Contently

JANUARY 20, 2023

It’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage. Think customer reviews, social media posts, and photos or videos shared by loyal customers. The song quickly went viral and received over 17 million views in the first year. .

User-Generated Content 174

User-Generated Content PR Word of Mouth Viral Marketing 174

Marketing Insider Group

JUNE 12, 2023

Good content will nudge the needle on your business’s visibility. Remarkable content changes lives and earns you loyal followers. For example, a recent study showed that educational content made buyers 131% more likely to purchase from the publisher. How can you make the kind of content that sticks with your target audience?

Content 233

Content Act-On Viral Marketing Fulfillment 233

Marketing Insider Group

JULY 3, 2023

However, searching for current content ideas can be time-consuming. Investigate our list of resources for discovering current trending topics that keep your content relevant. Test the features in popular marketing software and sites, such as Buzzsumo, Ahrefs, and Trends.co, to discover fresh subjects for content. Image Source 3.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

Contently

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike.

Ethics 189

Ethics Social Media Trends Copyright 189

Hubspot

JULY 7, 2017

Have you heard the news about video? You know how important video is. In fact, 94% of marketers plan to add either YouTube or Facebook video to their content distribution efforts in the next 12 months. What makes a video viral ? 6 Viral Video Marketing Examples. Imperative, even. Why It Works.

Viral Marketing 78

Viral Marketing Video Marketing Examples Planning 78

Marketing Insider Group

AUGUST 7, 2020

Why wouldn’t you want to use infographics in your content marketing? The best infographics of 2015 are some of content marketing’s finest examples of visually engaging content. Infographics might not be as sexy as vines or videos, but they are solid, tried-and-true options. Why, that would be content marketing masters GE.

Content Marketing 338

Content Marketing Work Management Content Marketing Management 338

Contently

MARCH 1, 2022

In a web awash with looted ideas, what pitfalls do content marketers face when looking for a cheap, viral fix? The company’s strategy—pumping out dozens of videos and pics per week—had left attribution by the wayside. ” Within hours major celebrities did denounce FuckJerry, and the hashtag #fuckfuckjerry went viral.

Thought Leadership 211

Thought Leadership Aggregators Paid Content Ethics 211

Top Rank Marketing

FEBRUARY 5, 2024

Just about everyone knows what SEO is these days, and nearly every professional brand has at least a basic content strategy in place to rank for relevant keywords and attract organic attention. Leveling up your SEO content strategy won’t require you to devote your entire budget to producing Spielberg-quality videos or going viral on TikTok.

SEO 126

SEO Marketing & Strategy Content Lead Scoring 126

Stevens & Tate

AUGUST 11, 2019

When it comes to creating content, going viral is the ultimate goal. Unfortunately, there’s no blueprint for viral video marketing. Although there’s no perfect formula for viral video marketing, there are certain things that you learn from successful viral videos from the past.

Viral Marketing 50

Viral Marketing Video Marketing Examples High Quality Lead 50

Top Rank Marketing

FEBRUARY 19, 2024

If you’ve put substantial effort into creating content for the platform only to watch it fall flat with minimal reach and engagement, you’re not alone. The algorithm used by LinkedIn to determine which content shows up on whose feeds is, in many ways, a mystery. This is a good guiding light for your LinkedIn content strategy.

Linkedin 118

Linkedin Marketing & Strategy Viral Marketing B2B Thought Leadership 118

Contently

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. When it comes to freelance content marketing , however, the parameters are often less clear. “What separates excellent content marketing from the mediocre, in part, is care and attention to detail. Why accuracy in content marketing is important.

Content Marketing 216

Content Marketing Content Case Studies Viral Marketing 216

Marketing Insider Group

MARCH 16, 2023

The Content Marketer Sorting Hat — Which house are you? That’s why when we think about brands who embody the Gryffindor spirit, we think of serious content marketing trailblazers — ones whose daring content has made them well known by just about everyone. Let’s look at a few Gryffindor-esque content examples.

