Valasys

OCTOBER 17, 2018

Four months ago, the European Union enforced the General Data Protection Regulation (GDPR) which is a piece of legislation that has been designed for data protection of those living in the EU. According to the GDPR, a data breach occurs anytime a customer’s data is unintentionally destroyed, lost, altered or disclosed to the wrong party.

Bundling 58

Bundling Privacy Case Studies Paid Search Agency 58

Webbiquity

JANUARY 18, 2024

How can your solution save time, improve efficiency, reduce costs, or increase revenue? The European Union GDPR (“general data protection regulation”) regulatory framework has a different focus. As the name implies, GDPR considerations are more about the protection of personal data.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

Valasys

MAY 23, 2019

According to the French data protection agency CNIL’s Mathias Moulin, May 2018 to May 2019 has been a transition year for GDPR where several national data protection regulators finalized their rules & approaches towards GDPR compliances & decided to probe into the probable violations. Notable GDPR Non-Compliance Fines.

Paid Search Agency 60

Paid Search Agency Privacy Acquisitions Marketing Report 60

Zoominfo

JANUARY 12, 2023

The UK General Data Protection Regulation (UK GDPR) The Data Protection Act 2018 (DPA18) The Privacy and Electronic Communication Regulations 2003 (PECR) Because non-compliance penalties can be costly , it’s important to become familiar with the components of each law and what they mean for your business.

Privacy 130

Privacy Marketing Analytics Tools Zoominfo B2B 130

Zoominfo

DECEMBER 23, 2020

Skipping on data quality and hygiene leads to data decay and costs you performance company-wide. B2B data providers save companies loads of time and headaches, but at a monetary cost. Read more on GDPR: Your Guide to the GDPR: A Comprehensive FAQ. Remember: data comes first in a database strategy. Dive into New Verticals.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Televerde

JUNE 12, 2018

GDPR doesn’t have to be a dark cloud looming overhead. With so many ways to capture a prospects’ attention, lines can blur on what does and does not fit within GDPR regulations. However, it’s important to get the basics – starting with how to audit your prospect database to ensure compliance with the GDPR.

Eloqua 59

Eloqua Opt-out Guidelines Opt-in 59

Valasys

APRIL 30, 2019

What is GDPR? GDPR stands for: “General Data Protection Regulation” & is an amalgamation of all the laws that were framed for the protection of personal data within the European Union & the European Economic Area which have been tailored & upgraded to suit needs of a dynamic, digital age. GDPR Complexity for B2B companies.

B2B 53

B2B Opt-out B2B Marketing Opt-in 53

Valasys

NOVEMBER 8, 2018

This strategy will no longer work in this post-GDPR World. As stated in the GDPR website, personal data can be categorized as anything from a name to medical information or a computer IP address. Due to this sizeable volume, emails are of key interest to GDPR regulators. This blunder cost Honda a £13,000 fine!

Email Marketing 58

Email Marketing Opt-out Opt-in Privacy Policies 58

Aberdeen

OCTOBER 17, 2019

The General Data Protection Regulation ( GDPR ) is changing how enterprise outbound sales is executed, one fine at a time. What is the cost of not investing in data pertaining to your outbound approach? What is the cost of not having checks and balances? You can still win business in regions with strict GDPR guidelines.

Sales Management 40

Sales Management Top of Funnel Intent Data Opt-out 40

Heinz Marketing

JULY 6, 2018

The deadline to become GDPR compliant has well passed, and we’re still learning in real-time how this European Union-based data protection regulation is going to be interpreted and enforced. So what does it cost to be 100% GDPR compliant? That’s the cost quoted to a CMO in Seattle by her legal counsel.

Opt-out 43

Opt-out CMO Opt-in Cost 43

ClickZ

JANUARY 12, 2024

However, with regulatory changes such as GDPR and iOS 14.5 According to a Fospha report , brands that consistently invest in top-of-funnel activities for a minimum of 10 months are likely to see reduced customer acquisition costs and a more robust Return on Ad Spend (ROAS). which prioritise consumer privacy over technological efficacy.

Advertising Agencies 105

Advertising Agencies Top of Funnel Marketing Attribution ROAS 105

Aberdeen

APRIL 19, 2019

When the European Union (EU) General Data Protection Regulation (GDPR) was announced in 2016, organizations were given until May 25, 2018 to comply with the requirements for handling and protecting personally identifiable information (PII) of individuals within the EU, and respecting individuals’ rights to data privacy and use.

Enterprise Management 40

Enterprise Management Privacy Case Studies Training 40

Aberdeen

JUNE 26, 2019

The marketing world spent about two years worrying about the General Data Protection Regulation (GDPR) before it went into effect in May 2018. Just when you started to get comfortable with GDPR regulations, more data privacy laws are emerging. version of GDPR. Marketing in the Era of Data Privacy.

