Accelerate Conversions with Clean Data and Relevant Content
NOVEMBER 15, 2016
Among some of the most frustrating challenges marketers face, easy access to relevant content, a clean integrated contact database, and responsive cross device email options create hurdles on a daily basis.
Customer Obsession at the Core of Oracle Eloqua’s New Multichannel Marketing Enhancements
OCTOBER 24, 2013
by Eloqua | Tweet this Is your organization customer obsessed? To be truly obsessed with customer experience is to commit to doing no harm,” noted Steve Woods, Eloqua Co-Founder. “To Oracle Eloqua Profiler. Eloqua AppCloud.
3 Innovations that Deliver Connected Cross-Channel Experiences with Oracle Eloqua
MAY 15, 2017
Oracle Eloqua enables marketers to unlock the value of over 1.8 With Facebook Lead Ads , marketers target specific audiences with personalized content and can effortlessly capture rich Facebook profile data through lead capture forms.
The Role of Content and Compendium in the Oracle Eloqua Marketing Cloud
OCTOBER 17, 2013
by Kevin Akeroyd | Tweet this Today’s post comes courtesy of Kevin Akeroyd , Senior Vice President for Oracle’s Eloqua Global Sales Unit. I recently joined Oracle Eloqua because of Oracle’s commitment to championing the Modern Marketer.
The Sales Perspective – An Interview with Jill Rowley of Eloqua
JULY 17, 2012
To be a part of the conversation, sales people today must be present when and where the buyer is learning and provide relevant content to support the buyer’s education process. or maybe, “Why Eloqua?” or have they even gotten to the point of “Why?” By engaging early in the conversation, the sales person has a better understanding of how educated the buyer is and can then map relevant activities and content.
5 Ways to Personalize Emails and Enhance Open Rates
APRIL 17, 2013
Sophisticated email marketing programs — fueled by marketing automation — enable relevant communication when used with behavioral triggers. Email is a great tool for marketers to serve up relevant content at the time when a buyer is engaged and likely to respond.
Content Creation Fundamentals
FEBRUARY 20, 2014
Why do people struggle creating content, even short blog posts? How much content do we create? According to the State of Content Marketing Report 2014 Survey Report by LookBook HQ and Oracle Eloqua, marketers are producing a lot of content.
Why Reddit Is Relevant To Marketers [CHART]
FEBRUARY 25, 2013
As the self-proclaimed “Front page of the Internet”, Reddit has a massive community continuously aggregating and curating content across hundreds of topical areas (sub-reddits) with the power to drive substantial traffic.
5 Steps to Feed the Content Beast
SEPTEMBER 30, 2013
She works primarily with financial technology firms to refine their integrated marketing strategy and content marketing programs, helping them facilitate the customer buying process. For most marketers, creating enough content to support each stage of the buying cycle is an overwhelming task.
The C.U.R.V.E Method For Engaging Email Subject Lines
FEBRUARY 6, 2014
Also, one of the two elements almost always is the “R” (relevance) or the “V” (value). You constantly need to test the right subject line/content mix to connect with today’s busy email subscriber. Urgency, when combined with relevancy or value, is extremely powerful.
How to Power Your Sales Funnel With Video Content
SEPTEMBER 19, 2013
Video can power your sales cycle at every step of the buying process, but not all content is relevant to everyone. Different content appeals to viewers at different times, so this post outlines what kinds of videos you’ll want to have prepared and when to serve them up to your audience.
4 Best Practices to Uniting Content Marketing Teams and Workflows
MARCH 26, 2014
As brands become savvier about content marketing, they’re increasingly building new teams and processes to support content initiatives, rather than creating content on an ad hoc basis. In many cases, investing in people means hiring a dedicated content marketing department.
Transforming Marketing From Social Media to Social Business
AUGUST 16, 2013
by Erick Mott | Tweet this We’re passionate about customer success at Oracle Eloqua. And if you’ve been reading our blog, scanning Eloqua tweets , or participating in the Topliners community – you likely have heard about the Five Tenets of and journey to modern marketing.
