were disrupted due to the pandemic remain disrupted. FAQs Why did toilet paper shortages occur during the pandemic?

Work Management 65

Work Management Marketing Management Allocation Lead Ranking 65

The Point

APRIL 16, 2019

Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. Thanks to Spear Digital Media Director Tim DiSabatino for authoring this week’s post. Some will be, well: junk.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

SpotMe Blog

NOVEMBER 3, 2022

It’s no secret that times are tough and everyone is looking for ways to cut costs. Many of them have speakers who are happy to share their expertise at a fraction of the cost of hiring a celebrity keynote. When it comes to cutting costs on your event budget, you can use a lot of the same techniques as you would for a live event.

Enterprise Management 52

Enterprise Management Budget Programs Cost Work Management 52

Martech

FEBRUARY 2, 2023

They are directly focused on delivering the business results you desire, whether you’re seeking to optimize white paper downloads, newsletter subscriptions or ecommerce checkouts. Once you’ve determined a COP makes sense for your business , spend time researching vendors and their capabilities by doing the following.

Marketing Automation Services 109

Marketing Automation Services Enterprise Management Work Management Marketing Management 109

Marketing Insider Group

DECEMBER 10, 2020

Call for Papers and Content Management. You can also use the tools to assign items to vendors and designate team members to oversee specific line items. Call for Papers and Content Management. Technology solutions are great for making planning easy , however, they shouldn’t come at an unbearable cost. Event Experience.

Marketing Automation Services 344

Marketing Automation Services Marketing Management Planning Process 344

Customer Experience Matrix

DECEMBER 1, 2006

Yesterday’s entry about Sage Software’s paper “17 Rules of the Road for CRM” may have given an overly positive impression. In stating that the points in the paper were all valid, I didn’t mean that the paper itself is a fair treatment of the subject. There are other, equally valid points that the paper leaves out.

Paper 120

Paper Vendors CRM Verticals 120

Customer Experience Matrix

MAY 27, 2009

In honor of the event, they sponsored a white paper by Yours Truly on the general topic of, um, why it’s important to make it easier for salespeople to review prospect behaviors that are captured by the demand generation system. These are already assembled by various vendors, so all that’s needed is a relatively simple integration.

Eloqua 120

Eloqua Paper Profiling Marketing Automation Services 120

Ambal's Amusings

APRIL 30, 2011

Today white papers have become HOT marketing vehicles, and countless numbers of companies are using them to generate leads and grow their business. Now there’s an online class that will teach you every phase of the white paper lead generation. White paper industry veteran Jonathan Kantor is putting together a 3-part class.

Paper 100

Paper Sales Qualified Leads Lead Scoring Lead Ranking 100

Martech

MAY 8, 2023

Predictive analytics — used to predict user behavior based on large datasets of past behavior, as well as to predict the next-best-action (show her a relevant white paper, show him a red baseball cap, send an email) — has been AI-powered for a long time. Well-known vendors have been baking AI into their solutions for almost a decade.

Marketing AI 108

Marketing AI Enterprise Management Work Management Marketing Management 108

Biznology

DECEMBER 26, 2017

Once cryptocurrencies are as simple and easy to use every day as dollar bills the benefits of cryptocurrency–lower transaction costs, speed of payment, removal of national boundaries, and so on–become real. Now, Bitcoin-mining demands supercomputing powers and more power costs than the coins had been worth.

Practices 187

Practices Paper Cross-Selling Lock-In 187

Webbiquity

JANUARY 19, 2023

Additionally, B2B customers usually place an emphasis on long-term relationships, while B2C customers are more likely to prioritize convenience and cost. This is typically done through content marketing such as white papers, webinars, and long-form articles that will educate potential buyers about the product or service they offer.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Ambal's Amusings

AUGUST 5, 2010

Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker? What are his/her top concerns?

