How to Build a B2B Marketing Team


At this stage of growth, the company (now at roughly $8-12 million in revenue) is likely quite active in social media marketing, content creation, PR, and graphic design. One of the most critical aspects of creating a roadmap for business growth is staff planning.

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The 21 Best Content Curation Tools


Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Store and repurpose content for later reposting.

Trending Sources

The 17 Best Social Media Management Tools


Enter your content into a queue and SocialFlow uses real-time data, along with your business rules, to determine what and when to publish through your social media accounts. Add content manually, in bulk, or through an RSS feed to Edgar. 5: The 23 Best Content Ideation Tools. #6:

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How Does Content Marketing Help with SEO?


Content marketing and SEO are often written about and addressed separately. There are many ways in which you can combine content marketing with SEO for more search traffic , but what effect can it actually have on your rankings and why is an integrated strategy beneficial to your business?

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The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

Five Content Marketing Tips for B2B Success


Business content is a turn off for 70% of consumers—that’s according to research by Flagship Consulting in association with The Economist Intelligence Unit. Of course, these stats don’t diminish the potential of content marketing, which offers a wealth of new opportunities for marketers.

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Five Reasons to Include Video in Your Marketing Strategy [Infographic]


The content is what matters most to prospective customers (and to Google’s algorithm). Video content is also easier to consume than text on mobile devices. Adam Chapman works on behalf of Take1 Tv in content creation and marketing. Guest post by Adam Chapman.

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34 Compelling Content Marketing Stats and Facts


Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success.

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The 15 Best Special-Purpose SEO Tools


Previous posts in this series have covered tools for specific SEO functions including content ideation , keyword research , and rank tracking. Sample review: “This is one of my personal favorites because it’s all about link building and how that relates to your content.

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Stop Killing Your Content: 3 Reasons Your Content Falls Flat

billion on content creation Each year B2B organizations spend more than $5.2

The 23 Best Content Ideation Tools


Great content—the kind that resonates with your audience—starts with great topic ideas. What are the best tools for finding great content ideas? Here are almost two dozen of the best content ideation tools finding and capturing bursts of inspiration. 16) Content Idea Generator.

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The 29 Best Social Media Monitoring Tools


Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. Retweet, reply, comment, and like relevant content, right from your tagboard.

How to Make Your Content Stand Out in 2017: Three Expert Tips


Keyword research, solid on-page SEO, and sharing content across the most popular social networks is still essential. But those and other established digital marketing practices are no longer enough to make your blog posts or other content stand out. And video content is great for SEO.

The 26 Best All-in-One SEO Tool Suites


One is to assemble a collection of best of breed tools; previous posts here have covered tools for competitive intelligence , content planning , keyword research , rank tracking , and special-purpose SEO tools for functions like technical SEO, link research, and video SEO.

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Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets


Campaigns and content that works for one market often doesn’t resonate with another. This practically eliminates any friction between a company’s content and a consumer finding—and sharing—it. The company replaced this English-language Open Graph metadata with Arabic content.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

33 Thought-Provoking B2B Social Media and Marketing Stats


3 B2B Content Marketing Stats and Facts. 88% of B2B companies use content marketing.

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5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells


And you are now getting tired of producing content yourself so are considering outsourcing …. Now there is nothing wrong with outsourcing but there is something wrong with an incoherent, unfocused content strategy. Back to content… 2. Building a content schedule.

20 Tremendous Digital Marketing Stats and Facts


But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Digital marketing budgets continue to rise, often at the expense of offline advertising spend.

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What is Inbound Marketing? The Idiot’s Guide [Infographic]


But inbound marketing is much more unique—for starters, it can be tailored to meet the needs of specific users with content that they want to see. Guest post by Andy Beohar.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

What is a Q&A Case Study? And Why is it Great for B2B Marketing?


Content Marketing Copy Writing B2B case studies how to write case studies Q&A case study Zachary MooreGuest post by Zachary Moore. Today, 88% of consumers look at reviews before making an online purchase. This trend makes case studies more important than ever.

How to Create the Three Parts for Any Sales Funnel


The tools available for creating a sales funnel are almost unlimited, with a wide range of apps available for creating content , running campaigns and ads , and designing landing pages. Some funnels use a content blog to market to and nurture an audience. Guest post by Katrina Manning.

The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools


But as companies grow, and produce more content, their needs may become more sophisticated. The content management platforms add content workflow and asset management, audience insights, and content performance analytics. Content Marketing Management Tools.

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39 Amazing Internet Stats and Facts for 2016-17 [Infographic]


Toby Dean works on behalf of Hosting Facts in content creation and marketing. He creates engaging graphics and content that help businesses stand out from the crowd. Guest post by Toby Dean. The Internet literally has no boundaries.

25 Content Marketing Questions Answered

Featuring LinkedIn's Jason Miller & Curata's Pawan Deshpande

Five Tips to Help You Write Outstanding Content For Your Blog


Content is king, and blogs often make the best castles. Unfortunately, many people struggle to consistently write the type of high-quality content that attracts and holds readers, and stands out in search. Organize Your Content.

The 10 Best Customer Service and Customer Engagement Platforms


MindTouch repackages user manuals, FAQ content, product documentation, sell sheets, engineering specs, and other existing content into bite-sized, semantically rich microcontent—much easier for customers to search and work with, and more search-engine-friendly as well.

Three Influencer Marketing Secrets to Drive Traffic


20 years ago, when ads popped up online among the content we were looking at, we clicked on them a bit more frequently because we hadn’t developed such a resistance to them. Guest post by Tim Brown.

How to Get More Blog Traffic – Content Promotion Checklist [Infographic]


As the amount of online content produced each day has exploded over the past few years, it’s become more challenging to grab attention and stand out. The helpful content promotion checklist infographic below from CleverClicks is an excellent guide.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

Content Marketing Strategy? Think Like A Reporter


Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. So—creating a content marketing strategy is vital. These same six questions can provide the basis for formulating your content marketing strategy.

18 of the Best Content Marketing Strategy Guides of 2013


Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year.

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Your Employees May Be Your Best Untapped Brand Advocates


If they’re working through social media, offer them valuable content — anything from a stat they can retweet to content they can cite to help position themselves as industry leaders when engaging prospective clients. Guest post by Liz Greene.

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)


In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. What type of content is most effective? People want to be in control of the content they receive: • 86% of people skip TV commercials. •

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

How to Use Storytelling for More Effective Content Marketing


While communicating offers to your clients, you can use advertisements and sales pitches, but you can also use other tools, including content marketing. Finally, you should consider employing content workers who can help brainstorm ideas for your stories and help you plan them.

The Eight Best Social CRM Tools


SalesIntelligent is) great for finding email addresses of editors, content managers, etc. 4: The 14 Best Content Planning and Research Tools. #5: 5: The 23 Best Content Ideation Tools. #6: 15: The 24 Best Visual Content Creation Tools. #16:

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How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients


Sometimes, creating contagious (viral) content isn’t enough. Unless your blog is tied with user benefits, the content will probably run in circles and fail to get enough clicks and leads. He says, “The structure of your content is just as important as the writing itself.”.

How To Turn Video Marketing Into a Successful SEO Strategy


A marketing strategy behind the video must be in place in order for Google to recognize the content as compelling and deserving of a rank on the first page of Google’s search results. Make Your Content Desirable To Share. Guest post by Jason Parks.

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