How to Produce 269 (or more) Content Assets From a Single eBook
AUGUST 20, 2013
by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Anne Murphy , Managing Editor at Kapost , creators of content marketing software. This year, research reported that creating enough content was the number one challenge for B2B content marketers.
4 Keys to Cooking Up Great Marketing Habits From Breaking Bad Creator Vince Gilligan
OCTOBER 24, 2013
Eloqua Experience kicked off yesterday in San Francisco, and our keynote speaker, “Breaking Bad” creator, Vince Gilligan, brought that big impact to the audience of more than 2,000 modern marketers. Treat your content communications like “teasers” to encourage interaction.
Manufacturing Infographics for Content Marketing
Industrial Marketing Today
APRIL 2, 2012
If done right, they can be very effective in content marketing for manufacturers and industrial companies. For top of the funnel content, infographics are very effective because of their focus on educating the reader rather than being product-centric.
Top Content Marketing Challenges, Benchmarks, and KPIs
JUNE 18, 2013
To cultivate a greater role in decision-making process, companies are employing content marketing as part of an aligned, integrated communication strategy. Generating enough relevant content (37%). Ensuring relevancy of content (30%). How do you get content right?
Tips to Re-Engage and Get Those Cold Contacts Warm Again [New Guide]
JUNE 5, 2014
The trick is reaching out with just the right finesse, message, and content to re-spark their interest. from Eloqua. subject lines and lead in email copy) on the concerns most relevant to your audience.
6 Forgotten Content Strategies to Implement Now
OCTOBER 3, 2013
by Lauren Harper | Tweet this One of the most cited content marketing challenges is that marketers can’t seem to create enough of it, and do so in a timely fashion. In fact, only 44% of B2B marketers claim to have a documented content strategy. 3) Choose the right content.
A Day in the Life of a Real Social Selling Pro
SEPTEMBER 21, 2012
That’s what Eloqua’s CEO, Joe Payne , and LinkedIn’s Vice President of Marketing, Nick Besbeas , discussed during a join session at Dreamforce ’12 yesterday. Instead, she passes on relevant content that will help meet short-term needs now.
5 Tips For Creating Global Marketing and Branded Content
MAY 12, 2014
Whenever you are creating any piece of content, display or any kind of marketing material, be aware of cultural differences. We all need to acknowledge that content needs to be checked for cultural glitches for every single market it’s intended to be used in.
5 Customer Experience Cues From Retail
JANUARY 9, 2014
by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Alicia Fiorletta , Senior Editor of Retail TouchPoints , an online publishing network for retail executives, offering content focused on optimizing the customer experience across all channels.
Joe Pulizzi Shares Principles of Epic Content Marketing
OCTOBER 6, 2013
by Amanda Batista | Tweet this Content Marketing isn’t just an important component of your modern marketing strategy. ” An overarching theme in “Epic Content Marketing” is to focus strategy on your audience (more specifically, attracting and maintaining them).
Create Your Own Marketing Luck
MARCH 17, 2014
Show your colors across the social spectrum – Social media engagement provide a digital footprint of behavioral data and information that can be used to improve your targeting and relevance on your audiences’ terms. by Amanda Batista | Tweet this Feeling lucky?
10 Actionable Content Marketing Tips: Content2Conversion Conference Recap
APRIL 24, 2013
The acronym, rather, is a content marketing must: To collect, leverage, and share O ther P eople’s C ontent (OPC). While there were many ‘tweetable moments’, here are 10 actionable content marketing tips , and the speaker Twitter handles that if you weren’t following, you will be now!
Best Practice B2B Resource Center as a Hub for Relevant Content Delivery & Lead Nurturing
MAY 2, 2012
This can be an important vehicle for delivering relevant content, and through this capturing useful information about prospects that is used to manage the ongoing nurturing of these prospects in order to accelerate their buying process. Content Publishing Lead Management B2B Resource Center Best Practices Content publishing Lead nurturing
6 Tools for Turning Content Consumers into Customers
MARCH 7, 2012
by Jesse Noyes | Tweet this Maybe no one needs to sell you on content marketing. You’ve got some guidance on how to map content to the buyer’s journey. These six technologies can make delivering, optimizing and measuring your content easier. Content Management Systems.