Marketing Agencies 2 232

Marketing Agencies 2 Lead Ranking Content Work Management 232

Sprout Social

MARCH 15, 2024

And this speaks to the power of YouTube influencer marketing and sponsored content for brands. Table of contents: Who are YouTube influencers? These viewers are engaging with long-form content (hint: not 15-second ad spots). His elaborate stunts and philanthropic videos are among the platform’s most viral content.

Youtube 102

Youtube Viral Marketing Peer-to-peer Impressions 102

Contently

MARCH 2, 2023

Chalk it up to our shrinking attention spans, but short-form video is thriving. So if you want something that will grab a consumer’s attention for a hot minute, video is key. Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023.

Relevance 201

Relevance Brand Identity Branding Verticals 201

The Lead Agency

APRIL 14, 2024

No surprise, the reality is that every day brings with it incremental changes, and we B2B marketing experts stay abreast, adapt and do our best to package up what we’ve learnt into catchy, scannable and implementable content. After all, we all love content. And that’s not going anywhere in 2024. How exactly?

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

LeadSquared

JANUARY 13, 2016

To kick-start the LeadSquared webinar series for 2016, we had award-winning viral video marketer Aashish Chopra from ixigo , share his expertise on viral video marketing. The webinar also threw light on how to approach content for virality, including closing the ROI loop, and future trends of viral video marketing.

Viral Marketing 52

Viral Marketing FAQ Webinar Metrics Video Marketing 52

Sprout Social

JUNE 21, 2022

Stuck on how to go viral on TikTok? TikTok’s die-hard audience presents a prime opportunity for your videos to pop off. TikTok’s die-hard audience presents a prime opportunity for your videos to pop off. 7 actionable tips to make your TikTok go viral. Create videos with viral-friendly formats.

Viral Marketing 102

Viral Marketing Tips Brand Identity Branding 102

Sprout Social

MARCH 25, 2024

The short-form video format has quickly become a favorite of both brands and consumers. Here are three benefits of using Instagram Reel hashtags for your business: Make your content easier to find Hashtags can put your content in front of a larger audience, including users who don’t follow you on Instagram. Let’s dig in.

Brand Identity 87

Brand Identity Branding Eye-Tracking Viral Marketing 87

Sprout Social

JUNE 29, 2023

In the world of social today—where generating organic reach feels like a moving target and production budgets are limited—pursuing smart risks can be the deciding factor in your content’s success. Enter: lo-fi content. What is lo-fi social media content? What’s driving the shift toward lo-fi content?

Content 109

Content Advertising Agencies Social Media Webinar Metrics 109

Content Standard

OCTOBER 6, 2014

More than two-thirds of brands creating video do so with social media in mind, primarily due to social sharing’s potential to make content go viral. In fact, social media is the second-most-common platform online video is produced for, behind company websites.

Case Studies 40

Case Studies Case Study Viral Marketing Studies 40

Sprout Social

OCTOBER 10, 2023

But influencer marketing isn’t as simple as picking any creator, creating one-off content and reaping the benefits of their loyal following—our report found 81% of social marketers describe influencer marketing as an essential part of their social media strategy. Topicals Influencer trips are staples within the beauty industry.

Examples 124

Examples Campaigns Advertising Agencies Burn Rate 124

ClearVoice

MAY 4, 2021

Much like a health pandemic, a social epidemic is a marketing strategy that relies on the power of virality. When a company discusses its desire to ‘go viral’ on the internet, they’re hoping to create a social epidemic reaching millions. Other times, it’s executed through a variety of efforts from content marketers and experts.

Viral Marketing 101

Viral Marketing Paid Search Agency Social Marketing Planning 101

Atomic Reach

JUNE 27, 2023

TikTok viral moments indirectly showcase what your customers resonate with the most and why. By analyzing over five billion data points, RAD AI has identified several consistent content patterns that mark successful TikTok influencer campaigns, and we love sharing. The right meme at the right time can catapult your brand to viral fame.

Viral Marketing 64

Viral Marketing Marketing AI Work Management API 64

Buffer

JUNE 6, 2022

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. The virality of a simple video showing Trinidad’s morning routine caused the product to sell out. People trust people.”