Privacy 40

Privacy Intent Data Advertising Agencies Barriers 40

Adobe Experience Cloud Blog

APRIL 26, 2018

Privacy Laws/GDPR Compliance. The Real Cost of Duplicates. How have duplicates cost you when it comes to your marketing operations efficiency? Are there any costs associated with duplicates I missed? Ann 1, however, is still there and she continues to receive your engagement program emails.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Cost CRM 134

MarketJoy

MAY 21, 2018

Coming on May 25th, 2018, EU’s General Data Protection Regulations (GDPR) is one of the greatest change in data security in last 2 decades. But, first, dig deep into the know-how of GDPR. What is GDPR (General Data Protection Regulations)? Non-compliance may cost companies dearly. GDPR Compliance for US Companies.

Email Marketing 40

Email Marketing Planning Work Management Marketing Management 40

Zoominfo

JANUARY 18, 2023

Our solution for these potential customers is ZoomInfo’s Community Edition (CE), which provides access to our business data and insights — at no cost to its subscribers. This includes adherence to laws such as the EU’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) in California.

Communities 130

Communities Zoominfo Promotion Privacy 130

Martech

JULY 27, 2022

This is actually higher than the 6% fully compliant with the EU’s General Data Protection Regulation (GDPR). GDPR can levy fines of up to 4% of annual revenue and they mean it: Google, British Airways, H&M and Marriott are among the companies hit with fines of $10 million or more. That’s just direct fiscal cost. Why we care.

Privacy 145

Privacy Privacy Protection Business Case Studies 145

The Lead Agency

MAY 15, 2018

There is only one week left before the GDPR becomes enforceable within the European Union (EU). In the following article we will dissect what the GDPR entails, how MarTech companies are seeking to comply with the changes, the general impact on marketing practice across the globe and how your company can prepare itself.

Paid Search Agency 59

Paid Search Agency Marketing Automation Services Companies Privacy 59

Hubspot

MAY 30, 2018

Also worth noting, this is the first edition of Unriddled under GDPR, a massive European data privacy regulation that went into effect last Friday (keep reading, it's a big deal). Facebook's political ad archive produces information on each ad's cost, target audience, and performance. GDPR Takes Effect.

Privacy Policies 72

Privacy Policies Facebook Paid Search Agency Privacy 72

The Point

DECEMBER 5, 2023

Lastly, these new regulations only reinforce what should be email marketing best practices, regardless: * Focus on value, not volume * Strive for relevancy, at all costs (hint: segmentation) * Offer information that solves problems vs. pitches a product Note that I don’t mention personalization. Basic, token-based personalization (e.g. “Hi

Deliverability 162

Deliverability Rules Purchase Marketing Automation Services 162

Strategic-IC

JULY 24, 2018

As our resident GDPR expert, Account Manager Heidi shares the latest information on GDPR, data protection fees, and how they may impact you and your organisation. GDPR and Data Protection Fees: Do I Need To Pay? “Do Do you know a good GDPR consultant?” “Yes.”. Can you pass me their email address?” “No!”.

FAQ 48

FAQ Advertising Agencies Paid Search Agency PR 48

QuanticMind

MAY 3, 2018

The General Data Protection Regulation (GDPR) is a new regulation that’s changing the way marketers can advertise to EU citizens. Despite these threats, many businesses have done little or nothing to comply to GDPR. Disclaimer: The GDPR is a 200-page document that covers data privacy reform for companies in a variety of contexts.

Advertisements 40

Advertisements Advertising Privacy Policies Marketing AI 40

DiscoverOrg

MARCH 25, 2019

Navigating GDPR. Location data helps marketers comply with GDPR. The marketing world got a reality-check on May 25, 2018, when the European Union’s GDPR (General Data Protection Regulation) went into effect. What is GDPR’s effect on marketing? WEBINAR] Turning Data into Pipeline in a GDPR World. Dive in deeper!

Outreach 136

Outreach Planning Multi-Channel Sales Qualified Leads 136

Martech

SEPTEMBER 22, 2023

But the same goes, for example, for GDPR. GDPR commands compliance not because every infringement is detected, but because those infringements that are detected can result in heavy sanctions — “unprecedentedly steep fines of up to 4 percent of a company’s total global revenue.” Also, lawsuits are costly. Surely not.

Marketing AI 132

Marketing AI Generation Gartner Telemarketing 132

Martech

MARCH 11, 2024

Consider if your business truly benefits from targeting at the individual level or if broader targeting, like at the household or designated market area (DMA) level, could suffice for revenue generation without incurring the additional costs associated with granular one-to-one marketing.

