Accelerate Conversions with Clean Data and Relevant Content

Modern Marketing

Among some of the most frustrating challenges marketers face, easy access to relevant content, a clean integrated contact database, and responsive cross device email options create hurdles on a daily basis.

Customer Obsession at the Core of Oracle Eloqua’s New Multichannel Marketing Enhancements

Modern Marketing

by Eloqua | Tweet this Is your organization customer obsessed? To be truly obsessed with customer experience is to commit to doing no harm,” noted Steve Woods, Eloqua Co-Founder. “To Oracle Eloqua Profiler. Eloqua AppCloud.

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3 Innovations that Deliver Connected Cross-Channel Experiences with Oracle Eloqua

Modern Marketing

Oracle Eloqua enables marketers to unlock the value of over 1.8 With Facebook Lead Ads , marketers target specific audiences with personalized content and can effortlessly capture rich Facebook profile data through lead capture forms.

The Role of Content and Compendium in the Oracle Eloqua Marketing Cloud

Modern Marketing

by Kevin Akeroyd | Tweet this Today’s post comes courtesy of Kevin Akeroyd , Senior Vice President for Oracle’s Eloqua Global Sales Unit. I recently joined Oracle Eloqua because of Oracle’s commitment to championing the Modern Marketer.

The Sales Perspective – An Interview with Jill Rowley of Eloqua

ANNUITAS

To be a part of the conversation, sales people today must be present when and where the buyer is learning and provide relevant content to support the buyer’s education process. or maybe, “Why Eloqua?” or have they even gotten to the point of “Why?” By engaging early in the conversation, the sales person has a better understanding of how educated the buyer is and can then map relevant activities and content.

Content Creation Fundamentals

ANNUITAS

Why do people struggle creating content, even short blog posts? How much content do we create? According to the State of Content Marketing Report 2014 Survey Report by LookBook HQ and Oracle Eloqua, marketers are producing a lot of content.

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity

Steve Woods , Eloqua. The most important users of social media are Google and Bing, who are attempting to create “social filters&# to identify the most relevant content. • It’s not enough just to produce great content, it has to be made “findable.&#.

5 Steps to Feed the Content Beast

Modern Marketing

She works primarily with financial technology firms to refine their integrated marketing strategy and content marketing programs, helping them facilitate the customer buying process. For most marketers, creating enough content to support each stage of the buying cycle is an overwhelming task.

Why Reddit Is Relevant To Marketers [CHART]

Modern Marketing

As the self-proclaimed “Front page of the Internet”, Reddit has a massive community continuously aggregating and curating content across hundreds of topical areas (sub-reddits) with the power to drive substantial traffic.

The C.U.R.V.E Method For Engaging Email Subject Lines

Modern Marketing

Also, one of the two elements almost always is the “R” (relevance) or the “V” (value). You constantly need to test the right subject line/content mix to connect with today’s busy email subscriber. Urgency, when combined with relevancy or value, is extremely powerful.

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How to Power Your Sales Funnel With Video Content

Modern Marketing

Video can power your sales cycle at every step of the buying process, but not all content is relevant to everyone. Different content appeals to viewers at different times, so this post outlines what kinds of videos you’ll want to have prepared and when to serve them up to your audience.

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4 Best Practices to Uniting Content Marketing Teams and Workflows

Modern Marketing

As brands become savvier about content marketing, they’re increasingly building new teams and processes to support content initiatives, rather than creating content on an ad hoc basis. In many cases, investing in people means hiring a dedicated content marketing department.

Transforming Marketing From Social Media to Social Business

Modern Marketing

by Erick Mott | Tweet this We’re passionate about customer success at Oracle Eloqua. And if you’ve been reading our blog, scanning Eloqua tweets , or participating in the Topliners community – you likely have heard about the Five Tenets of and journey to modern marketing.

How to Produce 269 (or more) Content Assets From a Single eBook

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Anne Murphy , Managing Editor at Kapost , creators of content marketing software. This year, research reported that creating enough content was the number one challenge for B2B content marketers.