User-Generated Content 77

User-Generated Content Paid Content Generation Viral Marketing 77

Sprout Social

MAY 9, 2022

If you’ve spent any time scrolling through TikTok, you’re likely impressed by the seemingly endless video ideas brands and content creators alike are able to produce. We’ve included an example for each TikTok video idea so you can see it in action and find inspiration for your own TikTok feed. elfcosmetics. ?

Video Marketing 117

Video Marketing Viral Marketing Allocation Trends 117

Contently

MARCH 24, 2020

Now, it’s time to explore the element of storytelling that separates the content you hate from the content you love: fluency. But with bad content, brands often put that barrier right back up—through bad white papers, boring talking head videos, and jargon that just doesn’t make any sense.

Storytelling 167

Storytelling Barriers Class Paper 167

Sprout Social

APRIL 4, 2023

However, ephemeral content is often overlooked in favor of long-form and feed content to achieve these goals. If leveraged properly, ephemeral content can help you beat the algorithm and keep your brand top of mind. What is ephemeral content? Stories can be a great way to drive leads and customers.

Marketing Strategy 113

Marketing Strategy Marketing & Strategy Planning Work Management 113

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

seo.co

NOVEMBER 28, 2022

Content marketing is always changing to reflect the latest technologies and the latest trends in consumption. Content is a broad term, referring to anything from simple social media comments to extensively detailed whitepapers, and everything in between. New Mediums For Content Marketing. New Mediums For Content Marketing.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98

Hubspot

MARCH 26, 2019

Ultimately, if you're ready to begin using YouTube to attract and convert an audience, it's critical you optimize your video descriptions for SEO. Explain what your video is about. He told me, "[YouTube descriptions] is one of the primary ways YouTube knows what your video is about. Include a CTA.

Youtube 101

Youtube Template Viral Marketing Video Marketing 101

ClearVoice

MAY 28, 2021

What is a content matrix? A content matrix is a visual aid that organizes your content based on two dimensions: where it falls in the conversion funnel and what tactic it uses to reach the target audience. Content matrices are powerful tools for developing a high-level marketing strategy and assessing its execution.

Top of Funnel 108

Top of Funnel Content Marketing Funnels Viral Marketing 108

Martech

OCTOBER 30, 2023

The language model is based on content from MarTech layered on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Instead, focus on creating content that is engaging, relatable, and entertaining.

Campaigns 96

Campaigns Top of Funnel Best Practices Marketing AI 96

Brandpoint

NOVEMBER 15, 2021

[Read More: 5 Industry Tips to Get More Mileage Out of Your Content ] 5. Marketers will do more with their thought leadership Getting the thought leaders in your company to create content for you can be a challenge, but the benefits are tough to ignore. Are you a company who will jump on any viral trend?

Trends 157

Trends Planning Work Management Contingency Planning 157

ClearVoice

MARCH 14, 2024

The same is true for content creation — you can spend several hours creating great content, but if your distribution strategy falls short, your content’s reach and impact will also fall short. Content distribution is a core component but often an underutilized aspect of content marketing. GoPro and Red Bull.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Oktopost

AUGUST 4, 2020

Let’s face it, finding out you went viral on LinkedIn is exciting. So imagine my delight as a B2B social media marketer when I found out that through the very same Employee Advocacy program that I manage, a post I scheduled actually did go viral! But what exactly does going viral even mean? Can only videos go viral?

Viral Marketing 139

Viral Marketing Linkedin Ideal Customer Profiles Social Media 139

Sprout Social

AUGUST 3, 2023

From content creation to community management, the responsibilities of social teams have expanded significantly. And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy. Enter lo-fi (low fidelity) and personality-driven content. It’s a sign of the times.

Social Media 89

Social Media Media Content Storytelling 89

Sprout Social

JULY 12, 2022

Focus on content creation. The first thing you need to do is create content consistently. So put together a TikTok content strategy and start creating a lot of content on a regular schedule. Another reason that consistent content creation is so important is that TikTok wants to see consistent follower growth as well.

Tips 99

Tips Viral Marketing Social Media Guidelines 99