Martech Advisor

JANUARY 6, 2020

Learn More: 7 Tips for Higher Conversions From a Real Estate Website. Advantages of Using Social Media for Real Estate Marketing. There is enough evidence available to justify the benefits of using social media marketing for businesses. Example of the Social Media Platforms for Real Estate Promotion.

Social Media 110

Social Media Social Marketing Practices Media 110

Navigate the Channel

JUNE 21, 2023

If your only goal is “to get people to buy,” you need to realize that very few things “get” people to do anything and “to buy” is a one-dimensional verb that will leave you frustrated and disappointed in your social media plan. It tends to be a more formal social network, which draws more B2B interest than B2C content.

Business 65

Business Social Media Youtube Facebook 65

ClickZ

JULY 7, 2022

Since joining the platform in October 2019, Penguin Teen has mastered this social network and the role influencers can play. However, an influencer campaign planned by Penguin Teen unlocked the full sales potential of this novel. Their audience was gathering on TikTok, and Penguin Teen wanted to be a part of that conversation.

Paid Search Agency 135

Paid Search Agency Peer-to-peer Companies Social Media 135

NuSpark Consulting

MARCH 29, 2015

For a robust B2B social network, LinkedIn is missing the boat on a number of opportunities. Advertising Lead Nurturing Media Planning Social Media' Using my programmatic ad partners as well as Google I do put together very intricate retargeting programs, at no minimal cost (unlike LinkedIn).

Advertising Agencies 100

Advertising Agencies Linkedin Advertisements Advertising 100

Convince & Convert

JANUARY 26, 2016

How having a social media plan extends beyond the computer and means more than maintaining active accounts online. Why social marketing doesn’t mean just social media. How social video leads to starting a conversation within your community. Quotes From This Episode. ” —@LListanski.

Training 113

Training Video Marketing Skype Effectiveness 113

Biznology

MAY 1, 2018

But in the context of social media and social media marketing, here’s how I break it down. And, once you launch a social media campaign, being it advertising, influencer outreach, online engagement, or content marketing, monitoring and accountability are essential parts of any modern marketing and PR campaign.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

B2B Marketing Traction

SEPTEMBER 30, 2010

The good news is that people in the organization are passionate about the organization and want to share that passion with friends, colleagues and social network connections. Without a strategic social media plan or guidelines, the social media horse has already left the barn.

Social Media 100

Social Media Guidelines Media Social Networks 100

Launch Marketing

AUGUST 10, 2017

Marketers know both the importance of Return on Investment (ROI) and a well-executed social media plan. But when it comes to social media ROI, how do you calculate the return on all of your efforts? Use the Right Tools for Social Media Measurement.

Social Media 48

Social Media ROI Social Marketing Paid Social Agency 48

Convince & Convert

MARCH 10, 2015

Share Your Content On Social Media The thing that sucks right now: You don’t have a social media plan in your editorial calendar to share your content with your fans, followers, and friends. The social media plan template will help you: Find the social networks your audience is already using.

Best Practices 160

Best Practices Social Media Work Management Planning 160

NuSpark Consulting

JANUARY 21, 2012

Packed with useful strategies and tactics, the book will show you my approach to increasing conversions, building revenue and increasing ROI utilizing this important channel. There aren’t any newer media planning or digital media books anymore worthy of my hall-of-fame, so I’ll showcase two from the old days!

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Sprout Social

JULY 6, 2022

With 436 million monthly active users worldwide and 52% of Twitter users using the platform daily, Twitter has been the go-to platform for up-to-the-minute conversations and breaking news. And as a platform for conversations and customer care, it’s important to understand how to use Twitter for business in a meaningful way.

Twitter 98

Twitter Best Practices A/B testing Social Media 98

Valasys

MAY 6, 2021

As the users’ absorb the latest and essential information about their favorite companies, eventually the conversions ensue. A locally targeted print media plan can be highlighted in local newspapers. Print media has now moved into digital format, and the print versions of the publication are still available.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Buzz Marketing for Technology

MARCH 23, 2011

Using social data, we have discovered that people tend to think about auto insurance when their kids are going to prom. A risk mitigation scenario is taking place that you can target with your media plan. To answer that, you need to discover where men go to have those conversations and then place your media there.

Media 100

Media BtoB Paid Search Agency Social Media 100

Webbiquity

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Social media is about having a conversati0n with your prospects, not broadcasting to them. Failing to LISTEN.

Social Media 100

Social Media Allocation Media Marketing Automation Services 100

Customer Experience Matrix

DECEMBER 14, 2009

It seems like common courtesy to listen to an existing conversation before jumping in with a comment. If social media worked the same way, companies would first buy a monitoring system to track what’s being said, followed by tools to respond to comments made by others. Spredfast supports on-demand posting too.

Social Media 120

Social Media Paid Content Enterprise Management Work Management 120

EveryoneSocial

JULY 2, 2018

If you are not familiar with what we mean by “internal social media,” it is essentially turning your company’s employees into brand advocates and encouraging them to share company content to their social networks. How will you evaluate whether your plan is working?

Social Media 61

Social Media Media Marketing & Strategy Thought Leadership 61

Webbiquity

JULY 28, 2010

.&# By not participating in social media, you embolden your critics while ignoring your fans. Research shows that two out of three word-of-mouth conversations reference a brand, product or service—and these conversations are increasingly moving online through social media.