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4 Keys to Cooking Up Great Marketing Habits From Breaking Bad Creator Vince Gilligan

Modern Marketing

Eloqua Experience kicked off yesterday in San Francisco, and our keynote speaker, “Breaking Bad” creator, Vince Gilligan, brought that big impact to the audience of more than 2,000 modern marketers. Treat your content communications like “teasers” to encourage interaction.

Top Content Marketing Challenges, Benchmarks, and KPIs

Modern Marketing

To cultivate a greater role in decision-making process, companies are employing content marketing as part of an aligned, integrated communication strategy. Generating enough relevant content (37%). Ensuring relevancy of content (30%). How do you get content right?

Tips to Re-Engage and Get Those Cold Contacts Warm Again [New Guide]

Modern Marketing

The trick is reaching out with just the right finesse, message, and content to re-spark their interest. from Eloqua. subject lines and lead in email copy) on the concerns most relevant to your audience.

6 Forgotten Content Strategies to Implement Now

Modern Marketing

by Lauren Harper | Tweet this One of the most cited content marketing challenges is that marketers can’t seem to create enough of it, and do so in a timely fashion. In fact, only 44% of B2B marketers claim to have a documented content strategy. 3) Choose the right content.

A Day in the Life of a Real Social Selling Pro

Modern Marketing

That’s what Eloqua’s CEO, Joe Payne , and LinkedIn’s Vice President of Marketing, Nick Besbeas , discussed during a join session at Dreamforce ’12 yesterday. Instead, she passes on relevant content that will help meet short-term needs now.

5 Tips For Creating Global Marketing and Branded Content

Modern Marketing

Whenever you are creating any piece of content, display or any kind of marketing material, be aware of cultural differences. We all need to acknowledge that content needs to be checked for cultural glitches for every single market it’s intended to be used in.

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Joe Pulizzi Shares Principles of Epic Content Marketing

Modern Marketing

by Amanda Batista | Tweet this Content Marketing isn’t just an important component of your modern marketing strategy. ” An overarching theme in “Epic Content Marketing” is to focus strategy on your audience (more specifically, attracting and maintaining them).

5 Customer Experience Cues From Retail

Modern Marketing

by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Alicia Fiorletta , Senior Editor of Retail TouchPoints , an online publishing network for retail executives, offering content focused on optimizing the customer experience across all channels.

Create Your Own Marketing Luck

Modern Marketing

Show your colors across the social spectrum – Social media engagement provide a digital footprint of behavioral data and information that can be used to improve your targeting and relevance on your audiences’ terms. by Amanda Batista | Tweet this Feeling lucky?

10 Actionable Content Marketing Tips: Content2Conversion Conference Recap

Modern Marketing

The acronym, rather, is a content marketing must: To collect, leverage, and share O ther P eople’s C ontent (OPC). While there were many ‘tweetable moments’, here are 10 actionable content marketing tips , and the speaker Twitter handles that if you weren’t following, you will be now!

Manufacturing Infographics for Content Marketing

Industrial Marketing Today

If done right, they can be very effective in content marketing for manufacturers and industrial companies. For top of the funnel content, infographics are very effective because of their focus on educating the reader rather than being product-centric.

Best Practice B2B Resource Center as a Hub for Relevant Content Delivery & Lead Nurturing

Avitage

This can be an important vehicle for delivering relevant content, and through this capturing useful information about prospects that is used to manage the ongoing nurturing of these prospects in order to accelerate their buying process. Content Publishing Lead Management B2B Resource Center Best Practices Content publishing Lead nurturing

6 Tools for Turning Content Consumers into Customers

Modern Marketing

by Jesse Noyes | Tweet this Maybe no one needs to sell you on content marketing. You’ve got some guidance on how to map content to the buyer’s journey. These six technologies can make delivering, optimizing and measuring your content easier. Content Management Systems.

