Kaon

SEPTEMBER 16, 2015

The Neuroscience of Memorable Content, by Dr. Carmen Simon from Rexi Media. Dr. Carmen Simon is a cognitive scientist, who has applied the latest neuroscience research finds to develop why audiences naturally forget most of the content you create. More in depth information about her presentation can be found here from the event.

Hubspot 100

Hubspot Conference Inbound Marketing Tagging 100

Kaon

MARCH 12, 2019

What’s the biggest misconception in the interactive content marketing technology today? Most of our apps include both interactive content and traditional collateral. In one, interactive content was viewed 72,000 times in 2018, while PDFs were viewed less than 500 times, and videos were viewed less than 200.

Advertising Agencies 184

Advertising Agencies Enterprise Management Budget Programs Marketing Management 184

Kaon

DECEMBER 15, 2015

While marketing has been trying to eliminate generic and boring presentations, salespeople tend to create content on their own, using inconsistent and often inaccurate corporate messaging. Optimised content for all mobile devices.

Interactive Marketing 100

Interactive Marketing Mobile Marketing Sales Cycle Storytelling 100

Kaon

AUGUST 9, 2017

Filed under: 3D Products , Geek Talk , News Tagged: 3D Augmented Reality , AR , B2B sales and marketing tools , Interactive applications , interactive content , interactive marketing , interactive storytelling , Kaon AR , Kaon VR , virtual reality , VR. Click here to schedule a demo!

Storytelling 147

Storytelling Interactive Marketing B2B Sales Communities 147

Kaon

JULY 23, 2018

Cloud technology, CRM systems, data analytics tools, web content management and sales software exist to make the job easier. Building engaging, educational and interactive experiences has been proven to create 2x more conversations than passive content.

B2B Sales 113

B2B Sales Work Management Marketing Management B2B Marketing 113

Kaon

OCTOBER 13, 2020

Online, for instance, interactive content can generate four-to-five times as many page views as static content. This means that 3D product tours, demonstrations and videos are more likely to engage potential partners than other types of static content.

Product 162

Product Marketing & Strategy Interactive Marketing Lead Ranking 162

Kaon

JULY 12, 2017

Register Here Filed under: Marketing Guru , News , Sales Tools Tagged: B2B marketing , B2B Marketing Trends , B2B sales and marketing tools , B2B sales enablement , B2B visual content marketing , Kaon Marketing Platform , Kaon SaaS Platform , marketing platform , SaaS B2B , SaaS Marketing Platforms , SaaS Marketing Tools.

Webinar Metrics 0

Webinar Metrics B2B Marketing B2B B2B Sales 0

Kaon

JUNE 28, 2017

Filed under: 3D Products , Hardware Trends , News , Sales Tools , Trade Show Trends , Uncategorized Tagged: 3D , 3D demonstrations , 3D interactive product models , 3D model , 3D Product Catalog , 3D Product Model , 3D Product Models , 3D virtual products , Cisco Systems , CiscoLive , interactive content , interactive storytelling , Kaon v-Rack , Kaon (..)

Trade Show 0

Trade Show Storytelling Differentiation Conference 0

Kaon

JUNE 26, 2019

Creating Snackable Content. Heather Rickart, Head of Communications at Siemens Industry, at the seminar in Chicago, defined digital transformation as the transition to “snackable, personalized content”, similar to social media, that finds buyers at the right time along their journey with the right message.

Digital Transformation 100

Digital Transformation Trade Show Work Management Lead Ranking 100

Kaon

SEPTEMBER 15, 2015

Intersection of Content and Social Media, presented by Sonia Simone from Copyblogger. This session focused on how your social media posting should be about content promotion and how vital it is to always optimize your content for social sharing. ”-Sonia Simone. What is there to celebrate?

Conference 100

Conference Hubspot Social Media Mobile Marketing 100

Kaon

SEPTEMBER 17, 2015

” – Christopher Penn Filed under: Marketing Guru Tagged: Boston , Brand Awareness , content , Hubspot , Inbound , Measurement , PR , Public Relations , Referral Traffic , social media. . “If you don’t understand the past and make changes in the present, the future is out of your control.”

Hubspot 100

Hubspot Conference PR Public Relations 100

Kaon

JANUARY 9, 2017

If the goal of the app is to build trusted relationships with customers both pre and post purchase, marketers need to seriously think about relevant and engaging content that enriches user interaction with their brand throughout the ENTIRE buyers’ journey. evolving content 2.) Apps need to be all about engagement.