Social Media 100

Social Media Social Marketing Planning Media 100

Adobe Experience Cloud Blog

APRIL 24, 2012

But as social media drives more and more traffic to your website, and search engines recalibrate to account for social media links in their ranking algorithms, it is increasingly important to optimize your website for both humans and search engines. This requires you to integrate your SEO and social media strategies.

Social Media 48

Social Media Optimization SEO Social Marketing 48

Marketing Insider Group

JULY 13, 2010

While social media is all part of a consumer revolution of peer-to-peer conversations and consumer-generated content, the Toolbox.com report states there is room for marketers to contribute since “online communities are open for participation and welcome the information and insights that their companies can add to the conversation.”

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Buzz Marketing for Technology

APRIL 6, 2011

Since then the volume of “conversation” has increased dramatically over the entire social landscape — to the tune of BILLIONS of posts each year. The effect of this growth is far more than a dramatic increase in possible consumer touch points and increasing consumer participation in social media.

Planning 100

Planning Forrester Marketing & Strategy Analysis 100

Buzz Marketing for Technology

FEBRUARY 15, 2012

Social data is becoming increasingly important in the new product development processes of many companies. In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about.

Process 100

Process Validation Social Media Buzz 100

Adobe Experience Cloud Blog

AUGUST 22, 2012

An excellent way to get your audience engaged, is to provide them with a reason to share your message on their social networks. Remember to do some initial content testing before you create and plan your campaign. Once you have decided on a subject matter, then you are ready for you first social sharing campaign.

Peer-to-peer 48

Peer-to-peer Campaigns Urgency Marketing Marketo 48

Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. I certainly do not support the Draconian position that somehow social networks threaten email’s existence as a marketing channel. But, it's not all conversational. That's what I mean when I say uni-directional social media.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Buzz Marketing for Technology

NOVEMBER 9, 2011

You may be wondering with all this great social media conversations going on – is there anyway to mine social media to market smarter? Analyzing social media to find leads using a variety of search terms. Finding intent to purchase.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Adobe Experience Cloud Blog

DECEMBER 21, 2010

by Maria Pergolino A staggering 86% of B2B firms use social media, according to BizReport. Further, B2B marketing spending on social networking sites is predicted to rise 43.3% Based on these statistics, the use of B2B social media for marketers is not only advised, it’s a requirement.

Social Media 48

Social Media B2B Marketing Social Marketing Planning 48

Adobe Experience Cloud Blog

FEBRUARY 21, 2013

by Dayna Rothman Being active on social networks before, during, and after your event is critical for optimal engagement. Since events are in real time, attendees often use social networks to get updates and to communicate with other participants in a live environment. Need help coming up with your social strategy?

Twitter 48

Twitter Marketo Webinar Metrics Sample 48

Convince & Convert

SEPTEMBER 20, 2010

Compare that ratio to Facebook, where 88% have heard of it, and 41% have a profile (a conversion rate approaching 50%). And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web. Thus, fewer than one in 13 Americans who know about Twitter, actually use Twitter.

Social Media 160

Social Media Media Stats Statistics 160

Industrial Marketing Today

APRIL 26, 2010

His 4C’s are: Content – the creation of a steady stream of engaging content Connection – connecting with the audience you wish to attract Communication – communicating with them in an ongoing conversation Conversion – and then converting them at the illusive moment of need What is content marketing?

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Convince & Convert

FEBRUARY 11, 2010

February 11th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Bob Dennis , freelance Web designer with experience in everything from audio production to social networking. I wonder how much web apps produced in the same month?) – Apple may take a 30% cut, but conversely developers KEEP 70%. Also, $0.30

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Industrial Marketing Today

NOVEMBER 16, 2009

Marketing gurus tend to talk about opt-in pages, sign up forms, calls to action and interactive squeeze pages to boost your click through and conversion rates. by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? What is it?

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

JUNE 12, 2010

You can’t surround the conversation with value and branding. Dale Underwood of B2B Conversions Now has a step-by-step procedure for this on his blog. They’ll ask friends at other companies, post queries to industry email discussion groups and boards, ping analysts or surf the Web researching. Do you publish prices on your website?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Convince & Convert

AUGUST 31, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth?

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Industrial Marketing Today

SEPTEMBER 3, 2010

While conversion may be the ultimate goal, building trust, increasing awareness, improving the company’s reputation, expertise and credibility and encouraging social sharing are all worthy content marketing goals too. The big hurdle they face is in engaging and converting readers into prospects, leads and ultimately customers.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

AUGUST 3, 2010

The most simplistic approach to evaluating customer engagement is to measure conversion rates. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Convince & Convert

SEPTEMBER 22, 2010

[link] Create e-newsletters « Social Media for Authors [.] links: Social Media Now More Popular Than Email Your Email Newsletter (Music 3.0) Why Social Supports Email in the Interactive Marketing Hub (Convince and Convert) [.] I have nothing of value to add to this conversation other then reiterating (again?)

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Industrial Marketing Today

JULY 23, 2010

How do you engage engineers and technical buyers on your website and build deeper relationships and achieve higher conversion rates? Select the best social media outlets depending on where your target audience hangs out and use them for starting your conversation.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JULY 20, 2010

As the conversation gets more serious, ad-hoc sales materials created by the sales team take over and do most of the heavy lifting. Instead of engaging the prospect in a meaningful conversation and discovering their real business issues, we resort to “Here’s what it is. Here’s what it does.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60