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Customer Experience Matrix

FEBRUARY 4, 2009

This is a bit perplexing, since those products are at the opposite ends of the spectrum: Marketo being relatively low cost / limited functionality / easier to learn, and Eloqua being higher cost / richer functionality / takes more training. It shouldn't be hard to figure out which one suits you better. I reviewed it here in March.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Martech

MARCH 31, 2023

Here are some reasonable and cost-effective opportunities that require varying levels of commitment. Most importantly, they typically don’t cost participants personal money and can help them network within the organization. Common offerings include webinars, white papers, user communities and user conferences.

Work Management 106

Work Management Marketing Management Training Vendors 106

Tomorrow People

JUNE 7, 2021

Weighing up the pros and cons of a particular solution, comparing similar products in the same space, and attempting to calculate time-to-value and ROI is often catastrophic for tech vendors. Due to this a PLG strategy will often be defined by shorter sales cycles and a lower customer acquisition cost (CAC). A low-value entry point.

Enterprise Management 156

Enterprise Management Product Work Management Marketing Management 156

Lead Liaison

JANUARY 3, 2023

Only scan potential customers (exclude vendors, sales people, etc). A while back, we had a partner who was switching from paper lead capture forms to digital lead capture. They copied the paper form which included 20 survey questions. They ended up switching back to the paper forms where they felt more comfortable.

Lead Capture 89

Lead Capture Lead Liaison Sales Qualified Leads Marketing Automation Services 89

The ROI Guy

MARCH 24, 2013

Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. Your current white papers just don’t have the same impact as they once had … but why?

Paper 40

Paper Ideal Customer Profiles Marketing Automation Services Eloqua 40

Bionic

MARCH 11, 2024

Swivel chairing causes delays, requires re-keying, wastes time, increases costs, causes errors, hurts performance, wastes money, … the list goes on and on. API integrated third party tools never provide the full capabilities of the platforms themselves and often add their own costs and complexities. Truly electronic.

Advertisements 86

Advertisements Advertising Work Management Order 86

Webbiquity

OCTOBER 16, 2018

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. A couple sheets of paper folded neatly inside a standard business envelope isn’t going to inspire much excitement.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Webbiquity

MARCH 31, 2022

An enterprise customer who needs to purchase a new piece of equipment or software, evaluating similar offerings, will (most often) go with the vendor who can prove they’re the best. Transparency : It helps customers understand all their options and the total value of a solution, including the cost and benefits.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Lead Forensics

APRIL 2, 2024

Offer tiered pricing options or highlight hidden costs associated with their current solution. Offer support materials like case studies or white papers that address potential internal concerns. Offer a valuable resource, like an industry report or white paper, that addresses their challenges. Objections: Need & Value 17.

Effectiveness 52

Effectiveness Work Management RFP Case Studies 52

Martech

MARCH 18, 2022

“When they made that announcement we started getting calls from some of their customers exploring Full Circle, because we are the logical vendor for those customers to move to, because it’s the same philosophy of building on the Salesforce platform. “ROI is about revenue minus the cost. What’s the cost of a web page?

Marketing Attribution 125

Marketing Attribution Multi-Touch Attribution Full Circle Insights Lead Ranking 125

Navigate the Channel

OCTOBER 4, 2023

Traffic should be the precursor to the goal of the conversion, which depending on the type of business, conversion can mean a lead submission form, a tracked phone call, a white paper download, an email signup, or other identified desired action. Why is tracking activity important in digital marketing?

Planning 65

Planning Cost per Lead Classified Ads Advertising Agencies 65

The Point

MAY 16, 2018

No matter how much someone might hate their current product/solution/vendor, bringing in a replacement can be a painful process, particularly for anything involving technology. Do I want to be reminded of all the shortcomings of my current system, the one that cost me a tidy sum only two years ago? No thank you. Again, I do not.

Campaigns 191

Campaigns Tips Demand Generation Agencies Lead Scoring 191

Content Standard

JUNE 27, 2023

Yet, webinars and white papers from professional organizations and mainstay publications are no longer enough to support healthcare organizations and providers in their search for solutions. I hear about the “brain drain” in healthcare everywhere, from vendors to long-term care facilities.

