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The Top B2B Marketing Trends for 2018 – A Meta-Analysis

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The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?) Here we go… Content Marketing Trends. Content marketing itself first started emerging a hot trend five years, at the end of 2012. Content Focus Trends.

The 21 Best Content Curation Tools

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Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Store and repurpose content for later reposting.

Trending Sources

How Does Content Marketing Help with SEO?

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Content marketing and SEO are often written about and addressed separately. There are many ways in which you can combine content marketing with SEO for more search traffic , but what effect can it actually have on your rankings and why is an integrated strategy beneficial to your business?

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22 Tantalizing Content Marketing Stats and Facts

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With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Already widespread, content marketing will continue to grow.

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Stop Killing Your Content: 3 Reasons Your Content Falls Flat

billion on content creation Each year B2B organizations spend more than $5.2

Five Content Marketing Tips for B2B Success

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Business content is a turn off for 70% of consumers—that’s according to research by Flagship Consulting in association with The Economist Intelligence Unit. Of course, these stats don’t diminish the potential of content marketing, which offers a wealth of new opportunities for marketers.

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The 24 Best Visual Content Creation Tools

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More than 90% of B2B marketers already use content marketing in some form, and spending on content marketing is projected to double by 2019. But content won’t simply be produced in greater volumes, it will also become increasingly visual. HubSpot (Content).

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3 Tips for Using Social Media for B2B Marketing

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Use Social Media As a Content Springboard. To set yourself up for B2B social media success, consider that social media is really the perfect platform to help you launch your content pieces in a whole new arena. Social Media Marketing content marketing institute Hootsuite Larry Altonn

The 15 Best Special-Purpose SEO Tools

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Previous posts in this series have covered tools for specific SEO functions including content ideation , keyword research , and rank tracking. Sample review: “This is one of my personal favorites because it’s all about link building and how that relates to your content.

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A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

33 Thought-Provoking B2B Social Media and Marketing Stats

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3 B2B Content Marketing Stats and Facts. 88% of B2B companies use content marketing.

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Nine Winning Digital Marketing Strategies From The B2B World

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They effectively use content to establish subject matter expertise in this area and to build a community of like-minded people who can share and add to the conversation in order to become a thought leader in this space. Find ways to engage your audience: Interactive content.

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The 26 Best All-in-One SEO Tool Suites

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One is to assemble a collection of best of breed tools; previous posts here have covered tools for competitive intelligence , content planning , keyword research , rank tracking , and special-purpose SEO tools for functions like technical SEO, link research, and video SEO.

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The 29 Best Social Media Monitoring Tools

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Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. Retweet, reply, comment, and like relevant content, right from your tagboard.

5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells

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And you are now getting tired of producing content yourself so are considering outsourcing …. Now there is nothing wrong with outsourcing but there is something wrong with an incoherent, unfocused content strategy. Back to content… 2. Building a content schedule.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts

Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

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Campaigns and content that works for one market often doesn’t resonate with another. This practically eliminates any friction between a company’s content and a consumer finding—and sharing—it. The company replaced this English-language Open Graph metadata with Arabic content.

20 Tremendous Digital Marketing Stats and Facts

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But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Digital marketing budgets continue to rise, often at the expense of offline advertising spend.

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How to Make Your Content Stand Out in 2017: Three Expert Tips

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Keyword research, solid on-page SEO, and sharing content across the most popular social networks is still essential. But those and other established digital marketing practices are no longer enough to make your blog posts or other content stand out. And video content is great for SEO.

What is Inbound Marketing? The Idiot’s Guide [Infographic]

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But inbound marketing is much more unique—for starters, it can be tailored to meet the needs of specific users with content that they want to see. Guest post by Andy Beohar.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

Five Reasons to Include Video in Your Marketing Strategy [Infographic]

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The content is what matters most to prospective customers (and to Google’s algorithm). Video content is also easier to consume than text on mobile devices. Adam Chapman works on behalf of Take1 Tv in content creation and marketing. Guest post by Adam Chapman.

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18 of the Best Content Marketing Strategy Guides of 2013

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Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year.

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

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In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. What type of content is most effective? People want to be in control of the content they receive: • 86% of people skip TV commercials. •

The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

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But as companies grow, and produce more content, their needs may become more sophisticated. The content management platforms add content workflow and asset management, audience insights, and content performance analytics. Content Marketing Management Tools.

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Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

Content Marketing Strategy? Think Like A Reporter

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Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. So—creating a content marketing strategy is vital. These same six questions can provide the basis for formulating your content marketing strategy.

How To Turn Video Marketing Into a Successful SEO Strategy

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A marketing strategy behind the video must be in place in order for Google to recognize the content as compelling and deserving of a rank on the first page of Google’s search results. Make Your Content Desirable To Share. Guest post by Jason Parks.

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What is a Q&A Case Study? And Why is it Great for B2B Marketing?

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Content Marketing Copy Writing B2B case studies how to write case studies Q&A case study Zachary MooreGuest post by Zachary Moore. Today, 88% of consumers look at reviews before making an online purchase. This trend makes case studies more important than ever.

How to Measure Content Marketing Success

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With more than 90% of companies now doing some form of content marketing , the logical question is: how do you know if you’re doing it well? 61% of people say they trust companies that deliver custom content. Content Marketing Social Media Marketing Web Presence Optimization

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Why helpful, non-promotional content is the key to lead generation success. Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.

39 Amazing Internet Stats and Facts for 2016-17 [Infographic]

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Toby Dean works on behalf of Hosting Facts in content creation and marketing. He creates engaging graphics and content that help businesses stand out from the crowd. Guest post by Toby Dean. The Internet literally has no boundaries.

33 Phenomenal Content Marketing and Copywriting Guides and Tips

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Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. Content Marketing Guides, Tips and Tactics.

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How to Use Storytelling for More Effective Content Marketing

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While communicating offers to your clients, you can use advertisements and sales pitches, but you can also use other tools, including content marketing. Finally, you should consider employing content workers who can help brainstorm ideas for your stories and help you plan them.

12 (of the) Best Content Marketing Infographics of 2013

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Content marketing is more than just text of course, and infographics have become one of the most popular non-text formats. How do infographics fit with other content marketing tactics? Infographics About Content Marketing. Pam is a content marketing rockstar.

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9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale

How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients

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Sometimes, creating contagious (viral) content isn’t enough. Unless your blog is tied with user benefits, the content will probably run in circles and fail to get enough clicks and leads. He says, “The structure of your content is just as important as the writing itself.”.

Your Employees May Be Your Best Untapped Brand Advocates

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If they’re working through social media, offer them valuable content — anything from a stat they can retweet to content they can cite to help position themselves as industry leaders when engaging prospective clients. Guest post by Liz Greene.

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Six Expert Guides to Measuring Content Marketing Results

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Seth Godin proclaimed back in 2008, “Content marketing is all the marketing that’s left!” ” Seven years later, that message clearly seems to have resonated, as 93% of marketers now say they do content marketing. Yet the question remains: can the results from content marketing be measured? But is it really possible to quantify the ROI or business value of content marketing efforts? Content ROI Is a Myth by HubSpot.

How to Get More Blog Traffic – Content Promotion Checklist [Infographic]

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As the amount of online content produced each day has exploded over the past few years, it’s become more challenging to grab attention and stand out. The helpful content promotion checklist infographic below from CleverClicks is an excellent guide.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust