Martech

JULY 19, 2023

HubSpot’s June releases include new tools for AI Content Assistant, reporting improvements, new HubSpot Payments and subscription features. Content Assistance has been available for social media since May. Generating personalized sales emails from within HubSpot Sales Chrome Extension for Gmail.

Data Hygiene 97

Data Hygiene Privacy Landing Pages CAN-SPAM 97

Marketing Insider Group

FEBRUARY 23, 2021

Case studies are one of the most powerful forms of content to have in your marketing repertoire. The longer-form content goes more in depth to describe a problem, solution, and outcome – all while keeping the customer at the center of the story. You can incorporate case studies in content marketing in a myriad of ways.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Hubspot

OCTOBER 16, 2023

Networking on LinkedIn brings you something a cocktail hour doesn’t: data. So you might be wondering, who viewed your LinkedIn profile? Why LinkedIn Views Matter How to See Who Viewed Your Profile Why Can’t I See Everyone Who Viewed My LinkedIn Profile? LinkedIn can even become a key business driver for your company.

Ideal Customer Profiles 71

Ideal Customer Profiles Profiling Linkedin Network Marketing 71

ATAK Interactive

JANUARY 17, 2020

While we can outline the many reasons sales and marketing departments have been at odds over the years, it’s safe to say there’s never been a time when getting these two on the same page has been easier. For companies that use HubSpot, multiply that last sentence by 10x. In 2014, HubSpot added a CRM.

Hubspot 88

Hubspot Paid Search Agency Outreach Custom Publishing 88

Webbiquity

APRIL 23, 2024

Beyond merely addressing the recipient by name, personalization entails creating content that speaks to their unique problems and difficulties. Instead, concentrate on organic methods of increasing your subscriber base, such as sign-up pages, events, and free (but valuable) downloads.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Envy

SEPTEMBER 11, 2019

With 645 million members worldwide , LinkedIn is officially the best place on the planet to network in the professional space. Using LinkedIn's lead generation tools smartly can set your company apart in a crowded cyber security ecosystem. Promotion Only Matters if Your Content is Valuable. Best Practices for Ads on LinkedIn.

Linkedin 87

Linkedin Lead Ranking Cost per Lead Marketing Qualified Leads 87

ATAK Interactive

JANUARY 17, 2020

While we can outline the many reasons sales and marketing departments have been at odds over the years, it’s safe to say there’s never been a time when getting these two on the same page has been easier. For companies that use HubSpot, multiply that last sentence by 10x. In 2014, HubSpot added a CRM.

Hubspot 78

Hubspot Paid Search Agency Outreach Custom Publishing 78

FunnelEnvy

DECEMBER 26, 2023

Not knowing who you are trying to reach with your content marketing, social media, and other efforts can lead to inefficiencies and wasted resources. Each phase requires different marketing approaches and content types. Poorly Designed Landing Pages Landing pages play a vital role in converting visitors into leads.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

SmartBug Media

MARCH 4, 2020

Below, we describe the best ways to create multi-layer source tracking in HubSpot and tell a clear story about traffic. This might be Facebook, Twitter, LinkedIn, or Reddit. Generally, it’s best practice to set HubSpot emails to utm_source = hs_email and hs_automation for your workflow emails. Example: utm_source = linkedin.

Hubspot 95

Hubspot Contacts Multi-Channel PPC 95

Top Rank Marketing

JANUARY 22, 2024

Tailor measurement to the campaign For social-first campaigns, you’ll want to measure engagements on the influencer content. This process is (unfortunately) manual on LinkedIn, where most B2B social first campaigns will reside. Create unique landing pages for each influencer. That means likes, shares and comments.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

Hubspot

JUNE 23, 2020

Almost every morning, I log onto LinkedIn. Traditionally, LinkedIn is a place for B2B marketing. Plus, four out of five LinkedIn users hold decision-making positions within their company. Recently, however, LinkedIn has become the home of B2C marketing as well. Can B2C Marketers Engage LinkedIn Audiences?

Linkedin 96

Linkedin Paid Search Agency Webinar Metrics Lead Ranking 96

Anyword

JANUARY 21, 2022

??Strong content marketing is one of the most important assets any small business can have in this digital age. Creating engaging content that your customers want to read and share builds a brand’s reputation and boost conversion or leads. What Is Content Marketing — and Why Do We Need It? Top Content Marketing Tools.

Budget Programs 98

Budget Programs Tools Content Marketing Planning 98

SendX

MARCH 18, 2021

They give you your email addresses when they subscribe to receive your content or opt in, usually on your website. Other times you’ll be providing your information in exchange for a piece of free content, like an eBook. Even if you don’t get the ban, your content can eventually just be filtered into the “spam” folder.

Email Marketing 229

Email Marketing Planning Landing Pages Advertising Agencies 229

Webbiquity

NOVEMBER 28, 2023

Pushy” Sales Experience According to a survey by HubSpot, buyers are looking for sales reps who listen to them and are not “pushy.” Image credit: HubSpot No one likes to be pressured. By using efficient website builders , B2B businesses can create specific landing pages tailored for distinct segments of their target audience.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

ATAK Interactive

JANUARY 17, 2020

While we can outline the many reasons sales and marketing departments have been at odds over the years, it’s safe to say there’s never been a time when getting these two on the same page has been easier. For companies that use HubSpot, multiply that last sentence by 10x. In 2014, HubSpot added a CRM.

Hubspot 60

Hubspot Paid Search Agency Outreach Custom Publishing 60

Hubspot

APRIL 23, 2020

At HubSpot, we run these campaigns quarterly. We knew that reports were a content type that worked well for us in the past. We wanted to build content to support marketers planning their strategies for the upcoming year. Running the Surveys and Creating the Report Content. So, we brought in the humans.

Acquisitions 94

Acquisitions Hubspot Lead Scoring Lead Ranking 94

SmartBug Media

JANUARY 30, 2019

A few years ago, LinkedIn was a place to feature your resume and perhaps land a job offer. LinkedIn has now evolved into a content marketing platform with nearly 600 million members and over $1 billion in quarterly revenue. Optimize Your LinkedIn Profile. Those days are over. This is your elevator pitch.

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Linkedin Optimization 94

Webbiquity

AUGUST 1, 2019

HubSpot helps in this realm with HubSpot sales. If your business offers a specialized service or product, you can search for people asking questions about the problems your product or service solves on LinkedIn groups and Quora. The tool can help with automating email campaigns and setting important reminders.

Marketing Automation Services 203

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 203

Lake One

JULY 1, 2020

LinkedIn is one of the popular social networks right now. Here’s what you need to know to launch a LinkedIn account based marketing strategy. Why Use LinkedIn for Account Based Marketing. Why Use LinkedIn for Account Based Marketing. Unique amongst all other social networks, LinkedIn is purely business-related.

Account Based Marketing 67

Account Based Marketing Linkedin Marketing & Strategy Marketing Strategy 67

Scoop.it

MARCH 2, 2023

You might have heard that content is an elixir for growing a small business. But how do you start to create high-performing content that cuts through the noise, moves people to take action, and grows your business? What Is Content Marketing? Why Should Brands Bother With Content Marketing? So let’s dive in.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

BOP Design

DECEMBER 17, 2019

In this article, we take a look at how to evaluate what is working (and not working) in a B2B content marketing plan. As we’ve said before, content marketing is not an end unto itself. Ideally, you have a way to track website conversions, whether it’s an analytics tool like Google Analytics, HubSpot, Marketo, or SalesForce.

Work Management 98

Work Management B2B Marketing Paid Search Agency Content Marketing 98

SocialPilot

JANUARY 15, 2024

Video is the new king of content. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. In 2024, video content will make up for 82% of the internet traffic. More than 78% of viewers consume video content every week , and 55% of them engage every day.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

EveryoneSocial

JULY 20, 2020

LinkedIn has proven to be one of the strongest social platforms for B2B companies and without question the network-website is a place where all professionals and organizations should be present. LinkedIn Company Pages. 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook. Influencer Marketing Hub ).