Mobile Marketing 100

Mobile Marketing Advertising Agencies Paid Search Agency Interactive Marketing 100

Kaon

JULY 11, 2019

There is a huge cost and time efficiency in not having to recreate this interactive content from scratch for future sales and marketing programs and devices,” Becky stated. “We We want to tell our story everywhere our buyers are, and Kaon’s platform affords us the ability to do that.

Trade Show 124

Trade Show Effectiveness B2B Advertising Agencies 124

Kaon

JULY 14, 2015

Nine out of 10 B2B marketers are actively using content marketing, regardless of their size or industry. Here are some lessons learning from the world of content marketing. The objective of content marketing has shifted from lead generation to developing effective engagement. Make content personal. Focus on engagement .

Deliverability 100

Deliverability Content Interactive Marketing Lead Ranking 100

Kaon

MAY 18, 2017

8:45AM: Aligning Digital Sales Tools & Marketing Content. This seminar will feature AR/ VR demonstrations , a complimentary breakfast , and dynamic keynote presentations by…. 8:00AM: Continental Breakfast & Registration. 8:30AM: Welcome and Introduction. 9:45AM: Effectively Communicating a Complex Value Story.

Digital Transformation 100

Digital Transformation Network Marketing Interactive Marketing Tagging 100

Kaon

JULY 29, 2016

Filed under: CEO Corner Tagged: B2B , B2B marketing , Content marketing , engagement marketing , interactive marketing , Kaon , Kaon Interactive , marketing , sales enablement , technology. For additional information from Kaon Interactive, please visit here. Originally posted on MediaPost.

Purchase 100

Purchase Paper Interactive Marketing B2B Sales 100

Kaon

JANUARY 4, 2016

As more brands make the move towards content marketing, cutting through the noise is more vital than ever before. 4 Benefits Of Using Storytelling In Marketing. But our brains are built to connect with compelling stories.

Storytelling 100

Storytelling Interactive Marketing Tagging Product 100

Kaon

JULY 27, 2015

C-level sales executives have also broadened their expectations of marketing – from generating high-quality leads to providing sales enablement platforms and content. Marketing is the facilitator and curator of the information needs of the sales team, from competitive positioning to virtual product demonstrations to key industry knowledge.

High Quality Lead 100

High Quality Lead Deliverability Thought Leadership CMO 100

Kaon

NOVEMBER 3, 2016

8:45AM: Aligning Digital Sales Tools & Marketing Content. Gavin Finn , President & CEO of Kaon Interactive. 8:00AM: Continental Breakfast & Registration. 8:30AM: Welcome and Introduction. 9:15AM: Interactive Customer Experiences that Drive Sales. 9:45AM: Effectively Communicating a Complex Value Story.

Marketing Management 100

Marketing Management Digital Transformation CMO Interactive Marketing 100

Kaon

DECEMBER 7, 2016

8:45AM: Aligning Digital Sales Tools & Marketing Content. Gavin Finn – President & CEO, Kaon Interactive. 8:00AM: Continental Breakfast & Registration. 8:30AM: Welcome and Introduction. 9:15AM: Interactive Customer Experiences that Drive Sales.

Marketing Management 100

Marketing Management Digital Transformation CMO Interactive Marketing 100

Kaon

SEPTEMBER 28, 2015

Utilizing the Kaon ADN , enables a “create once, use everywhere” approach that allows applications to be re-used across all devices, saving marketers significant content re-creation costs and time to market.

Interactive Marketing 100

Interactive Marketing Mobile Marketing B2B Sales Paid Search Agency 100

Kaon

OCTOBER 21, 2015

Determine the content you want to include. In developing the content to accompany the virtual tour, Hagay combined frontline sales details with high-level marketing insight to most effectively present the product’s value in a way that customers could immediately understand and embrace.

Display 100

Display Paid Search Agency Case Studies Trade Show 100

Kaon

NOVEMBER 3, 2015

Why, in this age of content marketing, social media, and digital marketing, do people still need the personal touch? The majority will be the customer interacting with marketing content, the website, or third party references absent any involvement of the sales team at all. Not every customer interaction has to happen face-to-face.

Effectiveness 100

Effectiveness Allocation Interactive Marketing Customer Satisfaction 100

Kaon

JUNE 16, 2015

The more relevant the content posted is, the more likely a company will engage with the Gen Y generation. Social media marketing can be challenging in capturing this generation’s attention if companies are not following the popular trends or posting interesting content. Value-Based over Price-Based Selling.