Cost per Acquisition 134

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 134

Biznology

APRIL 18, 2018

Add to this the General Data Protection Regulation (GDPR) , which strictly regulates how you use, store, secure, and ultimately retire all this data you are gathering, and you might begin to wonder if it’s all worth it. Perhaps they understand the benefits of personalization but not the risks, and especially not the costs.

Personalization 165

Personalization Top of Funnel Marketing AI SEM 165

Martech

MAY 11, 2023

First-party data is becoming increasingly scarce with the introduction of privacy regulations like GDPR and CCPA, as well as the phasing out of third party cookies by Google and other privacy actions by major tech companies along the lines of Apple’s Mail Privacy Protection (MPP) program. How much does it cost to use a DCR?

Privacy Protection 135

Privacy Protection Paid Search Agency Advertising Agencies Work Management 135

Optinmonster

DECEMBER 1, 2020

But if you’re not 100% clear on rules like GDPR and the CAN-SPAM act of 2003, you could be risking heavy penalties and fines. The biggest factor will actually depend on where your customer is located, thanks to the “General Data Protection Regulation” (GDPR) that was put into effect in 2018. Double optin.

Email Marketing 99

Email Marketing CAN-SPAM Paid Search Agency Rules 99

Salesforce Marketing Cloud

AUGUST 15, 2023

The average cost of a data breach in 2022 was $9.44 million, more than double the cost of a breach the previous year, according to IBM. Research by Gartner estimates that the average cost of IT downtime can be as much $6,600 per minute, or $400,000 per hour. Losing crucial data can be catastrophic for businesses.

Privacy 52

Privacy Business Paid Search Agency Webinar Metrics 52

PureB2B

MAY 30, 2022

But, sourcing B2B data in a time and cost efficient way is hard. Your team will need LinkedIn Sales Navigator, which costs $79.99/mo, You’ll also need subscriptions for many tools and the costs add up fast. Your B2B data may not have been sourced in a GDPR compliant way. You need a source of B2B data. Let’s get into it.

B2B 62

B2B Account Based Marketing Validation Sales Qualified Leads 62

Navigate the Channel

NOVEMBER 9, 2023

The European General Data Protection Regulations (GDPR) are set to limit a number of actions that businesses normally take when addressing prospects. Non-compliance may cost you the ability to expand your business into emerging markets and established populations across seas, and that will definitely not sell well at the next board meeting.

Privacy 65

Privacy Blast Campaigns Opt-out Paid Search Agency 65

Martech

DECEMBER 4, 2023

Cost and ROI: Acquiring third-party audience data may involve additional costs, depending on the data provider and the specific data segments being used. Cost considerations: Acquiring third-party data may involve additional costs, depending on the data provider and the level of granularity required.

Advertisements 114

Advertisements Advertising Ideal Customer Profiles Privacy 114

Martech

FEBRUARY 29, 2024

SaaS platforms check email addresses using API calls, which come with costs based on the number of emails verified. Implement double opt-in This GDPR-compliant approach requires extra action from the email address you add to your database. Dig deeper: How to send more emails and grow your subscriber list 3.

Practices 120

Practices Ad Building Privacy Policies Deliverability 120

KoMarketing Associates

DECEMBER 5, 2017

Some of the priorities we see across companies for 2018 are: Managing GDPR requirements. Our biggest consideration for marketing budgets in 2018 is identifying opportunities to reduce overall customer acquisition cost (CAC) for our clients – not just lead cost, but actual customer cost.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Zoominfo

DECEMBER 2, 2022

If applicable, is your platform compliant with CCPA/GDPR ? For example, ISO 27701 certification provides an international standard for companies to establish, implement, maintain, and continually improve their Privacy Information Management Systems (PIMS). How is the data in your database collected, processed, and stored?

Work Management 130

Work Management Marketing Management Privacy Vendors 130

Vision6

JULY 24, 2023

GDPR Data Residency Requirements: The General Data Protection Regulation (GDPR) is a detailed data protection regulation that applies to all territories within the European Union (EU) and the European Economic Area (EEA). GDPR is a robust tool to protect individuals’ privacy, rights, and personal information.

Marketing Management 52

Marketing Management Ad Building Privacy Allocation 52

Only B2B

AUGUST 21, 2023

Moreover, automated data cleansing accelerates processes, leading to considerable time and cost savings. Time and Cost Savings The time and costs associated with manual data cleansing are substantial. Automation significantly reduces the time required for data cleansing, resulting in substantial cost savings.

Efficiency 62

Efficiency Marketing AI Automation Data Hygiene 62