How Many Lead Nurturing Campaigns Should You Run? [CHART]

Modern Marketing

A successful lead nurturing campaign delivers content of sufficient value to your leads that you establish brand preference long before a purchase decision is made. Perhaps any more than that becomes distracting and it is difficult to properly segment and deliver relevant content.

Is “social media campaign” an oxymoron?

Chris Koch

I’m a content guy and I think thought leadership is the best way to build nurturing relationships with contacts in B2B marketing. Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B. The presentation mostly hypes Eloqua’s Facebook campaign, but a couple of things stood out for me. One was that a sweepstakes drove 43% of the traffic to Eloqua’s Facebook page, far more than other sources.

Is Sales Enablement a Two-Way Street? [CHART]

Modern Marketing

Eloqua Engage is a tool that allows sales reps to send marketing templates designed to target specific personas and areas of interest complete with personalization, tracking, and customizability that is integrated into the CRM where the sales rep lives.

5 Media Lessons Every Marketer Should Learn

Modern Marketing

Content marketing is turning brands into publishers, and so many of the lessons shared are perfectly applicable to modern marketing. I don’t think we in media are in the content business. Whether your content and messaging is intended to draw awareness or move leads along, the goal should be to form a lasting relationship. Social media has reshaped content to the point where it’s not meant simply to draw readers, but to engage them and their network continuously.

10 Data, Cloud, and Social Takeaways From Oracle OpenWorld 2013

Modern Marketing

With more than 60,000 attendees, the event highlighted session content relevant to every line of business title. Paul Teshima , GVP Product Management, Oracle Eloqua. Be timely, relevant, brave, and humble.

3 Key Takeaways From Megan Heuer’s Sales and Marketing Therapy Session

Modern Marketing

You’ve tried everything to show you care from marketing automation to expensive investments in process and content. Most important of all, prospects and customers appreciate the relevant, well-timed interaction.

8 Content Marketing Ideas You Haven’t Tried

Modern Marketing

Batista , a freelance writer, editor and content developer. Are you a rock star who can walk the modern marketing walk by tying your content initiatives to your overall ROI? Conversely, maybe you’re falling short of meeting your content objectives — perhaps struggling to effectively blueprint your nurturing strategy or missing that perfect collateral to help seal the deal after prospects and customers take action? Use that feedback as fodder for your next content campaign.

5 Steps to Setting Up A Branded Instagram

Modern Marketing

Eloqua has offices in New York, Austin, Boston, San Francisco, Toronto, and Virginia (and that only covers our North American footprint) , so it was critical for us to think about how to cover appropriate geographical grounds. Join Eloqua on Instagram!

[Chart] How Dynamic Content Drives More Visits

Modern Marketing

Dynamic Content, on the other hand, allows you to substitute pieces of content relevant not only to a person’s contact data, but more powerfully to a person’s exhibited buying behaviour. over 1.5%) by those that use dynamic content over those that don’t.

10 B2B Companies That Create Exceptional Content

Hubspot

One of the biggest concerns we hear from B2B companies when we explain the importance of content creation in inbound marketing is that their focus is somehow not interesting enough to sustain a blog or other creative content. Blogs and Written Content. Visual Content.

Engagement Strategies For Always On, Multichannel Marketing [New Guide]

Modern Marketing

by Eloqua | Tweet this By now you likely have met our friend, Modern Mark , who’s putting Modern Marketing to work for his organization. To do this effectively, you must have a content marketing strategy in place to provide educational engagements.

3 Ways Life Sciences Marketers Can Benefit From Automated Marketing

Modern Marketing

by Eloqua | Tweet this For years, pharmaceutical companies promoted products in person to healthcare professionals by utilizing the services of pharmaceutical sales reps, or “detail men.” Click here to find out more about the newly released Oracle Eloqua Life Sciences Marketing solution.

How Do You Appeal to the Distracted Buyer?

Modern Marketing

by Jesse Noyes | Tweet this Here’s the good news: people are consuming more content on a daily basis than ever. Marketers should be happy that consumers are so content hungry. But the implication is that most of us are taking in content from multiple sources all at once.

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