Linkedin 69

Linkedin Paid Search Agency Companies Best Practices 69

Optinmonster

DECEMBER 21, 2023

A pre-launch marketing strategy can be a coming soon landing page , a countdown campaign, or a guerrilla marketing event. Create a Coming Soon Page Coming soon pages are one of the best ways to collect your customers’ email before the product launch. SeedProd is the best landing page builder for WordPress.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Pricing: free (!). Total reviews: 100. Pricing: starts at $25,000.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Lake One

MAY 16, 2019

Inbound marketers do their diligence developing buyer personas; cultivating content plans informed by keyword research throughout the buyer’s journey designed to attract and convert B2B leads. But the content and conversion paths are a long game. If you sell B2B, you should already consider LinkedIn marketing. Hours go by.

Lead Gen 40

Lead Gen Linkedin Top of Funnel Budget Programs 40

Webbiquity

JUNE 21, 2022

Image credit: HubSpot. Keep in mind different social platforms have different content requirements, and ultimately cater to different business goals. Create On-Site SEO Content. These types of content pieces are integral components to becoming an influencer as they position the brand as a leader in its space.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Heinz Marketing

SEPTEMBER 9, 2021

Check out the previous quick start guide posts on ABM orchestration content amplification. What types of content does the platform support? What capabilities does the platform offer for sharing and distributing content? The landing pages, email templates, and mobile optimization has also been very satisfactory.

Marketing Automation Services 122

Marketing Automation Services Marketing Automation Automation Work Management 122

Strategic-IC

NOVEMBER 6, 2017

Automation tools such as HubSpot sequences can offer substantial value to your sales team; enabling your team to create personalised, customised email templates to follow up, reach out and engage at the right time, in the most efficient way. What Are HubSpot Sequences? But what about for sales? How Can Sequences Enhance My Strategy?

Top of Funnel 69

Top of Funnel Hubspot Practices Best Practices 69

Metadata

SEPTEMBER 20, 2023

Marketers are also navigating the recent rise of ungated content and account-based marketing (ABM) —two shifts making them rethink much of what they know about lead generation and paid advertising. Why are ABM and ungated content in the spotlight right now? Why are ABM and ungated content in the spotlight right now?

Account Based Marketing 52

Account Based Marketing ABM Demand Generation B2B Marketing 52

Outgrow

JANUARY 11, 2021

According to a Hubspot report, most of the midsize and large companies generate less than 5,000 leads per month. Instead, try embedding interactive content on your website to keep your audience engaged and lure them to give up their contact information. Must Read: How to boost lead generation through interactive content.

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot. The Strategy of Content Marketing - Coursera.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Content Marketing Institute

FEBRUARY 5, 2018

The same old content promotion tactics don’t work anymore. With organic reach rapidly declining on social media, you need new ways to effectively promote blog content without paying for it. In this post, I’ll walk you through four effective and unconventional ways to promote your blog content on social media without paying for it.

Social Media 167

Social Media Promotion Media Content 167

nDash

AUGUST 16, 2021

The world of content writing, copywriting, and digital marketing can be incredibly overwhelming. Often, when you see a peer’s success on Instagram, LinkedIn, or other platforms – it may cause complicated (and understandable) feelings of inadequacy and envy. Disruptive thoughts like ‘well, what’s wrong with me?’

Content 52

Content Ideal Customer Profiles Opt-out Copywriting 52

SmartBug Media

MARCH 25, 2020

Registration offers the perfect opportunity to capture lead data that your sales team can use to deliver relevant, personalized content for weeks and years to come. Deciding on Webinar Content. Writing an hour’s worth of speaking content from scratch can be incredibly time-consuming. Finding Webinar Speakers.

Hubspot 72

Hubspot Webinar Metrics Template Budget Programs 72

Anyword

OCTOBER 24, 2023

As AI becomes ubiquitous, the marketing teams that stand out will be the ones who leverage this technology to analyze past performance, improve existing content, and generate more targeted, on-brand, high-performing campaigns over time. Track copy performance across channels (LinkedIn, Hubspot, Google, Meta…) in real-time.

Lead Scoring 76

Lead Scoring Lead Ranking Business Advertising Benchmark 76

Optinmonster

DECEMBER 14, 2021

They include: On-page Lead Generation : Drives leads directly from your website through optin forms and campaigns. Here’s a table of contents to help you navigate through this post: On-Page Lead Generation & Email Marketing. On-Page Lead Generation and Email Marketing. So, are you ready to get started?

Marketing Automation Services 124

Marketing Automation Services Budget Programs Enterprise Management Work Management 124