Solving the Inbound vs. ABM Contest with Content
DECEMBER 12, 2016
Marketing automation platforms such as Marketo, Eloqua, and Hubspot had burst onto the scene. These tools enabled marketers to share interesting content and collect customer information regarding their interests and interactions—all at a scale that was never before possible.
How Many Lead Nurturing Campaigns Should You Run? [CHART]
JUNE 17, 2012
A successful lead nurturing campaign delivers content of sufficient value to your leads that you establish brand preference long before a purchase decision is made. Perhaps any more than that becomes distracting and it is difficult to properly segment and deliver relevant content.
Is “social media campaign” an oxymoron?
DECEMBER 2, 2011
I’m a content guy and I think thought leadership is the best way to build nurturing relationships with contacts in B2B marketing. Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B. The presentation mostly hypes Eloqua’s Facebook campaign, but a couple of things stood out for me. One was that a sweepstakes drove 43% of the traffic to Eloqua’s Facebook page, far more than other sources.
Is Sales Enablement a Two-Way Street? [CHART]
NOVEMBER 2, 2013
Eloqua Engage is a tool that allows sales reps to send marketing templates designed to target specific personas and areas of interest complete with personalization, tracking, and customizability that is integrated into the CRM where the sales rep lives.
5 Media Lessons Every Marketer Should Learn
SEPTEMBER 19, 2012
Content marketing is turning brands into publishers, and so many of the lessons shared are perfectly applicable to modern marketing. I don’t think we in media are in the content business. Whether your content and messaging is intended to draw awareness or move leads along, the goal should be to form a lasting relationship. Social media has reshaped content to the point where it’s not meant simply to draw readers, but to engage them and their network continuously.
10 Data, Cloud, and Social Takeaways From Oracle OpenWorld 2013
SEPTEMBER 25, 2013
With more than 60,000 attendees, the event highlighted session content relevant to every line of business title. Paul Teshima , GVP Product Management, Oracle Eloqua. Be timely, relevant, brave, and humble.
8 Content Marketing Ideas You Haven’t Tried
JANUARY 9, 2013
Batista , a freelance writer, editor and content developer. Are you a rock star who can walk the modern marketing walk by tying your content initiatives to your overall ROI? Conversely, maybe you’re falling short of meeting your content objectives — perhaps struggling to effectively blueprint your nurturing strategy or missing that perfect collateral to help seal the deal after prospects and customers take action? Use that feedback as fodder for your next content campaign.
3 Key Takeaways From Megan Heuer’s Sales and Marketing Therapy Session
OCTOBER 27, 2013
You’ve tried everything to show you care from marketing automation to expensive investments in process and content. Most important of all, prospects and customers appreciate the relevant, well-timed interaction.
5 Steps to Setting Up A Branded Instagram
APRIL 26, 2013
Eloqua has offices in New York, Austin, Boston, San Francisco, Toronto, and Virginia (and that only covers our North American footprint) , so it was critical for us to think about how to cover appropriate geographical grounds. Join Eloqua on Instagram!
[Chart] How Dynamic Content Drives More Visits
AUGUST 21, 2011
Dynamic Content, on the other hand, allows you to substitute pieces of content relevant not only to a person’s contact data, but more powerfully to a person’s exhibited buying behaviour. over 1.5%) by those that use dynamic content over those that don’t.
21 Content Marketing Tools to Use in 2014
MARCH 4, 2014
What if a marketer was only as good as their content marketing tools? The brands that succeed at content marketing are those that take an agile stance. ContentForest’s Title Tool is an excellent sidekick for content calendar creation. Image credit: eloqua.
10 B2B Companies That Create Exceptional Content
AUGUST 21, 2012
One of the biggest concerns we hear from B2B companies when we explain the importance of content creation in inbound marketing is that their focus is somehow not interesting enough to sustain a blog or other creative content. Blogs and Written Content. Visual Content.
Engagement Strategies For Always On, Multichannel Marketing [New Guide]
NOVEMBER 18, 2013
by Eloqua | Tweet this By now you likely have met our friend, Modern Mark , who’s putting Modern Marketing to work for his organization. To do this effectively, you must have a content marketing strategy in place to provide educational engagements.