Work Management 90

Work Management Marketing Management Differentiation Education 90

B2B Marketing Directions

DECEMBER 20, 2020

Last year, Google published a white paper that addressed three of the most important - and still unsolved - challenges relating to the measurement of marketing effectiveness. This post will discuss the third "grand challenge" described in the Google paper. I covered two of these challenges in previous posts ( here and here ).

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

The Point

MAY 23, 2017

There is a growing trend in the content syndication space, and among Cost Per Lead (CPL) programs in general, for media vendors to offer B2B clients the option of pre-qualified leads. However, over the long term, I’d argue that it’s almost always more cost-effective to qualify your own leads. Here’s why: 1.

Sales Qualified Leads 110

Sales Qualified Leads Cost per Lead High Quality Lead CPL 110

Sana Commerce

AUGUST 27, 2022

Lowering overhead costs. The timeline depends both on your vendor and the solution you choose, as well as the time it takes you internally to configure your online store. How much does an e-commerce website cost? But whatever you choose, you should always consider your total cost of ownership (TCO). “If

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing Budget 95

Heinz Marketing

MAY 20, 2022

PLG works because people are most open to optimizing their experience with a vendor when they’re already benefitting from said vendor in real-time. NPS, C-SAT), CS headcount costs, and churn rate” can still be measured for their own intents and purposes, but they “do not focus on the impact and growth potential that CS can deliver.”.

Cross-Selling 107

Cross-Selling Work Management Marketing Management Lead Ranking 107

Sales Engine

JUNE 2, 2016

Mistake #1 Treating content marketing like an event, and not a process As an example, let’s assume that you’re a human resource software vendor. Maybe it’s a white paper. So you assemble a team to put this white paper together. The makings of a brilliant white paper emerges on containing healthcare benefits costs. —The

Top of Funnel 120

Top of Funnel Marketing & Strategy Paper Content 120

Navigate the Channel

APRIL 6, 2022

The first thing that started running out was toilet paper. That meant we used more toilet paper at home. While the toilet paper shortages resolved themselves within a few months, other supply chains that were disrupted due to the pandemic are still with us. Because we were behaving differently than we did normally.

Work Management 65

Work Management Marketing Management Fulfillment Lead Ranking 65

SpotMe Blog

OCTOBER 7, 2023

You’re juggling hundreds of sessions, thousands of HCPs, and a mountain of spreadsheets, all while dealing with outdated, unsustainable, paper-based surveys that make HCP follow-up unmanageable. They are also cost-effective – a benefit not to be ignored in this ever-costly world we live in. “A

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

Customer Experience Matrix

APRIL 19, 2017

As it happens, airline technology vendor Sabre published a survey of airline executives just before the event. So airlines do need to make customer dignity a priority, even at the occasional cost of operational efficiency. It confirms what you probably suspected: airline managers think differently from other business people.

Marketing Management 198

Marketing Management Ethics Loyalty Customer Surveys 198

Sana Commerce

AUGUST 24, 2023

A poor returns process can tarnish your business’s reputation and erode trust with valuable clients, not to mention lead to profit losses, inventory mismanagement, and increased operational costs. Previous research reveals that the top 2 KPIs buyers use when benchmarking web stores are cost-savings and increasing efficiency.

Optimization 98

Optimization Customer Satisfaction B2B Terms and Conditions 98

SmartBrief - Marketing

AUGUST 4, 2023

Digital transformation is hindered by socioeconomic factors and continued reliance on old ways of working, including poor technology and paper-based processes. Adobe’s Future of Time Study of over 1,000 global small business employees found that just over half (55 percent) said that at least half of their company’s work is still paper based.

Small Business Marketing 52

Small Business Marketing Enterprise Management Work Management SMB 52

Lead Forensics

APRIL 2, 2024

Offer tiered pricing options or highlight hidden costs associated with their current solution. Offer support materials like case studies or white papers that address potential internal concerns. Offer a valuable resource, like an industry report or white paper, that addresses their challenges. Objections: Need & Value 17.

Effectiveness 40

Effectiveness Work Management RFP Case Studies 40