Rules 100

Rules Cross-Selling Multi-Channel Mobile Marketing 100

Kaon

JULY 25, 2019

They turned to Kaon Interactive given the power of the Kaon High Velocity Marketing Platform ® to provide offline access to unlimited users, instant updates and deployment through the cloud, the ability to include evergreen content marketing pieces, and application extensibility after the initial launch. “We

Marketing Management 100

Marketing Management Case Studies Advertising Agencies Case Study 100

Kaon

SEPTEMBER 18, 2015

Brands leverage data to be relevant with better content and experiences- What are the experiences I want to create and what technology do I need to do this? The five trends for helping create those experiences and get moving are: Relevance in mobile becomes reality- 50% of unique visitors are mobile visitors.

Hubspot 100

Hubspot Conference Mobile Advertising Mobile Marketing 100

Kaon

AUGUST 23, 2017

The VR experience is friendly on the eyes and the software contains the same content as the catalog, and it allows for a personalized approach. While the Kaon VR Station uses the more ubiquitous Oculus Rift, Kaon Interactive’s VR technology differentiates itself with their ability to showcase their VR through Google Daydream as well.

Interactive Marketing 0

Interactive Marketing Storytelling eCommerce B2B Sales 0

Kaon

MARCH 21, 2017

He continued, “Creating authentic 3D AR experiences for a B2B event is a very specialized high-end user experience that takes time for content creators to develop (but) over the next few months we foresee instances of 3D AR experiences becoming more readably available on larger tablets, making the experience friendlier for the B2B world.”.

Interactive Marketing 100

Interactive Marketing Trade Show Paid Search Agency Advertising Agencies 100

Kaon

JANUARY 8, 2016

How can the customer uncover these value propositions quickly and easily every time they encounter content or people from our company?

Differentiation 100

Differentiation Trade Show Interactive Marketing CMO 100

Kaon

JULY 2, 2015

Make sure to utilise deployment platforms that expand your reach and get your interactive content into the hands of those who need it most (customers, sales, marketing, channel, training). Even at trade shows companies are often bringing their flag ship products and/or just a ‘shell’ of their product to avoid damage during transport.

Tips 100

Tips Lead Ranking Storytelling Cross-Selling 100

Kaon

JULY 20, 2015

Earlier this year, we launched what we’re calling our Kaon Application Delivery Network (ADN), which is a way, using the cloud, to deliver the interactive application content all over the world. And so this year, we’re expanding that platform.

Product 100

Product Ad Building Buying Cycle Lead Ranking 100

Kaon

MAY 21, 2020

The customer then can interact with value calculators, explore persona-driven messaging, and share and download personalized content. Read the full press release here. To experience this new feature yourself, request a demo now.

Features 29

Features Video Marketing Storytelling Press 29

Kaon

AUGUST 2, 2017

As with all new solutions, the key to being successful is to marry the content of the experience with the appropriate technical approach. Marketing Applications. These new platforms allow for innovative ways to engage customers in an experiential manner.

Work Management 100

Work Management Marketing Management Trade Show Trigger Marketing 100

Kaon

FEBRUARY 28, 2019

Industry 4.0 is a major disruptor of manufacturing. Smart factories will use digital intelligence in real-time to optimize the manufacturing and supply chain processes. Automation and access to ever-increasing amounts of data have sped up the rate of production as well as the diversity of product.

Lead Ranking 147

Lead Ranking Paid Search Agency Television marketing B2B Sales 147

Kaon

AUGUST 15, 2018

Originally p ublished on LinkedIn, July 31, 2018. VR and AR Are Ready for The Enterprise. We are on the cusp of an immersive experience revolution. This revolution is already having a measurable impact on B2B enterprise sales and marketing, and the future will yield even more dramatic benefits as adoption grows.

B2B Marketing 150

B2B Marketing Trade Show B2B B2B Sales 150

Kaon

OCTOBER 4, 2019

These stories engage prospects early and often; studies have shown that interactive content generates two times more conversations than passive content.

Interactive Marketing 138

Interactive Marketing B2B Sales B2B Marketing Paid Search Agency 138

Kaon

MARCH 12, 2020

In the case of web embedding, the user is not as likely to be there just to see the specific app content, which explains the bias in the distribution toward slightly lower levels of engagement. Keep in mind that idle time is subtracted out, so this is only counting time interacting with the app content.

Marketing Analytics Tools 205

Marketing Analytics Tools Lead Ranking Distribution Analytics 205