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You’re doing SEO wrong: it’s all about authority

Biznology

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. They built the content. What’s wrong with SEO? There’s nothing wrong with SEO. There are no shortcuts.

SEO 217
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14 Local SEO Strategies & Tips

seo.co

In a phrase, any business can use local SEO, but it’s more effective if a business has a definitive physical location. There are also certain types of businesses that benefit the most from SEO. However, if you get most of your business from local clients or customers, local SEO might also be a good idea for you as well.

SEO 98
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Capitalizing on Google’s Algorithm Adjustments for AI-Generated Content

FunnelEnvy

For example, Google’s PageRank algorithm incorporated authority, relevance, and keywords. At the same time, SEO strategists have continued to try to predict what the algorithm wants and create content that “hacks” the algorithm without violating Google’s guidelines. In the AI era, they will do the same.

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Show me your footer, I show you mine

Kevin Indig

that said, “ Show me your footer and I can tell you how good your SEO is.” ” Show me your footer and I can tell you how good your SEO is. Footers share the same fait: SEOs think footer links don’t matter, and designers think users don’t scroll as far down the page.

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An Introduction to Black Hat SEO

Hubspot

What is Black Hat SEO? Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. The dark art of black hat SEO is the wrong way. Black hat SEO seeks to game search engine algorithms, rather than solve for the user. Black Hat SEO vs. White Hat SEO.

SEO 76
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Black Hat SEO: 19 Short-Sighted SEO Tactics that Will Kill Your Rankings

seo.co

Table of Contents. + 9 black hat content marketing tactics to avoid. + Duplicate content. + Scraping content. + The best SEO tactics are genuine efforts to create value. Black hat SEO tactics might get you to the top of the SERPs for a short period of time, but those results won’t last. Link Farms. +

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10 SEO Priorities for 2021 and Beyond

nDash

User needs have diversified, and search engines have continued to evolve, better understand humans, and serve searchers the most relevant content they can. Therefore, your SEO goals and strategies need to evolve as well, from improving your UX to optimizing for voice searches. Search intent should be the bedrock of your SEO strategy.

SEO 52